Skirmantas Venckus leads marketing at Sender, bringing hands-on experience helping brands connect with customers. He deeply understands email marketing’s evolving role and is passionate about making it work smarter, not harder, for everyone.
Everyone’s busy chasing more prospects and interested leads than ever before. But do you know that nurturing and scoring leads can give you better results in the long run? Lead scoring involves scoring leads based on their engagement and activity and helps you keep your prospects interested by sharing personalized and relevant communication at the …
It’s no secret that customer acquisition costs can be unpredictable or on the rise. According to a study, your customer acquisition costs (CAC) could vary on average from $7 for the travel industry all the way to $395 for SaaS startups. So, getting and converting traffic is seldom a problem. However, getting a positive ROI …