Labor Day weekend: a last hurrah for summer and a prime opportunity for marketers to capitalize on the season’s final moments. With American consumers eager to spend an average of $150, it’s a chance to ignite sales with enticing offers and promotions.
Thinking whether a Labor Day campaign could be a smart addition to your marketing strategy? Our answer – absolutely!
That’s why we’ve prepared a whole blog post filled with Labor Day marketing campaign ideas (inspiring email examples, included!). Keep reading!
What is Labor Day?
Labor Day, observed annually on the first Monday in September, has been a cornerstone of American tradition since the late 19th century. The holiday provides a three-day weekend dedicated to honoring the contributions of American workers and their vital role in a thriving economy.
The Labor Day weekend coincides with two significant sale periods: when most retailers want to clear their stock for new seasonal products and the ‘Back to School’ season. For this reason, it’s one of the more significant sales periods of the year and understandably filled with Labor Day marketing campaigns.
Labor Day Emails: Send or Skip?
Though Labor Day is a much lesser holiday than Christmas or Thanksgiving, 70% of Americans plan on celebrating it. In other words, they’re ready to spend some savings on Labor Day sales.
Curious how much? 40% are keen to spend up to $50, while 38% of US consumers have $50–100 in mind.
Embrace this holiday marketing opportunity and give your customers a nudge with an effective Labor Day email marketing campaign. To see what one looks like, continue to read.
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Labor Day Email Inspirations: Standout Campaigns
We’ve compiled a list of Labor Day emails to get some ideas. Let’s check them, shall we?
Labor Day Sale Email
Spread the word to your customers about your upcoming Labor Day deals. If you inform your recipients before the date or even provide an early access, you can expect more interest, so don’t wait until the last minute.
People like to take their time to review the possible Labor Day savings offered by different businesses, so by sending your flash sale emails early, you have a better chance of being chosen. Remember, if you don’t do it, your competitors will.
Labor Day email subject line: Hurry… Our Labour Day Sale is on now!
Labor Day Newsletter
If you decide to send a Labor Day newsletter, you can do it even earlier than your sales email. What could the newsletter be about? Actually, millions of things, including activities to do or places to go during Labor Day.
Besides, in your Labor Day message you can also relate some of your product or service sales to inform people about your offers. After you send your newsletter, you can follow up with a few reminders of the upcoming promotion on this special holiday weekend.
Subject line: Shop your way on this Labor Day!
Lacking inspiration for your newsletter’s subject line? Here are 80+ happy Labor Day email subject lines.
End-of-Summer Emails
Marking the quickly approaching autumn, Labor Day is also when most Americans are squeezing the last of summer. Most’s long weekend is spent with family outdoors or traveling.
That’s your cue to offer customers products that bring more sun to their day. Tattly, for example, encourages to show off some naked skin decorated with summery designs:
Subject line: 25% Off for Labor Day Weekend
Happy Labor Day Email to Clients
Clients are the most significant part of your business. So, it’s only natural you send them Labor Day messages and wishes; appreciate them for being with you throughout this journey.
This email might help you strengthen the relationships with your customers and make you stand out from the competition. It might even change the perception of some of the recipients – as the email can create interest, they might start buying from you.
Subject line: No matter what kind of work you do, Labor Day is for you!
USA-Themed Labor Day Email
Labor Day is all about admirable America’s economy and the hardworking American people responsible for it. So why not incorporate this sentiment in your Labor Day email?
Use red, white, and blue colors in the design, or add a patriotic message to communicate to your customers that you’re proud to be an American business. But don’t forget that your email has to stay on brand!
Subject line: Work Hard, Save Harder! Labor Day Deal Inside
Change-of-Season Email
While some mourn summer ending, for others approaching autumn associates with excitement – going back to school, starting college, or embracing fall adventures.
Show how your brand can help customers impatiently waiting for the new season. For example, introduce a new collection with a topical mood.
Subject line: Ready to step into fall?
Closed for Labor Day Email
Inform your customers that you’ll be away during this Labor Day holiday weekend. Craft an email you can send before the day or as an automated message if someone contacts you while you’re gone.
Add details about when you will be back, and if there are emergencies, make sure you add information on how people can contact you or a designated person during that period. Show that you are trustworthy and reliable and that clients matter to you.
Subject line: Happy Labor Day! Thank you for contacting us
Labor Day Weekend Events Email
The Labor Day weekend: a time for relaxation and celebration! But while many eagerly await the long weekend, not everyone has grand plans (gasp!). This presents a golden opportunity for businesses to engage their customers and celebrate Labor Day together.
Consider hosting a not-to-be-missed event that resonates with the spirit of the holiday. With Labor Day coinciding with various themes like end-of-summer celebrations and BBQ, finding a captivating event theme is easy! For example, HotelTonight invited their subscribers for a relaxing staycation:
Subject line: Labor Day staycay ⛱️
Labor Day Gratitude: Emails to Honor Your Valued Team
Labor Day is about appreciating all the hard work your team has done for you. Celebrate it by sending your employees a Labor Day email congratulating your employees and staff. We share some ideas to put in your team’s inboxes:
Labor Day Holiday Email to Employees
Send the wishes or personalize the message to each employee individually to show that you value their work. Make this Labor Day even more enjoyable by saying ‘Thank you’ and wishing your team a happy and restful holiday weekend.
Subject line: We’re very lucky to have you!
Labor Day Email to Staff
You may also address the whole team as one strong fist and show your gratitude for the work they’ve done together.
Subject line: It’s time to celebrate your work life!
Labor Day ‘Office Closed’ Email
Closing the office on Labor Day is a no-brainer. After all, is there anything more cruel than leaving one employee to care for things while the others are vacationing?
Make it official by sending your staff ‘office closed’ email. Make sure you’re clear on the free-from-work time and when it’s time to come back, but don’t forget to throw in a celebratory message too.
Subject line: Happy Labor Day! See you on Tuesday!
Labor Day Email Strategies
Labor Day sparks a shopping frenzy as people hunt for the perfect deals. While countless businesses ramp up promotions, don’t worry about getting lost in a crowded inbox! We’ve compiled top tips to ensure your own campaign stands out and captures attention.
Stick to Special Labor Day ‘Summery’ Emails
As Labor Day marks the end of the summer, only a few people will be excited about getting into moody autumn.
With summer being the most exciting time of the year, warm weather, and holidays, keep the mood of your email fun, active, and engaging, and use colorful patterns to keep the customers reading your email.
To stick to the summer vibes, add some imagery or create a fitting color pallet to bring your clients the last few bits of sunshine.
Tell About Places to go during the Labor Day holiday weekend
This is the last chance to enjoy the summer, so everyone wants to make the most of it and spend quality time with friends and family.
If you don’t know what to add to your email newsletter or how to engage your readers, guide them on the activities to do and places to go during the Labor Day celebrations.
Patriotism at Its Best
Labor Day is a traditional American holiday. You might want to fit the theme and highlight patriotism in your Labor Day email campaign.
Create email designs that feature traditional colors such as white, blue, and red. Also, add some images or emojis related to the country (flag, monuments, famous places, etc.). This will attract recipients’ attention as they know the email is designed explicitly for Labor Day.
Emphasize Back-to-School
The end of summer also means school is starting soon. Why don’t you use this opportunity and send a Labor Day-themed email with some great offers which contain school supplies, children’s clothing, or anything else needed for a successful school start? It will quickly grab the recipients’ attention and help you boost your sales during this holiday weekend.
Looking for inspiration for your B2S campaigns? Check these 11+ back-to-school marketing ideas for 2024.
Use Labor Day Email Templates
Ironically, the time before the Labor Day holiday is one of the busier times for marketers. Luckily, squeezing an email marketing campaign into your tight schedule can be much easier thanks to premade email templates.
All you need to do is to choose a template that answers your needs, craft a compelling copy with an irresistible offer, add captivating images, and sprinkle it all with your brand’s name and logo.
Here’s an example from Sender.
We offer a number of templates you can use to craft your Labor Day email in a quick and easy drag-and-drop builder.
Use Countdown Timer
Your subscribers WILL get Labor Day emails from other brands. So, how do you stand out with your sale? Use a little ruse like a countdown timer.
Showing time ticking before the offer ends creates an urgency that can turn into purchases. Not to mention that an interactive piece makes the email look more playful.
It’s best to leave a countdown timer for a reminder email, as using it for the sale announcement might be too strong of a hint.
Share Labor Day Recipes
The Labor Day weekend is also huge for BBQ. Did you know that 7 billion hot dogs are consumed alone during these three days of celebration? Fun facts aside, it also represents a great opportunity to connect with your audience through delicious recipes.
Don’t feel deterred if BBQ recipes don’t really match your brand. Consider liquid ways for your subscribers to refresh themselves or surprising picnic ideas for those hunting the last rays of summer sun.
Showcase Seasonal Products
The beginning of fall marks many changes, from flip-flops to shoes, sunscreen to moisturizers, sorbets to stews. To save your customers from the headache, offer them various seasonal products.
Don’t worry if you don’t have any pumpkin spice-flavored items. Look at your current inventory and consider what people might appreciate during the colder season.
Making the Most of Labor Day Weekend
By now, you should feel ready and inspired to tackle your Labor Day email campaigns. Use this opportunity and increase your sales and revenue.
Design ‘summery’ emails with back-to-school offers and places to visit during the holiday weekend, and don’t forget to show patriotism!
Send your sales emails early, create informative and festive newsletters, appreciate your staff and clients by sending them wishes, and don’t forget to inform your customers that you are closed for the holiday.
