Skirmantas Venckus is an email marketing expert who leads marketing at Sender, bringing hands-on experience helping brands connect with customers. He deeply understands email marketing’s evolving role and is passionate about making it work smarter, not harder, for everyone.
Average Order Value (AOV) is a crucial performance statistic used by online retailers to better understand their consumers’ purchasing behavior.
It is important to be able to recognize customer types, and no one is likely to argue with that. The skill itself is not difficult to master. It is more important to choose the right classification system (or develop your own), based on which you will create a methodology for recognition. This is the optimal …
Continue reading “What is a Prospective Customer? Definition, Examples”
The ultimate goal of any business is conversion. Learn how you can improve your business’s overall ROI using conversion marketing.
Corporate brands that work for profit unabashedly generate awareness about their offering by reaching out to a wide audience.
What’s with the whole Inbound vs Outbound sales stuff? End of the day, isn’t it just sales after all?
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