10 Brevo Alternatives in 2025: Features, Pricing, and Reviews

Brevo has been a popular choice for email marketers, but it’s starting to frustrate a lot of users of late. They often find themselves exploring alternative email marketing services due to limitations in customization, segmentation, and support. 

If you feel the same, we’ve put together this list of Brevo alternatives—based on firsthand experience and feedback from marketers like you.

Let’s explore all the options.

Why Look for Brevo Alternatives?

According to customer reviews, Brevo lacks on many fronts, including customer support and limited features, making them consider Brevo competitors like Sender, Constant Contact, Moosend, etc. 

Here are the most common complaints and downsides of Brevo:

• Limited customization. Brevo’s email editor offers only basic customization features. There’s no option for advanced design tweaks like animations or custom designs for different browsers. (Campaign Refinery)
• Basic segmentation. Users report a lack of advanced segmentation conditions like combining purchase history with engagement behavior. (Techjockey) 
• Slow customer support. Brevo offers limited customer support on lower plans with frequent outages and delayed resolutions of technical problems. (Jeremy Noronha)
• Restrictive free plan. The free plan doesn’t give access to advanced features like a landing page builder, segmentation, or multi-step automation. (Campaign Refinery)

Comparison Table of Top Brevo Competitors

Let’s quickly compare Brevo vs other platforms before we dig deeper into different Brevo alternatives. 

10 Best Brevo Alternatives Worth Considering

Now that you’ve got a glimpse into alternatives to Brevo, let’s explore what is better than Brevo in detail, including the pros and cons of all email marketing software.  

Sender — Best Alternative for Email Marketing Campaigns

Why settle for less when Sender offers everything you love about Brevo—and more? As an affordable email marketing solution, Sender combines a forever-free plan with robust features to rival Brevo as a strong alternative. 

Best for:

• Small and medium-sized businesses;
• Ecommerce & retail;
• B2B businesses.

Sender makes creating and scheduling campaigns effortless. Its drag-and-drop builder and advanced segmentation features let you launch highly targeted email campaigns in minutes. 

The visual automation builder and pre-designed workflows simplify setting up automated sequences like welcome emails or abandoned cart reminders. The best part — you can create omnichannel automation flows across email and SMS, at once. 

Whether you’re a startup or scaling enterprise, Sender is your ideal Brevo substitute for driving revenue growth without complexity. Plus, with responsive live chat support available 24/7, help is always just a message away.

Key Features

• Drag-and-drop email builder; 
• Large template library; 
• Popup and form builder; 
• Email & SMS marketing automation; 
• Excellent deliverability.

Comparison with Brevo: While Sender doesn’t have a built-in CRM, it outshines Brevo when it comes to simplicity, customization, and robust automation capabilities. 

Pricing

While Brevo has a free plan with CRM features and great limits, Sender’s approach to pricing is probably the best in the market. 

• Free forever plan for up to 2,500 subscribers and 15,000 emails/month with automation builder and many other premium features. 
• Paid plan starts at $10/month for up to 12,000 emails per month. 

Pros & Cons

Customer Reviews & Ratings

Ratings: Capterra 4.6 | G2 4.4 | Shopify 4.6

Common Feedback: Users appreciate Sender’s simplicity and fantastic customer service, but some advanced marketers say it lacks a landing page builder and should have more integrations.

Klaviyo — Ideal for Ecommerce Personalization and Segmentation

If hyper-targeting and personalization are your priorities, check out Klaviyo as a powerful Brevo replacement. 

Best for: 

• Ecommerce brands; 
• Shopify stores; 
• Marketing agencies.

Klaviyo offers a unified platform for emails, SMS, and push notifications, making it easy to build cross-channel campaigns. 

Its advanced segmentation tools outshine Brevo features, allowing you to target customers based on behavior, purchase history, and more. What sets Klaviyo apart is its AI-powered tools for predictive analytics, product recommendations, and more. 

While Klaviyo isn’t the cheapest email marketing solution, its features make it a good choice for those serious about scaling an ecommerce business.

Key Features

• Advanced segmentation;
• Automation workflows;
• Predictive analytics and reporting;
• Advanced A/B testing;
• Customer profiles;
• Forms and popup builder.

Comparison with Brevo: While Brevo offers good templates, Klaviyo has better ecommerce personalization, segmentation, and deeper data insights than Brevo. 

Pricing

Klaviyo’s pricing is based on the number of contacts, which can get more expensive than Brevo’s plans. 

• Free plan for up to 250 contacts and 500 email sends/month; 
• Paid plans start at $45/month for up to 1,000 contacts and 10,000 email sends. 

Pros & Cons

Customer Reviews & Ratings 

Ratings: Capterra 4.6 | G2 4.6 | Shopify 4.1

Common Feedback: Users love Klaviyo’s robust segmentation options, but some find its steep learning curve challenging.

Omnisend — Perfect for Omnichannel Marketing Strategies 

Omnisend is for brands looking to implement omnichannel marketing strategies across SMS, emails, and push notifications.

Best for:

• Niche ecom brands; 
• Shopify store owners; 
• Retailers.

Its integrated approach keeps you connected with customers across multiple platforms seamlessly—all from a single dashboard.

With its visual automation builder, you can easily create flows to capture emails, segment audiences, and nurture them based on your goals. It also has some handy tools like an AI writing assistant, a landing page builder, and a template library to save time and streamline your marketing efforts.

Key Features

• SMS, email, and push notification marketing; 
• Shopify review automation; 
• A/B testing; 
• Popup form builder; 
• Reporting and analytics. 

Comparison with Brevo: Omnisend offers a more straightforward interface with deep integrations to platforms than Brevo, and is useful if you want to utilize web push notifications. 

Pricing

While Brevo has competitive pricing plans, Omnisend is often seen as more transparent and scalable. 

• Free plan for up to 250 contacts and 500 emails/month; 
• Paid plans start at $16/month for up to 500 contacts and 6,000 emails/month. 

Pros & Cons

Customer Reviews & Ratings 

Ratings: Capterra: 4.7 | G2: 4.5  | Shopify: 4.7 

Common Feedback: Users appreciate Omnisend’s user-friendly interface but also report a lack of advanced reports, automation, and documentation. 

GetResponse — Top Choice for All-in-One Marketing and Webinars

GetResponse is a versatile email marketing tool known for its user-friendliness and powerful features.

Best for:

• Small and medium businesses;
• Online entrepreneurs;
• Marketers.

GetResponse helps businesses harness customer data to personalize emails and run targeted campaigns. It combines standard features like a drag-and-drop email builder with advanced tools such as an AI website builder, webinar hosting, and social media marketing. 

With its focus on email deliverability, GetResponse ensures your messages land in your audience’s inbox without hiccups. 

Key Features

• Sales funnels;
• Built-in webinar hosting;
• AI-driven website builder;
• Email and SMS automation;
• Excellent customer service.

Comparison with Brevo: GetResponse stands out with its all-in-one marketing capabilities, including webinars, web push notifications, and social media posts, which aren’t available in Brevo. 

Pricing 

While Brevo offers plans with no daily sending limits, GetResponse offers more features in a similar price range. 

• GetResponse’s pricing plans start at $19 monthly for email marketing. Extra charges for marketing automation features;
• A free trial account is available for 30 days to try out their tools.

Pros & Cons

Customer Reviews & Ratings

Ratings: Capterra 4.2 | G2 4.3 | Shopify 1.9

Common Feedback: Users like GetResponse for its versatility, but some note that the interface can be overwhelming for beginners.

HubSpot — Best for CRM Integration and Enterprise Marketing

HubSpot is a robust Brevo (Sendinblue) alternative known for its free CRM and useful email marketing features.

Best for:

• Large companies;
• Startups;
• Agencies.

Its marketing automation capabilities and wide range of integrations make it an excellent solution for anyone who wants to set up complex workflows to achieve marketing and growth goals. 

From lead generation and nurturing to customer engagement and retention, HubSpot streamlines marketing efforts across multiple channels. 

With an intuitive interface, advanced analytics, and customizable automation capabilities, large businesses can run effective marketing campaigns with ease and maximize ROI.

Key Features

• All-in-one marketing, sales, and revenue operations platform;
• Landing page builder; 
• Lead scoring and nurturing;
• Free CRM; 
• Conversion journey visualization. 

Comparison with Brevo: HubSpot has more advanced CRM integration with better automation capabilities than Brevo.

Pricing 

HubSpot can be pricier, especially as features scale up, while Brevo provides a more cost-effective entry-level option.

• Paid plans start at $18 per month for up to 1,000 contacts with limits on advanced automation features; 
• A free 14-day trial is available to test the platform. 

Pros & Cons

Customer Reviews & Ratings

Ratings: Capterra 4.5 | G2 4.4 | Shopify 5

Common Feedback: Users value HubSpot’s comprehensive suite, but many mention the rising costs and overwhelming feature set as a hurdle as you scale.

ActiveCampaign — Exceptional for Email Marketing Automation

ActiveCampaign is a powerful marketing automation platform with CRM capabilities and advanced marketing automation features​.

Best for:

• Content creators;
• Small to midsize businesses;
• Service-based businesses. 

With advanced automation capabilities, ActiveCampaign helps you save time by automating repetitive tasks like lead scoring, nurturing, and follow-up communications.  

Its built-in CRM features provide a centralized platform to manage customer interactions and track sales opportunities. With insights into customer behavior and preferences, your sales and marketing teams can become more efficient. 

Compared to other email marketing solutions, ActiveCampaign stands out as a tool combining automation, CRM integration, and actionable data insights, making it best for businesses ready to scale.

Key Features

• Email marketing automation; 
• Sales automation workflows; 
• CRM with lead scoring; 
• Form and landing page builder.

Comparison with Brevo: ActiveCampaign is exceptional for its email marketing automation capabilities, providing more advanced automation workflows than Brevo.

Pricing 

ActiveCampaign’s pricing can be higher, particularly for smaller lists, whereas Brevo remains more accessible for budget-conscious users.

• ActiveCampaign’s pricing plans start at $15/month for a list of 1,000 contacts with email marketing and marketing automation features;
• A free trial account with limits and restrictions is available for 14 days to try out the features.

Pros & Cons 

Customer Reviews & Ratings

Ratings: Capterra 4.6 | G2 4.5 | Shopify 4.5

Common Feedback: Users love ActiveCampaign’s automation features but find the setup process overwhelming.

Interested in more tools like ActiveCampaign? Check out this list: 9 ActiveCampaign Alternatives to Simplify Your Marketing

Mailchimp — Great for Beginners and AI-driven Tools

Mailchimp is an all-in-one marketing platform that is great for beginners. It offers everything you need to get started and automate your marketing campaigns.

Best for:

• Enterprise users;
• Ecommerce stores;
• Content creators and publishers.

What is the difference between Mailchimp and Sendinblue or Brevo? While Brevo offers full-blown CRM, Mailchimp doesn’t. It is an alternative to Brevo with a better UI and simple features. It offers AI-based campaign creation with its email generator to speed up your efforts.

Plus, it connects easily with many other apps and tools, making your marketing efforts more effective. Although it might cost more and offer features similar to Brevo, it’s worth a try if you’re looking for software for email newsletters. 

Key Features

• Email and landing page builder;
• Standard segmentation features;
• A/B testing; 
• Rich integration ecosystem.

Comparison with Brevo: While Brevo offers limited customizations and complicated UI,  Mailchimp offers an intuitive user interface and AI-driven tools to simplify email creation: 

Pricing

Mailchimp’s free plan has limitations, while Brevo provides a more generous free tier. 

• Free plan available for up to 500 subscribers and 1,000 emails per month; 
• Paid plans start at $13 monthly (billed annually) for up to 500 subscribers and 5,000 email sends.

Pros & Cons

Customer Reviews & Ratings

Ratings: Capterra 4.5 | G2 4.4 | Shopify 3.3

Common Feedback: Users enjoy Mailchimp’s ease of use, but many express concerns about its limited automation capabilities in lower-tier plans.

We actually have a dedicated article for the best Mailchimp alternatives. Check it out if you’re looking for a cheaper (or free!) tool similar to Mailchimp.

Moosend — Excellent for Affordability and Functionality

Moosend is an affordable email marketing solution with every essential feature you would find in Brevo. 

Best for: 

• SaaS companies; 
• Marketing agencies; 
• Consulting businesses.

This affordable email marketing solution includes essential features like a drag-and-drop email builder for effortless campaign creation, plus essential segmentation tools. 

Compared to Brevo, Moosend excels in its time-saving tools, such as premade automation templates for cart abandonment, onboarding, and follow-ups. For more tailored campaigns, its custom automation builder allows you to create workflows that align with your business needs.

Key Features

• Drag-and-drop editor; 
• Subject line A/B testing; 
• AI subject line optimizer; 
• Segmentation; 
• Premade automation templates. 

Comparison with Brevo: Moosend offers a balanced blend of affordability and features, making it a value-for-money solution, compared to Brevo. 

Pricing

Moosend’s pricing model is budget-friendly compared to Brevo, which makes it more appealing. 

• Free 30-day trial account for testing out the platform; 
• Paid plans start at $9/month for up to 500 subscribers and unlimited emails. 

Pros & Cons

Customer Reviews & Ratings 

Ratings: Capterra: 4.6 | G2: 4.6 | Shopify: NA

Common Feedback: Users appreciate Moosend’s cost-effectiveness and functionality but expect a better integration ecosystem with third-party apps.

Mailerlite — Known for Simplicity and High Deliverability

Mailerlite is a powerful Brevo alternative you should look at if deliverability is your concern. Its simple UI and AI-powered features make email marketing easier for small teams. 

Best for: 

• SaaS companies; 
• WooCommerce stores; 
• Retail stores.

Use its AI assistance to draft email campaigns or automation builder to set nurture sequences for improving customer relationships. There’s even a built-in website builder to create a website for your business. 

With integrations with major platforms and payment systems, you can even sell digital products directly using Mailerlite. 

Key Features

• Website and landing page builder; 
• AI-based email editor; 
• Digital product sales portal; 
• Premade automations; 
• A/B testing. 

Comparison with Brevo: MailerLite is known for its simple UI and great deliverability, making it a great choice for users overwhelmed with Brevo. 

Pricing

While Brevo offers unlimited contact storage on its plans, MailerLite has cheaper pricing tiers than Brevo. 

• Free plan for up to 1,500 contacts and 12,000 emails/month; 
• Paid plans start at $9/month for up to 500 subscribers and unlimited emails. 

Pros & Cons

Customer Reviews & Ratings 

Ratings: Capterra: 4.7 | G2: 4.6 | Shopify: 2.6

Common Feedback: Users love MailerLite for its straightforward setup, but some complain about its lousy customer service and issues with data sync on platforms like Shopify. 

Mailerlite is great, but if you’re looking for platforms just like it (but better!), check out this list: 11 Best Mailerlite Alternatives for 2025 (Free & Paid Options)

Campaign Monitor — Best for Design and Email Customization

If you’re looking for a Brevo replacement that excels in design, Campaign Monitor is a top contender.

Best for:

• Small and medium businesses;
• Marketing agencies;
• Professional services.

With its intuitive drag-and-drop builder, Campaign Monitor lets you craft beautiful, professional emails even without any coding skills. Its extensive template library offers a flexible starting point for customizing emails to match your brand identity.

While Brevo is strong in functionality, Campaign Monitor takes the lead in creative freedom. Features like A/B testing, advanced analytics, and high deliverability rates ensure your campaigns are not only attractive but also effective. 

Plus, seamless integration with hundreds of tools makes it versatile for diverse marketing needs.

Key Features

• Drag-and-drop email builder;
• A/B testing and optimization;
• High email deliverability rates;
• Advanced tracking and analytics features;
• Integrations with hundreds of popular tools.

Comparison with Brevo: Campaign Monitor is best known for its design capabilities and email customization, offering more creative freedom than Brevo.

Pricing

Campaign Monitor’s pricing for large lists with advanced features can be higher, while Brevo offers a more budget-friendly tier. 

• Paid plan starts at $12/month for up to 500 subscribers and 2,500 emails sent per month;
• Free limited-period trial is also available. 

Pros & Cons

Customer Ratings & Reviews

Ratings: Capterra 4.5 | G2 4.1 | Shopify 4.6

Common Feedback: Users appreciate Campaign Monitor’s design tools but note that its pricing can be prohibitive for smaller businesses.

Brevo Alternatives FAQs

What is the best Brevo alternative for small businesses?

If you’re a small business, affordability and an intuitive UI are what you’d be looking for. In that case, Sender is your best bet. With features like automation and segmentation, even on the free plan and a really simple UI, you will be all set to launch your first campaign quickly. You also get up to 15,000 emails/month on the free plan, making the choice really a no-brainer. 

Are there any free alternatives to Brevo?

Yes, there are several affordable email marketing solutions and free alternatives to Brevo that offer comparable features, such as Sender. It offers a forever-free plan with up to 2,500 contacts and 15,000 emails per month. There’s Omnisend, too, which also offers good limits on the free plan. Each tool has its own strengths, so explore it as per your needs. 

What features should I look for in a Brevo alternative?

Brevo lacks features to help you customize the design and has a slow customer support desk. So, always pick an alternative with a robust email designer with great templates. The email marketing platform should offer unique design blocks like product picker, countdown timers, etc. Plus, there should be a generous free plan, like Sender, which offers a free plan for up to 2,500 subscribers.  

Are Brevo and Sendinblue the same?

Yes, Brevo is the rebranded name for Sendinblue. The company rebranded in 2023 to better reflect its expanded focus beyond just emails — on CRM and omnichannel marketing. While the name changed, the platform’s features and services remain the same. 

About author

Skirmantas Venckus

Author

Sender

Skirmantas Venckus is an email marketing expert who leads marketing at Sender, bringing hands-on experience helping brands connect with customers. He deeply understands email marketing’s evolving role and is passionate about making it work smarter, not harder, for everyone.

Writer - Anmol Ratan Sachdeva