10 ActiveCampaign Alternatives (From a Site That Isn’t Affiliated)

ActiveCampaign is a solid marketing automation software option, but it’s not the only player in the email marketing game. Whether you’re on the hunt for the best tools for small business marketing or you need a cheaper replacement for ActiveCampaign, plenty of other options can help you achieve those marketing goals.

Let’s explore and compare ten awesome ActiveCampaign alternatives.

Why Consider ActiveCampaign Alternatives?

ActiveCampaign is decent, but it’s not for everyone. You might be on the hunt for budget-friendly alternatives or find its interface as welcoming as a tax audit. Maybe you need specific features ActiveCampaign lacks or want a platform that speaks your industry’s language. 

Here are the most common reasons for exploring top-rated alternatives to ActiveCampaign:

• Complexity. ActiveCampaign’s interface is often considered difficult to learn and navigate, even for experienced marketers. (Gartner) 
• Price hikes. Users report sudden price increases and broken pricing agreements, leaving them feeling frustrated and misled. (Reddit user)
• Poor support. Once praised for excellent customer service, users now complain of slow response times and unhelpful support staff. (G2 reviewer)
• Cumbersome automation. Editing email sequences within automations is time-consuming and inefficient, driving users towards platforms with more streamlined workflows. (FluentCRM)

Best ActiveCampaign Alternatives in 2025

ActiveCampaign Alternatives — Quick Comparison

So, what’s similar to ActiveCampaign? Or even better? Well, let’s compare alternatives with better features and pricing:

10 ActiveCampaign Alternatives Compared

Need a new email marketing platform but feeling overwhelmed by all the comparable choices? Tons of ActiveCampaign competitors are out there, each with unique key features and pricing plans. 

From budget-friendly email software options to those brimming with advanced features, we’ll break down the best alternative email marketing tools to find your perfect match. 

Ready to step up your email marketing campaigns? 

Sender — Best for Effective Automation & Email Campaigns

Sender is the reliable friend who always delivers. This platform is all about streamlined email automation tools and creating email campaigns that pack a punch. If you want maximum impact without the complexity, Sender’s got your back.

Ratings:

• Capterra: 4.7
• G2: 4.4
• Shopify: 4.6

Pricing: Starts at $8/month | Free plan available

Feature breakdown

Sender’s drag-and-drop editor makes building beautiful, mobile-friendly emails a walk in the park. Its automation workflows help you create personalized email campaigns, triggered by specific user behavior, so you can nurture leads like a pro.

Its analytics dashboard is refreshingly straightforward, giving you clear insights into what’s working and what needs tweaking. All in all, Sender is a user-friendly and robust platform fit for businesses of all sizes.

Standout features

• Advanced segmentation. Target the right people at the right time by segmenting based on demographics, behavior, and more;
• Automation’s A/B testing. Test subject lines, CTAs, and layouts to find winning combinations and optimize performance;
• GDPR-compliant campaigns. Data privacy regulations can be a headache. Sender makes it easy to stay compliant with built-in features.

Real-world applications

• Ecommerce.  Automate abandoned cart emails to recover lost sales, recommend products based on individual customer preferences, and send personalized follow-up messages to build loyalty.
• SaaS companies. Welcome new users with onboarding sequences, re-engage inactive accounts with targeted win-back campaigns, and gather valuable feedback to improve your product.
• Bloggers. Expand your subscriber list with enticing opt-in forms, deliver lead magnets automatically, and promote your latest blog posts effortlessly.

Competitive edge

Sender provides a compelling advantage with its generous free plan, packed with features comparable to many paid email marketing platforms.

This cost-effective approach, combined with an intuitive user experience and affordable pricing tiers, makes Sender an attractive solution for businesses ranging from startups to large enterprises. Get started without breaking the bank and scale as you grow.

Sender vs. ActiveCampaign

Sender focuses on providing affordable and user-friendly email marketing solutions. It’s a great starting point for small businesses or those with simpler needs. However, if you’re looking for more advanced features like CRM integration to manage customer relationships, ActiveCampaign takes the lead.

GetResponse — Best for Full-Suite Marketing Automation

GetResponse is your one-stop shop for advanced marketing automation. But that’s far from all. From email automation and landing pages builder to conversion funnels and webinars, this platform has all the bells and whistles.

Ratings:

• Capterra: 4.2
• G2: 4.3
• Shopify: 1.9

Pricing: Starts at $13/month | Free plan available

Feature breakdown

GetResponse’s intuitive interface makes navigating its extensive feature set surprisingly easy. It has a single drag-and-drop builder for both emails and landing pages, so you can maintain brand consistency across all your campaigns.

Plus, its advanced automation tools let you build complex workflows that guide users through the entire email marketing journey, allowing you to optimize customer journeys for maximum impact.

Standout features

• Webinar hosting. Connect with your audience in real-time using GetResponse’s built-in webinar platform. No need to juggle multiple tools;
• Conversion funnels. Easily build sales funnels that guide leads toward purchase with automated email sequences and dedicated landing pages;
• Lead scoring tools. Prioritize your hottest leads based on their engagement and behavior.

Real-world applications

• Course creators. Launch and sell online courses, nurture your students, and build a thriving online community all in one place;
• Marketing agencies. Streamline client management, effortlessly track campaign performance across multiple channels, and demonstrate clear ROI.  Deliver exceptional results with automated reporting, targeted messaging, and powerful analytics;
• Ecommerce businesses. Boost sales with automated abandoned cart sequences, personalized product recommendations, and laser-focused promotions. Increase customer lifetime value with tailored email sequences.

Competitive edge

GetResponse offers an impressive range of features at competitive prices, giving businesses a crucial edge in today’s market. It provides top-notch customer support, including live chat and email assistance, and a wealth of resources like webinars, tutorials, and guides.

These resources empower users to maximize the platform’s potential and achieve their marketing goals effectively. This combination of affordability, support, and educational materials makes GetResponse a powerful tool for online success.

GetResponse vs. ActiveCampaign

Both platforms offer a wide range of email marketing and automation features. GetResponse boasts a user-friendly interface and strong webinar capabilities. However, ActiveCampaign shines with its more sophisticated automation workflows and deeper CRM integrations, making it ideal for businesses with complex sales funnels.

I like the fact I can create my own websites / landing pages, I can setup my email, communications, autoresponders and more with it. You don’t need to be an expert in programming because you drag and remove sections from your pages as you go. And they have great customer service.

– Alvaro from G2

Also read: 12 GetResponse Alternatives for Marketers (Free & Paid)

Klaviyo — Best for Data-Driven Ecommerce Marketers

If you dream in data and speak the language of conversions, Klaviyo might become your new secret weapon. Built specifically for ecommerce, this platform offers advanced segmentation, AI-driven personalization, and deep Shopify integration.

Ratings:

• Capterra: 4.6
• G2: 4.6
• Shopify: 4.4

Pricing: Starts at $20/month | Free plan available

Feature breakdown

Klaviyo goes beyond basic email marketing, giving you a detailed map of your customers’ journeys, allowing you to understand their behavior and preferences like never before.

Its platform integrates seamlessly with your ecommerce store, collecting valuable data on purchases, browsing history, and interactions. This rich data is then transformed into hyper-targeted email campaigns, delivering personalized messages and offers that resonate with each individual customer.

Standout features

• Predictive analytics. Use Klaviyo’s AI-powered insights to predict customer behavior and tailor your marketing messages for maximum impact and increased conversions;
• Dynamic content. Create truly personalized email experiences by leveraging individual customer data, from browsing history to past purchases, within every message;
• Pre-built ecommerce flows. Quickly automate essential marketing tasks with pre-designed workflows for welcome series, abandoned cart recovery, and other crucial touchpoints.

Real-world applications

• Fashion retailers. Segment customers by style preferences, recommend complementary products, and create a truly personalized shopping experience;
• Subscription companies. Reduce churn with targeted win-back campaigns, gather valuable customer feedback, and optimize your offerings;
• Online stores. Scale your business strategically with data-driven insights, automated email flows, and personalized customer journeys.

Competitive edge

Klaviyo’s laser focus on ecommerce and advanced analytics makes it a true game-changer for online retailers. Its powerful segmentation and personalization features enable targeted campaigns that resonate with customers, driving conversions and boosting sales.

While their pricing might be higher than some alternatives, the platform’s demonstrated ability to significantly increase customer lifetime value through sophisticated data analysis and automated email flows could make it a worthy investment for businesses focused on growth.  

Klaviyo vs. ActiveCampaign

Klaviyo is a powerhouse for e-commerce businesses, excelling in personalized product recommendations and advanced segmentation based on purchase behavior. While ActiveCampaign offers e-commerce features, Klaviyo’s laser focus on online stores gives it an edge in this specific niche.

I signed up a month ago and found Klaviyo far superior to the other four platforms I used in the past. The live chat has been a lifesaver; I’ve been using it for over an hour every day for the last three weeks. Every other app I use on Shopify works with Klaviyo, so I no longer have to use annoying Zapier.

– Alan from Trustpilot

Also read: 10 Klaviyo Alternatives: Top Platforms for Ecommerce Businesses

Mailchimp — Best for Beginners and General Email Marketing

Known for its user-friendly interface, pre-built templates, and strong integrations, Mailchimp a fantastic option for beginners and businesses seeking straightforward ActiveCampaign alternatives.

Ratings:

• Capterra: 4.5
• G2: 4.3
• Shopify: 3.3

Pricing: Starts at $20/month | Free 14-day plan available

Feature breakdown

Mailchimp makes diving into email marketing a breeze, even if you’re starting from scratch.  Its intuitive drag-and-drop editor lets you build beautiful emails effortlessly, while a library of pre-designed templates provides a quick starting point for any campaign.

Plus, with helpful guides and resources readily available, you’ll be creating professional-looking emails without breaking a sweat, regardless of your experience level.

Standout features

• Content studio. Store and manage all your images, videos, and other marketing assets in one central location. No more digging through endless folders;
• Subject line helper. Craft compelling subject lines that entice recipients to open your emails with Mailchimp’s AI-powered tool;
• Free 14-day trial. Dip your toes into the world of email marketing with its free trial. You’ll get access to premium features, making it easy for you to decide.

Real-world applications

• Small business owners. Stay connected with your customers, promote new products and services, and share company updates without hassle;
• Nonprofits. Engage donors, recruit passionate volunteers, and raise awareness for your cause with impactful email campaigns;
• Bloggers and content creators. Grow your audience, share your valuable content, and promote your latest blog posts effortlessly.

Competitive edge

Mailchimp is often considered a starting point for email marketing due to its user-friendly interface and ample resources. However, its lack of a free plan (offering only a 14-day free trial) makes Mailchimp alternatives like Sender or Brevo attractive for budget-conscious users.

While Mailchimp offers a solid foundation for list-building and customer engagement, its limited advanced features may push businesses seeking more sophisticated functionalities towards exploring other options.

Mailchimp vs. ActiveCampaign

Mailchimp is a popular choice for beginners due to its ease of use and generous free plan. However, ActiveCampaign offers a more comprehensive marketing automation platform, allowing for advanced segmentation, lead scoring, and automated email campaign tools that go beyond basic autoresponders.

I’ve been using Mailchimp on and off for about 6 years. As a brand strategist, I use it for my personal brand use and often interact with it for my clients. It is easy to use and set up; I like the user-friendliness of it and often recommend it to brands that want a visually engaging, easy-to-use email service.

– Susie from Capterra

Also read: 14 Mailchimp Alternatives Compared (2025 Update)

HubSpot — Best All-in-One CRM and Email Marketing Solution

HubSpot is like the Swiss Army Knife of marketing and sales. This robust platform combines email marketing, automation, CRM, and sales tools into one platform, making it ideal for businesses who like to keep things under one roof.

Ratings:

• Capterra: 4.5
• G2: 4.4
• Shopify: N/A

Pricing: Starts at $50/month | Free plan available

Feature breakdown

HubSpot’s integrated approach allows data to flow effortlessly between marketing, sales, and customer service, giving you a 360-degree view of your customer interactions.

This unified platform means you gain a complete understanding of your customers’ needs and preferences, enabling you to personalize their experience at every touchpoint, from initial contact to ongoing support. As a true automation tools powerhouse, HubSpot provides everything you need to streamline and optimize customer journeys.

Standout features

• CRM integration. Centralize customer data by integrating your CRM.  Track interactions, manage contacts, and gain a comprehensive understanding of your customer relationships for more effective engagement;
• Landing page builder. Create high-converting landing pages directly within the platform. Seamlessly integrate these pages with your email campaigns to drive conversions and capture leads;
• Workflow automation. Streamline repetitive marketing and sales tasks with powerful workflow automation. Automate everything from lead nurturing and onboarding to task assignment and follow-up communications.

Real-world applications

• B2B companies. Generate leads, nurture prospects through your carefully crafted sales funnel, and close deals faster with automated workflows;
• Ecommerce businesses. Personalize the customer journey, improve retention rates, and increase customer lifetime value with targeted campaigns and automation;
• Growing teams. Streamline marketing and sales processes, improve collaboration, and gain valuable insights from data.

Competitive edge

HubSpot’s free plan provides a solid foundation with essential CRM functionalities and basic email marketing tools, making it an attractive option for businesses starting out.

However, to unlock the true power of the platform, including advanced marketing automation, A/B testing, and detailed analytics, a paid upgrade is necessary.  Furthermore, HubSpot’s extensive integration capabilities, notably its compatibility with Zapier, allow seamless connections with countless other apps.

HubSpot vs. ActiveCampaign

HubSpot is a comprehensive marketing and sales platform that includes email marketing as part of its suite. While HubSpot offers a vast array of tools, ActiveCampaign often proves more cost-effective for businesses primarily focused on email marketing and automation.

The software is the go-to platform at the start of every workday. I am a business/media coach. I use it to log emails, calls, and coaching sessions with each client. I also now use Hubspot Forms on my website to build my email list and automatically send newsletters to potential clients using the Hubspot Email option and workflows.

– Tim from H2

Brevo — Best for SMS and Transactional Emails

Brevo steps in when you need more than email marketing campaigns. This platform excel at SMS marketing and transactional emails, making it a versatile choice for businesses that rely on multiple communication channels.

Ratings:

• Capterra: 4.5
• G2: 4.5
• Shopify: 2.6

Pricing: Starts at $8/month | Free plan available

Feature breakdown

Brevo boasts a user-friendly interface and a flexible platform that adapts to various messaging needs, from simple newsletters to complex automated campaigns. Its intuitive design makes it easy to create, send, and track your email marketing efforts.

Brevo’s unique pay-per-email pricing and unlimited contacts option make it a particularly cost-effective choice for businesses with large contact lists or fluctuating sending volumes, allowing you to scale your efforts without breaking the bank.

Standout features

• Multi-channel marketing. Connect with your audience across multiple channels — email, SMS, in-app chat, and even Facebook Messenger — all from one centralized platform;
• Transactional email management. Ensure timely and reliable delivery of critical transactional emails, such as order confirmations, shipping updates, and password resets;
• Marketing automation. Level the playing field by implementing sophisticated automated workflows for welcome series, lead nurturing campaigns, and other key marketing processes.

Real-world applications

• Ecommerce stores. Send order updates, recover abandoned carts, and offer timely promotions through email and SMS;
• Event organizers. Manage registrations, send reminders, and gather feedback from attendees through targeted campaigns;
• Travel and hospitality businesses. Confirm bookings, send itinerary updates, and offer personalized recommendations through multiple channels.

Competitive edge

Brevo stands out for its affordable pricing, flexible plans, and a strong focus on multi-channel marketing, encompassing email, SMS, and chat. This makes it a particularly attractive option for businesses seeking a cost-effective solution to manage both transactional and marketing communications within a unified platform.

While Brevo offers robust features for its price point, it’s important to consider that some Brevo alternatives boast a stronger deliverability record.

Brevo vs. ActiveCampaign

Brevo stands out with its transactional email capabilities and SMS marketing features, making it a good choice for businesses prioritizing these communication channels. ActiveCampaign, while offering transactional email, focuses more heavily on automation and CRM within the email marketing sphere.

We recently founded our company. Thanks to Brevo we were able to connect our platform for sending transactional emails very quickly, and because its UI is so simple we were also able to send news and improve our customers’ experience.

– Brian from Trustpilot

Also read: 10 Brevo Alternatives in 2025: Features, Pricing, and Reviews

Omnisend — Best for Ecommerce Marketing

Omnisend is another ecommerce-focused platform that knows how to make online stores shine. With pre-built automation for abandoned carts, product recommendations, and SMS marketing, Omnisend helps you create a seamless and engaging customer experience that drives sales.

Ratings:

• Capterra: 4.7
• G2: 4.6
• Shopify: 4.7

Pricing: Starts at $11/month | Free plan available

Feature breakdown

Omnisend integrates seamlessly with popular ecommerce platforms like Shopify, BigCommerce, and WooCommerce, giving you access to valuable customer data such as purchase history, browsing behavior, and demographics. 

This deep integration makes it easy to personalize your email marketing messages, delivering targeted offers and product recommendations that resonate with each individual customer.  Boost your sales and build stronger customer relationships with Omnisend’s powerful ecommerce-focused platform.

Standout features

• Ecommerce-specific automation. Recover abandoned carts, recommend relevant products, and win back lapsed customers with pre-built workflows;
• Pop-ups and forms. Grow your email list and capture leads with engaging pop-ups and forms that integrate seamlessly with your online store;
• Omnichannel marketing. Provide a cohesive customer experience by reaching your audience across multiple channels, including email, SMS, and push notifications, all from a single platform.

Real-world applications

• Online stores. Scale your marketing efforts and personalize the customer journey with powerful automation and segmentation features.
• Subscription businesses. Manage your subscriber lifecycle, reduce churn, and increase customer lifetime value with targeted campaigns.
• Small businesses. Compete with larger retailers by leveraging Omnisend’s advanced features and affordable pricing.

Competitive edge

Omnisend’s dedicated focus on ecommerce, combined with its intuitive, user-friendly interface and competitive pricing structure, makes it a compelling option for online retailers seeking to elevate their marketing efforts.

The platform offers a comprehensive suite of features specifically designed for online stores, including email marketing, SMS campaigns, push notifications, and robust automation workflows. This integrated approach enables businesses to create seamless, personalized customer journeys and maximize sales opportunities.

Omnisend vs. ActiveCampaign

Similar to Klaviyo, Omnisend caters specifically to ecommerce businesses, offering features like pop-up forms and SMS marketing tailored for online stores. ActiveCampaign offers similar functionality but lacks Omnisend’s specialized ecommerce focus.

Omnisend has been a great ESP solution for my business. I have used several marketing & digital platforms in my professional career and overall, the ease of use and features for the cost are outstanding.

– Jessie from Capterra

Kit — Best for Content Creators & Personal Brands

Kit is the email marketing sidekick for creators who’d rather spend their time crafting compelling content than navigating complex platforms. With simple yet effective features, Kit makes it easy to connect with your audience, grow your following, and promote your work.

Ratings:

• Capterra: 4.6
• G2: 4.4
• Shopify: 4.4

Pricing: Starts at $25/month | Free plan available

Feature breakdown

Kit keeps things refreshingly simple, making email marketing and list growth accessible to everyone. Its visual automation builder simplifies the process of setting up automated email sequences, such as welcome series and abandoned cart reminders, without requiring any coding knowledge.

Furthermore, Kit’s intuitive landing page creator empowers you to build beautiful, high-converting landing pages to attract new subscribers and grow your email list effortlessly.

Standout features

• Visual automation builder. Simplify the creation of automated email sequences with Kit’s user-friendly drag-and-drop interface, making complex workflows accessible to everyone;
• Landing page creator. Design visually appealing and effective landing pages to showcase your lead magnets and expand your subscriber list without needing extensive design skills;
• Integrations with other tools. Boost productivity and streamline your workflow by connecting Kit with a wide range of other essential marketing tools through integrations like Zapier.

Real-world applications

• Bloggers. Share your latest posts, promote your products or services, and build a loyal following;
• Authors. Connect with readers, announce new releases, and build excitement for upcoming projects;
• Podcasters. Grow your audience, promote your latest episodes, and share exclusive content with subscribers.

Competitive edge

Kit’s simplicity, affordability, and focus on creators make it a great option for those who want an email marketing platform that doesn’t require a degree in rocket science to use.

Kit vs. ActiveCampaign

Kit positions itself as an automated marketing assistant for small businesses. While it simplifies some marketing tasks, it lacks the depth and customization offered by ActiveCampaign’s robust automation features.

The best thing about ConvertKit is that it is novice friendly and has easy navigation. It has tons of pre-built email templates, landing pages, and form templates that you can use after minor modifications. It also has an intuitive list management feature.

– Amit from G2

Also read: 9 Top Kit (formerly ConvertKit) Alternatives for Entrepreneurs

Constant Contact — Best for Small Businesses and Nonprofits

Constant Contact is a reliable choice for small businesses and nonprofits seeking a platform with a proven track record. Offering an effortless easy-to-use email builder with event management tools, Constant Contact helps you stay connected with your audience without the headaches.

Ratings:

• Capterra: 4.3
• G2: 4.0
• Shopify: 3.0

Pricing: Starts at $12/month | Free 14-day plan available

Feature breakdown

Constant Contact’s intuitive interface makes it easy to create professional-looking emails, even if you have zero design experience.  Its extensive library of pre-designed templates provides a helpful starting point for various campaigns, from newsletters to promotional offers.

The drag-and-drop editor then gives you complete control over customizing the look and feel of your emails, allowing you to add your branding, images, and personalized messaging with ease.

Standout features

• Event management. Streamline your event planning and execution by promoting events, selling tickets, and managing attendee registrations all within a single, integrated platform;
• Email deliverability. Maximize your email marketing ROI with Constant Contact’s excellent deliverability rates, ensuring your messages reach the inbox and engage your target audience;
• Customer support. Receive prompt and effective assistance from Constant Contact’s knowledgeable customer support team whenever you encounter challenges or require guidance.

Real-world applications

• Local businesses. Keep customers updated, promote special offers, and build loyalty with regular email communication;
• Nonprofit organizations. Engage donors, recruit volunteers, and spread awareness for your cause with impactful campaigns;
• Small marketing teams. Manage email marketing efficiently with an easy-to-use platform and helpful resources.

Competitive edge

Constant Contact’s intuitive interface and ease of use, combined with its reliable deliverability rates and comprehensive feature set, make it a solid choice for small businesses and nonprofits looking for a trustworthy email marketing platform.

It offers a range of tools to create professional-looking email campaigns, manage contacts, and track results. However, Constant Contact’s pricing can be a significant factor, particularly for organizations with limited budgets. 

Constant Contact vs. ActiveCampaign

Constant Contact provides straightforward email marketing solutions with a user-friendly interface. However, it lacks the advanced automation and CRM capabilities that make ActiveCampaign a strong contender for businesses seeking to streamline and personalize customer relationships.

My overall experience with Constant Contact has been very positive. I have seen a noticeable increase in customer engagement and sales since I started using their services. The automation features have saved me time by allowing me to schedule campaigns and follow-ups effortlessly.

– Hedi from Capterra

Also read: 10 Constant Contact Alternatives: Find Your Perfect Fit

AWeber — Best for Simple Email Marketing and Newsletters

AWeber is a veteran in the email marketing space, known for its straightforward approach and focus on the essentials. With reliable deliverability, basic automation features, and good customer support, AWeber is a solid choice for businesses that prioritize simplicity and ease of use.

Ratings:

• Capterra: 3.8
• G2: 4.4
• Shopify: 3.5

Pricing: Starts at $12.50/month | Free 30-day trial available

Feature breakdown

AWeber prioritizes user-friendliness and a clutter-free experience, making email marketing straightforward and enjoyable. Its intuitive drag-and-drop email editor simplifies the design process, allowing you to create visually appealing emails without any coding knowledge.

A selection of pre-built templates provides a helpful starting point for various campaigns, saving you time and effort. With AWeber’s streamlined platform, you can easily craft personalized email campaigns that resonate with your subscribers and drive results.

Standout features

• Reliable deliverability. Maximize your email marketing reach with AWeber’s strong deliverability reputation, ensuring your messages consistently land in inboxes, not spam folders;
• Basic automation. Nurture leads and engage subscribers effectively by setting up simple automated email sequences, including autoresponders and welcome series;
• Excellent customer support. Benefit from AWeber’s responsive and helpful customer support team, readily available to provide assistance and guidance whenever needed.

Real-world applications

• Businesses new to email marketing. Get started quickly and easily with a user-friendly platform and helpful resources;
• Bloggers and content creators. Share your latest content, promote your products, and build a strong connection with your audience;
• Small businesses with limited resources. Manage email marketing efficiently with a straightforward platform and excellent customer support.

Competitive edge

AWeber’s user-friendliness, affordable pricing, and focus on the essentials make it a great option for businesses that want a reliable email marketing platform without the complexity. They’ve got all the basic features you need to get started. However, keep in mind that you may soon find yourself looking for an AWeber alternative when you need more advanced marketing automation features.

Aweber vs. ActiveCampaign

AWeber is a well-established email marketing platform known for its reliable deliverability and ease of use. However, ActiveCampaign surpasses it with its broader range of features, including more advanced automation, CRM functionalities, and integrations with various third-party tools.

One of the things I love about Aweber is how easy it is to use. Even if you’re not a tech-savvy person, you can easily navigate the platform and get started with your email campaigns. Additionally, the customer support team is excellent. They’re always available to help you out whenever you need it.

– Navy from G2

Also read: 10 Best Aweber Alternatives (Free & Paid Options)

Price Comparison of ActiveCampaign Alternatives

Finally, let’s compare the pricing of ActiveCampaign competitors:

FAQs About ActiveCampaign Alternatives

What’s the best free alternative to ActiveCampaign?

Want to explore the world of email marketing without spending a dime? Sender is widely considered the best free alternative to ActiveCampaign. This budget-friendly email software provides a surprising number of features without costing you a penny.

You’ll get access to easy-to-use email automation, professionally designed email templates that make your brand look amazing, and even popup forms to help you grow your subscriber list. Plus, Sender’s customer support is top-notch, ensuring you’ll always have someone to help you out if you get stuck.

Which alternative is better for small businesses?

Sender is a fantastic choice for small businesses looking for affordable marketing software alternatives. It boasts an intuitive interface that’s easy to navigate, and their free plan is truly generous, providing enough features for most small businesses to thrive.

As your business grows, Sender grows with you, offering paid plans with even more advanced automation features and higher sending limits.

Do these tools integrate with popular CRMs?

Most of these ActiveCampaign alternatives offer seamless integration with popular CRM software or customer management tools like Salesforce, Microsoft Dynamics 365, and Pipedrive.

This means you can easily keep your marketing teams and sales teams on the same page by syncing valuable customer data. Some platforms, like HubSpot, even come equipped with their own built-in CRM, allowing you to manage your entire sales funnel and customer relationships all in one central location.

Just make sure to double-check the specific integrations offered by each platform before making your final decision.

Find the perfect tool for your business through these overviews:

• 15 Best Email Marketing Platforms: 2025 Review & Comparison
• 14 Mailchimp Alternatives Compared (2025 Update)
• 7 Best Hubspot Alternatives with Free Competitors Included

About author

Emily Austin

Author

Sender

Emily is a content manager who has dipped her toes in almost all fields of marketing, including email marketing, PR, social media, and ecommerce. She loves perfecting digital content, ensuring everything is polished and ready to go live.

Writer - Vesta Oldenburg