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75+ Best Winback Email Subject Lines | Subject Line Library

Winback email campaigns aim to re-engage inactive subscribers with compelling discounts or offers. Success depends on grabbing their attention with enticing subject lines in their inbox. Below, you'll find subject lines crafted to captivate and entice your inactive subscribers. Let’s explore them together!

Best winback email subject lines with personalization

A fail-proof way to get your subject line noticed by your subscribers is to personalize it. Using a subscriber's first name is good while using their history with your brand is perfect.

Imagine it's its name and past activity in these subject lines, and tell us you wouldn't want to open them:

We miss you, [First Name]! Come back for more

[First Name], your favorite items are waiting

It's been too long, [First Name]

[Product Recommendation] just for you, [First Name]

[First Name], let's reconnect!

We want you back, [First Name]

Your exclusive [Product Recommendation], [First Name]

Your [Past Purchase] deserves another look, [First Name]

Your product recommendation awaits [First Name]

[First Name], we're rolling out the red carpet

[First Name], exclusive savings inside

[First Name], your favorites are still here

It's not the same without you, [First Name]

[First Name], your wishlist is waiting

Product recommendations handpicked for [First Name]

Winback email subject lines to say ‘We Miss You’

Sometimes, your customers simply want to feel valued. Craft a heartfelt ‘We miss you’ email to give them just that. Don’t forget to reveal this sentiment in the subject line!

Here’s what it might look like:

Hey, we’ve missed you! Come back and save!

Come back to us, [First Name]! We miss you!

It’s been too long, [First Name]. Let’s reconnect!

Did you forget us, [First Name]? We have a deal!

[First Name], don’t be a stranger. Return for savings!

Come back for more, [First Name]! Special offer awaits!

Your secret offer is waiting, [First Name]! Come back!

It’s been too quiet without you. Come back for savings!

Your [First Name]-sized gap is waiting to be filled with a deal!

Your cart is waiting for you—return and save today!

Your [Brand Name] friends miss you. Here’s a special offer!

[Brand Name] longs to see you again. Exclusive offer inside!

[First Name], let’s reconnect! Special offer just for you!

[First Name], our door is always open for you and a deal!

[Brand Name] + [First Name] = happiness. Come back and save!

Good winback email subject lines with a special offer

What could motivate your customers to return and remember how awesome your brand is? An email with a decent offer, of course! If you plan to include one, be loud and proud about it.

Here’s how you do it in a subject line:

We miss you! Enjoy a special offer just for you

[Brand Name] welcomes you back with exclusive savings

Return to [Brand Name] for exclusive savings

Come back now and enjoy a sweet deal with us!

We've got a special offer just for you—come back!

A special welcome-back offer awaits you!

Welcome back, [First Name]! Save today with us

Return now for a surprise offer just for you

A special welcome-back deal, just for you, [First Name]

Reconnect and enjoy 15% off—don't miss out!

Rediscover savings with a 12% discount just for you

Your return means a 22% discount on happiness!

Don’t stay away—enjoy a 28% discount on us!

Unlock a 24% discount—welcome back to [Brand Name]!

Come back and save 32% on your favorite items!

Customer winback email subject lines

Re-engaging past customers is crucial for revitalizing your brand’s connection. Use these winback email subject lines to offer special incentives or remind them of your value, encouraging them to return and enjoy exclusive offers or updates they’ve missed.

We miss you! Come back and save today

Your favorite items are waiting— check them out!

Don’t miss out! Special offer just for you

It’s been a while! Reconnect with savings

We’ve got a deal to welcome you back

Exclusive offer inside—come back and see!

Return now for a special discount just for you

Your cart’s still here—grab it with savings!

Welcome back! Enjoy a surprise discount

Special offer: Save 20% on your next order

Your discount is waiting—come back today!

Reconnect and enjoy 15% off your next order

It’s time to return—unlock 25% savings now!

Missed you! Save 30% on your next purchase

We’ve got a special treat—come back for more

Win back campaign subject lines

Revitalize customer interest with these win back campaign subject lines. Highlight special discounts and exclusive deals to entice previous customers to return and engage with your brand once again.

We Miss You! Enjoy 20% Off Your Next Purchase

Exclusive Deal: Save 25% For Ordering Today

Come Back Now and Save 15% on Your Favorite Items

Special Offer: Get 30% Off Just for Returning!

Return Today and Get 20% Off Your Next Order!

We’re Excited to See You Again! Save 22% Now

Don’t Miss Out! Enjoy a 18% Discount on Us!

Your 25% Welcome Back Discount is Ready for You!

Come Back and Get 15% Off Your Next Purchase

We’ve Got a 20% Discount Waiting Just for You!

Special Deal: 30% Off for Returning Customers!

Welcome Back! Enjoy an Extra 10% Off Today!

A Special 22% Discount Just for Coming Back!

Reconnect with Us and Save 28% on Your Order!

Checkout Today for a 20% Discount on Us!

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Open Sesame: Subject lines to get your emails read

Your perfect email won't matter if it won't be opened. Want some inspiration? Check these robust subject lines, designed for maximum opens of your promotional emails.
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Hero illustration

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*Source:

https://www.sender.net/blog/email-marketing-statistics/