Digital Marketing Blog

From what it is to why the healthcare law matters, we’ll share everything you need to manage Protected Health Information (PHI).

Each step, or email marketing funnel stage, is designed to keep your email subscribers engaged and nudge them closer to making a purchase (and sticking around for more!).

If you’re wondering “What is email copy and how do I write it?” you should read this article filled with strategies, tips & tricks!

The truth is… even the most carefully crafted emails can fall flat without deeply understanding your audience’s preferences. That’s where the power of A/B testing in email marketing comes in.  A/B testing in email marketing is like having a conversation with your subscribers. You experiment with different approaches to see what resonates, allowing you to …

Continue reading “A/B Testing in Email Marketing: Your Guide to Higher Engagement”

Through years of working with SaaS companies and evaluating several ‘Aha!’ moments, we’ve learned what truly works and put it in this article.

Before you send your next first email, stop for a while and think: “What is the goal of your email marketing?”. Let’s start by determining the leading email marketing metrics for your business goals.