Email marketing is 2x more effective in generating leads than social media and PPC. But picking the right WordPress email marketing plugin can be a real headache. Some tools lack integrations, others are too complex, and many just don’t deliver the results you expect.
We’ve heard about these problems repeatedly. So, to save you from these troubles, we’ve handpicked the best email marketing plugins for WordPress in 2025.
Let’s explore the most popular email marketing services!
What Features to Consider in WordPress Email Marketing Plugins?
A useful email marketing plugin does more than sending emails—it builds relationships and turns visitors into loyal fans.
Here’s what to look for in WordPress plugins for email marketing:
- Simple integration. Your plugin should connect effortlessly with email marketing platforms. No headaches, just smooth functionality;
- Subscription forms. Choose one with drag-and-drop builders to create attractive forms that fit your site perfectly;
- Automated workflows. Save time with plugins that automate tasks like welcome emails or follow-ups triggered by user actions;
- Ecommerce tools. Look for advanced features like abandoned cart emails or product recommendations to boost sales and engagement;
- Advanced analytics. Data insights based on user activity and behavior help you optimize campaigns and send targeted emails every time.
Top WordPress Email Plugins — A Quick Roundup
Don’t have the time to read the entire post? Here’s a quick overview of all the plugins you can use to create an email marketing campaign for your website.
| Plugin | Optimal Use Case | Pricing |
| Sender | Best WordPress and Woocommerce email marketing plugin with automation | Generous free plan for up to 15,000 emails to 2,500 contacts. Paid plans start from $15/mo. |
| Klaviyo | Woocommerce email marketing service with Optinmonster integration | Free plan includes up to 250 contacts, 500 emails/mo, and 150 free SMS/ MMS credits. Paid plans start at $20/month. |
| Omnisend | WordPress plugin with premade automations | Free plan for up to 250 contacts and 500 emails per month. Paid plans start at $16/month for up to 500 contacts and 6,000 emails. |
| Mailchimp for WordPress | WordPress email marketing plugin with popup builder | Free version for up to 500 subscribers and 1000 emails per month. Paid plans start at $13/mo for 500 contacts and 5,000 emails/mo. |
| Brevo | WordPress email marketing plugin with a free plan | Free plan for up to 300 emails daily. Paid plan starts at $9/mo and includes 5,000 emails/mo. |
| MailPoet | Dedicated WordPress plugin with template library | Free plan for up to 500 subscribers and 5,000 emails/month. Paid plans start at $10/month for unlimited emails |
| FluentCRM | WordPress email marketing plugin | No free plan. Paid plan starts from $77/year for a single domain or site; all features included. |
| OptinMonster | Email marketing plugin with popup builder | No free plan. Paid plans start at $7/ mo for up to 2,500 page views on one website. |
| NotifyVisitors | WordPress, Wix and WooCommerce email marketing plugin. | Free plan for up to 1,000 subscribers.Paid plan starts from $60/per month. |
9 Best WordPress Email Marketing Plugins
Here’s a list of the best email marketing plugins for running your email campaigns right from your WordPress admin dashboard.
Let’s look at each of these WordPress plugins one by one.
Sender — Free WordPress Plugin for Email Marketing
Ever feel tired from planning personalized email campaigns for your audience? Sender takes the headache out of creating email & SMS marketing campaigns for you.
With features like a drag-and-drop editor, email template library, premium segmentation, and pre-made automation templates, Sender helps you start free email marketing for WordPress websites.
Plus, it comes with several useful tools like a popup builder, spin-to-win popups, and a visual automation builder. All these features help you save time while creating a WordPress email campaign and promoting your WordPress website.
Leverage Sender’s premium features to build, grow, and engage your email list for free using its generous free plan.
Sender’s Key Features
- Custom signup forms;
- Free templates library;
- Email segmentation;
- Seamless integration;
- GDPR and TCPA compliant;
- Advanced analytics.
Sender Pros & Cons
| Pros | Cons |
| Quick and easy setup | No landing page builder |
| Forever free plan | Free plan comes with Sender branding |
| 24/7 live chat support |
Sender Plans & Pricing
| Plan | Pricing | Limits |
| Forever Free Plan | $0 | 2,500 contacts & 15,000 emails per month |
| Standard plan | Starts at $10 per month | 2,500 contacts & 12,000 emails per month |
| Professional plan | Starts at $20 per month | 2,500 contacts & 24,000 emails per month |
Klaviyo — WooCommerce Email Marketing Plugin for Business
Klaviyo is a useful email marketing tool for WooCommerce store owners who want to capture behavioral data for personalizing campaigns.
It syncs automatically to your WooCommerce dashboard to help you design and personalize campaigns based on online activity. Personalize content, send contextual SMS, or automate review requests.
The analytics dashboard helps track the average cart size, average order count, average order value, and more to help with data-driven decision making.
Klaviyo’s Key Features
- Real-time segmentation;
- Dynamic email content;
- AI-driven insights;
- 2-way SMS conversations;
- Mobile push notifications;
- Customer reviews integration.
Klaviyo Pros & Cons
| Pros | Cons |
| Highly intuitive user interface & usability | Extremely limited free plan |
| Powerful web tracking system | Gets expensive really fast as you scale |
| Robust, in-depth analytics & insights | Slow customer support |
Klaviyo Plans & Pricing
| Plan | Pricing | Limits |
| Free plan | $0/month | Up to 250 contacts and 500 emails per month |
| $20/month | Up to 500 contacts and 5,000 emails per month | |
| Email + SMS | $35/month | Up to 5,000 monthly emails + 1,250 SMS/MMS credits per month |
Omnisend — Great WordPress Email Automation Plugin
Omnisend plugin makes it simple for you to capture contact data via popups and set up automated SMS & email campaigns.
Integrate it with your website, set up popup behaviors and automation workflows, and see your visitors turning into warm leads and customers. You can set up and manage email and SMS campaigns directly from your WordPress dashboard.
Omnisend’s Key Features
- Drag-and-drop email builder;
- Pre-built automation workflows;
- Segmentation and targeting;
- Integrated opt-in forms;
- Detailed reporting and analytics.
Omnisend Pros & Cons
| Pros | Cons |
| Free plan includes all features | Limited integrations |
| Great automation builder | Questionable deliverability |
| Supports web push notifications | Limited audience analytics |
Omnisend Plans & Pricing
| Plan | Pricing | Limits |
| Free | Free | Up to 250 contacts and 500 emails/month |
| Standard | $16/month | Up to 500 contacts and 6,000 emails/month |
| Pro | $59/month | Up to 2,500 contacts and unlimited emails |
Mailchimp for WordPress — Email Marketing Plugin with Popup Builder
Mailchimp is useful for capturing leads on your WordPress website and sending automatic email marketing campaigns.
Its popup builder helps you set up a website popup quickly to help you grow your email list on autopilot. Then you can use its built-in features to send automated emails based on how visitors interact with your website or products.
Plus, you get detailed analytics reports to optimize your email marketing strategy for better results.
Mailchimp’s Key Features
- Popup customization;
- Behavior-based targeting;
- Detailed analytics;
- A/B testing options;
- Email template variety;
Mailchimp Pros & Cons
| Pros | Cons |
| Intuitive popup builder with ready-to-use templates | Free plan is severely limited |
| Appointment booking feature | Limited range of pre-built workflows |
| Email optimizer tool in email builder | Poor deliverability |
Mailchimp Plans & Pricing
| Plan | Pricing | Limits |
| Free | $0/month | Up to 500 email subscribers and 1,000 emails per month |
| Essentials | $13/month | Up to 500 subscribers and 5,000 emails per month |
| Standard | $20/month | Up to 500 subscribers and 6,000 emails per month |
Brevo — Email Marketing Solution for Small Businesses
Brevo is designed for small business owners who want to capture website leads and engage them with personalized emails.
Create engaging email campaigns, manage sales pipelines, or connect with customers through chat and SMS, directly from your WordPress dashboard. You can also connect it with 150+ digital tools to simplify workflow and enhance productivity.
Brevo’s Key Features
- Text & WhatsApp automation tools;
- A/B testing;
- Landing page builder;
- Drag-and-drop builder for signup forms;
- Pipeline management.
Brevo Pros & Cons
| Pros | Cons |
| Easy-to-use email builder | Marketing automation is only available in the higher plans |
| Sales CRM feature with leads pipeline management | Split testing feature is limited |
| Universal inbox for all customer conversations | Limited email templates |
Brevo Plans & Pricing
| Plan | Pricing | Limits |
| Free | $0/month | Unlimited contacts and up to 300 emails per day |
| Starter | $9/month | Unlimited contacts and up to 5,000 emails per month. No automation. |
| Business | $18/month | Unlimited contacts and up to 5,000 emails per month + marketing automation features |
MailPoet — Great Plugin for Creating and Sending Newsletters
MailPoet is a dedicated email marketing plugin designed for WordPress users.
You can set it up directly into your WordPress dashboard and start creating beautiful emails. Use it to send newsletters, automate welcome emails, and notify readers of your latest posts.
Features like list segmentation and behavior-based email automation make it a useful plugin if you want to set up personalized or automated emails for your email list.
MailPoet’s Key Features
- Automated campaigns;
- Email template library;
- List segmentation;
- Signup forms;
- Abandoned cart emails.
MailPoet Pros & Cons
| Pros | Cons |
| Built-in form builder | Limited customizations for email templates |
| Lack of advanced scheduling and automations | Email builder has limited blocks/layouts |
| Great deliverability | No dedicated dashboard (Only WP based) |
MailPoet Plans & Pricing
| Plan | Pricing | Limits |
| Free | $0/month | Up to 500 subscribers and 5,000 emails/month |
| Business | $10/month | Up to 500 subscribers and unlimited emails/month |
| Agency | $30/month | For business plan limits for up to 50 WordPress websites |
FluentCRM — Best WordPress Email Marketing CRM Plugin
FluentCRM is a self-hosted email marketing automation plugin for WordPress. Manage leads and customers, broadcast email campaigns, automate email flows directly from your WordPress dashboard.
Sending targeted email campaigns is easy with FluentCRM. Create beautiful emails and choose dynamic segments, or simply filter out contacts using custom queries before sending a campaign.
FluentCRM’s Key Features
- Email campaign management;
- Automated email sequences;
- Smart contact segmentation;
- 360° subscriber & customer data tracking;
- A/B testing for subject lines;
- Email heatmaps.
FluentCRM Pros & Cons
| Pros | Cons |
| Unlimited contacts & email sends | Per site license |
| Fixed monthly pricing with unlimited contacts | No premade email templates |
| A/B testing for email subject lines | Being self-hosted might require a bit more technical know-how for the initial setup |
FluentCRM Plans & Pricing
| Plan | Pricing | Limits |
| Flat Yearly Pricing | $77/year | Use all features for 1 website |
| Flat Yearly Pricing | $149/year | Use all features for 5 websites |
| Flat Yearly Pricing | $299/year | Use all features for 50 websites |
OptinMonster — Email Marketing Plugin with a Popup Tool Collection
OptinMonster helps you convert website visitors into active email subscribers through engaging email opt-in forms.
You can create beautiful popups without coding using its drag-and-drop builder. Then use its behavioral automation features to target visitors at the right time.
Integrations with email marketing tools help you nurture captured prospects and turn them into hot leads and customers.
OptinMonster’s Key Features
- Drag-and-drop builder;
- 97+ premade templates;
- Behavior automation targeting;
- Real-time testing and adjustments;
- Page-level targeting;
OptinMonster Pros & Cons
| Pros | Cons |
| Drag-and-drop builder right within WordPress | Slow customer response times |
| Large template library with hundreds of templates | Limited customization options |
| Context-based and time-based targeting options | Views-based pricing plans |
OptinMonster Plans & Pricing
| Plan | Pricing | Limits |
| Basic | $9/month | Up to 2,500 page views on 1 WordPress site |
| Plus | $19/month | Up to 10,000 page views on 2 WordPress sites |
| Pro | $29/month | Up to 25,000 page views on 3 WordPress sites |
The popup feature caught your eye? Check out these 8 best form builders for WordPress (including free plugins).
NotifyVisitors — Revenue-Boosting WordPress Email Marketing Plugin
NotifyVisitors offers an intuitive email builder to create personalized email campaigns that your subscribers will love.
Its AI-driven email personalization engine helps you with deep personalization based on the interests and online activity of your audience. There’s email automation, segmentation, and an analytics dashboard, too.
Integrate it with your existing WordPress website and other marketing tools to take control of your marketing efforts.
NotifyVisitors’ Key Features
- Automation;
- Customer data collection and analysis;
- Interface and analytics;
- Integration.
NotifyVisitors Pros & Cons
| Pros | Cons |
| Easy to create and send email campaigns | Too many features can overwhelm a new user |
| Advanced segmentation | |
| Real-time analytics |
NotifyVisitors Plans & Pricing
| Plan | Pricing | Limits |
| Free | $0/month | Up to 1000 contacts and 1000 emails per month |
| Startups | $60/month | Up to 10,000 contacts and 30,000 email sends |
| Enterprise | $59/month | 100,000+ contacts and 300,000+ email sends |
But wait! We’ve got more roundup articles, that you might be interested in:
- 12 Best WordPress Marketing Plugins in 2024
- Top 10 WordPress Form Plugins for Effective Contact Capture
- 7 Best WordPress Newsletter Plugin for Your Site (Free & Paid)
