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9 Interesting February Newsletter Ideas (Other Than Valentine’s)

Jan 15, 2024 - By Skirmantas Venckus

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Struggling to come up with fresh, exciting ideas for your February newsletter? You’re not alone. 

February, often overshadowed by the buzz of the new year and the anticipation of spring, can leave many of us scratching our heads for content ideas for our newsletters. But don’t worry! 

Whether you’re a small business owner, a creative solopreneur, or just looking for inspiration, we’ve got you covered. In this blog, we share some interesting February newsletter ideas that will grab your audience’s attention and keep them engaged. 

From Valentine’s Day specials to unique ways of celebrating lesser-known February holidays, we’re here to ensure your newsletter stands out. 

Ready to dive in? Let’s get started. 

February Newsletter Ideas 

February may be short, but it’s packed with potential for engaging your audience with evergreen content. Here’s how you can infuse your email newsletter with the essence of February:

Talk about Special Celebrations

February isn’t just about chilly weather; it’s a month brimming with celebrations that can add warmth to your newsletter. From romantic tales to cultural festivities, this month has it all. Here are some ideas to get you started:

  • Valentine’s Day specials. Share love-themed offers, stories, or products. Have a heartwarming customer love story? Perfect for featuring in this love-filled month; 
  • Black History Month. Honor this significant month by highlighting influential figures, literature, or events celebrating Black history and culture;
  • Chinese New Year. It usually falls in February, which brings a great seasonal opportunity to educate your readers about this vibrant festival. Share traditional recipes or cultural insights.

Craft irresistible newsletters with Sender’s drag-and-drop email builder and free templates. It’s easy, and it’s free!

valentines_day_free_email_template

Highlight Health & Safety

With the transition from winter to early spring, February is critical for personal health and safety. It’s an excellent opportunity to connect with your audience on a personal level by sharing valuable tips and insights. Consider these ideas:

  • Seasonal health tips. Offer advice on staying healthy as the seasons change. Immune-boosting foods and exercise tips are always welcomed; 
  • Safety first. Changing weather conditions bring unique challenges. Share safety tips for both cold and warmer days; 
  • Mental health matters. Post-holiday blues are real. Encourage discussions around mental well-being with helpful resources or expert opinions.

Provide Tips on Wellness

Wellness is a year-round journey, and February provides a unique backdrop to discuss this important topic. As people look forward to spring, it’s the perfect time to introduce wellness ideas that rejuvenate and inspire. Here are some suggestions:

  • Self-care strategies. Suggest easy self-care practices to your readers. Maybe a DIY spa day at home or mindfulness exercises to relax the mind; 
  • Healthy eating hacks. Share recipes or tips for nutritious yet delicious meals that suit the season’s mood;
  • Fitness focus. With spring just around the corner, inspire your readers with simple yet effective indoor or outdoor fitness routines.

February Newsletter Topics and Holidays

February isn’t just about Cupid’s arrows and chocolate indulgences. Nope, February’s calendar is bursting with so much more. It’s also Black History Month, Library Lover’s Month, National Bird-Feeding Month, and more, making it an excellent opportunity to reach out to your subscribers across the month-long events. 

FEB 1:
National Dark Chocolate Day
National Freedom Day
National Get Up Day
National Sickie Day

FEB 2:
Candlemas Day
Groundhog Day
National Hedgehog Day
National Tater Tot Day
National Ukulele Day

FEB 3:
Doggy Date Night
National Carrot Cake Day
National Golden Retriever Day
National Signing Day
National Women Physicians Day

FEB 4:
National Thank a Mail Carrier Day
World Cancer Day

FEB 5:
Give Kids A Smile
National Bubble Gum Day
National Shower with a Friend Day
National Wear Red Day
National Weatherperson’s Day
World Nutella Day

FEB 6:
National Eat Ice Cream for Breakfast Day
National Frozen Yogurt Day
National Lame Duck Day
Time to Talk Day

FEB 7:
e-Day
National Black HIV/AIDS Awareness Day
National Fettuccine Alfredo Day
National Send a Card to a Friend Day
Super Bowl Sunday

FEB 8:
National Boy Scout Day
National Clean Out Your Computer Day
National Kite-Flying Day

FEB 9:
National Pizza Day
National Toothache Day
Safer Internet Day

FEB 10:
National Umbrella Day

FEB 11:
Don’t Cry Over Spilled Milk Day
International Day of Women and Girls in Science
National Guitar Day
National Inventors’ Day
National Make a Friend Day

FEB 12:
Chinese New Year
Darwin Day
National Freedom to Marry Day
National Plum Pudding Day

FEB 13:
Galentine’s Day
National Tortellini Day
World Radio Day

FEB 14:
Library Lovers’ Day
National Donor Day
Valentine’s Day

FEB 15:
Family Day (In Canada)
National Gumdrop Day
Nova Scotia Heritage Day
Presidents Day
Singles Awareness Day

FEB 16:
Mardi Gras
National Almond Day
National Pancake Day
Paczki Day

FEB 17:
Ash Wednesday
Random Act of Kindness Day

FEB 18:
National Drink Wine Day

FEB 19:
National Caregivers Day
National Chocolate Mint Day
Tug of War Day

FEB 20:
National Cherry Pie Day
National Love Your Pet Day
National Muffin Day

FEB 21:
National Sticky Bun Day

FEB 22:
National Margarita Day
National Walking the Dog Day

FEB 23:
International Dog Biscuit Appreciation Day
National Dog Biscuit Day
World Spay Day

FEB 24:
National Tortilla Chip Day

FEB 25:
National Chili Day
National Clam Chowder Day
Purim

FEB 26:
National Pistachio Day
National Skip the Straw Day
Yukon Heritage Day

FEB 27:
International Polar Bear Day
National Pokemon Day
National Protein day
National Strawberry Day

FEB 28:
National Chocolate Souffle Day
National Public Sleeping Day
Rare Disease Day

National Fasting February
National Self Check Month
National Enrolled Agents Month
Free and Open Source Software Month
American Heart Month
An Affair to Remember Month
Black History Month
Canned Food Month
Creative Romance Month
National Bake for Family Fun Month
National Bird Feeding Month
National Cherry Month
National Children’s Dental Health Month
National Grapefruit Month
National Heart Month
National Hot Breakfast Month
National Library Lover’s Month
National Snack Food Month
National Weddings Month
National Embroidery Month
Teen Dating Violence Awareness Month

Children’s Authors and Illustrators Week (1-7)
National School Counseling (1-7)
National Marriage Week (7-14)
Congenital Heart Failure Awareness Week (8-14)
International Flirting Week (8-14)
Freelance Writers Appreciation Week (8-14)
Jell-O Week (8-14)
Great American Pizza Bake (8-14)
Random Acts of Kindness Week (15-21)
Engineers Week (15-21)
National Eating Disorders Awareness Week (22-28)

Here are some email marketing ideas to use for different events and occasions to make your newsletter stand out in February: 

  • Keep a weekly focus. Break down your February newsletter into weekly editions. Each week can highlight different events and topics, keeping your content fresh and exciting; 
  • Celebrate Black History Month. How about bringing to life the stories of incredible Black figures? Maybe feature an inspiring interview or spotlight some awesome local Black-owned businesses. It’s not just about celebrating; it’s about learning and honoring monumental contributions; 
  • Bird-feeding 101. Since it’s National Bird-Feeding Month, why not sprinkle some easy bird feeder tips? Or maybe chat about why birds are so crucial to our environment. Picture your readers getting involved in bird counts or sharing their own bird-watching tales. Sounds engaging, right? 
  • National Make a Friend Day. February 11th is celebrated as National Make a Friend’s Day. You can create an email around it and encourage your readers to appreciate their friendships by organizing or participating in local events dedicated to Friend Day.
  • Pet Day highlights. February 20th is National Pet’s Day. You can feature local pet shelters or pet care tips to honor Pet Day and encourage readers to share their pet stories for engagement; 
  • Announce an act of kindness challenge. Use Kindness Day (February 17th) to challenge readers to perform random acts of kindness, whether helping a homeless person or supporting a community cause. Ask them to share about it on social media by tagging you to enter sweepstakes for a giveaway. You can even partner with a local organization to raise awareness about a local community issue and announce it via your newsletter; 
  • National Bake Day fun. Bake for Family Fun Month is celebrated throughout February. You can share baking recipes, organize a community bake-off, or feature a ‘Bake of the Week’ every week; 
  • Celebrate sporting heroes. National Girls & Women in Sports Day is celebrated every year on February 7th. You can share stories of local female sports heroes, upcoming sports events, or ideas on how to celebrate the day in the community; 
  • Honor Mother Language Day. Discuss the importance of preserving one’s mother tongue and feature content or stories in different local languages for Mother Language Day, which is celebrated on February 21st every year. 

Mix your strategy with weekly newsletter issues on a different theme each time! One week, you could be introducing an influential Black historical figure. Next, you’re talking about the ‘Bird of the Month’. The possibilities are endless. 

Keep your readers on their toes, eagerly waiting for what’s next!

5 February Newsletter Examples

With so many ideas to execute in February apart from Valentine’s, you may get overwhelmed. Here are some newsletter examples to help you gain some clarity and get inspired to launch your February newsletter campaigns. 

National Library Lover’s Month  – A Kids Book About

February is celebrated as a month for library lovers. So, why not send a library-themed newsletter during the National Library Lover’s Month? Brands use this time to promote library building ideas, ask about favorite books, and host contests to engage their subscribers. Have a look: 

Subject line: New moms will love our little books ✨

About_february_newsletter_example
Image source: A Kids Book About 

This email is all about ‘libraries’ and love for books targeting young mothers. The email is written in an encouraging tone, promoting the idea of starting a library for their little ones. The subject line is intriguing, and the emotional imagery hooks the reader right in. They’ve also added a special offer for people who would like to buy multiple books from the series – a great idea to increase the average order value. 

Key Takeaways

  • Use emotional imagery and an encouraging tone to highlight the theme of your email; 
  • Make your subject lines intriguing; 
  • Use relevant bundled offers to increase the chances of a conversion. 

Celebrate Black History Month – Hulu 

February is celebrated as Black History Month, and many brands like Hulu use this time to celebrate Black stories via their newsletters. Such a tactic makes them appear empathetic while connecting to many from their core audience segments. Have a look: 

Subject line: Hulu Celebrates Black History Month

hulu_february_newsletter_example
Image source: Hulu 

The email features a vibrant and visually impactful design with a mix of colors and textures to create a dynamic email content and engaging layout. The header is straightforward and sets a celebratory tone, inviting the audience to engage with the content. 

With a strong central message highlighted by large and bold typography, the email is definitely impactful and passes on the message effectively. Plus, the addition of content blocks ensures users will engage with the email to discover relevant content on the platform. 

Key Takeaways

  • Use a vibrant color palette to grab attention instantly; 
  • Add relevant content in different sections to compel readers to engage with the email; 
  • Use a structured hierarchy with clear headlines, featured images, and relevant descriptions. 

Valentine’s Day Email – Goldbelly 

Sending a special offer or a heartfelt gift on Valentine’s Day is the most obvious February newsletter idea you can implement. Every brand tries to play Cupid and fill their email marketing with gifts, incentives, and offers during this time. Here’s an example by Goldbelly: 

Subject line: FREE SHIPPING on V-Day Faves! 💝

Belly_february_newsletter_example
Image source: Goldbelly 

The email from Goldbelly is a vibrant celebration of Valentine’s Day, utilizing a pink color scheme synonymous with love and affection. It’s a visual feast, showcasing a variety of Valentine-themed treats, from heart-shaped brownies to red velvet cakes, inviting the viewer to indulge in the season of love. 

The bold, playful fonts and high-quality images of delectable desserts create an irresistible call-to-action, which is to shop now and enjoy free shipping—a strong incentive that’s perfectly aligned with the Valentine’s Day gift-buying rush. 

Key Takeaways

  • Plan your email around thematic imagery and colors to get a reader into the ‘love rush’; 
  • Offer free shipping and limited-time offers to encourage prompt action; 
  • Use appealing images and clever product names to engage the senses; 
  • Add brightly-colored buttons and direct language for your CTA to guide customers on what to do next.

Check these Valentine’s Day templates that Sender offers for free. Just add your text and images, and you’re good to go!

valentines_day_email_template

Share February Fashion Trends – House of Fraser 

February Valentine’s email campaigns are a perfect place for fashion retailers to showcase their best outfits and accessories and suggest ideas for gifts or personal treats. Sharing fashion trends appeals directly to the desires of consumers to find a special gift for their loved ones or themselves as a mark of self-love.

Subject line: Find the perfect attire for Valentine’s 

Frazer_february_newsletter_example
Image source: House of Fraser

This email is a chic guide to fashion essentials for Valentine’s. It poses a direct question, “What are you wearing this Valentine’s Day?” setting the tone for a personalized shopping experience. 

The email uses a mix of lifestyle photography and product images to suggest options for different Valentine’s scenarios, such as ‘wine and dine’ or ‘casual date’, demonstrating versatility. 

The pink color scheme is on-brand for the occasion, while the layout is clean and categorized, making it easy for consumers to navigate options. This combination of strategic design and curated content makes the email not just an advertisement but a style inspiration for Valentine’s Day.

Key Takeaways

  • Use a direct and relevant question to hook the reader; 
  • Organizing products by occasion (e.g., casual date, girls night out) for higher engagement rates; 
  • Use a cohesive color theme and high-quality images to make the email aesthetically pleasing. 

February Newsletter for Subscribers – Arcadia 

February offers a unique touchpoint for companies to strengthen their relationship with subscribers by linking the themes of love and care to their services or values. It’s a moment to express gratitude and encourage participation in Valentine’s promotions. 

Subject line: Arcadia February Newsletter

Arcadia_february_newsletter_example
Image source: Arcadia 

This newsletter beautifully portrays love for the environment under the clever tagline, “You can’t spell earth without h-e-a-r-t”. Addressing the member personally builds an immediate connection, reinforcing the sense of community and shared goals. 

The email design cleverly uses heart icons integrated with eco-friendly symbols to communicate its message of love for the planet visually. It extends a call to action for members to refer friends, leveraging the Valentine’s Day spirit to promote its referral program. 

Key Takeaways

  • Personalize the email by addressing subscribers by their name; 
  • Use storytelling to engage readers and inspire others by featuring a member’s story; 
  • Add helpful advice, tips, suggestions, and valuable recommendations. 

Key Takeaways

February is the perfect time to engage readers and express your love, as you can use your newsletter to celebrate month-long events. Remember, there’s more to February than just Valentine’s. So, when you plan for February, keep the following in mind: 

  • Browse the national holiday calendar before planning for emails in February; 
  • Think of unique days or occasions that make your newsletter stand out amidst the love-infused inbox of your subscribers; 
  • Use themes, occasions, and ideas that align with your brand or audience’s interests; 
  • Top up Valentine’s emails with offers and incentives to increase conversion rates. 

Also read: 

About author
Skirmantas Venckus leads marketing at Sender, bringing hands-on experience helping brands connect with customers. He deeply understands email marketing’s evolving role and is passionate about making it work smarter, not harder, for everyone.

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