Dec 1, 2023 - By Emily Austin
Cross-selling works wonders for online businesses, just like McDonald's suggesting fries with your meal. Imagine getting an email recommending products that complement what you're looking at or have in your cart—like a helpful friend who knows your tastes. Businesses can use past purchases to recommend items you'll love.
Here are some cross-sell email subject lines to boost your sales:
Ever noticed how companies anticipate your next interest? They analyze your past purchases and suggest similar or complementary items. For example, after buying a laptop, you might get emails suggesting accessories like a mouse or headphones.
Need ideas for your cross-sell emails? Check out the subject lines below for inspiration:
Upgrade your style – new picks just for you!
Discover more – shop smart with new finds!
New arrivals handpicked for you – explore now!
Your favorites expanded – more to love!
Ready to elevate? See what’s in store!
Exciting finds await – don’t miss out!
Enhance your collection – shop these now!
[Brand] recommends must-have picks for you!
Find your perfect match – curated just for you
Curated just for you – explore your favorites
Perfect pairings – see what complements you!
New and exciting choices – shop today!
Discover hidden gems – unique finds await!
What could make your collection even better?
Discover even more style pearls – shop now!
Customers buying your basic plan is a good start, but how do you expand? Promote add-ons to enhance their experience further.
Use these subject lines to highlight the benefits in your cross-sell emails and boost your sales:
Discover more ways to enhance [Brand Name]!
Your next level of [Product] awaits – explore!
Unveil exciting additions – see what’s new!
[First Name], explore new possibilities today
Upgrade your [Brand Name] experience today
Elevate your game with [Product] enhancements
Time for a [Brand Name] refresh – upgrade now!
Unlock [Product] enhancements – take control!
Don’t miss these add-ons – boost your plan!
Level up your [Brand Name] journey – start here
Explore new features – enhance your experience
Exclusive upgrades inside – see what’s next
[First Name], upgrade your game – here’s how!
Take more and get more out of [Brand Name]!
Now, the only way is up – let’s get started!
If your customer enjoys one of your services, it’s an excellent opportunity to help them discover another. For example, a face massage might be pleasant, but they don’t consider that it becomes divine with the addition of a foot massage.
Sell this idea to your customers using trusty cross-sell emails, but first, choose your winning subject line:
Elevate your experience with [Service]
Your upgraded [Service] awaits
Discover more with [Brand]
Exclusive perks for [First Name]
Spice up your routine with [Service]
Explore new horizons with [Brand]
Level up your [Service] game
Discover the power of [Service]
[Service] made for you, [First Name]
[Brand] invites you to try [Service]
[First Name], discover with [Brand]
[Brand] - your [Service] guide
[Service] mastery by [Brand]
[Brand] invites you to [Service] wonders
How do you make [Service] better for you?
Encouraging existing subscribers to explore additional services is a great way to boost retention and increase revenue. A well-crafted cross-sell email subject line should highlight the value, exclusivity, or convenience of the additional service.
Upgrade your plan – more perks await!
Love [Current Service]? Try this too!
Unlock more benefits with [New Service]
Enhance your subscription – limited offer!
Get more from your subscription today!
Special add-on just for our subscribers!
Boost your experience – exclusive offer!
Upgrade & save – more features, less cost!
Your subscription just got better!
Double the value – add [Service] today!
Expand your plan – enjoy more features!
Limited-time bundle for VIP subscribers!
Maximize your membership with this add-on!
Your next favorite feature is here!
Complete your experience with [Service]!
Cross-selling in B2B requires a strategic approach, focusing on value, efficiency, and business growth. A compelling subject line should highlight how the additional service/product can improve operations, increase ROI, or streamline processes.
Enhance your workflow with [New Service]!
Boost efficiency – add [Service] today!
Your business needs this upgrade!
Maximize your ROI with this solution
Exclusive for clients: Upgrade & save!
Take your business further with [Service]
More tools, better results – let’s talk!
Unlock extra value with this add-on!
Stronger solutions, better business!
New feature alert – stay ahead!
The missing piece in your strategy!
More growth, less hassle – try this!
Boost productivity with this upgrade!
Supercharge your success with [Service]!
Your competitors are using this – are you?
Personalization increases engagement by making offers feel tailored to individual customers. A well-crafted cross-sell subject line should highlight relevance, exclusivity, and added value based on the customer’s past purchases or preferences.
[First Name], this offer is just for you!
Exclusive for you, [First Name] – open now!
[First Name], complete your collection!
Since you love [Product], you’ll love this!
[First Name], ready to level up your plan?
A perfect match for you, [First Name]!
Upgrade your experience with this add-on!
[First Name], don’t miss this exclusive deal!
More of what you love, [First Name]!
Tailored just for you – check it out!
[First Name], here’s a smart add-on for you!
Because you got [Product], try this too!
Your perfect next pick is waiting!
Handpicked for you – limited-time offer!
[First Name], your VIP upgrade awaits!
All the features your business needs to
acquire high-quality leads, grow sales, and maximize revenue from campaigns
using one simple dashboard.
*Source:
https://www.sender.net/blog/email-marketing-statistics/
