Tired of the overblown “40X ROI” email marketing promises? While those claims are often exaggerated, there’s no denying the revenue boost email can bring your Shopify store.
Choosing the right app can be overwhelming, so we’ve done the hard work for you. We analyzed the top Shopify email marketing apps to bring you this curated list of free and paid options.
Let’s explore the best email marketing tools for your Shopify store today.
Why Do You Need an Email Marketing App for Shopify?
Email is a popular channel for communication and engagement for marketers, business owners, and eCommerce stores worldwide. The popularity and effectiveness are evident from the fact that email is the first thing 58% of users check every morning. If that’s not a big reason to have an email strategy, here are some more statistics:
- 89% of marketers use email as their primary channel for generating leads;
- Email marketing is the most used tactic for customer engagement across Europe, North America & Asia Pacific regions;
- Consumers spend approx 3 hours checking their personal email every day.
- 59% of marketers believe that email is twice as effective at generating leads than PPC and paid social media;
- Email marketing acquired 40 times more customers for businesses than Facebook & Twitter combined.
Clearly, email isn’t a channel you should ignore if you’re trying to increase your Shopify store’s revenue.
Why Email Marketing for Shopify is Important for Your Store?
With the right email marketing app for your Shopify store, your store can record high sales volumes. When used strategically, an email marketing app can help you in:
- Getting more sales;
- Achieving better customer Lifetime Value (LTV);
- Reducing customer churn by enhancing retention rates;
- Boosting customer satisfaction;
- Cost-effective acquisition of customers;
- Increasing profits;
- Maximizing the Return on Investment (ROI) of your email marketing efforts.
Almost every crucial sales metric that drives your company’s growth, sustainability, and scalability can be improved with the right email marketing platform and strategy.
12 Best Email Marketing for Shopify Tools
When you start looking for the best email marketing app for Shopify, you come across an overwhelming number of apps. Each comes with its own pros and cons.
Owing to the diverse feature-focus and capability mix, it’s safe to say that not all of them would be an excellent fit for every possible use case you’re imagining.
Based on the most critical needs and requirements of Shopify store owners, here are the email marketing services for your Shopify store:
- Sender
- Klavyio
- Mailchimp
- Seguno
- Brevo
- Jusuno
- SmartrMail
- ActiveCampaign
- Kit
- MailerLite
- GetResponse
- AWeber
Without further ado, let’s deep dive into each one of these amazing Shopify email apps and see what got them on our list.
1. Sender — The Best Email Marketing Software for Shopify
If you’re a Shopify store owner on a budget, you know how important it is to make every dollar count. That’s where Sender comes in – it’s an all-in-one platform that makes email and SMS marketing easy and affordable.
- Best suited for ecommerce stores looking for an easy-to-use email marketing tool;
- Ready-to-send premade email templates;
- Omnichannel automation, including both email & SMS.
With Sender, you can automate all your customer communications, from sending welcome messages to recovering lost sales with abandoned cart reminders. Plus, it connects seamlessly with your Shopify store, so you can personalize your marketing and boost your sales.
Want to grow your audience? Use eye-catching popups and forms to capture leads and turn them into loyal customers.
Key Features
- Drag-and-drop email builder. Sender’s intuitive builder lets you create stunning HTML email newsletters effortlessly, using simple drag-and-drop actions – no coding required;
- Free, high-quality email templates. Build emails from scratch or choose from a library of editable, mobile-friendly templates to make email design a breeze;
- Smart email automation. Easily configure automated email sequences based on customer behavior or pre-set triggers. Scale your email marketing without the headache;
- Premade workflows. From welcome messages to order confirmations, Sender has pre-built workflows for every need, ready to activate in a few clicks;
- Text messaging. Collect mobile numbers with popups and engage subscribers with targeted SMS messages. Send timed broadcasts, trigger messages, and build automated sequences for powerful results;
- Popup creator. Design attention-grabbing popups from scratch or customize pre-built layouts. Trigger them strategically based on time delays, scroll depth, or exit intent to maximize conversions.
Integration with Shopify
Sender’s Shopify integration creates a powerful synergy between your online store and email marketing. It automatically syncs valuable customer data from Shopify, allowing you to build targeted email lists and automate personalized campaigns for abandoned carts, welcome series, and more.
Plus, you can easily track sales generated from your emails to measure your ROI and optimize your marketing efforts.
Who would love Sender?
Shopify users seeking affordable, user-friendly email and SMS marketing tools will love Sender’s integration. It’s ideal for merchants focused or planning on automation, abandoned cart recovery, and personalized campaigns to boost sales.
With high deliverability and simple features, Sender suits small businesses and scaling stores looking to engage customers effectively and drive growth.
Pros & Cons + Pricing Plans
| Pros | Cons |
| Beginner-friendly | No support for affiliate marketing |
| Supports high-converting email & SMS automation workflows | The Free plan carries ‘Sender’ branding |
| Affordable pricing, including a great FREE plan |
Sender’s free plan allows up to 2,500 subscribers and 15,000 emails per month, with emails containing Sender branding. Paid plans start at $10 per month.
2. Klavyio — Best Shopify Email Marketing Campaigns
Klaviyo is a premium ecommerce-focused marketing platform that helps you create fully automated and personalized email and SMS campaigns that turn your Shopify store visitors into transactions.
- Best suited for businesses seeking a premium email marketing app;
- Comes with prebuilt, high-converting automation recipes;
- Includes predictive analytics for customer LTV estimation.
Use simple pre-built signup forms to start growing your email list and SMS subscriber lists in easy and compliant ways.
Scale your Shopify store revenue fast with a variety of features, including ultra-personalized messaging for both email and SMS, social advertising, pre-built form, email templates, and automated A/B testing for conversion optimization.
Key Features
- Drip campaigns. Effortlessly educate and convert prospects with automated drip email campaigns. Send welcome series, email courses, and more on a pre-set schedule;
- Customizable email templates. Create stunning, professional emails in minutes using conversion-optimized templates that are easy to edit and send;
- Email flow action notifications. Get notified via email when subscribers reach specific points in your automated workflows, allowing for manual review or intervention;
- Powerful email automation. Send highly targeted messages based on in-store actions. Trigger welcome series, browse abandonment emails, win-back campaigns, and more.
Integration with Shopify
Klaviyo’s Shopify integration is known for its depth and powerful features specifically designed for ecommerce. It syncs a vast amount of data from your Shopify store, allowing for highly personalized email and SMS marketing automation.
You can set up sophisticated flows based on customer behavior, purchase history, and more. Klaviyo also provides pre-built templates, advanced reporting, and predictive analytics to help you optimize your campaigns and drive sales.
Who would love Klaviyo?
Shopify users who want advanced marketing tools with deep data integration will love Klaviyo. It’s perfect for merchants focused on detailed customer segmentation, personalized email and SMS campaigns, and automation to maximize revenue.
With features like abandoned cart recovery and predictive analytics, Klaviyo is ideal for scaling Shopify stores aiming for growth.
Pros & Cons + Pricing Plans
| Pros | Cons |
| Mature email marketing platform | Expensively priced |
| Powerful, ready-to-deploy, email automation recipes | Clunky UI/ UX |
| Extensive reporting capabilities | The Free plan is severely limited; it only allows you to test |
Klaviyo’s free plan allows up to 250 active profiles and 500 email sends per month, with emails containing Klaviyo branding. Paid plans start at $20 per month.
3. Mailchimp — Best Newsletter Platform for Shopify
Mailchimp is an all-in-one digital marketing automation tool that helps you easily build, launch, and scale your online business.
- Comprehensive, in-built marketing CRM;
- 100+ pre-designed landing page & email design templates;
- AI-assisted content optimizer.
Convey the right message to your audience with multichannel campaigns across email, social media, landing pages, ads, and websites created using one easy-to-use dashboard.
Mailchimp helps your Shopify store make the right decisions always, with data-driven inputs from AI-powered, user-friendly applications & features.
Send marketing and transactional emails, deliver automated text messages, create targeted ad campaigns, build high-converting landing pages, access easy-to-understand reporting and analytics, and more.
Key Features
- Email newsletter campaigns. Send everything from one-time announcement emails and flash sales broadcast mailers to regularly scheduled newsletter campaigns in just a few simple clicks;
- Ready-made newsletter templates. Choose from over 100+ customizable, responsive email newsletter templates to get a headstart or design your own from scratch using the drag-and-drop editor and make your brand stand out;
- Email testing. A/B test subject lines, ‘from’ names, send times, and more to let your winning email campaign pick itself up;
- Email signup popup maker. Turn casual visitors into email subscribers with eye-catching popups and signup forms tailored to your visual branding and messaging.
Integration with Shopify
Mailchimp’s Shopify integration is known for its depth and powerful features specifically designed for ecommerce. It syncs a vast amount of data from your Shopify store, allowing for highly personalized email and SMS marketing automation.
You can set up sophisticated flows based on customer behavior, purchase history, and more. Klaviyo also provides pre-built templates, advanced reporting, and predictive analytics to help you optimize your campaigns and drive sales.
Who would love Mailchimp?
Shopify users looking for a versatile and beginner-friendly marketing tool will appreciate Mailchimp. It’s ideal for merchants focused on creating email campaigns, managing customer lists, and leveraging basic automation. With features like audience segmentation and templates, Mailchimp is best suited for small to medium Shopify stores aiming to grow their engagement.
Pros & Cons + Pricing Plans
| Pros | Cons |
| Feature-rich, all-in-one marketing automation platform | The user interface has a steep learning curve and takes some getting used to |
| Includes in-built web asset creation tools such as landing pages builder | Technical support is only available with premium plans |
| Supports rich integration with a large number of other tools & platforms; | No support for affiliate marketing links |
Mailchimp’s free plan allows up to 500 contacts and 1,000 email sends per month, with a daily send limit of 500. Paid plans start at $13 per month.
4. Seguno — Best Shopify App for Abandoned Cart Email
Seguno helps you design converting popups and craft compelling emails right inside Shopify without clicking outside your store. Moreover, you can use the Canva integration to create visually stunning emails.
- Shopify-exclusive email marketing & automation platform;
- 150+ professional email newsletter templates;
- Unique discount code generator.
Boost your sales through high-performing newsletters, email automation campaigns, banners, pop-ups, and other integrated marketing campaigns.
Seguno features a drag-and-drop email editor apart from the ability to choose from over 150 stunning email templates, making designing high-converting newsletters child’s play.
It also has an in-built bulk discount code generator to help prevent coupon abuse by generating unique discount codes, saving you both time and revenue.
Key Features
- Abandoned cart recovery. Recover lost sales with Seguno’s attractive and easy-to-edit abandoned cart email templates;
- HTML email builder. Craft beautiful, branded emails using Seguno’s drag-and-drop builder and mobile-friendly templates;
- Email list building tools. Grow your subscriber list with eye-catching popups. Offer discounts or lead magnets, while prioritizing a positive customer experience;
- Automated email campaigns. Boost engagement and sales with automated email sequences, including welcome series, review requests, follow-up messages, and abandoned checkout reminders.
Integration with Shopify
Seguno integrates seamlessly with Shopify by operating directly within the Shopify admin dashboard, eliminating the need to switch between platforms. It automatically syncs customer data, products, and purchase history, making it easy to create targeted email campaigns.
Seguno also uses Shopify’s existing discounts and dynamic product recommendations, ensuring personalized marketing. With features like automation for welcome emails, abandoned cart recovery, and post-purchase follow-ups, Seguno is tailored specifically for Shopify merchants to streamline email marketing efforts.
Who would love Seguno?
Shopify users seeking a simple, integrated email marketing solution will love Seguno. Designed specifically for Shopify, it’s perfect for merchants who prefer managing email campaigns directly within their Shopify dashboard.
With features like automated welcome emails, abandoned cart recovery, and personalized product recommendations, Seguno is ideal for small to medium-sized stores.
Pros & Cons + Pricing Plans
| Pros | Cons |
| Budget-friendly, pay-as-you-go model based on the number of subscribers | No support for omnichannel (specifically SMS) marketing and automation |
| Easier lead generation through high-converting popups | Limited FREE plan |
| Features are optimized for small businesses running on Shopify | Exclusive to the Shopify platform alone. If you are using another platform or plan to migrate in the near future, you may not want to go with Seguno |
Seguno offers a free plan for merchants with up to 250 subscribers, providing access to most features except advanced automations and premium templates. Paid plans start at $35 per month.
5. Brevo — Best App for Order Confirmation Email
Brevo is an all-in-one marketing platform designed to help your Shopify store improve prospect engagement and customer relationships.
- Omnichannel marketing automation solution;
- Supports WhatsApp campaigns & landing pages;
- Built-in CRM for sales pipeline management.
With capabilities such as marketing automation, email marketing, text message marketing, Facebook ads integration, chat, in-built CRM, and more, Brevo helps you design and deliver successful marketing campaigns for your Shopify store through targeted and meaningful communication.
Brevo offers a rich library of 40+ premade email templates that you can use to design awesome email newsletters for your subscribers. Laser target specific subscriber groups using advanced segmentation and A/B testing to discover your winning campaigns, saving you time, effort, and lost revenue.
Key Features
- Reliable email hosting. Ensure smooth email delivery with Brevo’s dedicated SMTP server, built for high-volume sending and backed by expert deliverability support;
- Marketing automation. Create automated email and SMS campaigns triggered by specific actions or conditions. Design personalized welcome series, birthday offers, with powerful A/B testing capabilities;
- Customizable email templates. Easily find the perfect email template for any occasion. Brevo’s vast library offers professionally designed, customizable templates for promotions, loyalty programs, and more;
- Transactional email service. Confidently send critical transactional emails, including account confirmations, security alerts, purchase receipts, and shipping updates, with Brevo’s high-deliverability platform.
Integration with Shopify
Brevo’s Shopify integration offers a suite of tools to manage and grow your online store through email and SMS marketing. It syncs customer data for segmentation and personalization, enabling you to create targeted campaigns.
You can automate email sequences for welcome messages, abandoned carts, and order confirmations. Brevo also allows for transactional emails and SMS marketing, plus it provides analytics to monitor your performance.
Who would love Brevo?
Shopify users looking for an all-in-one email and SMS marketing solution will appreciate Brevo. It’s ideal for merchants who want affordable automation, personalized campaigns, and advanced segmentation to boost customer engagement.
With features like abandoned cart recovery, SMS integration, and detailed analytics, Brevo suits Shopify stores of all sizes aiming for growth.
Pros & Cons + Pricing Plans
| Pros | Cons |
| Competitively priced plans | A restricted free plan that only allows 300 emails daily |
| Easy-to-use, GDPR-compliant all-in-one email, SMS, and Whatsapp marketing platform | Drag-and-drop email editor limited to basic features only |
| Top-notch transactional email delivery service | Limited integrations with other tools & platforms |
Brevo’s free plan allows sending up to 300 emails per day with unlimited contacts, providing essential features like email campaigns, transactional emails, and basic marketing automation. Paid plans start at $9 per month.
6. Justuno — Best App for Converting Leads Faster
Justuno is a customer experience platform that helps Shopify store owners create personalized experiences to boost conversion rates.
- Full-service conversion-oriented experience platform;
- Great email marketing feature with deep segmentation and personalization features;
- Fantastic integration with other platforms for omnichannel marketing.
Justuno’s Shopify email marketing features allow you to turn web visitors into subscribers and, eventually, customers. The popup form builder offers an intuitive interface and has several useful templates to get you started quickly.
The upsell, cross-sell, and cart abandonment automation features are worth mentioning, too. They come with intelligent recommendations and personalized upsell suggestions based on user behavior and history to increase average order value and customer lifetime value. Overall, if you’re looking for a conversion-focused email marketing solution, Justuno is viable.
Key Features
- Capture leads via popups. Powerful popup designer with templates to turn new visitors into subscribers (which can be nurtured into customers through automated campaigns);
- Abandoned cart recovery. Exit intent popups, automated abandoned cart recovery emails, and more to increase the chances of conversions;
- Intelligent product recommendations. Built-in AI features to provide contextual product recommendations to prospective buyers based on their purchase and browsing history;
- Audience sync. Sync your audience’s understanding and data across email lists, Google Ad campaigns, and Facebook Ads to improve ROAS and engagement rates;
- Personalized experiences. Deliver personalized store experience and website UI based on user behavior to engage and delight prospective shoppers.
Integration with Shopify
Justuno integrates with Shopify by providing on-site conversion tools such as pop-ups, banners, and slide-ins that sync directly with Shopify’s product data and customer behavior.
It captures visitor information, like email addresses, through customizable lead forms and automatically syncs it with Shopify and other email marketing platforms.
Justuno also leverages Shopify data to create personalized product recommendations, upsell offers, and cart abandonment campaigns, helping merchants optimize conversions and increase sales.
Who would love Justuno?
Shopify users focused on boosting on-site conversions will love Justuno. It’s ideal for merchants who want to capture leads, reduce cart abandonment, and increase sales with tools like pop-ups, banners, and slide-ins.
With powerful targeting and personalization options, Justuno is perfect for Shopify stores, aiming to optimize customer engagement and revenue.
Pros & Cons + Pricing Plans
| Pros | Cons |
| Great A/B testing features | Complex user interface |
| Conversion-focused solutions to improve website conversion rates | Popup configuration can take a lot of time |
| Well-informed customer support reps | Hard to cancel your subscription |
Justuno offers a free plan for websites with fewer than 2,000 monthly unique visitors. Paid plans start at $29 per month.
7. SmartrMail — Great App For Automated Product Recommendations
SmartrMail is an email marketing solution built for ecommerce, specializing in automated newsletters, personalized content, and product recommendations. Its advanced automation builder helps you create targeted campaigns based on customer behavior and segmentation.
- Pre-made automation templates based on email automation best practices;
- AI/ML-powered product recommendation engine;
- Powerful segmentation and personalization capabilities.
SmartrMail shines with its smart email segmentation for Shopify stores and product recommendations. It taps into your Shopify data to curate highly relevant product suggestions, using purchase history, browsing behavior, and segmentation to personalize recommendations for higher conversions.
With pre-built automations, seamless integrations, and excellent support, SmartrMail sets you up for success from day one.
Key Features
- Simplified drag-and-drop builder. Easy-to-use drag-and-drop builder with one-click templates for designing a series of emails;
- Vast template library. 100+ engaging and beautiful email templates for every use case and occasion. Plus, an in-house designer is available on the unlimited plan;
- Popup form builder. Create and configure beautiful popup forms on your website to grow your email list;
- Automation builder. Send automatic welcome emails, abandoned cart emails, thank you emails, etc.
Integration with Shopify
SmartrMail’s Shopify integration focuses on making email marketing easy and effective for online stores. It automatically segments your customers based on purchase behavior, allowing you to send highly targeted emails.
SmartrMail excels at automated product recommendations, sending personalized suggestions based on browsing history and past purchases. It also features easy-to-use email templates, popup forms, and analytics to track your results.
Who would love SmartrMail?
Shopify users seeking a straightforward, time-saving email marketing solution will appreciate SmartrMail. It’s perfect for merchants who want to quickly set up automated campaigns like abandoned cart recovery, product recommendations, and post-purchase follow-ups.
With easy-to-use templates and seamless Shopify integration, SmartrMail is ideal for small to medium-sized stores focused on growth.
Pros & Cons + Pricing Plans
| Pros | Cons |
| Great automation sequences | Confusing user interface with lots of steps |
| Amazing ready-made template library | Limited analytics dashboard for conversions from emails |
| One-click integrations and easy migration | Slow customer support response |
SmartMail offers a free plan for websites with fewer than 2,000 monthly unique visitors. Paid plans start at $29 per month.
8. ActiveCampaign — Top Shopify Tool for Automation
ActiveCampaign truly shines when it comes to Shopify email automation, making it a top choice for Shopify users.
- Powerful automated marketing and CRM, ideal for scaling businesses;
- Advanced segmentation and personalized customer journeys;
- Complex automations beyond basic email.
You can effortlessly design automated welcome email series that introduce new customers to your brand, recover potentially lost sales with targeted abandoned cart emails on Shopify, and segment customers based on their purchase history to send personalized Shopify offers.
This granular level of automation not only saves you time but also helps you grow ecommerce revenue and build lasting relationships with repeat customers.
However, be aware that its extensive array of features can feel overwhelming for beginners, potentially requiring a learning curve to fully utilize its capabilities.
Key Features
- Segmentation & dynamic content. Create highly targeted email lists based on customer data and tailor email content based on purchase behavior and preferences;
- On-site messaging. Design and display targeted pop-ups and forms on your Shopify store to capture leads and grow your email list;
- Trackable coupon codes. Generate unique discount codes within ActiveCampaign and track their usage to measure campaign effectiveness;
- SMS marketing integration. Combine email marketing with SMS campaigns to reach customers through their preferred channels;
- Detailed reporting & analytics. Track key metrics like open rates, click-through rates, conversions, and revenue generated from your email campaigns.
Integration with Shopify
ActiveCampaign integrates with Shopify by syncing customer data, purchase history, and cart activity directly into its platform. This allows merchants to create personalized email and SMS campaigns tailored to customer behavior. It enables advanced automation, such as abandoned cart reminders, post-purchase follow-ups, and product recommendations.
ActiveCampaign also tracks customer journeys and provides insights into buying patterns, helping Shopify merchants optimize their marketing efforts and improve conversions. The integration ensures a seamless connection, making it easy to manage campaigns and customer relationships from one centralized platform.
Who would love ActiveCampaign?
Shopify users looking for advanced marketing automation and personalization will love ActiveCampaign. It’s perfect for merchants focused on creating targeted email and SMS campaigns, automating workflows like abandoned cart recovery and product recommendations, and leveraging customer data for segmentation.
ActiveCampaign is ideal for scaling Shopify stores, aiming to enhance customer engagement and drive sales.
Pros & Cons + Pricing Plan
| Pros | Cons |
| Advanced automation for Shopify workflows | Confusing setup process for beginners |
| Pre-built Shopify-specific email templates | Limited Shopify-specific reporting |
| Seamless Shopify data syncing (products, sales) | Can be expensive for larger Shopify stores |
| SMS and email combined for Shopify campaigns | Some delays in syncing large Shopify stores |
ActiveCampaign’s free trial allows you to explore all features for 14 days, with a limit of 100 contacts and 100 email sends. Paid plans start at $19 per month.
9. Kit — Ideal for Creator-Focused Shopify Stores
Kit stands out as one of the best email marketing apps for Shopify stores, with a strong focus on creators.
- Ideal for creators and businesses focused on audience growth and email marketing;
- Easy list growth and segmentation based on purchases and behavior;
- Direct subscriber engagement, perfect for digital product or service sales.
It offers simple yet powerful automation tools to streamline your email marketing efforts and provides visually appealing, minimalist Shopify email templates perfect for showcasing your products in an elegant and engaging way.
With Kit, you can easily tag subscribers based on their interests and purchase behavior, allowing you to create highly targeted personalized emails for Shopify that resonate with individual subscribers.
While excellent for targeted communication, a possible disadvantage is that its analytics aren’t as robust as some other Shopify email marketing tools, potentially limiting your ability to deeply analyze campaign performance.
Key Features
- Basic customer data sync. Syncs essential customer information like names, email addresses, and purchase history from Shopify to Kit;
- Tag-based segmentation. Allows you to tag subscribers based on purchase data (like specific products purchased) for basic segmentation;
- Automated email sequences. Enables you to create simple automated email sequences, such as welcome series, triggered by Shopify purchase events.
Integration with Shopify
Kit integrates with Shopify as a virtual marketing assistant designed to simplify marketing tasks for merchants. It connects directly to your Shopify store, leveraging store data to create and manage Facebook ads, send email campaigns, and post updates on social media.
Kit automates essential marketing actions like retargeting ads, product promotions, and thank-you emails, all initiated through simple text or chat commands. With its seamless integration, Kit helps Shopify merchants save time and boost sales by handling marketing tasks efficiently while requiring minimal technical expertise.
Who would love Kit?
Shopify users who want a hands-off, AI-driven marketing assistant will love Kit. It’s ideal for merchants looking to automate tasks like creating Facebook ads, sending email campaigns, and posting on social media. Kit’s simplicity and seamless Shopify integration make it perfect for small businesses aiming to boost sales with minimal effort.
Pros & Cons + Pricing Plan
| Pros | Cons |
| Easy-to-use AI assistant for Shopify users | Limited customization options |
| Automated marketing for Facebook and email | Focused only on Shopify users |
| Integration with Shopify apps like Mailchimp | Limited analytics and reporting |
Kit offers a free plan that allows up to 10,000 subscribers and unlimited email sends. Paid plans start at $15 per month.
10. MailerLite — Budget-Friendly Email Marketing for Shopify
If you’re searching for a budget-friendly yet feature-rich email marketing platform for Shopify, MailerLite is an excellent option.
- Simple email automation without advanced CRM features;
- Straightforward segmentation based on purchase history and website activity;
- Ease of use and affordability.
It stands out with its generous free plan and affordable paid plans, all packed with valuable features to elevate your email marketing game.
You’ll appreciate the easy-to-use pre-built templates, intuitive automation templates that simplify repetitive tasks, and even the ability to create dedicated landing pages and attention-grabbing pop-ups for effective email list building on Shopify.
However, keep in mind that while generally reliable, its deliverability rates can be inconsistent at times, potentially affecting the reach of your Shopify email campaign.
Key Features
- Ecommerce automation. Create automated email sequences based on customer purchase activity, such as abandoned carts, order confirmations, and post-purchase follow-ups;
- Pop-ups and embedded forms: Grow your subscriber list with customizable popup forms and embedded signup forms on your Shopify store;
- Surveys and feedback. Collect customer feedback and preferences using integrated survey tools;
- Landing pages. Create dedicated landing pages for promotions and lead generation within MailerLite;
- Reports and analytics. Track key email marketing metrics, including open rates, click-through rates, and conversions.
Integration with Shopify
MailerLite integrates with Shopify by syncing customer data, orders, and product details directly into its platform. This allows merchants to create personalized email campaigns, automate workflows like abandoned cart recovery, and send targeted product recommendations based on purchase history.
The integration also includes tools for growing email lists, such as pop-ups and embedded forms, which automatically sync new subscribers with Shopify.
With its drag-and-drop editor and pre-built templates, MailerLite makes it easy for Shopify merchants to design professional email campaigns that drive engagement and increase sales.
Who would love MailerLite?
Shopify users seeking an affordable and beginner-friendly email marketing tool will appreciate MailerLite. It’s ideal for merchants focused on creating personalized campaigns, building email lists with popups, and automating workflows like abandoned cart emails.
With its drag-and-drop editor and seamless Shopify integration, MailerLite suits small to medium-sized stores aiming for growth.
Pros & Cons + Pricing Plan
| Pros | Cons |
| Intuitive and beginner-friendly interface | Limited advanced features for automation |
| Pre-designed templates and drag-and-drop editor | Fewer integrations compared to competitors |
| Reporting lacks depth in analytics |
MailerLite offers a free plan that allows up to 1,000 subscribers and 12,000 monthly email sends. Paid plans start at $10 per month.
11. GetResponse — Powerful Service for Shopify Email Marketing
GetResponse is a widely popular email marketing provider known for its user-friendly interface and comprehensive feature set.
- All-in-one platform for email, websites, landing pages, and automation;
- Automated product recommendations and cart recovery;
- Unified marketing with built-in ecommerce tools.
It provides a robust suite of tools, including detailed analytics to closely monitor your Shopify email open rates, A/B testing capabilities to optimize your Shopify email campaigns for better performance, and powerful segmentation options to ensure you’re reaching the right customers with the right message.
While GetResponse offers exceptional value, be aware that its pricing can become relatively expensive as your contact list expands, potentially requiring budget adjustments as your business grows.
Key Features
- Advanced segmentation. Enables you to create highly targeted email segments based on customer purchase behavior, demographics, and on-site activity;
- Popup & form builder. Design and implement eye-catching popups and embedded forms on your Shopify store to capture leads and grow your subscriber list;
- Email automation based on purchase activity. Trigger targeted emails based on specific products purchased, order values, or purchase frequency;
- Personalized product recommendations. Showcase relevant product recommendations within your emails based on customers’ browsing and purchase history;
- Comprehensive campaign reporting. Track email performance with detailed analytics on open rates, click-through rates, conversions, and revenue generated.
Integration with Shopify
GetResponse integrates with Shopify by automatically syncing customer data, order history, and product information into its platform. This enables Shopify merchants to create personalized email campaigns, such as abandoned cart reminders, product recommendations, and post-purchase follow-ups.
The integration also supports advanced marketing automation workflows, including segmentation and lead nurturing based on customer behavior.
Additionally, GetResponse offers tools like popups, forms, and landing pages to grow email lists and drive conversions. With its seamless connection to Shopify, merchants can efficiently manage their email marketing efforts and boost sales.
Who would love GetResponse?
Shopify users looking for a comprehensive marketing solution will appreciate GetResponse. It’s ideal for merchants focused on email automation, SMS campaigns, and lead generation with tools like landing pages and pop-ups.
Features like abandoned cart recovery and product recommendations make it perfect for Shopify stores aiming to engage customers and boost sales.
Pros & Cons + Pricing Plan
| Pros | Cons |
| Comprehensive marketing tools (email, SMS, and webinars) | Limited Shopify-specific features |
| Advanced automation workflows | Can be complex for beginners |
| Integration with Shopify and ecommerce features | No built-in CRM for the free plan |
| Includes webinar hosting | Higher pricing for small businesses |
GetResponse offers a free plan that allows up to 500 contacts and 2,500 monthly email sends. Paid plans start at $19 per month.
12. AWeber — Simple Software for Shopify Email Needs
AWeber is all about simplicity and ease of use, making it a great option for beginners who want to send professional-looking branded emails without a steep learning curve.
- Easy-to-use email marketing with automation and templates;
- Simple segmentation based on purchase activity and website behavior;
- Ease of use and deliverability.
Its intuitive drag-and-drop editor makes creating visually appealing Shopify newsletters a breeze, and you can conveniently manage your product data and track sales directly within the familiar Shopify admin dashboard.
However, it’s worth noting that AWeber lacks some of the advanced automation features found in other Shopify email marketing apps, potentially limiting your ability to implement highly complex automated workflows.
Key Features
- Deep data synchronization. Syncs comprehensive customer data from Shopify, including contact details, order history, abandoned carts, and website activity;
- Advanced segmentation & automation. Build hyper-targeted email lists and automate personalized email sequences based on customer behavior and purchase data;
- Pre-built ecommerce templates. Access a library of pre-designed email templates optimized for ecommerce, including welcome series, abandoned cart reminders, and promotional campaigns;
- Product recommendations. Dynamically recommend products within emails based on customer browsing history and past purchases;
- Web push notifications. Engage website visitors and recover abandoned carts with targeted web push notifications.
Integration with Shopify
AWeber integrates with Shopify by syncing customer data, order history, and product details to help merchants automate their email marketing. It enables features like abandoned cart recovery, product recommendation emails, and post-purchase follow-ups.
Merchants can use AWeber’s drag-and-drop email builder and pre-designed templates to create professional campaigns tailored to their Shopify store. The integration also supports customizable sign-up forms to grow email lists directly from the Shopify storefront, making it easy to engage customers and drive repeat sales.
Who would love Aweber?
Shopify users seeking a straightforward and reliable email marketing solution will appreciate AWeber. It’s ideal for merchants looking to automate campaigns like abandoned cart emails, send newsletters, and build email lists with customizable forms.
With its easy-to-use interface and seamless Shopify integration, AWeber is perfect for small to medium-sized stores focused on growth.
Pros & Cons + Pricing Plan
| Pros | Cons |
| Easy-to-use interface and email editor | Limited advanced automation and segmentation features |
| Pre-built email templates and integrations | Reporting lacks depth |
| Built-in landing page builder | Free plan includes AWeber branding in emails |
AWeber offers a free plan that allows up to 500 subscribers and 3,000 monthly email sends. Paid plans start at $15 per month.
Email Marketing for Shopify FAQs
Is it possible to email customers through Shopify?
Yes, emailing customers through Shopify is possible via Shopify newsletter integration with apps like Sender. Sender, available on the Shopify app store, offers robust Shopify email marketing features and automation templates within your Shopify admin.
Can you send emails to non-subscribers on Shopify?
You can’t directly email non-subscribers on Shopify. However, email marketing apps like Sender facilitate social campaigns and signup forms to grow your subscriber list, turning non-subscribers into engaged customers.
Is it possible to collect emails on Shopify?
Collecting emails on Shopify is easy with integrated apps. Sender is probably the best email marketing software for such a job, providing embedded forms and pop-ups for efficient email list building on Shopify. You don’t need to buy or own email marketing app.
Hungry for more? Check out these brain-stimulating articles:
- Best Marketing Tools for Your Shopify Store
- 11 Best Shopify Apps in 2025 (Free & Paid)
- How to Create Shopify Email Templates: Types, Examples
