Struggling with missed sales opportunities due to out-of-stock products? The solution is easier than you think – Shopify’s out-of-stock notification app. We invite you to unlock the potential to boost your revenue. How?
In this article, we’ll walk you through everything you need to know about those notifications and how to create one. Hopefully, by the end of the article, you’ll feel confident setting up your own out-of-stock notifications.
Now, let’s dive in!
What is a Shopify Back-in-Stock Notification?
Imagine this scenario: Sarah, an avid fan of your online store, stumbles upon a stunning necklace she’s been eyeing for weeks. Her heart races with excitement as she clicks on the product page, only to find the dreaded “Out of Stock” label. Disappointment washes over her, and she starts contemplating whether to keep waiting or search elsewhere.
Now, picture this: With a Shopify back-in-stock notification, the moment that necklace goes out of stock, Sarah is presented with a friendly pop-up that says, “Sold out. Get notified”. Relieved, Sarah quickly entered her email address, feeling confident she wouldn’t miss out on her precious necklace.
A Shopify back-in-stock notification, evidently, refers to notifications that are sent out to your customers when something’s back in stock. These notifications bring customers back to your Shopify when the product they’re interested in is back on the shelf.
How a Back-in-Stock App Works
Now, let’s pull back the curtain and peek at the inner workings of back-in-stock apps. Once installed, the back-in-stock app becomes your loyal assistant, tirelessly keeping an eye on your inventory. When a product runs out of stock, the app works its magic by capturing the interest of potential buyers like Sarah, offering them the option to subscribe for notifications.
The app springs into action as soon as that coveted product is restocked, sending an automated email or SMS to the eager customer, notifying them of the good news. This means you’re not only getting sales that would’ve otherwise slipped away but also building a stronger bond with your customers.
5 Benefits of Setting Up Back-in-Stock Notifications in Shopify
Now, let’s explore the advantages that this app brings to your ecommerce game with real-world examples.
Minimize Lost Sales
Imagine you’re running a trendy online clothing store, and your latest collection of stylish jackets has caught the attention of fashion enthusiasts worldwide.
One particular design becomes a massive hit overnight, and the demand skyrockets. Unfortunately, your inventory can’t keep up with the sudden surge, and the jacket goes out of stock faster than you can say “fashion-forward.” Without back-in-stock notifications, you risk losing hundreds of potential sales.
However, with the Shopify out-of-stock notification app in place, you offer eager customers the option to receive a notification the moment the jacket is restocked. As a result, dozens of hopeful shoppers subscribe to the alerts, and when you finally replenish your stock, those notifications are like sweet music to their ears. Sales soar, and you’ve just saved the day!
Reduce Customer Churn
Customer churn means losing valued customers to competitors. Imagine you run an online pet store with a hit cat toy. Supply issues make it go out of stock, disappointing loyal customers who might explore other options.
The back-in-stock app is your hero. It lets customers sign up for alerts, showing them you care. When the toy’s back, they return. This app transforms disappointment into anticipation and strengthens your bond with customers. It’s more than churn prevention; it’s relationship nurturing.
When your customers see that you’re proactive about restocking their favorite products, it speaks volumes about your dedication to their satisfaction. By giving them the opportunity to receive back-in-stock alerts, you demonstrate that you value their loyalty and want to ensure they never miss out.
Boost Customer Satisfaction
Let’s talk about something we all love: customer satisfaction. It’s like that warm feeling you get when your favorite song starts playing unexpectedly. Now, let’s dive into a story that illustrates how using back-in-stock messages can take your customers’ happiness to a whole new level.
Imagine you’re the proud owner of an online bakery that’s a hit among dessert enthusiasts. Your star players? The heavenly macarons that people can’t resist. The moment they hit your digital shelves, excitement erupts like confetti. Demand for the Raspberry Rose macarons soars; before you know it, they’re gone – poof! Now, here’s where the magic of back-in-stock notifications comes into play. Your customers, who refuse to settle for crumbs of disappointment, swiftly sign up for alerts.
And then, just like clockwork, the back-in-stock app sends automated email notifications as soon as those Raspberry Rose macarons are back in stock. It’s like a symphony of sweet satisfaction playing in their inboxes. The result? Your delighted customers not only rush to order, but they also share their blissful experiences with everyone they know. All because you’ve taken customer satisfaction to heart, turning mere transactions into scrumptious memories.
Also read: Customer Feedback: Importance, 5 Ways to Collect It
Grow Your Email List
Now, let’s discuss the added bonus of growing your email list with back-in-stock notifications. For example, if you’re the owner of a thriving online gift shop. You’ve got a fantastic range of personalized gifts that make every occasion extra special. One of your most popular items is the customized name necklace, which often sells out due to its popularity.
With the back-in-stock app, you’ve strategically placed the subscription form on your product pages. Customers eagerly sign up for notifications, and you start to see your email list grow steadily. As you restock the customized name necklaces and send out the notifications, you seize the opportunity to introduce them to other fantastic gift ideas through your email marketing campaigns. Your email list becomes a treasure trove of potential conversions, leading to repeat sales and increased customer engagement.
Increase Conversion Rate
Unlocking conversion potential and back-in-stock notifications redefine ecommerce success. Beyond recouping sales, it nurtures loyalty and elevates satisfaction.
For instance, a high-demand smartwatch causes stock shortages in your electronics store. Back-in-stock app lets customers subscribe for alerts, recovering sales and cementing your customer-centric reputation. Likewise, in fashion, back-in-stock alerts turn window shoppers into buyers as trendy jackets are restocked, preventing revenue loss.
Even loyalty benefits. Online pet store patrons express interest via back-in-stock, turning disappointment over a sold-out cat toy into anticipation.
This app isn’t just recovery; it’s an enhancer of satisfaction. Timely alerts make for a harmonious shopping journey, creating customers and advocates. By embracing back-in-stock notifications, you optimize sales, nurture loyalty, and amplify satisfaction, forging a robust ecommerce strategy.
How to Install Shopify Back in Stock Notifications
Installing the app is easier than baking a batch of chocolate chip cookies! Head straight to the Shopify App Store and find the back-in-stock app that fits your store’s unique needs. Once you’ve found your match, go ahead and install it with a simple click.
Here are three apps you can use for Shopify to notify your customers when your product is back in stock:
- KrtBite: This app offers back-in-stock and restock alerts designed to enhance customer engagement and boost sales. In addition to stock-related notifications, this app enables delivery tracking, providing a comprehensive solution for Shopify store owners.
- Notify Me!: This back-in-stock app increases sales rates by allowing you to customize and automate emails, SMS, or push notifications.
- Appikon: This app is designed to help you bring back customers by sending them notifications about restocked products. It supports many integrations.
Add a Back-in-Stock Notification Form
If you don’t want to use an app, you can also use a personalized form. Customize the form to match your store’s theme and branding. You want it to blend seamlessly with your website’s overall look and feel, ensuring it catches your customer’s attention without being intrusive.
With Sender, making a personalized form is an absolute breeze. This feature-rich tool offers quite a few different popup form variants for you to choose from, as well as an easy-to-use builder that helps you craft a unique form in minutes. Never let those sales slip through the fingers again!
Choose a location on your product pages that’s easily accessible but not overpowering. Remember, you want to offer a helpful option, not force it upon your visitors. With the form in place, customers can effortlessly subscribe for notifications, and you’ll have them hooked on your personalized customer service.
Customize Different Notification Templates
We all know that personal touches make a difference, and your notification templates are no exception. Imagine you run an online tech gadget store, and one of your best-selling items is a cutting-edge VR headset. Gaming enthusiasts eagerly wait for this item to be restocked, and their excitement is palpable.
Now, when the VR headset finally returns, don’t just send out a generic notification. Instead, craft a witty and engaging email or SMS that brings a smile to your customers’ faces. Use playful language like, “Time to get your game face on! The VR headsets are back in action, and we can’t wait to immerse you in your favorite virtual worlds again!” By adding a personal touch, you show your customers that your brand has personality and flair, making them feel part of an exclusive club.
Key Takeaways
So, there you have it, fellow ecommerce adventurer! By setting up a Shopify out-of-stock notification app and embracing back-in-stock notifications, you’re on your way to driving more revenue, improving customer satisfaction, and growing your online empire.
In summary, here’s what we’ve covered:
- Back-in-stock apps monitor inventory and send automated notifications when products are restocked, optimizing sales opportunities.
- Shopify back-in-stock notifications are essential for preventing lost sales and maintaining customer loyalty.
- These notifications reduce customer churn by demonstrating proactive efforts to meet customer demands and strengthen customer relationships.
- Growing your email list through back-in-stock notifications enables effective email marketing, leading to repeat sales and increased customer engagement.
- Personalizing notification templates adds a personal touch, making customers feel valued and enhancing their shopping experience.
- Whether you want to use Shopify back-in-stock notification apps or hire developers to help with more complicated integrations and tasks, ensure they’re reliable.
Say goodbye to missed sales and hello to a thriving business! With a little magic from the Shopify back-in-stock notifications, your customers will feel cared for, and your revenue will be singing a sweet melody.
Also read:
- What is an SMS Notification? Definition, Examples
- What is an Email Notification? Definition, Templates
- 10 Best Shopify Apps in 2023 (Free & Paid)
- 15 Best Shopify Apps for Clothing Store (Free & Paid)
Author Bio
Jennifer is a highly experienced content writer and adept SEO strategist. With a keen focus on crafting engaging material tailored to developers and hiring managers, Jennifer contributes her expertise to Arc, a premier AI-powered marketplace renowned for its global, exceptional pre-vetted tech talent.
