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14 April Newsletters Ideas Alongside Excellent Email Examples

Jan 18, 2024 - By Camilla Mackeviciute

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To keep your brand on top of your audience’s minds, consistently engaging them with exciting content is essential. This is why you need digital marketing, specifically email marketing.

Why email marketing, exactly? In some way, it allows you to have a friendly chat with your audience. You stay relevant by sending the right message to the right people at the right time.

Now, the question is, what should that conversion be in April? As a month of spring, April brings a sense of freshness and joy. It’s your chance to pleasantly surprise your subscribers with colorful and relevant content that helps boost your brand’s recognition.

To reduce your hustle, we’ve compiled a list of fresh ideas to spark your April newsletters. We’ve even thrown in some fantastic examples and handy content-creation tips. So, let’s jump in and get those creative juices flowing!

April Holidays Calendar

Let us tell you one thing. April knows how to celebrate! From World Party Day to Mother’s Day and Stress Awareness Month, there’s an occasion fitting any business and eagerly waiting to be mentioned. Take a look for yourself:

APR 1:
April Fools’ Day
Major League Baseball Opening Day
Maundy Thursday
National Burrito Day
Take Down Tobacco National Day of Action

APR 2:
Good Friday
National Children’s Picture Book Day
National Peanut Butter and Jelly Day
World Autism Awareness Day

APR 3:
National Find a Rainbow Day
World Party Day

APR 4:
Easter
International Carrot Day
National School Librarian Day
National Hug a Newsperson Day
Qingming Festival
Tell a Lie Day

APR 5:
National Deep Dish Pizza Day
National Flash Drive Day

APR 6:
National Siamese Cat Day
National Sorry Charlie Day
National Student-Athlete Day
National Tartan Day
New Beer’s Eve

APR 7:
National Beer Day
National No Housework Day
National Walking Day
World Health Day

APR 8:
National Empanada Day

APR 9:
National Name Yourself Day
National Unicorn Day
National Winston Churchill Day

APR 10:
National Hug Your Dog Day
National Siblings Day

APR 11:
National Barbershop Quartet Day
National Eight Track Tape Day
National Pet Day
National Submarine Day

APR 12:
National Grilled Cheese Sandwich Day

APR 13:
International Be Kind to Lawyers Day
National Make Lunch Count Day
International Plant Appreciation Day
National Peach Cobbler Day
National Scrabble Day

APR 14:
National Ex-Spouse Day
National Gardening Day
National Look Up at the Sky Day

APR 15:
National High Five Day
National Laundry Day
Tax Day

APR 16:
National Eggs Benedict Day
National Librarian Day
Selena Day
Wear Pajamas to Work Day

APR 17:
International Bat Appreciation Day
International Haiku Poetry Day
National Cheese Ball Day

APR 18:
National Animal Crackers Day
National Lineman Appreciation Day
National Velociraptor Awareness Day

APR 19:
National Garlic Day

APR 20:
Chinese Language Day
National Look-Alike Day
National Pineapple Upside-Down Cake Day

APR 21:
Administrative Professionals Day
National Bulldogs Are Beautiful Day
National Kindergarten Day
National Tea Day
Tiradentes Day

APR 22:
Earth Day
National Jelly Bean Day

APR 23:
Day of Silence
National Cherry Cheesecake Day
National Picnic Day
National Take a Chance Day
St. George’s Day
Take Our Daughters and Sons to Work Day
World Book Day

APR 24:
National Pigs in a Blanket Day
National Skipping Day

APR 25:
Anzac Day
Kiss and Make Up Day
National DNA Day
​National Drug Take Back Day
National Hairstylist Appreciation Day
National Hug a Plumber Day
National Pet Parents Day
National Telephone Day
World Malaria Day

APR 26:
National Pretzel Day

APR 27:
National Prime Rib Day

APR 28:
International Guide Dog Day
National Blueberry Pie Day
National Superhero Day
Stop Food Waste Day

APR 29:
International Dance Day
National Shrimp Scampi Day

APR 30:
Honesty Day
International Jazz Day
National Arbor Day
National Bubble Tea Day
National Hairball Awareness Day
National Raisin Day

National Humor Month
International Guitar Month
Keep America Beautiful Month
Lawn and Garden Month
National Kite Month
National Poetry Month
National Pecan Month
National Welding Month
Records and Information Management Month
Stress Awareness Month
Sexual Assault Awareness Month

First week:
Library Week
Read a Road Map Week

Second week:
Garden Week

Third week:
Organize Your Files Week
Medical Labs Week

Fourth week:
Administrative Assistants Week
National Karaoke Week

9 April Newsletter Ideas

Well, okay, maybe you’re looking for something besides the big occasions like Mother’s Day or Earth Day. Yet, National Unicorn Day or National Blueberry Pie Day doesn’t really fit your business field. Kick back! As there are also excellent general April newsletter ideas you can use:

  • Spring cleaning tips. Spring equals cleanliness! Share tips and tricks for decluttering and organizing one’s home;
  • Gardening tips. It’s also the time of the first blooms. Offer gardening advice for planting flowers, vegetables, and herbs in spring;
  • Spring fashion trends. Garderobe refresh is on! Showcase the latest spring fashion trends, including clothing, accessories, and makeup styles;
  • Health and wellness. Let’s greet summer healthy! Offer tips on staying healthy and active as the weather gets warmer, with ideas for outdoor exercises and nutritious spring recipes;
  • Tax season tips. Oh, the dreaded season… Offer advice on managing taxes, including tips for filing taxes, deductions, and ways to maximize refunds;
  • Travel destinations. People start moving around! Recommend travel destinations for April, whether spring break getaways, outdoor adventures, or cultural experiences;
  • Seasonal recipes. Let the spring be yum! Share delicious recipes using seasonal ingredients, such as asparagus, strawberries, and artichokes, to inspire your readers’ cooking adventures;
  • Family activities. For the long-awaited fun! Suggest family-friendly activities and outings during the school spring break or weekends in April;
  • Product of the month. Seasonal product alert? Highlight a particular product or service that is relevant for the season or has received positive reviews from your audience.

14 Must-Include April Newsletter Campaigns

14 might look like many observances to mention. But trust us when we say this is the smallest number we couldn’t miss mentioning. They’re simply all so great!

April Fool’s Day

April Fools is a day loaded with tricks, gags, and genial fun. Don’t be square; tap into its potential! Go modest with a joke inside the subject line, or go all in with the content! Just ensure you reveal your silly gag and enjoy a good laugh together instead of confusion.

Jonathan Adler’s newsletter is an excellent example of how it’s done:

Image source: Jonathan Adler

World Health Day

World Health Day is organized by the World Health Organization (WHO), and it’s all about spreading the word on crucial health issues and making our world a healthier, happier place. Each year, it zooms in on a specific health topic to get everyone talking and taking action.

On this day, invite your subscribers to make the world healthier by drawing attention to important global health issues and ways to tackle them. If you want to go even further, celebrate together the “health heroes” – people whose efforts positively changed the field of wellness.

Ritual, a supplements brand, offered a way to a healthier lifestyle for both the subscriber and their friends and family – a vitamin bundle deal.

Ritual_april_newsletter_example
Image source: Ritual

World Party Day

Yes, this day truly exists! But before you start making a party-goers list, know that partying can happen as you want! Let your subscribers know it by sharing a playlist of groovy tunes, refreshment recipes, or ideas on how to have fun with friends or on their own.

Whatever content you send, remember this – the main and only aim is to have a good time. And a good time we shall have!

Promising this idea, Recess suggested organizing a party with delicious mocktails:

Recess_april_newsletter_example
Image source: Recess

National Beer Day

Of course, beer got its day! However, it invites national celebrations in pubs, breweries, and backyards rather than breaking a cold one alone.

Enjoying a beer while talking about beer seems obvious, but this is your chance to do much more. For example, you can invite your audience to chat over non-alcoholic brews, give beer-infused recipe ideas, share interviews with brewmasters, and so much more as long as it froths!

For example, Brooklyn BrewShop offered a discount for beer-making kits and mixes. Perfect deal for homemade beer enthusiasts!

BrooklynBrewShop_april_newsletter_example
Image source: Brooklyn BrewShop

Earth Day

Earth Day is dedicated to all of our home – the planet Earth – and focuses on how to heal it. On this day, sustainability is the secret password to all your content ideas. So, consider looking at this topic creatively.

You can talk about how your brand or employees fight climate change and invite your audience to do the same. Whether with actions or more conscious decisions.

Show a person’s impact on climate change and inspire ways to reset it. An open dialogue with your audience is also an option, motivating the partnership with local communities.

If you want more brand awareness, consider launching a more significant one-day project—for example, a tree-planting event.

Finally, you can remind your audience of the eco-conscious reasons why your products were created in the first place. Just like Google did:

Google_april_newsletter_example
Image source: Google

Welcome Spring

Did you know that spring is Americans’ most favorite season? Evidently so, as it marks the end of the long, cold winter and promises a fresh start. For nature and ourselves.

In April, think about how to help your customers get the most out of spring, whether it’s cleaning tips for the home, styling inspiration, first outdoor activities ideas, or simply a shared appreciation of the awakening nature.

OLIPOP dug deeper and thought that good habits are needed for a fresh start in April. That’s why they’ve created a whole newsletter sharing insider tips:

OLIPOP_april_newsletter_example
Image source: OLIPOP

Holidays

No doubt, popular holidays pose a great opportunity to connect with your customers. Yet, it does so for other brands, leaving your subscribers’ inboxes filled to the brim. The solution? Celebrate one of the more original holidays! Afterall, who could refuse a subject line inviting to bite on National Burrito Day?

As you saw from our holiday calendar, there are plenty of occasions to choose from. Just ensure you make it as fun and relevant as possible!

As their brand name suggests, Papaya is all about the pets. So, naturally, they celebrated the National Pet Day and launched a photo contest:

PapayaPetCare_april_newsletter_example
Image source: Papaya Pet Care 

Your April’s newsletter plan is already full? Check out 10+ best holiday newsletter ideas to plan the festivities ahead.

Mother’s Day

We all know that being a mom is no walk in the park! With Mother’s Day coming up, folks are eager to find ways to make their moms feel extra special. Like any other celebration, businesses can get in by offering fantastic deals and gifts for online shoppers.

So, here’s the scoop: creating a Mother’s Day email campaign is the way to go. It’s not only a must for your online store to run smoothly but also a way to craft heartwarming Mother’s Day newsletters that’ll draw customers to your business.

Understanding this, they created a heartfelt newsletter dedicated to Mother’s Day where they not only share excellent gift ideas but also put moms on the pedestal:

Coterie_april_newsletter_example
Image source: Coterie

Is Mother’s Day approaching way too fast while you still have so much on your marketing plate? Take the email designing process off the plate!

Sender has a rich library of premade templates, including for Mother’s Day. Choose it, customize it in an intuitive drag-and-drop builder, and voilà! The best thing? It’s totally free!

Sender_Mothers_Day_Template

For more inspiration, take a look at these 7 Mother’s Day email template ideas + 15 subject lines to rock your Mother’s Day email campaign.

International Jazz Day

April is Jazz Appreciation Month (fondly known as JAM). This time is dedicated to recognizing and promoting jazz music’s cultural and historical significance. It aims to encourage people to appreciate and engage with this uniquely American art form through concerts, educational programs, and various events. 

If you’re a jazz fan yourself, consider inviting your audience to upcoming jazz events and festivals, share your recommended jazz albums, or encourage them to try out this groovy genre.

Fender, for instance, shared a video of a Jazzmaster’s concert:

Fender_april_newsletter_example
Image source: Fender

Share a Tip of the Month

Coming from the industry, your brand should have helpful information to share with your audience. Leverage this opportunity and create relevant and engaging content even better if it’s regular!

One of the easiest ways is the tip-of-the-month segment. What tip to share in April depends on your imagination. Everything goes as long as your subscribers find it helpful and related to your brand.

For example, hers, a brand specializing in women’s health products, shared how to greet the new season with healthy, shiny hair:

hers_april_newsletter_example
Image source: hers

Gift Guides

Have you ever thought about why brands love gift guides so much? The short answer – they’re fantastic. The long one? They help you maximize your customer’s experience by offering gifting ideas they might not have thought about and, consequently, increasing your sales.

Sounds like something you could get used to? Don’t fret – you don’t need to stand by until Christmas to make a present guide. Actually, you can already make gift guides in April for any event: birthdays, anniversaries, Mother’s Day, graduation day, etc.

Suspecting that jogging intensifies when the weather gets warmer, Tracksmith created a guide with gift ideas for runners:

Tracksmith_april_newsletter_example
Image source: Tracksmith

Case Studies & Testimonials

Testimonials and case studies serve as friendly endorsements for your business. When a visitor subscribes to your newsletter and hears about a real success story from one of your happy clients, it’s an encouraging nudge for them to become a customer too.

In fact, interesting stats on social proof tell us that 92% of people trust a recommendation from a friend, and 70% trust a recommendation from someone they haven’t met. So, sharing those stories of satisfied customers can really build trust and make your newsletter readers feel confident in your products or services!

Auro Bora uses their customers’ reviews to promote their best-selling drinks:

AuraBora_april_newsletter_example
Image source: Aura Bora

Easter Celebration Ideas

April also often hosts religious holidays like the Big Friday, Passover, and Easter. The latter has the biggest potential to connect with your subscribers, as 8 out of 10 Americans celebrate it.

Yet, rather than going into all that religious stuff and risking insulting someone, steer closer to the fun side of Easter with cute bunnies, colorful eggs, and lots of food followed by an egg hunt.

So, what content can you send on Easter? There are plenty of options:

  • Make an Easter offer;
  • Organize an Easter giveaway;
  • Invite to look for an Easter egg in your email;
  • Share Easter preparation tips and tricks;
  • Inspire the long weekend getaways, etc.

Or do like Tattly and share eggcellent eggspiration!

Tattly_april_newsletter_example
Image source: Tattly

Product of the Month

Did a specific product deserve a spotlight this month? It’s the perfect opportunity to engage in April newsletter content (that could also turn into a monthly series)!

In the newsletter, give the full spotlight to the product – slap a huge product image and concisely list all its features, but most importantly – benefits.

Take an example from Sips By that promoted a tea, especially for the season:

SipsBy_april_newsletter_example
Image source: Sips By

Also read: 9 Easter Newsletter Ideas & Engaging Examples

5 April Newsletter Design Tips & Best Practices

Now that the inspiration part is done and ideas realization is underway, let’s look at how to create an April newsletter your subscribers dig:

  • Catch their eye with cool visuals. Make your newsletter pop with awesome images, graphics, and fun illustrations that match the April vibe;
  • Go mobile-friendly. Your newsletter should look just as fab on phones and tablets, so make sure it’s mobile-friendly;
  • Keep it short and sweet. Keep your newsletter short and snappy with bite-sized paragraphs, bullet points, and catchy headlines;
  • Write shining subject lines. Use intrigue, humor, or a good question to grab their attention;
  • Make those buttons pop. Give readers clear, easy-to-spot CTAs telling them precisely what to do next.

Conclusion

To sum up, April is the perfect time to connect with your audience through awesome newsletters. You can chat with your subscribers like friends and share cool content that matches the spring vibe. Whether it’s celebrating well-known holidays or unique occasions, there are tons of creative ideas to make your April newsletters pop.

Did this article light a fire in you and leave you hungry for more? Dive into these blog posts that might tickle your fancy:


About author

Rajesh Bhimani is the founder at Skynet Technologies, website design and development agency. He has 20 years of experience in technology and marketing industry. When he isn’t working, you can find him cooking for his family or reading some fiction.

About author
Camilla is the content wizard who weaves creativity and strategy into every piece she works on. Her expertise lies in crafting impactful content that drives results.

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