Skirmantas Venckus leads marketing at Sender, bringing hands-on experience helping brands connect with customers. He deeply understands email marketing’s evolving role and is passionate about making it work smarter, not harder, for everyone.
The truth is… even the most carefully crafted emails can fall flat without deeply understanding your audience’s preferences. That’s where the power of A/B testing in email marketing comes in. A/B testing in email marketing is like having a conversation with your subscribers. You experiment with different approaches to see what resonates, allowing you to …
Continue reading “A/B Testing in Email Marketing: Your Guide to Higher Engagement”
Through years of working with SaaS companies and evaluating several ‘Aha!’ moments, we’ve learned what truly works and put it in this article.
Before you send your next first email, stop for a while and think: “What is the goal of your email marketing?”. Let’s start by determining the leading email marketing metrics for your business goals.
More often than not, the role of email marketing in digital marketing is underestimated. Unrightfully so! It lets you reach your audience directly, delivering valuable messages straight to their inbox to nurture relationships and keep them engaged with your brand. And the best part? This marketing channel is only getting bigger and better each year. …
Continue reading “What is Email Marketing and How to Do It Right”
Ever wonder how to turn missed opportunities into loyal customers? Email remarketing is the secret weapon that helps you re-engage and convert those who almost slipped away.
Curious about the latest buzz in the world of email marketing? We’ve got the inside scoop on the freshest statistics that are shaping the game.
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