10 Klaviyo Alternatives: Top Platforms for Ecommerce Businesses

Klaviyo is powerful, but is it perfect for every ecommerce business? Not really. 

High pricing as your list grows, complex automations that overwhelm small teams, and limited design flexibility leave many brands searching for alternatives. 

After testing dozens of platforms, we can confidently recommend the following Klaviyo alternatives that offer a better pricing model and easier workflows.

Let’s explore the top Klaviyo alternatives that can help your ecommerce businesses scale without the stress.

Why Consider Klaviyo Alternatives?

While Klaviyo has gained popularity as an email marketing service for ecommerce, users often complain about its pricing and deliverability. 

Here are some drawbacks of using Klaviyo that push users to look for alternatives: 

• Costly pricing model. Klaviyo’s costs can get brutal, especially for businesses with fast-growing contact lists. For example, managing 25,000 contacts costs approximately $400/month on Klaviyo, whereas bulk email services like Sender charge $82/month for similar services; 
• Limited free plan. Klaviyo’s free plan allows only up to 250 contacts and 500 email sends per month, which is too restrictive to test out all the features and do anything meaningful; 
• Deliverability challenges. Klaviyo users often report challenges related to deliverability and emails landing in the spam folder. For example, this user on Reddit reported a drop from nearly 50% to 15% in open rates within a few months of using Klaviyo; 
• Poor customer support. Klaviyo’s customer support has faced criticism for limited availability and responsiveness. The platform lacks phone support, and live chat is not available 24/7, which can be challenging for users requiring immediate assistance. (PCMag). 

Given these limitations, exploring cheap email marketing services that offer better pricing plans and priority support makes sense. 

Klaviyo Competitors — Quick Comparison Table 

Here’s a quick comparison of the best email marketing software you can consider as an alternative to Klaviyo.

10 Best Klaviyo Alternatives for Ecommerce Businesses

We tested almost every email marketing service in the market to make this list. Here are our top picks based on affordability, customer support experience, and simplicity: 

Sender — Best Klaviyo Alternative for Email Marketing

Sender has become a great alternative for ecommerce businesses that feel trapped between growing lists and increasing email marketing costs. 

Compared to Klaviyo’s expensive scaling options and a tight free plan, Sender offers a refreshing mix of affordability, deliverability, and simplicity without cutting corners on what brands actually need.

⭐️ Trusted by 180,000+ businesses worldwide

Ratings

• Capterra: 4.7 /5.0 
• Trustpilot: 4.8 /5.0
• Shopify: 4.6 /5.0

Pricing: Starts at $7/month for up to 1,000 subscribers and 12,000 emails/month | Forever free plan available.

Sender is refreshingly straightforward and shines in every aspect where Klaviyo disappoints ecommerce store owners aiming for scalability. 

The visual automation builder simplifies the set up and pre-made workflow templates help launch in minutes, not hours. You get ready-to-launch flows  for welcome sequences, cart abandonment, and reactivation drips. 

Segmentation capabilities are simple to implement yet powerful. You can group your customers by behavior, purchase activity, engagement levels, or even custom fields without needing to wrestle through complicated logic. 

Support is another area where Sender wins over Klaviyo by a long shot. 

While Klaviyo still lacks a reliable 24/7 live chat and often pushes users toward help docs, Sender’s team is always reachable via live chat with a response time of less than 10 seconds.

Standout Features

• Intuitive automation builder & workflow templates. Easily build welcome flows, cart recovery, and contextual promotion campaigns using a visual builder and pre-built automation flows; 
• Dynamic segmentation. Target users based on purchases, behaviors, demographics, or engagement without complex setups; 
• All-in-one dashboard. Email, SMS, forms, automations, everything inside an intuitive, lightweight, and easy-to-use dashboard; 
• Strong deliverability. Consistently lands in inboxes without the random engagement drops reported with Klaviyo. 

Use Cases by Industry

Sender works best for ecommerce brands that want affordable, high-deliverability email marketing without getting locked into bloated pricing models. Here are some use cases: 

• Growing DTC stores. Nurture leads, recover carts, and drive repeat purchases with minimal setup time; 
• Subscription-based ecommerce. Simply set up automations for welcoming new customers, retention or reactivation nudges, or send relevant promotions; 
• Ecommerce brands scaling through paid ads. Maximize lead nurturing post-capture through personalized retargeting flows.

Sender vs. Klaviyo

If your ecommerce business relies heavily on email marketing, Sender strips down the complexity and delivers a clean email marketing alternative. It’s perfect for stores where growing your list and sending personalized campaigns matter more than anything else.

Instead of the bloat, the pricing cliffs, or the deliverability uncertainty that often come with Klaviyo, Sender offers powerful segmentation, faster set ups, and affordable scaling. It’s not just a budget pick — it’s the smartest pick.

Omnisend — Designed for Omnichannel Marketing

Omnisend is a neat omnichannel marketing solution for business owners who don’t want to wrestle with a complicated marketing platform. 

This cheap email marketing service brings email, SMS, and web push together without making anything messy or needing you to look for support, every moment. 

Ratings

• Capterra: 4.7 /5.0 
• Trustpilot: 4.3 /5.0
• Shopify: 4.7 /5.0 

Pricing: Starts at $20/month for up to 1,000 contacts  and up to 12,000 emails/month | Free plan available.

We’ve used Omnisend before and tested its basic email flows, automations, and SMS capabilities. And we can say that the platform doesn’t try to be everything. It focuses on addressing your core needs, fast. 

The drag-and-drop editor is sharp, the templates are genuinely usable (not those clunky ‘starter’ ones you often see on other platforms), and building an abandoned cart flow took minutes, not hours. 

The big plus? SMS, emails, and even push notification triggers can be managed inside the same automation flow. 

Standout Features

• Simple automation setup. Build multi-step automations across email, SMS, and push using a visual automation builder; 
• Ready-to-use templates. Clean and modern templates that take minutes to customize using a powerful drag-and-drop editor;
• Behavior-based automation. Automatically send targeted emails or texts based on customer actions like cart abandonment; 
• Collect social proof. Built-in feature to automatically collect reviews and publish them on the Shopify store. 

Use Cases by Industry

Omnisend works best for businesses that need to move fast without spending a lot of time learning new things. Here are some use cases: 

• Shopify users. Set up cart recovery, welcome series, and promotions without hiring extra help; 
• Retail brands. Use push, SMS, and emails to boost flash sales or special events across channels; 
• Subscription-based businesses. Nurture renewals and manage customer churn using automated sequences. 

Limitations

While Omnisend nails ease and affordability, it’s not perfect for every situation. Here are some of its limitations: 

• Limited customization. Fewer ultra-advanced segmentation options compared to other tools on this list; 
• Basic reporting on the free plan. You’ll need the Pro Plan (not even the standard plan) for advanced analytics and deeper insights about multi-channel campaign impact; 
• Fewer integrations. Narrower integration ecosystem compared to tools like Klaviyo.

Omnisend vs Klaviyo

Omnisend is a simple solution that helps you with the basics of email and SMS marketing. It doesn’t drown you in settings, it doesn’t punish you for growing, and it doesn’t assume you have an in-house tech team. You can launch automations in less time than it takes to look for Klaviyo’s support documentation. 

Sure, Klaviyo wins on raw segmentation power. But Omnisend wins where it matters more for most — getting real campaigns out the door faster, and keeping marketing efforts manageable when your real job is running your business.

Omnisend is easy to use, with helpful email and SMS automation, and the templates save time. While design options are a bit limited and costs can rise as your list grows, it’s a solid tool for marketing.

— Dauanie from Capterra

Brevo — Best Alternative for SMS Campaigns

Brevo is a solid alternative to Klaviyo for ecommerce brands that want SMS marketing features alongside email marketing. 

While many platforms still treat SMS like an afterthought, Brevo brings it into the core of your marketing efforts alongside email, WhatsApp, and push notifications, without making you jump through complicated workflows.

Ratings

• Capterra: 4.6 /5.0 
• Trustpilot: 4.4 /5.0
• Shopify: 4.9 /5.0 

Pricing: Starts at $9/month for up to 5,000 monthly emails | Free plan available.

When we tried out Brevo, one thing was clear right away: it didn’t feel like just another email platform that ‘also does SMS’. 

SMS campaigns are easy to set up, automate, and connect directly with your existing email and push notifications campaigns. We liked that one could launch WhatsApp message campaigns, too, something that’s missing from a lot of other tools in this space. 

Setting up automations took a little longer compared to other tools, but once it was done, everything ran smoothly without constant babysitting.

Compared to Klaviyo, where SMS feels like a bolt-on feature (with support for limited countries), Brevo treats SMS and WhatsApp campaigns more seriously. It’s a big plus if you’re trying to target your audience across platforms. 

Standout Features

• Built-in SMS & WhatsApp campaigns. SMS marketing capabilities and WhatsApp campaigns for omnichannel impact along with emails; 
• Easy automation builder. Visual automation builder that connects emails, SMS, push notifications and WhatsApp campaigns; 
• AI capabilities. Writes email copy, analyzes campaigns, and segments your audience to speed up your operations; 
• Push notification support. Supports mobile and web push notifications for re-engagement campaigns. 

Use Cases by Industry

Brevo fits best for brands that want fast, multi-channel communication without needing multiple marketing tools. Here are some businesses that can take advantage of Brevo: 

• Ecommerce stores. Send automated promotions, cart reminders, and order updates through SMS, email, and WhatsApp; 
• Local businesses. Use SMS and WhatsApp to drive higher footfall in your offline store during special events or promotions; 
• Subscription services: Automate renewal nudges and payment confirmations using high-conversion SMS workflows.

Limitations

Brevo covers a lot, but it’s important to know the limitations. Here are some of the drawbacks of using Brevo: 

• Slower automation setup. Building more complex automations can feel a bit complicated and slower than platforms like Sender or Omnisend; 
• Basic email templates. Email templates look slightly outdated compared to the fresh and sharp designs other competitors offer; 
• Basic segmentation. Not ideal if you need ultra-granular segmentation like Klaviyo offers.

Brevo vs Klaviyo

Brevo wins hands down if SMS is a major part of your marketing mix. It’s faster, cheaper, and more flexible to run large SMS campaigns across different countries. Klaviyo’s SMS capabilities feel more limited and can get expensive quickly as your volume increases.

Brevo also adds extra reach with WhatsApp and Facebook Ads, something you won’t get natively with Klaviyo. So, if you’re targeting multi-channel engagement using a single dashboard without adding costs and complexity, Brevo is the smart pick.

I’ve been using Brevo for a while now, and it’s like having all my marketing tools in one place. Whether I need to send out email campaigns, set up SMS marketing, or manage my CRM, it saves me a lot of time.

— Yuri from G2

There are plenty of tools like Brevo. Check out 10 Brevo Alternatives in 2025: Features, Pricing, and Reviews.

Drip – Best for Budget-friendly Marketing Automation

Drip is an email marketing automation tool that feels lighter, faster, and simpler compared to Klaviyo. It’s designed for stores that want to automate operations without a steep learning curve. 

It focuses primarily on behavior-based automation, onsite popups, and email designs instead of offering ‘fancy’ features most small brands don’t even need.

Ratings

• Capterra: 4.4 /5.0 
• Trustpilot: NA
• Shopify: 4.6 /5.0 

Pricing: Starts at $39/month for up to 2,500 subscribers | 14-day free trial.

Drip doesn’t try to be an all-in-one suite. Rather, its ecommerce-focused features help store owners make their email marketing campaigns more impactful. 

Setting up popups like spin-to-win wheels, exit-intent offers, and quizzes took only a few clicks, and all the data captured flowed directly into automated email sequences. 

We found the workflow builder simple enough to design abandoned cart reminders, welcome series, and purchase follow-ups without any tech hiccups. Though Drip’s email editor isn’t the best we’ve seen, the template library gave us enough flexibility to launch campaigns without having to start from scratch.

Standout Features

• Customizable workflows. Set up welcome series, cart recovery, and post-purchase emails with clean, visual triggers; 
• Onsite campaign tools. Create spin wheels, popups, quizzes, and bars to capture more emails from your website; 
• Ecommerce-first triggers. Native integrations with Shopify, WooCommerce, and BigCommerce for behavior-based automations; 
• Wide template library: Pre-built email designs you can tweak easily, without getting stuck in a heavy editor like Klaviyo.

Use Cases by Industry

Drip fits best for ecommerce brands that want high-impact automations without stretching their budgets too soon. Here are some use cases: 

• Ecommerce stores. Automate customer journeys from first visit to post-purchase follow-ups without hiring a dedicated tech team; 
• Subscription businesses. Keep customers engaged with renewal reminders, loyalty offers, and personalized upsell offers; 
• Multi-brand marketplaces. Boost checkout rates with cart abandonment automations and real-time product promotions.

Limitations

Though Drip looks good from the surface, it has its own share of drawbacks. Here are some of its limitations: 

• Basic reporting. Though the reporting section appears extensive, most reports are fragmented and fail to offer a bigger picture in terms of overall impact on revenue; 
• Scaling gets expensive. Pricing rises steeply as your list grows beyond 12,500+ email contacts; 
• Template navigation. The template library is big, but finding the right design sometimes feels tedious and overwhelming.

Drip vs Klaviyo

Drip wins if you’re looking for fast, focused automation without paying premium pricing from day one. Its streamlined setup, real-world ecommerce triggers, and lighter learning curve make it a strong alternative for small to mid-sized brands.

However, Klaviyo still leads in advanced segmentation and data-heavy reporting. But if you care more about moving quickly and getting automations working without spending hours, Drip lets you launch campaigns faster and scale efficiently. 

Easy to navigate UI, solid visual email builder, prompt live chat service response. Supplied email builder templates are well-designed and flexible to utilize for a variety of messaging styles. Continuous improvement of features and implementation of new tools.

— Tom O. from G2

ActiveCampaign — Good Alternative for Email Automation

ActiveCampaign is an advanced marketing automation platform and a worthy alternative if you want to set up complex drip sequences. 

While Klaviyo promises powerful automation, ActiveCampaign gives you more control, deeper workflows, and surprisingly smoother execution once you get familiar with it.

Ratings

• Capterra: 4.6 /5.0 
• Trustpilot: 3.1 /5.0
• Shopify: 4.3 /5.0 

Pricing: Starts at $15/month for up to 1,000 contacts and 10,000 emails/mo | 14-day free trial available. 

During our tests, ActiveCampaign felt like a more mature platform than Klaviyo when it came to managing deeper customer journeys. The platform isn’t just about email — it pulls in SMS, CRM tasks, lead scoring, landing pages, and even dynamic site messaging inside the same flow. 

Unlike Klaviyo, where it’s easy to get tangled in segmentation and data mapping early, ActiveCampaign’s workflow templates help you set up advanced automations faster. This was primarily because of the AI-powered tools inside ActiveCampaign which recommended flow steps, auto-generated branded email templates and offered smart headline suggestions.

The flip side? Expect to spend 2–3 hours initially getting the hang of it, but once you do, you can create advanced automations quickly. 

For brands that want to deeply personalize, test, and optimize every interaction, ActiveCampaign offers a stronger foundation and better tools on a single platform than Klaviyo.

Standout Features

• Multi-channel workflow builder. Automate sequences across email, SMS using behavioral data using drag-and-drop builder; 
• Built-in CRM integration. Manage contacts, deals, scoring, and sales pipelines without needing a separate CRM tool; 
• AI-powered tools. Quickly generate branded templates, headlines, and emails based on your preference or need; 
• Rich automation library. Hundreds of ready-to-use automation templates across ecommerce, B2B, and service industries.

Use Cases by Industry

ActiveCampaign fits best for businesses that are ready to scale their operations and personalize their marketing efforts with serious automation. Here are some use cases:  

• Ecommerce brands. Build deep customer journeys beyond abandoned cart emails, covering loyalty, upsells, and reviews; 
• SaaS companies. Trigger onboarding sequences, renewal reminders, and upsell flows with real behavior-based targeting; 
• Service businesses. Automate appointment reminders, lead follow-ups, and customer nurturing without manual tracking.

Limitations

While ActiveCampaign has impressive power, there are areas where it demands more from users upfront. Here are its limitations: 

• Learning curve. Expect a long onboarding and training period to really understand the full potential of the platform; 
• Higher starting cost. Paid plans cost more than other tools, and full feature access needs at least a second-tier paid plan; 
• Everything takes time. Sheer availability of complex flows makes it hard to launch anything instantly, which can slow things for small teams with limited bandwidth. 

ActiveCampaign vs Klaviyo

ActiveCampaign edges ahead of Klaviyo when it comes to truly customized automation and overall flexibility. It doesn’t just stop at email and SMS and even helps you automate CRM tasks, and customer scoring for deeper personalization. You can also set up landing pages and monitor behaviors for contextually-targeted marketing campaigns. 

If you want enterprise-grade automation solutions, ActiveCampaign delivers better features. For brands that have outgrown basic automation and need better control over multi-channel journeys, it becomes a smarter long-term investment compared to Klaviyo.

We moved to ActiveCampaign from two separate systems — one a CRM and one an email marketing provider. Having the capabilities for both of these in one solution has been amazing. I love how easy it is to use ActiveCampaign for creating and sending our marketing emails.

— DJ from G2

Take a look at these 10 ActiveCampaign Alternatives (From a Site That Isn’t Affiliated) to get a better understanding of pros and cons of this tool.

Mailchimp — Comprehensive Ecommerce Integrations 

If you’ve been in the digital space a while, you already know this name. Mailchimp built its empire by being accessible, adaptable, and packed with enough integrations to suit nearly any kind of online business. 

Compared to Klaviyo’s laser focus on segmentation and data, Mailchimp plays a different game — it connects you to everything quickly and lets you keep marketing simple until you’re ready for more complexity.

Ratings

• Capterra: 4.5 /5.0 
• Trustpilot: 1.3 /5.0
• Shopify: 3.9 /5.0 

Pricing: Starts at $29/month for up to 1,000 contacts and up to 18,000 emails/month | Free plan available.

The first thing you’ll realize when trying Mailchimp is the depth of its prebuilt email template library. With over 100 ready-to-use designs, setting up campaigns felt faster and more flexible compared to Klaviyo’s more rigid editor. 

Mailchimp’s app ecosystem also impressed us — 300+ integrations available, covering ecommerce platforms, payment gateways, CRMs, and ad tools. 

However, while the surface-level polish is strong, cracks start showing when you get ambitious. Segmentation feels primitive compared to Klaviyo, as email lists act like isolated islands, and moving contacts across them isn’t easy. 

If your future marketing depends heavily on precision targeting, this might frustrate you faster than you expect. Plus, the costs to operate on Mailchimp can rise pretty fast as it’s notorious for overage charges in case you exceed your plan limits. 

Standout Features

• Extensive template library. Access 100+ customizable email templates or create your own with custom HTML; 
• Ecommerce reporting features. Track how email campaigns directly influence product sales inside detailed reports; 
• Landing page builder. Built-in landing page builder for creating dedicated product pages for a campaign without coding; 
• Simplified campaign setup. Quick setup and drag-and-drop builder make it ideal for lean marketing teams with limited tech knowledge. 

Use Cases by Industry

Mailchimp suits businesses that want an easy setup first and deep marketing features later. Basically, brands that are just getting started with email operations, like: 

• Ecommerce stores: Launch product promotions, track sales impact, and plug into Shopify, WooCommerce, or BigCommerce easily; 
• Small retailers. Manage basic campaigns, abandoned carts, and re-engagement flows without heavy tech resources; 
• Early-stage D2C brands. Use templates and basic automations to establish a consistent, professional presence.

Limitations

Though Mailchimp seems to cover a lot for beginners, there are gaps and limitations that will start troubling you as you scale. Here are its top drawbacks: 

• List segmentation limits. Contacts are tied to separate audiences, limiting complex cross-list segmentations; 
• Pricing troubles. Costs can jump fast once you start using premium features and climb to higher sending volumes; 
• Basic automations. Email automations feel more limited compared to other tools on this list. 

Mailchimp vs Klaviyo

Mailchimp wins if your first need is flexibility, speed, and easy integrations. It’s suitable for newer stores or beginners who want less friction while setting up email marketing operations early on. If you need to sync emails with Facebook, Google Ads, CRMs, or payment gateways instantly, Mailchimp makes it painless.

Klaviyo, on the other hand, is better suited for brands that prioritize high-level audience segmentation, predictive analytics, and deep lifecycle marketing. If you’re just starting or prefer an easier, plug-and-play experience across platforms, Mailchimp is a more useful alternative.

My overall experience with Mailchimp has been positive. While there are some limitations and the pricing could be more accessible, the platform delivers on its promise of simplifying email marketing.

— Alec from Capterra

Looking for more tools like Mailchimp? Check these 14 Mailchimp Alternatives Compared (2025 Update)

HubSpot — Best Klaviyo Alternative for CRM Features 

HubSpot has always positioned itself as more than just an email platform and when you try it out, you can see why. It’s a full suite: CRM, marketing automation, customer service, and even a website builder rolled into one system. 

If you look at Klaviyo and think ‘Great for marketing campaigns, but what about everything else?’ and have the budget, HubSpot is the kind of tool you should try. 

Ratings

• Capterra: 4.5 /5.0 
• Trustpilot: 2.3 /5.0
• Shopify: 5.0 /5.0 

Pricing: Starts at $18/month for up to 1,000 marketing contacts | Free plan available. 

Using HubSpot feels smoother than you’d expect given how much it offers. The interface is clean, logical, and built with beginners in mind. However, once you start clicking around, the sheer volume of features can get overwhelming. 

Building basic email campaigns was easy with the free plan. However, when it came to building behavior-based automations for ecommerce like abandoned carts, post-purchase upsells, and loyalty campaigns, HubSpot started to show limits as advanced features were gated behind expensive plans. 

Compared to Klaviyo, which sticks tightly to ecommerce email marketing, HubSpot opens a dozen more doors: CRM records, signup forms, lead tracking, even landing pages. It offers a wider ecosystem, but training is required to get truly comfortable.

Standout Features

• All-in-one CRM suite. Manage contacts, deals, marketing campaigns, and customer service from one dashboard; 
• Smart lead capture. Dynamic forms and popups that trigger based on visitor behavior without needing to code;
• Robust reporting. Pre-built dashboards and customizable analytics to track email, CRM, and website performance; 
• Built-in sales pipelines. Track customer touchpoints beyond emails, including deals, notes, and behavior tracking.

Use Cases by Industry

HubSpot works best for ecommerce brands that want more than email — and have the budget to build a full CRM-driven ecosystem. Here are some use cases: 

• Multi-channel retailers. Manage online store sales, service, and marketing from one platform; 
• High-ticket ecommerce brands. Monitor and optimize longer customer journeys from first browse to post-purchase support; 
• DTC brands with sales/support ops. Blend ecommerce sales with lead nurturing and support functions using CRM pipelines.

Limitations

HubSpot’s power is clear, but there are trade-offs, especially if you’re more focused on direct promotional campaigns. Here are its limitations: 

• Expensive upgrades. Key automation features like A/B testing, omnichannel workflows, and advanced scoring live behind pricey plans; 
• Deliverability gaps. HubSpot’s email deliverability is questionable (78%) as compared to other platforms on this list; 
• Basic email templates. Good enough for newsletters, but limited when you need dynamic product blocks or AI recommendations.

HubSpot vs Klaviyo

HubSpot casts a much wider net than Klaviyo, offering CRM, CMS, service automation, and more — making it a great pick if you need an all-in-one platform beyond just email. For businesses wanting centralized customer management, HubSpot saves the hassle of stitching together five different tools.

That said, if your primary focus is precision ecommerce email marketing, you should try other alternatives in this list as they will serve you better at a lower entry price. HubSpot is a powerhouse, but only when you’ve got deep pockets. 

Overall I have a great experience with Hubspot Marketing. I do a mixture of operations and marketing duties during my day and my experience in the marketing module has helped me in areas of operations as well. The social content scheduling aspect of it has been seamless!

— Allie from Capterra

Kit — Ideal for Creators and Small Businesses 

If you’re a small ecommerce brand, digital product seller, or creator building a small shop, Kit offers a fresh alternative to traditional email marketing solutions. 

Compared to Klaviyo, which leans heavily into big-store ecommerce strategies, Kit feels lighter, friendlier, and more tuned to personal brand-driven businesses. 

Ratings

• Capterra: 4.7 /5.0 
• Trustpilot: 2.7/5.0
• Shopify: NA

Pricing: Starts at $29/month for 1,000 subscribers and unlimited emails | Free plan available. 

Kit is primarily a creator-centric platform. Everything from landing pages to automated emails is designed to be intuitive and support a solo operation. You can set up basic lead capture forms, launch simple email automations, and sell digital products directly from the platform without any third-party integration. 

One of the features we liked was its Recommendations network. Your newsletter can get recommended inside other creators’ newsletters (using Kit), which helps small brands grow organically without ad spends. That’s a very different growth approach compared to Klaviyo, where audience growth still depends mostly on your own paid or organic efforts.

However, brands with complex ecommerce needs like syncing complex SKU-level purchase data or dynamic product recommendations inside emails can feel boxed while using Kit. 

Standout Features

• Creator-first tools. Readymade templates, newsletter automation sequences, and basic nurturing flows without steep learning curves; 
• Audience growth engine. Powerful creator recommendation network to grow your list via other creators’ audiences; 
• Digital selling solutions. Launch digital stores directly for selling ebooks, courses, or unique product lines; 
• Automation builder. Visual workflow builder to welcome subscribers, nurture leads, and trigger emails based on actions.

Use Cases by Industry

Kit is best for creator-led personal brands and small retailers with a large audience and simple customer journey. Here are some use cases: 

• Solo ecommerce founders. Sell digital goods, merch, or simple product bundles without building complex funnels; 
• Digital creators. Run newsletters, sell courses, ebooks, or promote paid community memberships; 
• Micro ecommerce brands. Capture early leads, launch products, and nurture customer lists without high overheads. 

Limitations

Though Kit is a nice platform for creators, it has several limitations for ecommerce brands that need deep behavior targeting. Here are some limitations: 

• Limited ecommerce depth. No dynamic product recommendations, complex SKU-level flows, or advanced cart recovery; 
• Creator-centric ecosystem. Works better for creators selling digital goods than high-volume physical product stores; 
• Scaling constraints. Monetization tools are great for personality-driven brands, but there are limited scaling opportunities for core ecommerce promotions. 

Kit vs Klaviyo

Kit offers a breath of fresh air for small creators and ecommerce founders who care more about community than complexity. It’s a friendly, fast way to build an audience, send polished emails, and sell digital offers without getting buried under heavy setup.

But if you’re running a full-scale ecommerce store and need complex cart recovery sequences, customer segmentation, or smart product recommendations, Kit might not outdo what Klaviyo offers. But if you’re just getting started as a community-first brand, you can give Kit a go. 

Kit does a great job at making things simple. The UI is easy to navigate, and templates are easy to set up and implement. Automations are also very easy to set up with a visual interface.

— Dustin from Capterra

Constant Contact — Best Features for Event Marketing

If your ecommerce brand hosts events like pop-ups, webinars, product launches, and VIP sales, Constant Contact brings more useful tools than Klaviyo has. 

While Klaviyo focuses heavily on deep lifecycle email flows, Constant Contact stands out by helping brands connect real-world and digital experiences.

Ratings

• Capterra: 4.3 /5.0 
• TrustPilot: 4.4 /5.0
• Shopify: 3.3 /5.0 

Pricing: Starts at $30/month for up to 1,000 subscribers | Free trial available. 

Working inside Constant Contact feels a little different from other platforms we tested. The first thing you notice is how unified the dashboard feels. Setting up landing pages for events, building RSVP-driven email flows, sending birthday offers, and running social media ads from a fairly simple dashboard. 

For ecommerce brands hosting launch parties, limited edition drops, or seasonal promos, Constant Contact offers better event templates and marketing assets than Klaviyo. 

We also liked how easily you can tie email marketing with social ads, particularly around event-driven campaigns. If you want to invite customers to a product drop party and retarget them with a Facebook ad afterward, it’s all doable without leaving Constant Contact. 

Standout Features

• Event-driven campaigns. Launch RSVP pages, send event invites, and automate reminders without extra tools; 
• Social media management. Create and manage Facebook and Instagram ads directly inside Constant Contact’s dashboard; 
• Milestone automation: Set up automated welcome, birthday, and customer anniversary emails easily using a visual builder; 
• List segmentation. Auto-generate segments based on engagement or store activity data. 

Use Cases by Industry

Constant Contact fits brands that announce frequent launches or run milestone-driven sales campaigns alongside their regular promotion activities, like:

• Boutique stores. Host product launch events, private sales, or pop-up experiences supported by email and social ads; 
• Lifestyle brands. Use milestone automations like birthdays or anniversaries to keep customers engaged over the long term; 
• Subscription brands. Run exclusive virtual events or early-access drops to nurture subscriber loyalty.

Limitations

If your ecommerce strategy leans more on behavior-driven automation or hyper-personalized journeys, Constant Contact has clear gaps.

• Restrictive ecommerce automation. No true multi-step abandoned cart sequences, advanced winback flows, or dynamic upsells; 
• Limited personalization. Templates look polished but are harder to customize for product-driven personalization; 
• Pricing grows quickly. List-based pricing can jump fast as your audience scales beyond 5,000+ subscribers.

Constant Contact vs Klaviyo

If your brand’s revenue engine depends on deep product recommendation engines, AI-powered flows, or tight lifecycle-based automation, Klaviyo may look better to you. However, it can get confusing for brands that admire real-world interactions and use events to move customers through hybrid funnels. 

Constant Contact wins when events, launches, and real-world engagement campaigns are a major part of your ecommerce strategy. It connects email, social ads, and landing pages without needing an external CRM or ad manager. 

So, if you’re into the hybrid approach to scale an ecommerce and are looking for a seamless solution, Constant Contact is a good choice. 

Constant Contact has been very useful for e-news, event, and fundraising communication. For the most part the platform is user friendly and intuitive to use. It’s important to keep an eye on the number of contacts in your system and remove any outdated ones because Constant Contact bills by the number of contacts in your account.

— Allyson from Capterra

AWeber — Thrives in Robust List Management Tools

If your brand relies heavily on building a big, well-organized list, and nurturing it systematically, AWeber has some edge over Klaviyo. 

While Klaviyo excels at behavior-driven flows and predictive segmentation, AWeber shines when you want solid list control: clean tagging, simple segmentation, and fast broadcast campaigns.

• Capterra: 4.4 /5.0 
• Trustpilot: 2.0 /5.0
• Shopify: 3.5 /5.0 

Pricing: Starts at $25/month for up to 1,000 subscribers and 10,000 monthly emails | Free plan available. 

Using AWeber felt refreshingly simple compared to other ecommerce-first email marketing platforms. Setting up lists, assigning custom tags, and building subscriber-specific automations took minutes. 

If you’ve got a small online store or are selling through Shopify and have straightforward buyer journeys, AWeber’s flow is easy to get comfortable with.

Their recent ecommerce landing page features are a nice bonus, too. You can create checkout-ready landing pages for digital products, workshops, or physical goods, connecting directly to Stripe.

It doesn’t offer Klaviyo’s deep cart abandonment or SKU-triggered flows but for creators, small shops, or anyone starting with ecommerce, it’s a user-friendly solution (and cheaper than Klaviyo).

Standout Features

• Custom audience tags. Apply tags during signups, purchases, or link clicks for targeted email campaigns;
• Ecommerce landing pages. Sell products and services through built-in landing pages with Stripe integration; 
• Email broadcasts. Quickly segment and blast emails to engaged users without overcomplicating your flow; 
• Basic automations. Build automations triggered by tags and form signups to nurture audiences without a learning curve.

Use Cases by Industry

AWeber is good for ecommerce brands that prioritize growing and organizing customer lists over running complex, AI-driven marketing funnels.

• Starter Shopify stores. Sell a few core products or run promotions without needing deep behavior flows; 
• Digital product brands. Launch ebooks, courses, or workshops without setting up a full ecommerce platform; 
• Small-scale retailers. Run clean, segmented broadcasts for sales, launches, or seasonal campaigns with minimal setup.

Limitations

If you’re aiming for high-end ecommerce personalization, AWeber has real ceilings you’ll hit faster than you would with Klaviyo. Here are its limitations: 

• Limited behavioral triggers. No native dynamic content, product recommendation blocks, or multi-layered cart recovery; 
• Manual segmentation. Most list organization relies on user tagging or static segment setups; 
• Basic reporting. Ecommerce tracking is functional, but lacks detailed lifetime value tracking or predictive analytics.

AWeber vs Klaviyo

AWeber is built for businesses who want a clean, fast way to manage their lists, nurture audiences, and sell without needing advanced ecommerce automation. It’s a great fit for small shops and creator-led brands focused on building meaningful customer relationships. 

Though Klaviyo offers more features in terms of segmentation and personalization, the complexity can overwhelm small teams and can get costly as your list grows. So, if you need a simple solution for nurturing your list and can take care of segmentation through tags, you should think about AWeber. 

I enjoyed using AWeber. It was easy to set up lists and broadcast emails. And it made it possible for me to get started building my business online without much tech skill.

— Ben Marcoux from Capterra

Check out 10 Best Aweber Alternatives (Free & Paid Options) for a deeper understanding.

Klaviyo Alternatives Compared Side-by-Side

Choosing the right Klaviyo alternative depends on your business needs. Here’s a quick comparison of each tool’s strengths, weaknesses, and ideal use cases to help you decide.

Each Klaviyo alternative has its own strengths depending on your needs. 

If you want an affordable solution with powerful automation, Sender is your best bet overall. For multi-channel marketing, Omnisend and Brevo are solid picks. If deeper personalization is your goal, ActiveCampaign leads the way. 

So, when choosing a platform, consider your growth needs and budget. 

Klaviyo Competitors Price Comparison Table 

Wondering how much exactly will it cost you to make a switch from Klaviyo? We’ve compiled a simple table to help you understand. 

Here are the monthly costs of moving to other Klaviyo alternatives based on the number of email subscribers in your list: 

If you’re tired of paywalls while scaling your ecommerce business, Sender offers all the premium features at a much more affordable cost (even for a large email list). 

If your goal is focusing on multichannel campaigns and using SMS marketing automation, you can try out Brevo. 

ActiveCampaign can provide you with advanced automation features though cost will increase manifold with subscriber count. 

Sign up for free plans of all the options to assess their features, scalability potential, and pricing models to find the best fit.

Key Features to Look for in Klaviyo Alternative

If you are still unsure about which Klaviyo alternative to pick, we’ve got you covered. You must test out the different platforms and compare them based on the following features. 

Here’s what to look for in a Klaviyo alternative: 

• Advanced email automation. Automation capabilities to help you build workflows triggered by customer actions. Look for premade automations and a visual automation builder; 
• SMS capabilities. Native SMS marketing tools with global reach, automated flows, and reliable delivery to help you engage customers beyond their inbox; 
• Ecommerce integrations. One-click connections to Shopify, WooCommerce, and other platforms for real-time customer data sync, order tracking, and campaign triggers; 
• Segmentation and personalization tools. Granular audience segmentation and dynamic content to help you personalize every campaign to subscriber’s preferences; 
• Analytics and reporting. Look for a real-time dashboard with insights on campaign performance, sales impact, and customer acquisition. 

With these features, you’ll not just replace Klaviyo, you’ll be able to scale up your email marketing game fast. 

FAQs about Klaviyo Alternatives

Is Klaviyo good for small businesses?

Klaviyo is powerful, but it’s high pricing and steep learning curve can be challenging for small businesses. For those looking for an affordable yet feature-rich solution, Sender is a better fit. It offers easy-to-use automation tools, reliable deliverability, and ecommerce-specific tools without the high costs—perfect for small businesses that need scalable email marketing.

Which Klaviyo alternative offers the best free plan?

If you need a robust free plan, Sender stands out. Unlike Klaviyo’s limited free tier, Sender offers access to automation workflows, segmentation, and responsive templates even on the free plan. It’s a great option for ecommerce businesses that want to grow their email marketing efforts without initial investment.

How do I switch from Klaviyo to another platform?

Switching from Klaviyo can seem overwhelming, but most platforms make it easy. You get data migration support — transfer your existing templates and email lists. With Sender, you get step-by-step guidance to move your subscriber lists, automation workflows, and campaign data smoothly, ensuring minimal disruption to your email marketing strategy.

Which tool is best for small businesses?

For small businesses, the ideal Klaviyo alternative needs to be affordable, easy to use, and scalable. Sender ticks all these boxes—offering a budget-friendly solution with essential features like automation, segmentation, and transactional emails, making it the top choice for growing small ecommerce brands.

About author

Emily Austin

Author

Sender

Emily is a content manager who has dipped her toes in almost all fields of marketing, including email marketing, PR, social media, and ecommerce. She loves perfecting digital content, ensuring everything is polished and ready to go live.

Writer - Anmol Ratan Sachdeva