Skirmantas Venckus is an email marketing expert who leads marketing at Sender, bringing hands-on experience helping brands connect with customers. He deeply understands email marketing’s evolving role and is passionate about making it work smarter, not harder, for everyone.
To reduce spam and make inboxes more secure, Google and Yahoo have announced new mandates for bulk email senders, i.e., an organization sending 5,000+ emails daily to the Google or Yahoo service. The new policies are aimed at email authentication, easy unsubscription from mailing lists, and limitation on overall spam rates and will take effect …
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