125+ June Newsletter Ideas

Summer is finally here! So are the new topics and ideas which have to be implemented once sending the newsletters to your audience.

Ensuring that you are up-to-date with current trends, international holidays and celebration days is vital as you can bring some new valuable content to the recipients.

If you didn’t have time to do your research, don’t worry! If your target groups are children or seniors, you might want to stick around as this article will cover some great tips for the June newsletter as well as content ideas you can cover during this month.

June Newsletter Topics

June has many significant holidays and monthly events, which you can use for your newsletter or special discounts.

Let’s take a look:

13 Best June Newsletter Ideas For Most Popular Holidays

If all of the above June holidays got you excited about preparing a newsletter for your audience, we’ve got you covered. Here are the most popular June newsletter themes you can plan your newsletters around. Explore these ideas and take your pick: 

Father’s Day 

Was your Mother’s Day email campaign a success? Why not do the same for Father’s Day, as it’s one of the biggest holidays in June’s marketing calendar? 

You should plan a newsletter to celebrate Father’s Day with your subscribers.

Here are some newsletter ideas you can use on Father’s Day: 

• Send a newsletter featuring the best dad jokes; 
• Announce limited-period Father’s Day bundles and deals; 
• Share heartwarming stories from fathers in your team.

Keep your message personal and heartfelt to connect with your audience. You can also offer exclusive deals on popular items. Highlight products that dads love and make your call-to-action clear and compelling.

Need more inspiration? Check out the best Father’s Day newsletters from different brands.

Juneteenth

Juneteenth is a decisive moment in our history when slavery was abolished, and equality prevailed. Your Juneteenth campaign can focus on Black history, diversity, and inclusivity. 

Here’s an interesting email campaign by Print All Over Me sent to its subscribers on June 19th: 

They’ve used a GIF to attract instant attention. The newsletter, written as a personal letter, emphasizes the values of Juneteenth. They’ve collaborated with several artists of color and featured them in the newsletter, adding an extra flavor to this Juneteenth newsletter. 

Here are some ideas to inspire your Juneteeth campaign: 

• Create Juneteenth-themed bundles that celebrate freedom;
• Share inspiring stories of resilience, unity, and equality; 
• Share a short, touching story about Juneteenth.

You can also offer meaningful deals to honor Juneteenth. Consider discounts on items that symbolize freedom or unity. Show your commitment to diversity and inclusion, and let your audience know these values are at the heart of your brand. 

Pride Month

Pride Month is a vibrant celebration of love and diversity. To mark the occasion, you can send a personalized email celebrating the power of love or share a short story about Pride Month’s origins. 

Here’s an example by Design Within Reach where they’ve announced a special event and charity auction to their subscribers during Pride Month: 

They’ve announced a special-edition sofa inspired by the original pride flag, which will be showcased and auctioned to support a non-profit for LGBTQIA+ rights. This is a nice initiative that shows you value everyone in the community as a brand. 

If it’s hard for you to do something similar, consider the following ideas for a Pride Month newsletter: 

• Spotlight on LGBTQ+ creators. Celebrate Pride Month by sharing unique products from LGBTQIA+ creators; 
• Pride month playlist. Share a curated playlist featuring iconic LGBTQ+ artists; 
• Pride month history. Honor the history of Pride Month and support the ongoing fight for equality; 
• Customer stories. Share inspiring stories from LGBTQ+ customers and allies, and share your own for special discounts. 

National Cheese Day 

A full day to celebrate love for cheese — imagine what you could share as a newsletter with your subscribers. You can share tempting cheese-based recipes or even exclusive cheese-themed merchandise. 

This is the perfect time to offer discounts on products that can add joy to your customers’ cheese-filled celebrations. To make it extra special, consider adding free recipes or pairing guides. 

Here’s an example from Camp where it has smartly plugged its products (and an offer) in the celebration email: 

Though the email is sent on Cheese Lovers Day, it’s the perfect example of how you can use a celebratory day to add to the fun and also promote your offer. In fact, such a day can be a great time for a new product launch. Here’s how Magic Spoon announced its new range: 

If that’s not enough, here are some more cheesy ideas: 

• Send an interactive cheese quiz and offer discounts or prizes for participation; 
• Provide a step-by-step guide on creating the perfect cheese board, including recommendations for accompaniments.
• Invite customers to share their favorite cheese-related photos or stories to win a prize.

World Rainforest Day

World Rainforest Day is the perfect reminder of the beauty and importance of rainforests and their role in protecting them. So, it’s the ideal time to send a newsletter showing your commitment to sustainability. 

Here are some newsletter ideas you can use for your email marketing campaign: 

Summer Solstice Newsletter

The solstice is the longest day of the year, and it marks the perfect time to embrace the sun and all things warm and bright. 

You can announce its arrival with a special newsletter featuring vibrant new collections. Offer exclusive discounts on summer essentials like swimwear, outdoor gear, and beach accessories. Highlight new arrivals that are perfect for summer adventures. Share tips for making the most of the long days and sunny weather.

Here’s an example of a thematic summer newsletter you can use for inspiration: 

Like this newsletter, you can feature summer-themed product bundles or special discounts on new summer collections. You can also highlight your brand’s excitement for the summer season and ask readers to tag you on social media during summer fun. 

World Environment Day

Just like Rainforest Day, World Environment Day is another day when you can appeal to the human consciousness and remind them about your efforts to become a ‘green’ brand. You can share how your packaging is becoming plastic-free or how many plants you’re planting. 

If you’re not yet ready to showcase your sustainability efforts, you can introduce a special sustainable range of products or share tips for living a more sustainable life. 

Here’s a great example of an environment-themed newsletter by a pet food brand Finn. 

The brand has directly targeted the industry that it’s trying to disrupt. The use of statistics and contextual images makes the newsletter extremely engaging. They’ve smartly plugged their product along with a prominent CTA. 

Though it’s sent in April, it’s appropriate even for the Environment Day in June. Mostly because the newsletter makes the reader curious about the brand’s efforts in making pet food sustainable. 

Why we loved it? 

• Direct and on-point copywriting; 
• Compelling product positioning with prominent CTA; 
• Gripping subject line — The Surprising Environmental Paw-print of Pet Food 🌎. 

Flag Day

Flag Day is an annual celebration of the adoption of the national flag. On this day, you must send a beautiful newsletter covering the day’s history and sharing some patriotic products or deals. 

Offer exclusive deals on patriotic items, discounts on flag-themed products, and free shipping to add extra appeal. Show your brand’s patriotic spirit and connect with your customers. Here are some Flag Day newsletter ideas. You don’t even need to think about the subject lines—we already did it for you! 

That’s not it. You can also promote your products if they fit right into the celebration. For example, here’s how Hey Dude promoted their special collection on Flag Day: 

You can also pick some contextual products from your collections like this (or launch a new collection) and use Flag Day as the perfect time to introduce it to your subscribers. 

National Best Friends Day

National Best Friends Day is the perfect time to connect and show appreciation for friendships. You should send heartfelt emails to your customers and share heartwarming friendship stories.

Customers love celebrating together. Highlight products that are perfect for friends and offer exclusive discounts that unlock when they share with their best friends. 

Here’s how you can make your best friend newsletter stand out:

• Featured products. Highlight best friend jewelry sets, custom mugs, and matching T-shirts; 
• Customer stories. Share a touching tale of two friends who met through your products.
• Exclusive discounts. Offer a “Buy One, Get One Free” deal on selected items.

You can also share your referral program and offer rewards on the National Best Friends Day like MunchPak did in their campaign: 

Their subject line — ‘Megan, your reward is waiting 😎’ — was so on point. Personalizing the email with a recipient’s name and promising a reward will surely increase the open rates. Top it off with a creative way of promoting a referral program, and get ready for people sharing this with their friends. 

Why we loved it? 

• Personalized subject line promising a reward/benefit; 
• Simple and illustrative design that explains everything at a glance; 
• Bold and unmissable CTA. 

Global Running Day

Global Running Day celebrates the joy of running and appeals to people to adopt a healthier lifestyle. Inspire your customers with a special newsletter focused on running and fitness.

Start your email with an inviting subject line and share running gear and accessories discounts. Add a personal touch by including a motivational story or tips to start a running routine. 

If you’re not into apparel or the sports industry, you could still send a newsletter targeting people who’re into active lifestyles. Here’s an example of how Aloha promotes its products via email: 

The brand promoted its new range of protein bars on a running day to tempt readers to give them a try. Adding a promo code with a 5-star review is a good way to show that you’re serious about offering them something credible for their fit lifestyle at a special price. 

Why we loved it? 

• Direct offer with special coupon code; 
• A blocked layout that looks appealing and is easy to read; 
• Adding a real review in the newsletter focusing on the product’s USPs. 

You can also consider the following ideas for a Global Running Day newsletter:

• Featured products. Highlight the best running shoes, apparel, and accessories; 
• Customer stories. Share inspiring stories from customers who transformed their lives through running;
• Exclusive discounts. Offer “Buy One, Get One” deals on selected products; 
• Running tips. Provide useful tips for beginners and seasoned runners alike.

International Childrens Day

International Children’s Day is a special occasion dedicated to celebrating the happiness and well-being of children worldwide. 

Creating a newsletter for this day is a good idea if your audience consists of parents and teachers. Here are some ideas to make your International Children’s Day newsletter engaging:

• Share a gift guide. Help parents find the perfect gift for their children by sharing gift ideas; 
• Interactive activities. Share interactive activities like quizzes, puzzles, or coloring pages; 
• Parenting tips. Share helpful tips and advice for parents on improving creativity and healthy development in children; 
• Exclusive offers. Offer special discounts or promotions on children’s products. 

Remember, International Children’s Day is not just about buying gifts; it’s about celebrating childhood. So, don’t forget to add a personal note about making their day extra special. 

International Picnic Day

International Picnic Day is a great excuse to pack up your basket and head outdoors for a delightful feast under the sun. And it’s the perfect reminder for your subscribers to celebrate National Picnic Day. 

Here’s an example newsletter from Material, celebrating the joy of picnics. 

The newsletter grabs instant attention with its subject line — ‘This is what picnics are made of’. They’ve smartly integrated their picnic essentials into this newsletter by adding thematic references, contextual images, and a mini-list of essentials customers can buy from their store for the perfect park picnic. 

Why we loved it? 

• Use a relevant and scroll-stopping subject line; 
• Don’t deviate from the topic/theme for promoting your products; 
• Use real-world images of your products in context to the event or day. 

Men’s Health Month

A lot is talked about healthy living, mental health, and active lifestyle online, but often, men’s health takes a backseat in these discussions. Given that June is Men’s Health Month, you can take the initiative by sharing a newsletter to raise awareness. 

You can talk about the importance of men’s health and encourage your male subscribers to prioritze their well being. 

Here’s a newsletter by Keeps to inspire you to give men the attention they deserve in your newsletters: 

The newsletter starts the discussion with mental health and moves on to emphasize that it’s okay to ask for help. 

The section on tips, followed by advice from a registered medical professional, makes the reader consider the health benefits of listening to the brand’s advice. 

Why we loved it? 

• Focus on the reader without making them feel bad about mental health issues; 
• Add credible advice from professionals; 
• Break down serious topics in digestible chunks or bullet points. 

5 June Newsletter Online Marketing Examples

Want to explore more examples and ideas for your June newsletter? Here are 5 interesting newsletter examples you can take inspiration from: 

Summer Sale Newsletter

Planning a summer sale newsletter covering exclusive summer-related products and offering a special discount is a good way to engage buyers and register conversions. Here’s how Eight Sleep does it: 

The newsletter is sent in June, before the 4th of July, and features an exclusive deal on its cooling pods. The newsletter’s summer vibes, along with an interesting subject line—Cool down your summer nights with $200 off—hit the mark. 

Why we loved it? 

• Simple newsletter with an intriguing subject line; 
• Use of summer imagery and relevant product plug; 
• Tempting offer that assures great savings for the reader. 

Discount Code Newsletter

Sending a summer discount code to customers can entice them to make an impulsive purchase. Here’s how Sometimes Always sends a personalized discount code to its customers: 

Everything else can wait — that’s the vibe one gets when they look at the header image. They’ve used a direct subject line too — Take 15% off! ♡ Your unique code inside.

The use of personalized code is an additional indicator that this is not a generic offer and the brand cares about its subscribers. 

Why we loved it? 

• Personalized discount code with transparent terms and conditions; 
• Summer-y vibe and an attractive header image containing the product; 
• Clear and direct benefits are shown in the subject line; 

Encourage Subscribers Newsletter

Summers are a good time for hobbies. So, if you’re into hobby building or are a store/app that helps people pursue hobbies, you should encourage subscribers to give you a shot. Here’s how Musicbed does it with its newsletter: 

The headline is inspiring, asking subscribers to create their best work. Further, it has added testimonials from real users to increase credibility and authenticity. 

The 14-day free trial is a good hook to compel users to act right away. 

Why we loved it? 

• Testimonials from real users; 
• Encouraging headline prompting users to act; 
• Compelling copywriting throughout the email. 

Share Tips Newsletter to Clients

Newsletters are the primary medium for building a community as a small business or brand. You can share stories, advice, or even tips in your newsletter to add value to their lives. 

Summers are a great time to engage your community. Here’s how Glassdoor uses a newsletter to share tips and engage its subscribers. 

This is a simple yet effective newsletter that shares useful tips based on subscribers’ pain points. It uses a single paragraph in the body and adds a CTA to encourage readers to find more tips on the website. 

An additional banner to promote their insider communities is a clever hack to drive regular engagement from newsletter subscribers. 

Why we loved it? 

• Minimalist layout with zero clutter; 
• Interesting header image with a clear headline; 
• No brand plug. Instead, sharing of contextual links useful to reader. 

Customers Day Newsletter

Though Customer’s Day is celebrated on July 18th every year, it’s smart to start a Customer’s Day campaign before anyone else. Moreover, it’s a nice practice to show appreciation to your customers from time to time. Here’s an example newsletter by Moo that celebrates customer relationships tastefully:  

This gratitude email is written with a single agenda — to appreciate and thank the customer for being there and supporting the brand. 

Everyone loves a little appreciation from time to time and such an email would’ve brought a smile to the reader’s face for sure. Plus, it goes a long way in building a long-term relationship as they know you care about them as a brand. 

Why we loved it? 

• Heartfelt headline reflecting gratitude as a brand; 
• Promise of satisfaction at the end with an emotional copy; 
• Simple layout focusing on the email’s core message (thankfulness). 

Conclusion: Create an Engaging June Newsletter

June has a lot of reasons to reach out to your subscribers — be it week-long events or single-day holidays. So, why not plan an engaging June newsletter today? Remember the following when planning a newsletter: 

June is just the beginning of your summer email campaigns. Check out these inspiring articles to get your creative juices flowing:

• 15+ Summer Newsletter Ideas
• 80+ July newsletter ideas

About author

Vesta Oldenburg

Author

Sender

Vesta Oldenburg is a content writer specializing in email marketing strategies. In her daily work, creativity intertwines with a strategic mindset to create content that captivates its readers.