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Nearly all messages are opened and read within 15 minutes of delivery.
(2024, Sender)
Close to half of all sent SMS messages get a reply from highly engaged customers.
(2024, SlickText)
SMS marketing has the highest CTR out of all channels.
(2024, Persuasion Nation)
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SMS marketing, a key part of mobile marketing, allows businesses to connect with their audience directly through text messages. These messages, sent for promotional purposes, can be personalized and include alerts, discounts, reminders, and follow-ups. However, SMS marketing is limited to text-based communication and doesn't include phone calls.
Due to the competitive pricing of mass text messaging services, SMS campaigns have the benefit of being incredibly cost-efficient both as a standalone channel and as one that supports others.
The SMS marketing pricing differs between countries, however, they are nearly always extremely low. You can expect to pay as little as $0.015 per text message in the US, bringing into focus the low cost of text advertisements for businesses who choose advertising by SMS.
Additionally, text blast services usually have text marketing plans that include free messages. As such, the pricing of SMS marketing services might be even lower than the costs outlined above, making it accessible to small businesses and enterprises.
Companies can build an SMS list by using sign-up forms and pop-ups that can be added to websites. They are lead generation forms created specifically for acquiring new subscribers and allowing customers to give their consent through an opt-in.
Choose an SMS (short message service) provider that allows you to create free signup and pop-up forms. These can generally be added to nearly any website in a few simple clicks.
Many different numbers can be used for business text messaging, which is completely up to the company's discretion. Usually, a mobile messaging platform will allow you to use toll-free numbers, dedicated numbers, and even use the business name as a “number”.
You can find a text notification service that offers a free trial to send SMS (and MMS, sometimes). However, such a text alerts system usually isn't the best option due to limitations like low message delivery rates and lack of features. The best thing you can do is to find the right SMS marketing platform with good options.
For example, Sender provides free SMS credits when you choose their Professional and Enterprise plans, allowing you to test the service before fully committing. This allows you to evaluate the platform's capabilities and ensure it meets your needs.
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