Skirmantas Venckus is an email marketing expert who leads marketing at Sender, bringing hands-on experience helping brands connect with customers. He deeply understands email marketing’s evolving role and is passionate about making it work smarter, not harder, for everyone.
Email marketing is one of the best strategies that help businesses win back customers. Win-back email campaigns are designed to capture the attention of lost customers (or those who are on the verge of getting lost) and re-engage them with your brand.
We’ll break down everything you need to know about how email marketing works and the effective email marketing techniques that will make it work for you, including some email marketing examples and the best practices for email marketing.
Email marketing is more than just hitting send—it’s your chance to connect, engage, and drive results like a pro. To help you nail it, we’ve gathered expert tips to turn your campaigns into success stories.
40+ years on—with social media, pop-up ads, paid search, behavioral shopping, etc., all making headlines and fighting for dominance—no digital marketing tool has come close to the success of email ads.
Okay, so split testing sounds kind of cool, but what’s in it for you? Email split testing offers a ton of benefits that can take your email marketing strategy from good to “wow, did you see our email marketing performance this month?”