What is automated email?

Automated marketing emails is the process of setting up emails on autopilot using an email marketing automation tool so that you always convey the right message to the right people on your list at the right time.

How does automatic marketing automation work?

Component 1: Leads. On your landing page, a website visitor fills up your popup or form to gain access to your lead magnet (an item of value that you give away for free or at a low cost in exchange for their email address).

What are the benefits of sending email automatically?

Avoid the cost of additional manpower to handle email correspondence manually; Save time by avoiding manual sends and replies;

What is the difference between marketing and email automation?

Sending emails automatically is the process of staying in constant touch with both potential and existing customers using relevant, personalized, and timely emails, aka targeted email campaigns.

Smart Automated Email Software for Improved Conversions

Simplify your work — send emails automatically

Save your time and energy — effortlessly create high-converting email automation workflows that skyrocket your sales and engage your prospects.

Welcome emails

Send personalized welcome and onboarding emails to help your target customers start their journey.

Happy birthday emails

Automate promotional messages and emails on special days to make customers feel valued.

Abandoned cart recovery

Convert cart abandoners and woo them back with automated follow-up and reminder emails.

Automated reminder email

Send event or upcoming sale reminders to increase your sales revenue and conversion rate.

Re-engagement emails

Set up win-back sequence emails to lure inactive subscribers back.

Post-purchase emails

Send automated ‘thank you’ emails right after purchase to express your gratitude.

Let automation do the heavy lifting

Drip campaigns bring more sales, improve customer retention, and grow your business — what’s not to like?

Order confirmation

Automate order confirmation and shipping updates to keep your customers in the loop.

Nurture sequences

Set up automation sequences with multiple emails to nurture prospects into customers.

Automated follow-ups

Send follow-up emails on autopilot to boost opens, clicks, and conversions.

Let automation do the heavy lifting

Drip campaigns bring more sales, improve customer retention, and grow your business — what’s not to like?

Email automation FAQs

What is an automated email?

Email automation is the process of setting up automated marketing emails using email marketing automation software. This helps you convey the right message to the right people at the right time.

With email automation, you can schedule all kinds of triggered emails on autopilot. Automate a single message or an email series based on time (predefined delay, specific date, anniversary) or specific triggers (customer actions like purchasing a product or clicking a link in the email).

What are the benefits of email automation?

From ecommerce to service-based startups, businesses in nearly every niche and industry can benefit from email automation software. The following are just a few of the benefits of email automation:

Avoid the cost of additional manpower to handle email correspondence manually;
Save time by avoiding manual sends and replies;
Save attention and focus that could be better invested in strategic business activities;
Inject interested leads using popups and forms into your mailing list automatically;
Welcome prospects and new signups with automated welcome emails;
Nurture leads using drip sequences to become paying customers;
Deliver personalized auto emails to your mailing list, no matter how big it is;
Easily send targeted and relevant communication to your segmented lists;
Setup an automated email sales funnel at a cost far lesser than selling over other channels such as PPC and social media advertising;
Communicate with large mailing lists of tens of thousands of prospects almost instantaneously;

All in all, email marketing automation helps you scale your business effectively and without the need for additional capital investment or recurring expenses.

How to send automated emails?

With the right email service provider, setting up automation for your email marketing strategy can be not only easy, but also fun. Here are some steps to help you start sending automatic emails:

STEP 1: Map Your Buyer Journey.

Identify the various touchpoints that emails and SMS need to go out.

E.g., after purchase, following signup to your email newsletter, or upon cart abandonment.

STEP 2: Choose The Right Email Marketing Automation Tools.

Choose one of email marketing tools that fit your business requirements and marketing efforts, including daily ease of use, features, and affordability.

STEP 3: Compose Your High-Converting Email Sequence.

Unless you are doing a one-off promotion, it is best to design an email sequence where every email builds upon the one before. Pay special attention to the subject lines, preview text, creatives, and call-to-action (CTA).

STEP 4: Design Your Email Campaign

Set up your email campaigns for your segments with the right schedule inside your email marketing program.

STEP 5: Setup Triggers.

Using the step-by-step email automation builder, arrange your emails sequentially and choose the right triggers to fire them.

STEP 6: Monitor Email Marketing Campaign Performance.

Analyze your data for insights on improvement markers. It is crucial to test everything out and stick to more of what’s working in email marketing automation.

What are email autoresponders?

Email autoresponders are a powerful tool for busy professionals, acting as automated response emails that ensure no message goes unanswered. These automated follow-up emails can be strategically crafted as lead nurturing emails, delivering valuable content and guiding prospects through the sales funnel, even when you're away from your inbox.

Email automation

Automated campaigns for the best marketing results