14 Mailchimp Alternatives Compared (2025 Update)

Mailchimp might have been great for you at first. But its increasing costs and slow customer support have compelled you to search for other services like Mailchimp. 

We’ve compiled a list of alternatives to Mailchimp in this blog, including all rivals and competitors, to help you pick the best email service provider for your business. 

Learn how these alternatives to Mailchimp can save you hundreds of dollars every year while increasing your revenue through email marketing.

Why Consider Alternatives to Mailchimp?

While Mailchimp remains a popular email marketing solution, many users complain about its pricing, slow customer support, and buggy interface. So, they look for other email marketing software.

Here is why you should consider a Mailchimp substitute:

• High costs. Mailchimp is up to 6x costlier, when compared to other tools like Sender, which charges $15 monthly for the same number of contacts; 
• Complex pricing model. Mailchimp’s pricing structure is confusing. Mention of overages (additional charges) on almost all plans makes everything cryptic; 
• Limited free plan. Mailchimp only offers basic features (and restrictive limits) on free version as well as lower plans, severely limiting your marketing strategy; 
• Deliverability issues. Only 75.99% of Mailchimp emails end up in the mailbox, which is alarmingly low compared to other players; 
• Customer support. Mailchimp has horribly slow customer support. And since it’s English-only, it is hard to get the help in need. 

Best MailChimp Alternatives in 2025

• Sender — Best for Email Campaigns
• Omnisend — Best for Ecommerce
• Klaviyo — Best for Data-Driven Marketers
• HubSpot — Best All-in-One CRM Solution
• Moosend — Best for Affordability
• Brevo — Best for SMS and Transactional Emails
• Kit — Best for Simplified Ecommerce Integration
• GetResponse — Best for Marketing Automation
• SendGrid — Best for Developers
• Mailjet — Best for Collaboration
• Constant Contact — Best for Small Businesses
• Flodesk — Best for Design-Focused Users
• Newsletter Plugin — Best for WordPress Users
• DRIP — Best for Advanced Ecommerce Automation

Mailchimp Alternatives: A Quick Comparison

If you want an overview of all the alternative email marketing tools you can use, here’s a table to help you decide faster. Check out the limits, pricing, as well as best features, and make a pick.

14 Mailchimp Alternatives Compared

If you’ve been searching for email services like Mailchimp, look no further. Here are the top Mailchimp competitors and the best email marketing services in the market. 

Let’s look at each alternative solution one by one. 

1. Sender — Best Mailchimp Alternative for Email Campaigns

Ratings:

• Capterra: 4.6/5; 
• G2: 4.4/5;
• Shopify: 4.3/5.

Sender outshines Mailchimp with its intuitive interface, valuable features, and a generous free plan. It offers several powerful tools for omnichannel marketing, like the drag-and-drop interface for simple campaign creation. 

Sender offers all premium features at lower costs, making it better than Mailchimp for email campaigns. There’s an automation builder, behavioral popups, and SMS marketing. You can also create dynamic campaigns using custom fields and segmentation. 

Sender’s human customer support responds as fast as lightning and leaves Mailchimp standing in the corner. So, you can always stay on track without wasting time waiting for a response.

Plus, its library of free customizable email templates helps you create stunning designs without sweating out, making it a great free Mailchimp alternative.

Features

• Automated email campaigns;
• SMS marketing integration;
• Advanced segmentation and personalization;
• Detailed analytics and reporting;
• Intuitive drag-and-drop email builder.
• Automations even on free plan; 
• Responsive customer support. 

Explore the complete list of features now

Sender vs Mailchimp

When you look at Mailchimp alternatives, Sender seems the best in terms of its user-friendly interface, affordable plans and robust features. While Mailchimp might look good on paper, users often find its pricing structure complex and lack of customer support frustrating. 

Compared to Mailchimp, Sender offers a simpler pricing model with premium functionality even on the basic plan. Plus, it has highly responsive customer support, making it a comparable choice for businesses seeking efficiency and clarity.

Pricing & Free Plan

With Sender, send up to 15,000 emails per month to 2,500 contacts without any cost. This free plan includes access to an intuitive drag-and-drop email builder, automation workflows, and segmentation features, among other valuable tools, making it the best alternative service to Mailchimp out there.

Also read: 7 Mailchimp Alternatives for Nonprofits & Charity

2. Omnisend — Cheaper Alternative to Mailchimp for Small Businesses

Ratings: 

• Capterra: 4.7/5;  
• G2: 4.6/5; 
• Shopify: 4.7.

Omnisend is an excellent choice that can help you boost sales and grow your audience. If you’re searching for email marketing tools for small business and need multichannel automation, try it out. 

Designed specifically for ecommerce businesses, it offers powerful email and SMS marketing automation tools to help you engage with your customers and drive more revenue, including pre-built global SMS marketing workflows, automated product recommendations, review management, and more.

Features

• 350+ pre-made email & signup form templates;
• Ecommerce automations;
• Detailed reporting;
• Email and SMS marketing;
• Web push notifications.
• Product recommendations;
• Product reviews management. 

Omnisend vs Mailchimp

Omnisend is a noteworthy Mailchimp alternative, especially for ecommerce businesses. While Mailchimp offers a broad range of features, users often complain about lack of clear cost structure and confusing add-ons. 

In contrast, Omnisend uses a different approach — a direct pricing model. It is also praised by users for responsive customer service. Additionally, Omnisend offers robust ecommerce integrations and advanced automation features, making it a compelling choice for online retailers.

Pricing & Free Plans

Omnisend offers a free plan with access to all its premium features for up to 250 contacts and 500 monthly emails, 500 web push notifications, and 50 published product reviews. 

3. Klaviyo — Best Mailchimp Alternative for Ecommerce

Ratings: 

• Capterra: 4.6/5;
• G2:  4.6/5;
• Shopify:  4.4/5.

Klaviyo is for ecommerce store owners who want to build solid customer relationships. It’s useful for businesses looking to drive sales through omnichannel SMS & email marketing campaigns. 

With this, you can build email-based customer experiences and connect with customers based on how they interact with your brand. Klaviyo also offers solutions to build landing pages and signup forms. 

The platform’s simple design helps you spend less time learning and more time working on it.

Features

• Advanced segmentation;
• Automation workflows;
• Integration with popular ecommerce platforms;
• Detailed analytics and reporting;
• Forms and popup builder.

Klaviyo vs Mailchimp 

Klaviyo is a strong email marketing alternative to Mailchimp for businesses looking to engage online buyers. While Mailchimp promises a broad feature set, it often falls short in advanced segmentation and personalization capabilities. 

In contrast, Klaviyo excels in providing deeper segmentation and robust automation for online retailers looking for highly targeted and effective marketing campaigns.

Pricing & Free Plan

Klaviyo’s free plan offers a starting point with a monthly email send limit of 500, 150 free monthly SMS/MMS credits (plus applicable carrier fees), and email support for the initial 60 days.

4. HubSpot — Top Mailchimp Competitor for Marketing Automation

Ratings: 

• Capterra: 4.5/5;
• G2: 4.4/5;
• Shopify: NA.

HubSpot is a marketing automation platform that offers features similar to Mailchimp. You can leverage its in-built sales CRM system for managing a complex sales funnel. From a single dashboard, you can manage everything—from sales to operations, marketing to CMS. 

HubSpot’s shared inbox feature includes tools for live chat, Facebook Messenger, chatbots, and team email. It also has a universal inbox that gives sales, marketing, and helpdesk teams one place to view, manage, and reply to all conversations.

Features

• In-built CRM system;
• Unified management of sales, operations, marketing, and CMS;
• Comprehensive email marketing automation;
• Shared inbox with tools for live chat, chatbots, and team email;
• Instant integration with other marketing suites.

HubSpot vs Mailchimp 

HubSpot is a comprehensive Mailchimp alternative for large businesses seeking an all-in-one marketing solution. While Mailchimp is primarily designed for email marketing, HubSpot offers a broader suite of tools, including CRM, social media management, and advanced automation capabilities. 

However, HubSpot’s extensive features come with a steeper learning curve and higher costs, which may be a consideration for small businesses or those with limited budgets.

Pricing & Free Plan

HubSpot’s free plan includes 2,000 email sends monthly with HubSpot branding and free tools for marketing, sales, service, CMS, operations, and commerce.

5. Moosend — Best for Powerful Automation at an Affordable Price

Ratings: 

• Capterra: 4.6/5;
• G2: 4.6;
• Shopify: N/A.

Moosend is among the best Mailchimp alternatives if you need advanced functionality and powerful automation options at an affordable price.

Unlike Mailchimp’s complex platform, Moosend has a straightforward interface and a minimal learning curve, allowing users to get the most out of the service quickly.

If you own an online store, Moosend’s ecommerce AI will help you deliver personalized product recommendations that can increase sales and drive more revenue. Finally, the platform offers unlimited email campaigns across all plans.

Features

• Intuitive drag-and-drop email editor;
• Powerful automation workflows (visual builder);
• Ecommerce AI;
• Audience Discovery tool;
• A/B testing;
• 24/7 customer support team.

Moosend vs Mailchimp 

Moosend is an affordable email marketing service for people looking for a simple and user-friendly email marketing solution. Though Mailchimp is popular for its comprehensive features, users often find that the pricing is not too transparent. Also, there’s a lack of support options on lower plans. 

On the other hand, Moosend offers a more straightforward pricing model and is praised for its responsive customer service. Additionally, Moosend provides better automation capabilities than Mailchimp, designed for complex email marketing strategies. 

Pricing & Free Plans

Moosend has a 30-day free trial that lets you test all Pro features for 1,000 subscribers with unlimited emails.

6. Brevo — Best Email Campaign Management Tools

Ratings: 

• Capterra: 4.5/5;
• G2: 4.5;
• Shopify: 2.6.

Brevo is for ecommerce store owners who need a unified marketing dashboard for emails, SMS marketing, web push notifications, and live chat.

You can manage all conversations across channels with a single contact (subscriber) from a single screen. 

Plus, it has features to start and scale your marketing campaigns, like marketing automation and web push notifications. So, you can engage subscribers using email, SMS, and push notifications.

Features

• Email and SMS marketing;
• Advanced marketing automation;
• Transactional emails;
• Landing page & signup form builder;
• Detailed reporting; 
• Facebook Ads management. 

Brevo vs Mailchimp 

When evaluating Mailchimp alternatives, Brevo came out as a compelling option. If your goal is to have a wholesome communication platform, pick this instead of Mailchimp. 

Mailchimp’s add-on features and extra costs can be pretty frustrating, and that’s where Brevo hits homerun. It offers a straightforward pricing model and has a responsive customer support team. Plus, it offers better multichannel capabilities, too. 

Pricing & Free Plans

Brevo’s free plan includes unlimited contacts, the ability to send up to 300 emails daily, customizable email templates, a user-friendly drag-and-drop editor, and support for transactional emails, SMS, and WhatsApp campaigns.

7. Kit — Best Email Marketing Software for Creators

Ratings: 

• Capterra: 4.7/5;
• G2: 4.4; 
• Shopify: NA.

Kit is designed for creators and offers useful tools for building a community via email marketing. The tool makes it easy for non-geeky people to start using the platform for building and growing their email lists. 

Use its landing page builder to start capturing leads on your website and nurturing them using automation sequences. All standard features, like as segmentation, form builder, and template library, are also available to manage your email marketing efforts.

Features

• Email automation;
• Customizable templates;
• Visual automation builder;
• Subscriber management;
• Landing page builder; 
• Creator recommendation network. 

Kit vs Mailchimp 

Kit is a useful Mailchimp alternative, particularly for creators such as bloggers, podcasters, and online course developers. Mailchimp has generic tools and a steep cost of operations that grows fast as you scale. 

In contrast, Kit offers a leaner pricing structure that scales as you grow. Plus, Kit offers features tailored for creators, including automatic lead magnet delivery, creator network, etc., which can help in growing and monetizing audiences effectively.  

Pricing & Free Plan

The free plan lets you set up one email sequence and one automation. It also supports forms, broadcasts, and landing pages, but has restrictions on advanced features like automation, integration, advanced reporting, etc. 

8. GetResponse — Similar to Mailchimp for Sales Funnels

Ratings: 

• Capterra: 4.2/5;
• G2: 4.2/5;
• Shopify: 1.9/5.

GetResponse is a great Mailchimp alternative designed to help you manage sales funnels. Its standout feature, “Autofunnel,” streamlines end-to-end marketing funnel creation. 

Other noteworthy features include the ability to host webinars. GetResponse also stands out with multilingual support, a multimedia center featuring stock photos, and QR code generation, enhancing its versatility and usability.

It seamlessly integrates with popular ecommerce platforms such as WooCommerce and offers support for content management systems like WordPress.

Features

• A/B testing; 
• Marketing automation workflows; 
• Behavioral targeting; 
• CMS integration; 
• Conversion funnel builder; 
• AI customer journey optimization. 

GetResponse vs Mailchimp 

Compared to Mailchimp, GetResponse is better for businesses looking to streamline their sales funnels.

Mailchimp might be good for general email marketing, but when it comes to funnel management and webinars, one should think of using GetResponse. And the pricing structure is better, too.

Pricing & Free Plan

GetResponse doesn’t have a free plan but offers a 30-day free trial.

9. SendGrid — Email Marketing Platform with SMTP Feature 

Ratings: 

• Capterra: 4.2/5
• G2: 4.0/5; 
• Shopify: NA. 

SendGrid is a free MailChimp alternative that ensures your emails land in your subscribers’ inboxes. It offers integrated email tests, spam testing, and email validation features to improve your email system delivery success rates. 

It’s a scalable solution for developers planning email campaigns, thanks to API capabilities. It also offers a user-friendly drag-and-drop editor, email automation builders, and reporting dashboards for a comprehensive email marketing experience.

Features

• Exceptional email deliverability rate;
• Integration API for developers;
• Email spam testing;
• Email validation;
• Drag-and-drop editor.

Sendgrid vs Mailchimp 

SendGrid is a good option for founders and businesses with technical expertise. While Mailchimp offers a user-friendly interface and a comprehensive suite of marketing tools, Sendgrid is great at deliverability and a scalable pricing model. 

If you are in the market for a Mailchimp alternative for transactional email delivery, go with Sendgrid. It offers advanced APIs and SMTP relay services, making it better than Mailchimp. 

Pricing & Free Plans

SendGrid has a free plan for sending 6,000 emails/monthly to up to 2,000 subscribers.

10. Mailjet — Better Alternative for Transactional Emails

Ratings: 

• Capterra: 4.3/5; 
• G2: 4.0/5; 
• Shopify: 1.0.

Mailjet email marketing platform helps you design, send, and monitor email newsletters and automated email campaigns. It provides reliable transactional email functionality and good reporting capabilities.

You can create emails without coding with its email editor. It also natively integrates with ecommerce platforms like Drupal, making it an excellent alternative for ecommerce platforms. It also promises great data security and privacy features.

Features

• Drag-and-drop editor;
• GDPR-compliant and ISO 27001 certified;
• Reporting dashboard; 
• Supports over 80+ integrations;
• Transactional email API; 
• Great template library. 

Mailjet vs Mailchimp 

Mailjet is a worthy competitor to Mailchimp on pricing and transactional email front. Plus, it has better real-time collaboration capabilities than Mailchimp. 

If you want a cheaper Mailchimp alternative for your team to manage transactional emails, you should definitely go with Mailjet. 

Pricing & Free Plan

MailerJet’s free plan includes the ability to send up to 6,000 emails per month, manage up to 1,500 contacts, and access features such as APIs, SMTP Relay, and Webhooks.

11. Constant Contact — Email Marketing Software like Mailchimp for Nonprofits 

Ratings: 

• Capterra: 4.3/5; 
• G2: 4.0/5;
• Shopify: 3/5.

Constant Contact offers email services like Mailchimp to automate email marketing and SMS campaigns. It’s designed for ecommerce store owners wanting to grow via omnichannel marketing.

Constant Contact automates lead generation and lead scoring through autoresponder workflows. You can also use Constant Contact to design landing pages and websites like Mailchimp. 

But its restrictive starter paid plans don’t even support basic features like email scheduling, segmentation, and subject line personalization. This has made many users look for other alternatives.

Features 

• Email marketing and SMS campaign automation;
• Website and landing page design capabilities;
• Social media activity management;
• Autoresponder workflows; 
• In-built CRM dashboard; 
• Event management features.

Constant Contact vs Mailchimp 

Constant Contact offers a more straightforward pricing model and is praised for its simple interface by users on G2. Compared to Mailchimp, it also offers better customer support and event marketing features, too. 

If your goal is towards a simplified setup with a faster support desk, pick Constant Contact as a Mailchimp alternative. 

Pricing & Free Plans

12. Flodesk — Email Builder and Beautiful Templates

Ratings: 

• Capterra: 4.2/5; 
• G2: 4.0/5; 
• Shopify: NA.

Flodesk is a powerful email marketing platform with a generous pricing model. For a flat monthly fee, it offers an email marketing solution with unlimited contacts, emails, forms, landing pages, etc. 

You can build your landing pages, emails, and checkout pages with standard branding. There are in-built tools to nurture prospects and drive checkouts using an advanced yet easy-to-use automation builder.

Features

• Intuitive design interface;
• A vast library of templates;
• Advanced segmentation;
• Workflow automation;
• Form & landing page builders;
• Brand guideline integration.

FloDesk vs Mailchimp 

FloDesk is good for personality-led small businesses and creators seeking a simple, all-in-one platform for email marketing, While Mailchimp offers a comprehensive suite of features, it can be pretty overwhelming for first-timers. Plus, the cost of operations can quickly rise if you’re a popular creator with a large list. 

Comparatively, Flodesk is praised for its intuitive design and is easy to use. Additionally, Flodesk offers aesthetically pleasing templates that cater to brands focused on strong visual content.

Pricing  & Free Plan

Flodesk doesn’t have a free plan or trial for users to try it out.

Also read: 15 Free Email Template Builders (HTML + Drag-and-Drop Editor)

13. Newsletter Plugin — Best Alternative for WordPress (WP) Users

Ratings: 

• Capterra: NA;
• G2: NA;
• Shopify: NA.

Newsletter Plugin is a dedicated plugin for WordPress websites for sending newsletters and email campaigns directly from the WP dashboard.

Compared to other MailChimp alternatives on this list, Newsletter Plugin only supports a WordPress website. The plugin helps you manage subscriptions, set up automation, build an email list, create a visual email, etc. 

With over 3M+ downloads, Newsletter is the perfect option for a WordPress blog or WooCommerce website. 

Features

• Subscription form creation;
• List management;
• Automated newsletters;
• Customizable widgets;
• SMTP support;
• Extensions and add-ons.

Newsletter Plugin vs Mailchimp

The Newsletter Plugin is a cost-effective, self-hosted solution for WordPress users, offering full control over email marketing without the recurring fees of platforms like Mailchimp. It provides powerful features like automated newsletters, drag-and-drop editors, and advanced segmentation, all seamlessly integrated with WordPress.

Unlike Mailchimp, it ensures greater flexibility, privacy, and customization, making it ideal for businesses seeking simplicity and control over their campaigns.

Pricing & Free Plan

Newsletter Plugin has a free plan with very limited features.

14. DRIP — Affordable Email Marketing Automation Service

Ratings: 

• Capterra: 4.4/5; 
• G2: 4.4/5;  
• Shopify: 4.6. 

Drip is an email program like Mailchimp with a user-friendly interface for omnichannel ecommerce marketing. You can streamline communication across email, website, and SMS. 

Unlike MailChimp, Drip offers deeper customer segmentation and engagement capabilities. You can segment your list based on customer behavior and engagement and create personalized campaigns.

DRIP Features

• Multichannel marketing;
• CRM for ecommerce;
• Workflow automation;
• Detailed analytics and reporting;
• Customizable forms and pop-ups; 
• Onsite experience builder.

Drip vs Mailchimp 

When choosing between Mailchimp and Drip, it’s essential to consider your needs. Mailchimp is good for startups and bloggers and Drip is tailored for ecommerce businesses looking for advanced automation workflows and sophisticated segmentation capabilities. 

While Drip doesn’t offer a free plan and has a higher starting price point, it compensates with features like personalized content and ecommerce-friendly features.

Pricing & Free Plan

There’s no free plan, but there’s a 14-day free trial.

Free Mailchimp Alternatives 

Explored your options but want to take some tools for a spin? We’ve compiled a list of the most powerful free Mailchimp alternatives you can use to test the platform for free and move to a paid plan at a later stage when you grow. 

Pick any of the free email marketing service below to get started. 

Historical Changes to Mailchimp Pricing Plans

Mailchimp hasn’t kept its prices consistent despite being a widely used email marketing service. 

According to public sources, Mailchimp increases its prices between 7-14% year on year. Over and above the regular price increase, the platform also increase the prices of add-ons from time to time. 

All this has led to an increase in email marketing costs for many small business owners around the globe. Here’s how their pricing plans changed over the last few years: 

• June 2024. Premium plan reduced to 10,000 contacts, all other plans reduced to 500 contacts. Sending limit in all paid plans reduced from unlimited to 5,000-150,000 email sends per month;
• November 2023. Increased prices by 7% across all plans and tiers; 
• March 2023. Reduction in free plan limits – 500 contacts and sending limit of up to 1,000 emails per month with a daily limit of up to 500 emails; 
• February 2023. Increase in prices of the standard plan from $17/month to $20/month; 
• August 2022. Free plan reduced to 500 contacts and 2,500 monthly emails, from 2,000 contacts and 10,000 emails previously; 
• February 2022. Mailchimp increased its prices across all plans by 11%.

Mailchimp Insights

Before you decide on your choice, let’s compare everything and see what you’ll gain (or lose) when you go for an alternative to Mailchimp.

User Reviews 

People have been sharing their experience with Mailchimp across major review platforms, such as Trustpilot, G2, and Capterra. They share how overpriced and slow the platform is and how they’ve had a bad experience. 

One such user shared his experience and pointed out the glitches on the platform. 

If you look at independent reviews, you’ll find many complaints about billing issues, customer support, and Mailchimp costs. 

Pros & Cons

Pricing

As your subscriber list grows significantly, Mailchimp’s pricing can become relatively more expensive than other email automation platforms.

Additionally, some advanced features may require a higher-tier plan, which could be a consideration for businesses with specific requirements. Take a look:

Mailchimp’s Free Plan

Mailchimp’s free plan offers basic email marketing tools. It allows up to 500 contacts and 1,000 monthly emails. 

However, the free tier lacks advanced capabilities. The plan only offers limited reporting features. There’s no automated customer journey or A/B testing. There’s an email-only support for 30 days. Dynamic content and behavioral targeting are unavailable, and the plan only supports a single audience. 

Mailchimp Alternatives FAQs

Now that we’ve looked at the best email marketing services equivalent to Mailchimp, let’s review some of the most frequently asked questions:

What is the best free Mailchimp alternative? 

If you’re sick of Mailchimp’s steep pricing and have been looking for a free alternative, you should try Sender. With Sender, you can access unlimited automations, popups, and 15,000 monthly emails for free, along with live chat support. Even as you scale, the cost to run email campaigns is not as high as Mailchimp. 

What are the best alternatives to Mailchimp?

There are many alternatives to MailChimp. You should pick one depending on the features you need and your budget. If you’re seeking an alternative that’s high on features but low on costs, you should try giving Sender a shot. It has everything you need without the high price point. 

Does Mailchimp have a free plan? 

Yes. Mailchimp does offer a free plan for up to 500 subscribers per month. You can send up to 1,000 emails on the free plan. But you can only use basic features and functionality, there’s a restriction on automations, and the support is limited on the free plan, too. 

About author

Camilla Mackeviciute

Author

Sender

Camilla is the content wizard who weaves creativity and strategy into every piece she works on. Her expertise lies in crafting impactful content that drives results.