Super Bowl email templates

The Super Bowl isn’t just a game; it’s an event that brings people together. Plan an email around special deals for football fans, or launch special merchandise around popular football players.

Here are some ideas to make your Super Bowl email template exciting:

Bring some classic game day fun to your email with Super Bowl squares. People love to predict and make the day exciting with this great activity.

Host a giveaway based on squares sweepstakes on the big game day and see engagement soaring.

• Include a link to participate in a digital Super Bowl squares board;

• Offer prizes or discounts for different outcomes, like final scores;

• Entice them with a nudge like ‘Did you try your luck at squares?’

Special game day deals can drive last-minute sales. Think of something exciting that gives fans a reason to shop while prepping for the game, like limited-edition Super Bowl merch.

• Highlight your popular products or launch a special range;

• Make the offers limited time, like “Game Day Deals, This Weekend Only”;

• Use a CTA like “Score Big Savings Now” to drive clicks.

Help your audience prepare for the big match with a list of party essentials. If you sell snacks and supplies, you can also schedule an email a few weeks in advance so that all supplies arrive on time for the event.

This will attract shoppers who plan to host Super Bowl gatherings, generating additional revenue for your business.

• Offer party packs, snacks, or themed decorations;

• Include a checklist to help readers get game-day ready;

• Add a CTA like “Get Party Essentials Now.”

A countdown builds anticipation and reminds your audience to act before the game. Use it to add urgency to promotions or nudge them to participate in a giveaway.

• Display elements like a countdown clock to kickoff time;

• Include messaging like, “Time’s Ticking—Get ready before Sunday!”

• Keep it simple and direct.

Get fans involved with trivia questions or fun polls. This can create interaction and spark excitement for the big game.

• Ask a question like, ‘Who do you think will win?’

• Offer small rewards for correct answers or participation;

• Use a CTA like ‘Share your thoughts’ for a direct request.

Make the email visually interesting with elements associated with football and the Super Bowl. Try to capture the game-day vibe in your email to hook your audience.

• Use images of footballs, helmets, or stadiums;

• Add animations, like bouncing footballs or flashing scoreboards;

• Use thematic colors while aligning with your brand guidelines.

Ensure your Super Bowl email looks great on mobile, as most football fans will check their emails on their phones.

• Use a responsive design that fits all screen sizes;

• Test readability on mobile to ensure it’s user-friendly;

• Keep CTA buttons large enough to tap easily.