Automotive newsletter templates

Creating an effective automotive newsletter goes beyond simply sharing any information. It’s about sharing helpful content that helps your customers stay excited about their ride.

Here are some ideas for creating valuable automobile newsletters that your readers love.

Start your automotive newsletter by sharing relevant news from the industry. Keeping your audience updated builds credibility and shows that you’re on top of current trends.

• Include news about major car launches or upcoming models;

• Share insights on industry shifts, like electric vehicle advancements;

• Use engaging headlines, such as “Breaking: New Hybrid Model Launches This Month.”

Offer practical advice that readers can put to use right away. Include tips on seasonal car care, troubleshooting common issues, or keeping a vehicle running smoothly.

• Offer seasonal maintenance advice, such as winterizing vehicles;

• Share DIY tips for simple upkeep, like tire pressure checks;

• Include a “Did You Know?” section with lesser-known car care tips.

Highlighting a vehicle of the month keeps your newsletter visually appealing and sparks interest among readers. This can be a newly launched model or a featured car from your lot.

• Include high-quality images and detailed specs;

• Add a brief history or unique facts about the car;

• Use a CTA like “Schedule a Test Drive” if you’ve got it.

Everyone loves a good car deal! Use your newsletter to promote exclusive discounts, trade-in offers, or limited-time promotions. Including these in the newsletter gives readers a reason to check for what’s new and exciting every month.

• Highlight limited-time offers, such as holiday sales or service discounts;

• Add a CTA button like “Claim Your Discount”;

• Mention any free services like tire checks or car washes.

Show your commitment to sustainability by including content on eco-friendly practices in the automotive industry. You can also offer your take on green initiatives or highlight eco-friendly models or accessories.

• Share tips for reducing vehicle emissions and eco-friendly driving;

• Highlight any green initiatives at your dealership or repair shop;

• Feature content about hybrid or electric vehicle options.

Feature stories about car owners in your community. This is a fun way to add a personal touch to your newsletter and will add a human angle, while building social proof.

• Include a short interview or testimonial from the owner;

• Add photos of them with their car and a brief story;

• Use a friendly title like “Meet Our Featured Car Enthusiast.”

Include a section with safety reminders or tips, like maintaining safe tire pressure, driving in inclement weather, or prepping for long road trips.

• Share seasonal safety reminders, like driving in snow or heavy rain;

• Include tips on checking car safety features regularly;

• Use a CTA like “Read More Safety Tips” to guide readers to detailed articles.

Highlighting the latest tech innovations in the automotive world keeps your content fresh and engaging. This section can excite tech-savvy readers and showcase your forward-thinking approach.

• Feature the newest in-car technologies, like advanced infotainment systems or driver-assistance features;

• Include a segment on upcoming tech trends, such as autonomous vehicles;

• Use eye-catching visuals and short descriptions.