27 Spooktacular Halloween Marketing Ideas for 2024

Halloween isn’t just a night of frights—it’s a month-long opportunity to boost your sales and engage customers in a fun, memorable way. Did you know Americans spent over $10 billion on Halloween last year? That’s a lot of candy corn and costumes! Imagine carving out a slice of that pumpkin pie for your business.

We’ve conjured up 27 wickedly effective Halloween marketing ideas, complete with real-world examples. Let’s brew up some success!

Why Focus on Halloween Marketing?

Why should you bother about a specialized Halloween marketing campaign? There’s one than more good reason:

• Engagement. People are already buzzing with Halloween excitement, looking for ways to celebrate. This is the perfect time to engage them with your brand; 
• Seasonality. Don’t miss out on the chance to align your brand with the festive vibes. Seasonal trends like spooky decor or themed goods can go a long way; 
• Brand awareness. A killer Halloween campaign can make you stand out. It’s the perfect time for creative, attention-grabbing stunts that people will remember; 
• Sales boost. Limited-time offers or flash sales give people that extra nudge to hit ‘buy.’ Make it Halloween-specific, and you’ve got yourself a winner; 
• Community building. A Halloween event, virtual or in-person, can be an awesome way to get the community involved with your brand. 

You see, Halloween brings a lot of opportunities for you to fly high. So, get your Halloween marketing plan rolling and watch your sales metrics soar.

Get your Halloween campaigns spooktacularly successful — check out the latest marketing stats that will make your strategy a treat: Halloween Statistics & Marketing Facts

20 Halloween Marketing Ideas to Engage Your Audience

Halloween is a great time for promoting your business, as customers are open to spending big during the Halloween season. According to the NRF, Halloween spending is expected to reach a record $12.2 billion this year, exceeding last year’s record of $10.6 billion. 

To grow your revenue during Halloween, you must plan omnichannel marketing campaigns across different mediums. Here are some Halloween marketing campaign ideas to help you get started. 

Run a Pumpkin Carving Contest

Unleash your audience’s creativity with a thrilling pumpkin carving contest! This engaging activity taps into the heart of Halloween, encouraging participants to transform ordinary pumpkins into spooky masterpieces.

After all, who doesn’t love a little friendly competition while crafting your own spooky decorations?

Here’s how to carve out a successful event:

• Set the rules. Clearly define the contest guidelines, including submission deadlines, judging criteria, and any specific themes (scariest, funniest, most creative, etc.);
• Encourage participation. Promote the contest across your social media platforms, email newsletters, and website. Offer enticing prizes to incentivize entries;
• Make it visual. Ask participants to submit photos or videos of their carved creations.  You can even create a dedicated hashtag for easy tracking and sharing;
• Let the community decide. Encourage voting by allowing your audience to choose their favorite pumpkin carvings;
• Showcase the winners. Announce the winners with fanfare and showcase their spooky decorations on your website and social media platforms. 

Pumpkin Masters has organized pumpkin carving contests for almost four decades now. Now, that’s a scary dedication!

Create a Halloween Social Media Campaign

Social media is buzzing with activity during Halloween, making it the perfect platform to connect with your audience and showcase your brand’s spooky spirit. From showcasing scary costumes to highlighting Halloween treats, the possibilities are endless!

Here are some fang-tastic ideas for your Halloween social media campaign:

• Host a costume contest. Encourage your followers to share photos of their spooktacular costumes for a chance to win a prize. This encourages user-generated content (UGC) and showcases the creativity of your audience;
• Share spooky recipes and DIYs. Offer inspiration for Halloween treats, decorations, and even hand-crafted scary costumes;
• Create interactive polls & quizzes. Ask your followers fun questions like “What’s your favorite Halloween candy?” or “Which of the spooky characters are you?
• Run a Halloween-themed giveaway. Offer lucky winners a prize pack filled with Halloween goodies.

Wilton Cakes chose a simple yet spooktacular idea – to showcase their Halloween-themed cake collection with hashtag #Halloweencakes. Don’t tell us you wouldn’t want one!

Use Halloween-Themed Email Templates

Halloween’s around the corner, and it’s time to bring out the witches and warlocks in your emails. But how do you make sure your themed email doesn’t turn into a marketing nightmare? 

Simple, follow these tips:

• Stay true to the brand. Keep your products at the center, even when you’re decorating them with vampire fangs; 
• Countdown to chills. Add a live countdown to up the spookiness and urgency; 
• Can’t miss CTA. Use action words in your CTA that scream “Click Me!”; 
• Test to impress. A/B test your designs to find the one that tricks (or treats) your audience best; 
• Say the name. Personalize your emails with the recipient’s name and past likes or buys.

Cupshe nailed it with their “Scary Good Sale.” Their CTA? “Reveal Your Deal”—tempting enough for any Halloween hunter to click.

Use Halloween-Themed Popup

Want to give your website visitors a spooky surprise this Halloween? Consider incorporating a Halloween-themed newsletter popup!

These eye-catching additions can be a fun and effective way to promote special offers, highlight Halloween-themed products, or add a festive touch to your website. Done right, they can be a real treat for your target audience.

To make the most of your Halloween-themed popup, consider these best practices:

• Keep it relevant. Ensure your popup aligns with your brand and the overall Halloween theme. Offer relevant discounts or showcase products that appeal to your target audience’s Halloween needs;
• Design for delight. Use captivating visuals like pumpkins, bats, ghosts, and spooky fonts to create a festive and engaging experience;
• Offer a treat. Incentivize engagement with your popup by offering a special discount, free shipping, or a Halloween-themed freebie.

Spirit Halloween understood the importance of grabbing website visitors’ attention to capture leads effectively. They cleverly combined an enticing incentive with the iconic and instantly recognizable Addams Family to create a captivating hook. 

Choose your lead generation tool here: 11 Best Email Collection Tools (Including Capture Software)

Highlight Safety Tips for Trick-or-Treating

Halloween is a blast for kids but can make parents a little nervous. Sending those little ghosts and goblins out in their Halloween costumes is exciting, but safety is at the top of every parent’s mind during this holiday season. 

Tap into that! When you prioritize safety in your Halloween marketing, you show customers you care about what they care about. 

Here’s how to weave safety tips into your Halloween promotions:

• Create attention-grabbing social media posts. Design visuals with reminders like “Light the way with a flashlight” or “Check candy before you eat it”;
• Host a safety-themed contest. Get your followers involved! Ask them to share their top Halloween safety tips to win a prize;
• Offer practical resources. Think of downloadable safety checklists for parents or blog posts with in-depth advice.

Always a Treat confectionary brand dedicated a whole landing page to safety tips for responsible parents of little devils and witches going out on the spookiest night:

Optimize Your SEO for Halloween Searches

As soon as the leaves turn, people are already on the hunt for the perfect Halloween promotions and getting a head start on their holiday shopping. This means your target audience is already searching for Halloween-related keywords! Take advantage of capturing those eager shoppers.

Here’s how to give your SEO a Halloween boost:

• Update keywords and meta descriptions. Incorporate relevant keywords like “Halloween costume,” “Halloween decorations,” or “Halloween sales” into your website copy and product descriptions;
• Create themed blog content. Share Halloween-themed buying guides, DIY costume tutorials, party-planning tips, or spooky recipes; 
• Run Halloween-specific ad campaigns. Use targeted keywords in your Google Ads and social media campaigns to reach shoppers looking for Halloween products and promotions;
• Engage with your audience. Respond to comments and questions, run Halloween-themed contests, and encourage user-generated content (UGC) to boost engagement further.

Proving that Halloween isn’t just for October, Temu maintains an active ‘Halloween decorations’ ad campaign throughout the year:

Design Halloween-Themed Landing Pages

Spice up your Halloween marketing with a spooky landing page! Think haunted house vibes — fun, engaging, and easy to navigate. Use Halloween-themed content and visuals (pumpkins, posters, candy, etc.) and link all of your campaigns (email, ads, SMS) to them.

This will drive traffic to your site and highlight your Halloween specials. So, how can you make your landing page engaging to grab attention and not just cobwebs?

Here are a few ideas: 

• Spooky shades. Stick to Halloween classics like black, orange, and purple; 
• Tick-tock offers. Flash those limited-time deals and make the clock visible—nothing says urgency like a ticking clock; 
• Headline magic. Craft headlines that make people want to explore your haunted “mansion”; 
• No mazes, please. Keep it simple and direct. Don’t let your visitors get lost; 
• What’s the treat? Make it crystal clear what they gain by clicking or buying; 

Last year, Hallmark took us on a Halloween journey. Their landing page lets you “walk” through product sections, each with its own spooky deal.

Use Animated GIFs to Engage Your Audience

Do you know what’s better than a static image of a ghost? A floating one! 

Animated GIFs can inject life into your Halloween promotions. You can add these to your landing pages or emails to grab instant attention. But how do you make sure your animated ghosts and ghouls help rather than hurt? Check this out:

• Spot-on GIFs. Think of animations that match your brand and the Halloween vibe;
• Less is more. Don’t go overboard. Your GIF should complement, not overshadow, your content;
• LOL-worthy. A chuckle can go a long way, making your promo memorable and shareable; 
• Quality counts. Skip the pixelated, slow-loading GIFs. No one likes a clunky scare; 
• Play well with others. Test to ensure your GIFs look good on any device.

The Knot nailed it last year—a looping pumpkin GIF that was simple, on-brand, and utterly Halloween.

Storytelling Strategies for the Halloween Season

Who doesn’t love a good ghost story, especially around Halloween? But what if that story also introduces your product in a way that’s so seamless it’s eerie? Here’s how to craft that tale:

• Three-act magic. Every story needs a beginning, middle, and end. Stick to that; 
• Be relatable. Craft a tale your audience can see themselves in; 
• Sneak in your product. Make your product a natural part of the narrative, not a sales pitch; 
• On the edge. Use cliffhangers to lead the audience right to your CTA; 
• Picture perfect. Supplement your story with visuals—think images or even short video clips.

Stuck? AI like ChatGPT can help you smooth out those storytelling wrinkles.

Remember Airbnb’s Dracula’s Castle campaign? It was storytelling gold. 

They ran a Halloween-themed contest with a free night at Dracula’s Castle as the prize, and all you had to do was share what you’d do if you met the Count. It wasn’t just a campaign; it was an adventure.

Craft Spooky Season Email Campaigns

Emails during Halloween shouldn’t just say, “Boo!”. There are a million ways to create a Halloween email. You can tease subscribers with Halloween offers, wish them a spooky Halloween, or offer them a freebie or anything else. 

Whatever you use emails for, they shouldn’t be boring and generic. They should dazzle, intrigue, and engage. Here are some tips to make better Halloween emails: 

• No more “Happy Halloween”. Get creative with your subject lines. How about “Unearth Spooky Savings” or “Click if You Dare”?
• Eyes on the prize. Use captivating visuals to make readers stop scrolling; 
• The name game. Personalize your subject lines! A “Hey [Name], Get Your Spooky On!” can go a long way; 
• Tick-tock. Use limited-time deals or codes to stir that sense of urgency. Make them act before the witching hour!
• Mobile magic. Make sure your email looks just as bewitching on a smartphone.

Dunkin’ Donuts is a pro at this. Their “Click Your Treat” campaign mixed a spooky vibe with a tempting deal, keeping their customers hooked and boosting loyalty points. 

Craft Engaging Subject Lines for Halloween

A good subject line is like a spooky costume – it grabs attention and starts conversations. Your Halloween emails should have engaging subject lines that make people stop and tap your email. 

Do you want to craft one that has them opening emails faster than they unwrap candy? Here’s your recipe:  

• Trigger curiosity. Pose a question or hint at something inside that they’ll want to solve, such as “What’s Haunting Our Shelves?”; 
• Now or never. Use urgency-inducing words like “Last Chance” or “Expires Soon” to get them clicking ASAP; 
• Personalization is key. Throw in their name or a recent purchase to make it feel special; 
• Make it Halloween-y. Make sure it screams Halloween but still vibes with your brand. Something like “Spooky Savings Inside” works!
• Keep it snappy. Aim for less, not more. A simple “Unlock Your Treats” as a subject line is enough to get them curious. 

A great example of an engaging subject line is the following campaign by Maybelline.

Subject Line: discover your wild side with Maybelline! 🐯

The subject line is intriguing and exciting at the same time. Emojis make the reader curious about how Maybelline suggests using their products for Halloween. 

Plan Post-Halloween Sales Promotions

When the ghosts and ghouls return to the closet, it’s time to clear out your Halloween inventory. But how can you do it without slashing your profits to pieces? 

Announce post-Halloween sales for your subscribers to grab irresistible holiday discounts. Here’s what you should keep in mind while planning a post-Halloween sale: 

• Right on time. Don’t wait. Kick off your sale the day after Halloween to ride the holiday buzz; 
• Show ‘n tell. Got pumpkins or bat decor? Show how they can jazz up a Thanksgiving table or become part of a DIY project. Repurpose wherever you can;
• Bundle up. More treats, less tricks. Bundle similar items and offer them at a discounted price. It’s a quick way to empty those shelves; 
• VIP pass. Reward loyalty. Let your die-hard subscribers get first dibs on the sale. Then, unleash the deals on the general public; 
• Missed Ya! Come Back Campaigns. Use retargeting ads to haunt those who visited but didn’t buy. A friendly ghost reminder!

Target does this exceptionally well. Their post-Halloween clearance starts on November 1st and includes not just costumes but also home decor and cooking supplies. They even retarget past website visitors with special offers, ensuring that leftover inventory flies off the shelves.

Here’s their Halloween Clearance Sale landing page: 

Preview Your Next Event After Halloween

Even when Halloween becomes yesterday’s news, you shouldn’t stop marketing. Savvy business owners and marketers always plot their next move. 

But how can you keep the momentum going and get your audience excited for what’s coming next? Well, you can announce the next ‘holiday event’ or sales in your follow-up emails. Here’s what you can share in your follow-up emails: 

• Sneak peek. Got something big up your sleeve for Thanksgiving or Christmas? Tease ’em with a pic or a phrase. Keep ’em guessing!
• Early birds get the worm. Your loyal customers deserve the royal treatment. Exclusive access or a special discount, perhaps?
• Two Birds, One Stone. Your Halloween email isn’t just for October 31st. Use it to cross-promote your next event;
• Audience choice. Not sure what your peeps want next? Ask them! Run a poll on social media. It’s like asking, “What’s your next candy craving?”
• Add timers. Nothing says “Get ready!” like a countdown timer. Put one in your email and let the anticipation build.

Utilize Web Push Notifications for Halloween

Web push notifications are like those sudden, fun scares you get at Halloween—they grab your attention. So, how can you make these digital nudges work for your Halloween campaigns?

• Be timely. Use them for instant updates, like flash sales or exclusive offers; 
• Count it down. Let users know time’s ticking on special Halloween deals; 
• Show some local love. Hosting a local Halloween party or event? Target notifications to inform and engage users nearby;
• Make it personal. Use customer data to send personalized alerts; 
• Festive opt-in. Spice up the subscription prompt with a Halloween twist.

Create Interactive Quizzes for Your Audience

Quizzes aren’t just for school. They’re a playful way to engage users and can provide valuable insights into customer preferences. Not only do they entertain, but they also funnel shoppers to Halloween products. 

They’re perfect for pinpointing customer preferences and tailoring your Halloween promotions. So, how do you make a quiz that works? Here are a few ideas: 

• Be creative. Try quizzes like ‘What’s Your Halloween Costume?’ or ‘Uncover Your Spooky Alter Ego’; 
• Make it a game. Give instant results and cool badges people can show off on social media; 
• Link it up. Match quiz outcomes to related products or content; 
• Gather data. Use the quiz to collect emails for better customer targeting; 
• Mobile matters. Ensure your quiz looks good and is shared easily on smartphones.

Launch a Halloween Countdown Campaign

Countdowns aren’t just for New Year’s Eve. A Halloween countdown can get your audience pumped and ready to shop. So how do you do it?

• Daily deal countdown. Highlight a new deal every day as Halloween approaches;
• User posts. Get folks to share their Halloween prep using a special hashtag;
• Reminder alerts. Use push notifications or emails to nudge people about time-sensitive deals; 
• Exclusive peeks. Roll out unique Halloween content during the countdown; 
• Go omnichannel. Sync the countdown across social media, your website, SMS, and in-store promos.

PPC Ad Campaigns for Halloween Decorations

PPC Ads for Halloween are like putting a costume on your marketing—eye-catching and full of character. 

Pay-per-click (PPC) ads can be the trick that treats you to a boost in Halloween sales. Limited-time discount codes in the ad copy can spur immediate clicks and conversions. Here are some ways to make PPC ads stand out in a crowded marketplace.

• Smart keywords. Don’t just stick to “Halloween sales”. Go for targeted phrases like “limited-time spooky deals” or “handcrafted Halloween decor”;
• Engaging copy. Your ad copy should be snappy and based on a Halloween theme. Think along the lines of “Get Your Spook On | Flash Sale Tonight”;
• Attention-grabbing visuals. Use eye-catchy Halloween graphics to make users stop scrolling and look;
• Landing page. Direct clicks to a Halloween-themed landing page to keep the vibe going;
• Monitor & tweak. Monitor metrics and be ready to fine-tune your strategy for maximum returns.

Implement Dynamic Content in Your Campaigns

Sprinkle a little personalization into your Halloween campaigns and watch the magic happen. Your website isn’t a one-size-fits-all cauldron, so why treat it that way?

Tailor your Halloween marketing materials to match each customer’s behavior and preferences. Each touchpoint should feel built just for them, making your Halloween campaign more engaging and effective. Here are some ideas: 

• Tailored picks. Use past behavior to recommend Halloween items a visitor is likely to click on;
• Personalize based on location. Use geo-targeting to showcase Halloween events or specials near the customer;
• Show that the clock’s ticking. Flash deals based on real-time data can add urgency and spur action;
• Know your crowd. Segment your audience—maybe into “Halloween Fanatics” and “Last-Minute Shoppers”—and tailor messages accordingly;
• Personalize. Personalized emails can convert fence-sitters into buyers.

Host a Halloween Event: In-Person and Online

Why just sell Halloween when you can be Halloween? Hosting a Halloween-themed event, virtual or in-person, offers an interactive way to engage customers. 

Think costume contests or DIY decoration workshops. Events give your brand a personality boost and offer a unique avenue for showcasing products and special deals. Here are some ideas to engage customers and show off your Halloween spirit: 

• Pick your stage. In-person events offer a personal touch, while online events reach a wider audience;
• Theme it up. Don’t just stick to ‘Halloween.’ Go wild with ideas like a “Zombie Fashion Show” or “Pumpkin Spice Cook-off”;
• Get the word out. Promote your trick or treating event or online event across social media, email, and even PPC ads; 
• Make it interactive. Photo booths, VR haunts, or live product demos can add some sizzle to your event; 
• Team up. Invite other local brands or influencers to co-host. It’s a win-win.

Remember, the aim is to create an event that’s not just memorable but also shareable. It boosts your brand and paves the way for future events. Here’s an example of a Halloween party hosted by the Singapore Polo Club. 

Frightfully Effective Halloween Promotion Ideas

One of the best ways to promote your business during Halloween is to announce Halloween promotions and special offers. Here are some Halloween promo ideas on how to advertise your deals, discounts, and offers. 

Limited-Time Halloween Specials

Limited-time offers are like candy to a kid on Halloween—hard to resist. So, let’s get into the nitty-gritty of creating that sense of urgency during the Halloween season:

• Play up scarcity. Use phrases like “While supplies last” or “Limited stock” in your email campaigns and landing pages. People want what they can’t have, and if it’s running out, they’re more likely to grab it quickly; 
• Personalized codes. Sending out single-use promo codes makes your offer seem special and exclusive. It’s like a VIP pass to a secret club, and who wouldn’t want that?
• Flash sales. Pop up with unexpected deals lasting just a few hours. It’s like finding that house that gives out full-sized candy bars—people won’t want to miss out. 
• Halloween bundles. Package some Halloween-themed products together at a discount. Think of it as a treat bag filled with only the best goodies; 
• Social proof. Let customers see how many others have already jumped on the deal. Real-time stats can drive home the point that this offer is too good to pass up.

TeamMi used an email to announce a limited-time deal for its subscribers. 

The thematic coupon code, along with the Halloween-y vibe of the email, is so on point. The color choice option, countdown timer, and a ‘How-to’ section are great add-ons to the emailer. 

Scary Good Flash Halloween Sales

Flash sales are like the jump scares of the retail world—your subscribers might not be prepared for them, but they intrigue and create FOMO. Here’s how to ensure your flash sale is more a treat than a trick: 

• Tease it. Send a teaser email to pique interest, but don’t spill all the beans just yet;
• Pick a prime time. Choose when your audience is most online to catch their attention;
• Unbeatable deals. Roll out offers they can’t ignore, like a BOGO on your top-selling items; 
• Quick buy. Keep the checkout fast and easy—fewer clicks, more buys; 
• Say thanks. After the sale, show love to those who participated and drop hints about the next big event.

Here’s a great example of announcing a flash sale during Halloween: 

The cauldron GIF, along with the ‘Shop Immediately’ CTA, is a great attention-grabbing tactic. This can be used as a social post or even an email header during the Halloween week. 

To become a pro in flash sales, read this: 10 Flash Sale Email Examples & Subject Lines

Spooky Halloween-Themed Product Launch

Launching a product at Halloween isn’t just about pumpkins and cobwebs. It’s about nailing that spooky vibe your customers will love.

So, how do you overtake your customers’ dreams – in a good way? Here are some ideas: 

• Tease ’em. Start dropping some cryptic hints or riddles to get people talking about what’s coming; 
• Collab time. Partner with influencers or brands that are into Halloween;
• Limited-edition magic. Roll out Halloween-only versions of your bestsellers; 
• Spooky packaging. Dress up your product in full Halloween attire—think ghosts, bats, and pumpkins; 
• Party on. Throw a launch bash, either online or in-person, to unveil your Halloween masterpiece.

Many candy brands, cosmetics businesses, and apparel companies launch limited-edition Halloween products during this time. Here’s a cool example from M&M’s:

Offer Exclusive Halloween Discounts and Deals

Everyone loves a good bargain, especially during the spooky season. Offering an enticing Halloween sale is a surefire way to attract customers, boost sales, and add a little extra fun to your Halloween promotional ideas. 

Here’s how to create Halloween discounts and deals that cast a spell on shoppers:

• Theme your discounts. Get creative with names like “Monster Mash Savings” or “Spooktacular Sale”;
• Offer limited-time deals. Nothing creates urgency like a deadline! Offer flash sales or daily deals encouraging shoppers to act fast before the witching hour;
• Reward loyal customers. Show your appreciation and encourage repeat business by offering exclusive discounts to email subscribers or social media followers; 
• Get spooky with discount codes. Ditch the boring codes and use themed ones like “TRICKORTREAT15” or “GHOSTLY20” for an extra touch of Halloween fun.

A giant blinking eye? Discounts on horror games? Offer DEADline? Steam went all in with its Halloween sale ideas:

Halloween Product Bundles

Halloween product bundle is like a marketer’s trick-or-treat bag. It’s not just about tossing products together; it’s about creating a theme that’s so appealing customers can’t resist.

Here are some tips for you to create a valuable and irresistible product bundle:

• Theme it. Make bundles that fit Halloween moments, like a “Spooky Movie Night.” Fill it with goodies that’ll make those activities even better; 
• Show the value. Highlight the savings or exclusive items they’ll get; 
• Create urgency. Emphasize it’s a limited-time, Halloween-only offer; 
• Upsell magic. Suggest the bundle as a checkout add-on; 
• DIY bundles. Let customers customize their own Halloween bundle.

Take the example of Dogtastic. They are known to launch special Halloween bundles during the season. 

Consider Creating Spooky Promotional Videos 

Want to really stand out this Halloween? Ditch the static images and embrace the power of video marketing! Spooky promotional online videos are a fang-tastic way to grab attention, showcase your products, and inject Halloween fun into your Halloween marketing campaigns.

Here are some spine-chilling video ideas to get you started:

• Behind-the-scenes costume chaos. Offer a glimpse into the making of a Halloween costume, complete with spooky makeup transformations and costume malfunctions;
• Haunted house product showcase. Take viewers on a tour of a “haunted” house (or your store!) while highlighting key Halloween products along the way;
• Product reveal with a twist. Tease a new product launch or Halloween sale with a suspenseful video featuring eerie music, flickering lights, and a surprise ending;
• Halloween how-to’s. Create short, shareable tutorials on Halloween makeup, pumpkin carving, spooky recipes, or DIY decorations using your products.

For example, Dietz & Watson served a double punch this Halloween with Gabaghoul’s recipes (get it, Sopranos fans?):

Promote Products Through Social Media

Don’t let your Halloween advertising ideas stay hidden in the shadows! Social media platforms are your cauldron for brewing excitement and driving sales during this spooky season.

Here’s how to promote your products through social media channels this Halloween:

• Embrace the power of visuals. Share eye-catching photos and videos of your Halloween products in action. Think costume reveals, spooky tablescapes, and DIY decoration tutorials;
• Go live from a spooky event.  Hosting a Halloween sale or event? Go live on Facebook, Instagram, or TikTok to give followers a behind-the-scenes look and build excitement;
• Partner with influencers. Team up with influencers who align with your brand to reach a new audience and authentically showcase your Halloween products.

Halloween Happy (what a fitting name!) partnered with several brands and created a whole YouTube video about her Halloween decorations haul. Now that’s a great Halloween marketing idea we can get behind: 

Key Takeaways: Halloween Marketing Ideas

Get creative this Halloween to boost engagement and sales. Make your marketing strategy as unforgettable as the spookiest ghost story.

Seasonal newsletters are so fun! Check out these articles for more inspo:

• 12 Fall Newsletter Ideas (Autumn Themed Emails)
• 140+ November newsletter ideas (+Template)
• 100+ December Newsletter Ideas & Holiday Examples

About author

Thomas Radavicius

Author

Sender

Thomas Radavicius is a marketing expert with extensive knowledge in various digital marketing topics. He loves staying current with industry trends and enjoys learning about strategies to enhance and grow business marketing efforts. In his free time, Thomas explores new technologies, reads about marketing innovations, and hikes outdoors.

Writer - Vesta Oldenburg