12 Top Bulk Email Services for Business

Email is still king when connecting with customers and driving sales. Email marketing drives 40 times more customers for businesses than Meta & X combined. But not just any old bulk email service will help you get to the finish line. 

You need a well-planned strategy and a reliable platform to cut through the noise and ensure your messages are seen. With the right mass mailing software, your email campaigns won’t just float; they’ll swim straight into your audience’s inbox. 

That’s why we’ve curated this list of bulk email service providers to save you time. Keep reading to discover which service is the best for you based on your requirements.

What is a Bulk Email Service?

A bulk email service provider broadcasts the same message to many subscribers simultaneously. It’s designed to distribute newsletters, announcements, and promotional campaigns to an extensive mailing list without spamming. 

Here are some reasons why bulk email marketing tools make sense: 

• Higher visibility. Bulk email services enable you to reach a vast audience, like casting a wide fishing net, to make a message seen by many people at once; 
• Cost-effective. Sending emails in bulk is significantly cheaper and takes less time than other email campaigns, making it efficient for marketers; 
• Measurable results. Bulk email marketing services offer analytics for your campaign, allowing you to track opens, clicks, and conversions to help you optimize your strategy; 
• Personalization and segmentation. You can personalize content for different audience segments using bulk email marketing service providers, leading to higher engagement and conversion rates.

Reasons to Use Mass Email Services

Here’s why hitting “send” with bulk email programs can be a game-changer for your business:

• Large audience reach. Mass email makes it possible to share news and updates with a vast network of people, all at the same time. This allows you to connect with a huge audience and rapidly build brand awareness;
• Cost-effective marketing: Get the most out of your marketing budget with cost-effective bulk email advertising. You can reach more people for less money compared to traditional advertising;
• Personalized & targeted messaging. Forget generic emails. Mass email lets you divide your audience into specific groups and create tailored messages that resonate with their individual interests;
• Email templates & easy customization. You don’t need design skills to create stunning emails. Mass email services provide attractive, ready-made templates that are easy to customize with a drag-and-drop builder.

12 Best Free Bulk Email Services for Every Use Case

All mass email platforms promise the moon on their landing pages and websites. But which ones walk the talk? 

We’ve tested and curated a list of the best services to save you time and hassle. Here are the best ones: 

• Sender
• Omnisend
• Brevo
• ConvertKit
• Sendgrid
• HubSpot
• Constant Contact
• GetResponse
• Pipedrive
• Mailgun
• Mailchimp
• Mailjet

Let’s look at each of these bulk email marketing services in detail. 

Sender — Mass Mailing with Premium Features

Sender is a bulk email service designed for businesses looking for an affordable way to stay in touch with their audience. 

Best for: 

• Ecommerce startups; 
• B2C businesses; 
• Service-based companies.

It’s the perfect solution with a balance of ease of use, affordability, and advanced features like email automations. You get a generous free plan with some premium features you won’t get with other free bulk email service providers. 

With a drag-and-drop email builder and mass email scheduling features, creating and sending emails on a large scale is a breeze. 

Plus, it syncs easily with platforms like WordPress and WooCommerce, too. Its intuitive interface and live support never leave you wondering about your next steps to create a successful campaign. 

Key Features

• Behavioral segmentation;
• Premade automation sequences; 
• Automation flow builder; 
• Drag-and-drop email builder;
• SMS marketing; 
• Signup forms; 
• Amazing deliverability; 
• GDPR-compliant. 

Pricing Plans

Omnisend — Free Email Provider with Omnichannel Capabilities

Omnisend is designed for ecommerce companies who want to keep their audience engaged across multiple platforms like email, SMS, and push notifications. 

Best for: 

• Shopify stores; 
• Ecommerce startups; 
• Marketing agencies.

Omnisend has a simple email builder, and AI features for writing your emails. So, building a campaign is not a problem. Plus, you get standard features like a template library and landing page builder. 

Known for simple integrations and precise targeting, you can test the platform with its free plan to understand its full capabilities. 

Key Features

• SMS, email, and push notifications; 
• A/B testing; 
• Form builder; 
• Reporting and analytics. 
• Customer lifecycle mapping. 

Pricing Plans

Brevo — Bulk Mailer with Unlimited Contacts

Brevo is a reliable bulk mailer service with unlimited contact storage. It has easy email-building tools and an excellent template library to help you save time.

Best for: 

• Coaches and consultants; 
• B2B SaaS companies; 
• Fintech startups.

Brevo has tools to help you create and launch bulk campaigns quickly. With over 40+ templates and features like automation, you can set up desired campaigns within hours. 

But even the best emails must prove their worth, right? That’s where Brevo’s analytics dashboard steps in to help you analyze your performance and optimize accordingly.

Key Features

• Unlimited contacts; 
• Responsive email templates;
• Drag-and-drop builder;
• Real-time analytics;
• AI subject line generator. 

Pricing Plans

Also read: 10 Brevo Alternatives: Identifying Best Options

Kit — Bulk Email Blast Service Tailored to Creators

Kit (formerly ConvertKit) is a useful solution if you’re an artist or a creator. It focuses on simplicity, ensuring your time is spent on content development, not figuring things out. 

Best for: 

• Personality-based business; 
• Social media influencers; 
• Artists and creatives.

With decent delivery and open rates, your mass emails are less likely to be in the spam folder. The interface is clean and intuitive, allowing for easy email creation without the stress of overwhelming features. 

Plus, Kit offers straightforward tools for segmenting your subscribers for sending personalized messages easily.

Key Features

• Customizable email templates;
• Functional forms and pages;
• Basic automated email sequences;
• Standard A/B testing tools;
• Basic tagging for segmentation;
• General subscriber analytics. 

Pricing Plans

SendGrid — Mass Mailing API with Great Deliverability

SendGrid is a robust mass mailing service for managing transactional and marketing emails at scale. It has a robust API with user-friendly tools to easily create and send mass email campaigns.

Best for: 

• Developers; 
• SaaS companies; 
• Tech startups.

Its API-first approach helps integrate seamlessly into existing systems. Plus, a dedicated IP ensures excellent email deliverability rates for bulk campaigns. 

There are various add-on features to optimize bulk email campaigns, like customizable templates, automation, segmentation, and analytics dashboard. 

Key Features

• Transactional & bulk sending API; 
• Automation & segmentation; 
• Drag-and-drop design builder; 
• Analytics dashboard; 
• Dedicated IP. 

Pricing Plans

HubSpot — Great for Large Campaigns with CRM & Analytics

If you’re using bulk email marketing services, you know the struggle of personalizing each email.  HubSpot ensures that your mass email campaigns feel personal. 

Best for: 

• Enterprise sales teams; 
• Large organizations; 
• B2B startups.

HubSpot’s email marketing tool is not just about sending emails; it’s about sending the right email to the right person at the right time. 

With its powerful personalization, comprehensive analytics, and user-friendly design tools, HubSpot empowers small business owners to launch campaigns that feel personal despite the volume. Plus, its free CRM and deep analytics dashboard help you make the most of your mass email marketing efforts. 

Key Features

• Real-time analytics; 
• AI content assistance; 
• Free CRM solution; 
• Landing page builder; 
• Drag-and-drop email designer.

Pricing Plans

Constant Contact — Bulk Email Platform for Small Business

Constant Contact makes bulk email sending effective and straightforward, saving small businesses the headache of managing complex campaigns.

Best for: 

• Small business owners; 
• D2C ecommerce brands; 
• Social media influencers.

The drag-and-drop email builder, combined with customizable templates, makes crafting professional and engaging emails less of a chore and more of a creative process. 

With high deliverability rates, you can rest easy knowing your mass email messages won’t get lost in the spam folder. Plus, A/B testing options help you tweak your campaigns for maximum engagement and open rates. 

Key Features

• Easy-to-use email editor;
• Customizable templates;
• Dynamic content blocks;
• Social media integration;
• Mobile app management;
• Marketing automation. 

Pricing Plans

GetResponse — Email Marketing with AI-driven Insights

GetResponse is a bulk email marketing platform with features great for beginners. Its email builder comes with an AI feature to simplify campaign creation. 

Best for: 

• Online entrepreneurs; 
• Marketing agencies; 
• Course creators.

Using its AI email generator, you can create compelling bulk emails that engage and convert within minutes. 

Advanced segmentation ensures your emails hit the mark and increase relevance. Plus, it promises great deliverability, so you don’t have to worry about them landing in the spam folder.

Key Features 

• AI-powered emails;
• 2M free stock images;
• 99% deliverability rate;
• A/B testing;
• Real-time analytics. 

Pricing Plans

Pipedrive — CRM with Email Marketing Integration 

Pipedrive is a sales-first CRM that lets you send bulk email messages on its higher plans. It’s best used for tracking and managing your sales pipeline. 

Best for: 

• Sales-driven companies; 
• B2B startups; 
• Real estate firms. 

Its group emailing function allows you to send emails in bulk for leads and the entire contact list. You can set up a template and email 100 contacts at once. 

Also, Pipedrive has the most advanced CRM and marketing automation functionalities. You can create visual funnels and automations for follow-ups, schedule campaigns, and manage leads. 

Key Features

• Visual sales pipeline; 
• Email marketing templates;
• AI email writer; 
• 400+ integrations; 
• Detailed marketing & sales analytics. 

Pricing Plans

Mailgun — Bulk Email Provider with Developer-Friendly APIs

Mailgun is a reliable mass email service that ensures your emails always land in your audience’s inbox. Real-time email validation and dedicated deliverability services make Mailgun a worthy bulk email provider.

Best for: 

• Developers; 
• Tech companies; 
• B2B startups.

Whether you want to engage your audience with promotional newsletters or drive sales through broadcast emails, Mailgun is suitable for different use cases. 

Its rapid-fire delivery process ensures your emails are delivered to inboxes almost instantly.

Key features

• Email validation API;
• Fast email sending;
• Dedicated deliverability service;
• Email analytics;
• Sender reputation protection.

Pricing

Mailchimp — Most Popular Bulk Email Service Provider

Mailchimp is for business owners looking to send bulk emails but don’t have the patience to get into the nitty-gritty of sending a campaign.

Best for: 

• Focused marketing teams; 
• Ecommerce businesses; 
• Coaches and consultants.

Mailchimp makes it easy to design emails with a drag-and-drop builder. It also has basic automation and scheduling features for mass emails. 

However, you’ll have to shell out high costs if you plan to send bulk emails using Mailchimp. You can only manage a limited number of contacts on lower plans, and it charges you based on the size of your email list.

Key Features

• User-friendly email design tools;
• A/B testing;
• Segmentation tools;
• Integration with 300+ apps;
• AI-powered recommendations. 

Pricing Plans

Mailjet — Best Mass Email Service for Small Business

Mailjet is the perfect launchpad for small businesses looking to dive into email marketing without breaking the bank. Send up to 200 emails daily for free — a great way to test the waters and see real results. 

Best for: 

• Small business owners; 
• Experimental brands; 
• Social influencers.

With Mailjet, you can choose from professionally designed, mobile-friendly templates or easily create your own unique look without any coding. 

Personalize your campaigns to connect with subscribers on a deeper level, and manage your growing email list effortlessly with Mailjet’s clean, intuitive interface.

Key Features

• Drag-and-drop editor;
• Responsive templates;
• Real-time tracking;
• Dedicated security team;
• Easy CRM integration.

Pricing Plans

Now that you’ve looked through the best bulk email services, have a look at these 13 neat email blast examples you should consider sending.

Must-Have Features for Bulk Email Marketing

A bulk email service without the right features is like a car without a well-maintained engine; it looks good but won’t get you far. 

When checking a bulk email service for your business, you should look for user-friendliness, prompt customer support, and the following features: 

• Drag-and-drop builder. A drag-and-drop builder helps you design professional-looking emails without needing design or coding knowledge; 
• Email automation. Email automation sends emails based on triggers or schedules, ensuring your audience gets timely and relevant messages without fail; 
• List management. Effective list management tools help segment your audience to ensure the right people get the right message;
• Analytics. Analytics provide insights into what works and what doesn’t, helping you improve outcomes over time;
• Good deliverability. Good deliverability ensures your messages bypass the dreaded spam folder, ensuring your audience sees your emails;
• Support for high-volume sending. The mass mailing software should have essential infrastructure, high-capacity resources, and required compliances in place. 

Bulk Email Service FAQs

What is bulk emailing?

A bulk email campaign involves sending an email message to a large group of recipients at once. It’s commonly used for marketing, newsletters, or announcements to engage a wide audience efficiently.

What is the cheapest mass mailing service?

Sender is a strong contender for the cheapest mass mailing service, offering a compelling balance of affordability and functionality. Its generous free plan allows businesses to get started with core features like automation and templates, while competitive paid plans scale with your needs.

Sender prioritizes high email deliverability, ensuring your messages reach the inbox. It provides a complete bulk mailing solution, including a drag-and-drop editor, transactional emails, segmentation, and detailed analytics.

How can I send bulk emails for free?

There are many free mass mailing services, such as Sender, for sending bulk emails for free. Without a paid plan, you can send up to 15,000 emails to 2,500 subscribers. If you’re just starting, this is a great way to reach out to your audience without a budget. When your audience size increases, you can upgrade to a paid plan.

How much does bulk emails cost?

The cost of bulk emails varies based on the service provider, the number of subscribers, and the email volume. Prices can range between a few bucks to hundreds per month, depending on the size of your email list, your monthly volumes, and the features you require.

For more in-depth overviews, check out these articles:

• How to Send Mass Emails with High Deliverability? (Step by Step)

About author

Thomas Radavicius

Author

Sender

Thomas Radavicius is a marketing expert with extensive knowledge in various digital marketing topics. He loves staying current with industry trends and enjoys learning about strategies to enhance and grow business marketing efforts. In his free time, Thomas explores new technologies, reads about marketing innovations, and hikes outdoors.