Although church newsletters might not sound so entertaining and engaging the perception can be changed.
No matter the quantity or value, churchgoers want to stay in the loop and get information about their church community. Whether you include scripture, letters from church leaders or photos from events, the possibilities are actually endless.
The best part of church newsletters is that they foster a sense of community and encourage your congregants to be connected with the church leaders.
Church’s newsletters are the best way to build an open line of communication and attract supporters’ attention. By boosting your newsletter with some ideas and resources we are about to offer, you will go from basic to amazing in no time.
Before You Get Started Your Church Newsletter
To successfully implement the ideas in this article, you have to get newsletter software first which will ease your work and enable you to send multiple emails at once.
Create a FREE account in Sender and enjoy great resources such as newsletter email templates which will help you to win over your audience.
Church As A Brand
To get recognised and remembered you have to treat your church as a brand and clearly communicate it in every newsletter you send. People enjoy great visuals and tend to remember what they see rather than what they read.
For that reason, implying some of the branding techniques into your church newsletters will enable you to design great, eye-catching content which will be more likely to be opened.
Here are a few guidelines to consider:
Create a Logo On a Header
It will be the first thing your subscribers will see once your church newsletter is opened. To represent the church, design a great header with the logo on it with fonts and colours which represent your church.
Don’t Forget the Subheadings in Church Newsletter
Most of your subscribers want to scan the content quickly before they read through the whole newsletter. Make sure you have clear subheadings which highlight the topics covered, so your audience can easily find something they are looking for.
Organise your Church content
Branding is not only about having brand colours or logo. Poor content planning leads to an overwhelmed and confused reader. Make sure your content is easy to read, emphasized with headlines and subheadings so your subscribers are aware of what is included whether it’s a church newsletter for summer, Christmas or Easter.
Also read: How content can helps to fuel Your Email campaigns?
What Should You Add to Your Church Newsletter?
The purpose of a church newsletter is to communicate essential information about your church. It is a connection between the members, staff, and community.
The aim is to write and create engaging email newsletters which will be worth reading and will increase both – online and offline presence.
However, the newsletter has to be carefully managed and reviewed so that it always meets your intentions in a clear, accurate, and exciting way. To give you some guidance, here are some content ideas that you can include in your church newsletter:
1. Church News
The latest news and information about the church is necessary for your newsletter. Make sure to add some facts in the opening paragraph when writing your news articles, keep all the information short and easy to understand.
Entertaining headlines will help you to attract readers. You may want to include the church’s previous, current, and upcoming events, popular community or non-profit events. Share the progress of the church by telling your subscribers how well your church is doing locally, nationally or even internationally.
2. A Major Idea For Church Newsletter – Pastor’s Message
Just like people like to hear from CEOs or presidents of the organisations, church newsletter subscribers want to hear from the pastor who is the leader of the church.
There are several topics for the pastor church newsletter which can be covered:
- Important updates or messages.
- Inspiration and influence.
- Lesson of the week or lesson of the month (depending on how often you send your church newsletters).
- Thoughts and quotes.
This type of newsletter offers the perfect opportunity for the church to share stories and encouragement and present the pastor as a leader who is engaging with the audience outside of church too.
3. Share Topics Which Inspire Your Church Email Reader
Your readers may need some encouragement and email is a great place to reach out. You should include words of faith and healing to inspire and uplift your community.
Also, consider sharing the relevant links to the articles which relate to growth and inspiration whether they are on your website or found somewhere else.
You will provide content that adds value and that is what the subscribers need.
4. Scripture Of The Month
Whether you want to follow a theme, hold a sermon series, or share a special scripture, you may want to add a section that can highlight or explain relevant verses or passages of scripture in detail.
You can also encourage bible memory by writing a different memorial verse in each email to keep up with a theme.
5. Include Inspirational Quotes
Email subscribers love a good, inspirational quote that has a more significant meaning. Choose a monthly or weekly quote related to the current sermon series which can uplift the spirit and share faith.
6. Add Interviews to Your Church Newsletters
Interview musicians, artists, authors, pastors, teachers, and writers to keep people updated on what is happening in the church community.
You can also introduce new community members, publish testimonies, and give updates on missions and projects. Use this area to help people get to know each other and make long-lasting connections.
7. Attach Pictures
Pictures are extremely important in your church newsletter as they will attract the attention of your readers. Action photos are way more interesting than staged pictures.
Try to avoid using stock photos and embrace real images of people from your church community.
Also, make sure the photos are suitable for the content in your church newsletter so the message is adequately supported and easier to read.
8. Announcements And Upcoming Events
Inform your audience by adding the ‘What’s On’ section. In these emails, you may want to share the upcoming educational events including classes in the local colleges, seminaries, and schools that would benefit your audience. Keep things concise and easy to read by answering the essential questions of “what, when and where”, then add the call-to-action button.
Also read: How to Win at Event Marketing (step-by-step)
9. Provide Your Subscribers With The Upcoming Worship Songs
There is no better feeling than confidence, so why don’t you give it to your audience by sharing the upcoming worship songs. It will give people time to prepare beforehand so they can fully participate and take a part in the mass.
10. Share Volunteering Opportunities And Recognize The Current Volunteers
The church newsletter is a perfect opportunity to share the open volunteering spots for those who want to spend time helping out. Post the open slots in your newsletter so your subscribers could have an opportunity to join the church community.
Besides posting the volunteering opportunities, you should also consider articles about your church’s volunteers by recognising them for their hard work and inspiring others to take part.
Also read: 5+ Volunteer Newsletter Ideas for Email Template
Conclusion: Be Attractive in Your Church Newsletter
Whether it’s a January church newsletter showcasing the new year plan or a December email informing about the schedule of Christmas Period Masses, it still has to be attractive and appealing so your subscribers would have more intention to open your newsletters.
To keep your audience engaged we have provided you with 10 content ideas that will help you to stand out and also offered some advice on your church’s branding so your newsletters are more memorable.
Lastly, to be successful in email marketing, you should register with the newsletter software, to help you with this you can create a FREE account at Sender and enjoy multiple benefits which will help you create the best church newsletters for your audience.
We also recommend to read:
- Email Etiquette: How to Write a Professional Email (7 Tips)
- 5 Hacks for Writing Effective Email Copy
- How to Write a Follow-Up Email after No Response?
Article contributor – Erika Klisonyte
