• Log in
  • Get Started For Free
    Grow your business, not your expenses
    Turn curious visitors into devoted fans and drive more sales – no cost to get started!
    • Free Forever plan for 2,500 subscribers and up to 15,000 emails/month
    • Free & responsive email templates library
    • Free popups & forms
    • Get Started For Free
    • Intuitive drag-and-drop email builder
    • Unlimited automation and segmentation
    • Premade automation workflows
    • See Pricing

    No Credit Card Required. Cancel Anytime.

Menu
Floating
Floating

How To Start a Digital Marketing Agency

Jun 18, 2021 - By Skirmantas Venckus

how_to_start_digital_marketing_agency
Contents
Floating
Turn strategy into action
Don’t leave your perfect strategy untapped. Unlock its potential with Sender and see your sales explode.
Get Started For Free

It’s one thing to launch a digital marketing agency, but driving it to success is an entirely different story.

There are several factors to worry about, including hiring, marketing, automation, accounting, optimizing accounts, and getting results for clients, among other things.

In this article, we will discuss key tips that can help you grow your digital marketing agency.

Top 11 Things to Apply in Digital Marketing Business Plan

1. Hire the Right People

There is no rule about the number of people that should be on your team. It all depends on your business needs and your strategy.

When building your digital marketing agency, you need to focus on three roles:

  • Acquisition.
  • Content.
  • Monetization.

You may not have to hire a large team when starting, but at least make sure you hire at least one person for each of these roles.

The content team oversees sourcing, creating, and managing all of your content.

The acquisition team is responsible for the acquisition of clients, while your monetization team focuses on maximizing the revenue and assets generated.

For each role, ensure you acquire people with the necessary skills and experience and let them work remotely or from a virtual office or shared office space to reduce overhead costs. 

2. Build Brand Recognition

What does your brand say about you? Branding isn’t only about a business logo; it’s how clients recognize your business. It encompasses the slogans used, the level of customer service provided, the messaging used, and much more.

A strong brand identity helps your digital marketing agency to stand out from the competition. The easiest way to build brand recognition is by telling a consistent story.

Consider these tips to improve brand consistency:

  • Create a brilliant logo that you can use across your website, social media platforms, products, and marketing materials 
  • Repurpose your content: Don’t let your existing content fade into obscurity while you can reuse it or some of its elements to expand its reach 
  • Bring your employees on board: To improve brand consistency, everyone should be on the same page. Let them know about your plans and the importance of brand consistency 
  • Maintain a consistent brand voice and messaging

Brand consistency helps to build and retain customer excitement, boost credibility, and meet customer expectations.

3. Get the Right Tools

Obtaining the right tools helps to acquire key data, make better decisions and provide unparalleled services. Some of the useful tools for digital marketing agencies include:

  1. Google Analytics
  2. HubSpot
  3. SemRush
  4. Sender.net
  5. Moz
  6. Zapier
  7. Hunter.io
  8. Xtension
  9. Unbounce
  10. Basecamp
  11. Podio

4. Optimize Your Digital Marketing Agency Website

Part of your marketing job is to ensure your client’s websites rank on Google, and it’s easy to overlook the importance of optimizing your website.

Your team should produce monthly reports and checks on your website to ensure your SEO is always on track and is effective in attracting both traffic and sales. 

5. Focus On a Specific Niche

With different industries embracing digital marketing, you may be tempted to play the jack of all trades.

However, there are more than 50,000 digital marketing agencies worldwide, and the best way to stand out from the crowd is by specializing in a specific industry.

Going niche-specific makes your branding process seamless as you can grow a portfolio for a particular class of customers.

6. Use Lead Magnets

Is your agency using lead magnets to initiate and drive prospects’ journeys? It would help if you considered employing lead magnets such as cheat sheets, email guides, white papers, eBooks, and others that give your leads a reason to commit to your product or service. 

Lead magnets introduce prospects in the marketing funnel and nurture them through the process until they become clients. For instance, Wordstream uses free PPC tool analysis as its lead magnet, which gives its prospects motivation to sign up for other services.

Also read:

7. Be Your Own Client and Promote Your Agency

The best way a client measures your prowess is by looking at your results, not sales promises. Let your marketing strategy be evident in the way you market your services.

Being your client seems counter-intuitive but has excellent results if done correctly. Marketing your agency has two main advantages, you get to reach a wider audience, and secondly, you can always use the results as proof of proficiency.

8. Have Flexible Prices

Don’t write your prices on a stone tablet. Your agency will get clients with different budget levels, and it wouldn’t be prudent to send a prospect away for not meeting the price tag. The trick is to flow with the quality of services you can offer.

Interact with your clients, understand their needs, budgets, and expectations, and use these features to set a price tag for them.

Remember, you don’t want to incur losses by underpricing your services or scare prospects away by setting too high prices. Have customizable price packages for each client category.

9. Streamline Your Project Management Processes

When prospects contact your agency, they want to know how simple your processes are. Daunting and complex processes will drive them away since they will assume you can’t drive growth for their companies. Ensure your strategy, templates, tools, and teams are relatable.

10. Engage Your Local Community

The best way to grow a loyal following is through networking. Digital marketing is boundless, and most agencies tend to focus on overseas markets.

However, your local market is a gold mine if you serve them right. Hosting local face-to-face marketing interactions builds trust and enhances the chances of getting honest referrals.

11. Start a Podcast

Imagine getting a chance to pitch directly to 100+ people every week. That is the power of podcasts. Unlike watching videos, podcasts require listeners’ commitment and attention throughout the entire session.

Market researchers report that a 30-minute podcast interaction with 3000 listeners has a higher conversion rate than a 30-sec video ad viewed by 43 million people.

Podcasts sell, and you should consider starting one for your agency. You can convert your blog guides and content into podcast audio or even have sessions with marketing experts.

Do The Best Start with Your Digital Marketing Agency

The digital marketing sector is highly competitive. For your digital marketing agency to grow, you need to hire the right people, improve brand awareness and implement effective marketing strategies to acquire and retain customers.

Also read:

About author
Skirmantas Venckus leads marketing at Sender, bringing hands-on experience helping brands connect with customers. He deeply understands email marketing’s evolving role and is passionate about making it work smarter, not harder, for everyone.

Premium capabilities Feels enterprise,
minus the price

All the features your business needs to acquire high-quality leads, grow sales, and maximize revenue from campaigns
using one simple dashboard.

Get Started For Free
shape 1
shape 2
shape 3