Ever stared at your screen, trying to figure out how to craft the perfect promotional email that doesn’t feel like just another sales pitch? We’ve been there too.
Creating effective marketing campaigns that grab attention and drive sales isn’t about luck—it’s about strategy and inspiration.
That’s why we put together some of the best email marketing campaign examples we came across. Use them as inspiration to create stunning marketing emails and promotional campaigns for your business.
What are Promotion Emails?
Promotional emails are an essential part of any email marketing strategy designed to promote products or services and encourage purchases from existing and new customers. They often include offers, discounts, sales, or events to grab attention and drive action.
These emails boost brand awareness, website traffic and encourage customers to buy.
Generally, promotional emails increase sales by sharing:
- Limited-time special deal;
- Exclusive promo code offers for subscribers;
- Seasonal or holiday promotions;
- Flash sale announcements;
- New product launches.
10 Promotional Email Examples to Drive Sales
Want to have a look at effective email marketing campaigns? We’ve got some of the best promotion and discount email examples to inspire you to get started.
Have a look.
New Offer Email
If you’ve been trying to nail the perfect promotional email template to announce a new offer, take a look at the promotional offer email template below. The email by City Beach Australia reveals their new ‘Spend and Save’ offer to their email audience:
Subject Line: Up to 20% Off* 📣 Spend & Save on NOW!
The business promotion email template grabs attention with a bright color scheme. The promotional message has a bold and prominent header announcing their special offer, followed by the coupon code and links to the collections. The promotional email subject line is compelling yet clear for the recipient.
Why we love it:
- Eye-catching header graphic highlighting the offer and coupon code;
- Bright color theme that makes the content pop out;
- Contextual CTAs to take recipients to different collections/landing pages.
With Sender, you can create a high-converting promotional email within a few minutes. The best part — you can do that (and more!) with Free Forever plan.
Flash Sale Email
Flash sales are great at inducing FOMO and driving clicks. When done right, they can bring lots of revenue in a short period. Here’s an example of a flash sale email you can take inspiration from:
Subject line: 💥 Flash Sale: Save 20% On Everything
The product GIF in the header grabs instant attention of the subscribers. Using the word ‘party’ in the header, followed by a limited-time flash sale offer, creates a psychological appeal. Use of contrasting CTA drives clicks from eager buyers, wanting to grab the discounted products.
Why we love it:
- Use of ‘blast’ emoji in the subject line grabs instant attention;
- Flashy GIF stops quick scrolls & shows more of their products;
- Clear offer with a contrasting CTA button.
Free Resource Email
Sharing free resources, like an eBook or checklist in a thank you or a welcome email is a great way to grow your email list and promote your products/special offers later. Here’s an example from Talu Tales, that shows how to share a free resource via email:
Subject line: Here’s your free download!
The simple subject line serves the purpose well. They’ve nicely used the product image in the email, enticing readers to download right away. The additional section nudges them further to explore other useful stuff on the website.
Why we love it:
- Clean layout with an image of free downloadable;
- Simple & direct subject line;
- Unmissable CTA button.
Limited-Time Offer Email
Sending limited-period offers and product collection announcement emails is a great strategy to keep users hooked to your brand. Here’s how Oakley promotes its time-sensitive offer via an email campaign.
Subject line: October Deals End At Midnight
The large countdown timer, used as the email header, creates urgency in the minds of readers. There are multiple CTAs in this promotional offer email template to invite customers to pick their favorites, or customize a product. Nice way to induce urgency and make potential shoppers buy products they already have eyes on.
Why we love it:
- Countdown timer in the header reflecting urgency;
- Multiple CTAs taking to the relevant landing page;
- Value-packed offer for potential shoppers.
New Offering Email
Launching your new collection among subscribers is a great way to get early orders and share exclusive access to your loyal subscribers.
Here’s an email from Jeni’s, which launched a new flavor of ice cream through an email campaign.
Subject line: This just in: Fluffernutter Pie!
The retro-esque layout with pop colors is a scroll-stopper for sure. The header fonts are in sync with the brand logo, making the email look beautiful. The two CTAs appeal to both online shoppers as well as people who want to find a store nearby.
Why we love it:
- Appealing font and product image in the header;
- Contrasting CTA buttons that stand out immediately;
- Use of intriguing product name in the subject line to drive opens.
Content Email
Using email to promote your content on blogs or your website is an age-old email marketing tactic. Marketers have been using intriguing newsletter email designs to drive traffic to their websites. You can also plan a content promotion email with links to your latest blogs or informative content.
Subject line: The Wedding Expenses I Don’t Regret Spending Money On
There’s an old-world charm in this newsletter’s layout. They’ve used a faded image to push that feel further. Adding two paragraphs of content followed by a CTA button to read further is a good idea to increase engagement and click-through rates.
Why we love it:
- Scroll-stopping subject line with a great hook;
- Newspaper-style layout for quick reading;
- Website links to other content pieces for additional reading.
Exclusive Deal Email
Rewarding your customers for loyalty and patronage is a great practice for building long-term relationships. You can run a customer-only deal on your website and announce the same via a promotional email during the holiday season. Here’s an example of a special offer email template by boohoo USA:
Subject Line: Last Chance To Use Your Discount
The unique layout with a call from ‘new styles’ is definitely an attention-grabbing tactic. The subject line, “Buy now pay later” messaging at the end of the email, and a minimal design make it a great promotional email example that feels relevant for existing customers.
They’ll definitely want to have a look and even check out with a few products in their cart. They could’ve added a CTA button, though.
Why we love it:
- Use unique design elements and layout in your emailer;
- Announce the benefits upfront within the email and subject line;
- Don’t forget to add a CTA in your promotional emails.
Seasonal Sale Email
Sending an end-of-season or holiday promotion email is a good way to remind users about you and tinker with their holiday shopping spirit. Many brands plan elaborate holiday campaigns over weeks to grab a slice of the holiday revenue pie. Here’s a holiday promotion email example by M&Ms:
Subject Line: Last Chance for Easter Delivery 🐇
The refreshing color theme with real-world social proof (testimonials) compels a reader to fill their Easter basket with their product. The last-minute reminder with shipping promise works wonders to appeal to subscribers’ FOMO and drive impulsive purchases.
Why we love it:
- Create a holiday-themed emailer design;
- Add elements that invoke FOMO;
- Add social proof or testimonials to make your offer more appealing.
Find more exquisite holiday email marketing tips & email campaign examples.
Product Launch Email
Using promotional email campaigns to announce new products can entice your subscribers to check out your new product range on the website.
Subject line: IT’S HERE *what a relief*
An interesting subject line makes the recipient curious about the ‘relief’ being talked about. The opening is in sync with the subject line and the introduction of the new product line. The benefit-focused copy with plenty of information about the product makes users curious to click the CTA button.
Why we love it:
- Beautiful header image putting the product at the center;
- Benefit-oriented section to build product awareness;
- Prominent CTA button, right above the fold.
Discount Offers Email
Sending offers to your email subscribers is a way to offer regular value and reward them with exclusive discounts. Here’s an example of how you can send a discount offer email that drives sales revenue.
Subject line: 🚨 30% Off Ends at MIDNIGHT!
The layout is refreshing and takes the attention directly to the CTA and countdown timer. Such an email design kicks FOMO in the mind of the reader. Highlighting the discount code with a yellow background and a promise of a free gift with every order definitely made many people click the CTA button.
Why we love it:
- Scroll-stopping subject line that induces urgency;
- Clear and direct offer with a large CTA button above the fold;
- Use of countdown timer and an additional offer to drive instant conversions.
Useful Promotional Email Campaign Creation Tips
Creating promotional campaigns is a nice way to pump up your sales. If you are planning on such campaigns, here are some tips to create stunning campaigns that bring results:
- Focus on the benefit or value. Think about what your subscribers gain from your promotion—discounts, offers, or exclusive access. Highlight the value in both your email copy and design;
- Create engaging subject lines & preview text. Your subject line is your email’s first impression. Make it short, curious, and compelling, with complementing preview text to reinforce the message. A/B test variations to find what clicks best;
- Use a no-code email builder. A drag-and-drop builder saves time and ensures professional-looking emails without technical expertise. Use a drag-and-drop builder to create responsive email templates for promotions;
- Personalize your email copy and design. Personalization boosts engagement and sales. Use custom tags to customize email subject lines and write compelling copy to make your emails feel relevant and add a personal touch;
- Don’t forget to include a call-to-action. Your CTA drives clicks and conversions. Use clear, compelling CTAs that direct readers to your offer and maximize sales opportunities;
- Make your emails responsive. Ensure your email campaigns are mobile-friendly and look great across devices. Choose responsive templates that provide a seamless experience for all subscribers;
- Know your target audience. Understand your audience’s preferences and segment your list accordingly. Craft copy and design tailored to their expectations to make your email newsletter look like a personal message.
If you liked this article, you might find these blog posts interesting, too:
- 20+ Professional Business Email Examples & Templates
- 15 Successful Email Marketing Examples
- Sales Promotion: 25 Examples to Kickstart Your Next Campaign
