As summer holidays end and September begins, many people adjust to new routines—returning to school, starting college, beginning new jobs, or even moving to new places. This can make it challenging for businesses to connect with their audience. But don’t worry, we have the solution for you.
In this blog post, you’ll discover 17 fresh September newsletter ideas to engage your subscribers. From National Cheeseburger Day to Patriot Day, there’s a celebration for every brand and every subscriber. Let’s find yours!
September Newsletter Topics
September is an exciting time. Here are some events you can add to your newsletter calendar.
17 September Newsletter Ideas for the Most Popular Holidays
Ready to blow your subscribers’ minds with a newsletter they won’t forget? There’s a world of creative themes just waiting to be explored! Here’s a bunch of inspiring ideas:
Labor Day Weekend
Labor Day, celebrated on the first Monday of September, is a tribute to the American worker. It signifies the end of summer and offers many a well-deserved break. People often celebrate with barbecues, trips to the beach, or just relaxing at home.
Some ideas for your Labor Day newsletter:
- Highlight your own Labor Day sale to engage your audience;
- Share exclusive offers, special discounts, or limited-time promotions;
- Include fun Labor Day activities, DIY projects for the weekend, or tips for hosting a memorable barbecue.
Create a winning Labor Day newsletter in under an hour! Choose a mobile-friendly template, add your content, and send. It’s that easy.
Patriot Day
Patriot Day, observed on September 11th, is a day of remembrance for the nearly 3,000 lives lost during the tragic events of September 11, 2001. This holiday honors the victims, their families, and the heroes who responded to the attacks.
Many communities hold memorial services, moments of silence, and various tributes to reflect on the importance of unity and resilience in the face of adversity.
Some ideas for your newsletter content:
- Share stories of local heroes or organizations that support first responders and victims’ families;
- Include ways for readers to participate in remembrance activities, such as community events or volunteer opportunities;
- Provide resources for mental health support to help those struggling with the memories of that day.
Grandparents Day
Most of us cherish our childhood moments with our nanas and papas. So, no wonder there’s a day to celebrate it! Grandparents Day is a heartwarming occasion dedicated to appreciating and honoring grandparents’ love and wisdom.
Some ideas for your newsletter content:
- Encourage readers to celebrate by sharing heartwarming stories about their grandparents;
- Offer gift ideas for grandparents;
- Suggest family-friendly activities for connecting generations;
- Host a contest for the sweetest grandparent-grandchild story.
Autumn Equinox
The Autumn Equinox marks the official start of fall in the Northern Hemisphere. It’s a time when day and night are roughly equal in length, symbolizing balance and transition.
As the days grow shorter and the air turns crisp, it’s a natural point in the year for reflection and embracing the change of seasons.
Some ideas for your newsletter content:
- Share tips for transitioning wardrobe from summer to fall;
- Offer recipes featuring seasonal produce like apples and squash;
- Curate a playlist with cozy autumnal vibes;
- Explore the theme of balance with articles on self-care and work-life harmony.
National Lazy Mom’s Day
Any mom could use a break when she can do absolutely nothing, no doubt. That’s why National Lazy Mom’s Day was born. It encourages moms to ditch the to-do lists, forget about the endless chores, and prioritize some well-deserved relaxation and self-care.
Some ideas for your newsletter content:
- Help moms embrace their “lazy” side with various ideas;
- Share delicious takeout recommendations;
- Curate a list of binge-worthy shows;
- Offer tips for creating a spa-like experience at home.
International Day of Charity
International Day of Charity highlights the importance of helping others and promotes charitable acts big and small.
Some ideas for your newsletter content:
- Highlight a specific cause you care about;
- Share stories of individuals making a difference;
- Provide a list of local and global charities your audience can support;
- Offer a special discount or promotion, with a portion of the proceeds going to a chosen charity.
International Literacy Day
Did you know that 14% of people worldwide cannot read? International Literacy Day was created to raise awareness about the millions who still lack basic literacy skills and the challenges they face.
Some ideas for your newsletter content:
- Showcase stories about the transformative power of literacy;
- Highlight organizations working to improve literacy rates;
- Offer practical tips for parents to encourage reading at home.
National Online Learning Day
National Online Learning Day celebrates the advancements and accessibility of online education. It’s a day to recognize online learning and its ability to break down barriers and provide flexible learning opportunities for everyone.
Some ideas for your newsletter content:
- Share inspiring stories of individuals who’ve benefited from online learning;
- Offer discounts on your online courses or products;
- Host a webinar showcasing valuable skills or interview an expert in online education;
- Provide tips for effective online learning or highlight valuable online resources.
National Indoor Plant Week
Plants give us oxygen for the lungs and for the soul.
Linda Solegato
Connect with your audience’s green thumbs to celebrate the joy and benefits of bringing nature indoors during National Indoor Plant Week.
Some ideas for your newsletter content:
- Offer care tips for popular houseplants;
- Create a quiz to help readers find their perfect plant match;
- Showcase beautiful indoor gardens for inspiration.
World Car-Free Day
World Car-Free Day encourages people to ditch their cars for a day and explore alternative modes of transportation. It’s a global initiative aimed at raising awareness about the environmental and health impacts of car dependency and promoting cleaner, more sustainable ways to get around.
Some ideas for your newsletter content:
- Share practical tips for going car-free, like biking routes, public transportation guides, or carpooling resources;
- Inspire your subscribers to take a walk by sharing the health benefits;
- Highlight the benefits of car-free living.
International Daughters’ Day
Celebrate International Daughters’ Day by connecting with your audience and honoring the spirit and joy that daughters bring into our lives. Embrace this opportunity to acknowledge their remarkable strength, resilience, and unwavering support.
Some ideas for your newsletter content:
- Share inspiring stories of women making a difference;
- Offer gift ideas perfect for daughters of all ages;
- Provide tips for raising confident and empowered girls;
- Host a giveaway specifically for daughters;
- Partner with a charity that supports girls’ education or empowerment.
World Tourism Day
World Tourism Day highlights the importance of tourism for its cultural, social, and economic value across the globe. It’s a day to appreciate the beauty of different cultures and promote responsible tourism practices.
Some ideas for your newsletter content:
- Offer tips for sustainable travel;
- Highlight unique destinations off the beaten path;
- Feature travel essentials from your brand;
- Create a social media contest where people share their best travel pictures.
World Heart Day
The world’s biggest killer is cardiovascular disease, responsible for 13% of the world’s total deaths. That’s why World Heart Day raises awareness about this disease and promotes heart-healthy habits globally.
Some ideas for your newsletter content:
- Share informative content about heart health, including risk factors, prevention tips, and the importance of regular checkups;
- Offer practical advice on incorporating heart-healthy recipes into diets;
- Share a new exercise routine;
- Include tips on managing stress effectively.
World Gratitude Day
World Gratitude Day is a beautiful reminder to take a pause and appreciate all the good in our lives: the people, experiences, and things.
Some ideas for your newsletter content:
- Encourage your readers to reflect on what they’re thankful for;
- Share inspiring stories;
- Offer gratitude prompts;
- Include journaling ideas.
Wife Appreciation Day
To the amazing wives in our lives! Wife Appreciation Day is a chance to show them how much their love, support, and partnership truly mean.
Some ideas for your newsletter content:
- Offer thoughtful gift ideas for different interests, ranging from spa days and experience gifts to personalized items;
- Give ideas for heartfelt gestures;
- Share date night suggestions or tips on planning a romantic getaway.
National Video Games Day
Mario Kart, Zelda, Elden Ring, or Pac-Man? Whatever your favorite video game is, there’s a day to celebrate it! National Video Games Day is a day for gamers and fans to appreciate the creativity, innovation, and sheer fun that video games bring to our lives.
Some ideas for your newsletter content:
- Share a list of your team’s favorite games;
- Highlight new releases or upcoming titles;
- Offer exclusive gaming gear or merchandise discounts;
- Host a giveaway for a popular game;
- Create a fun quiz related to video game trivia.
National Good Neighbor Day
Who will look after our plants when we’re on vacation? Lend some sugar for a late-night baking session? Or invite us to a friendly neighborhood cookout? That’s right — good neighbors! Celebrate them on National Good Neighbor Day.
Some ideas for your newsletter content:
- Share practical tips on being a good neighbor: help with groceries, a neighborhood cleanup, or checking in on elderly neighbors;
- Offer ideas for a friendly neighborhood get-together;
- Share heartwarming stories about the positive impact of neighborly kindness.
September is only the first month of autumn — check out 10 best fall newsletter & email campaign ideas and get ready for the whole season!
6 September Newsletter Examples for Month and Week-Long Events
Some occasions deserve more celebration time than others. That’s why week and even month-long events exist! Here are the most prominent ones to consider commemorating in your September newsletter:
Hispanic Heritage Month
Hispanic Heritage Month (Sept 15 – Oct 15) celebrates Hispanic Americans’ vibrant history, culture, and contributions.
Spice up your September newsletter by spotlighting Hispanic artists, entrepreneurs, or community leaders. Share recipes, music playlists, or book recommendations to immerse your readers in the richness of Hispanic culture.
In its newsletter, Loisa promoted Hispanic food products, suggesting to invite this rich culture into your kitchen:
Yoga Month
Repeat after me: “om”… That’s right! September is also National Yoga Month.
In your newsletter, share articles about yoga’s physical and mental benefits, offer guided meditations or breathing exercises, or feature interviews with inspiring yoga teachers.
Knowing that many practice yoga at home, Kinfill Homecare promoted products to make it more enjoyable and clean:
Pain Awareness Month
September is Pain Awareness Month, a time to shed light on chronic pain and advocate for better support.
Use your newsletter to educate readers about different types of chronic pain, treatment options, and coping strategies. Share inspiring stories from those living with chronic pain, showcasing their strength and resilience.
Calm jumped in by offering expert advice on pain management – they’ve partnered with a guest instructor who created a special 7-day series:
Suicide Prevention Week
Suicide Prevention Week (Sept 10-16) reminds us that suicide is preventable and everyone can make a difference.
Use your September newsletter to share resources, warning signs, and stories of hope. Remind readers that help is available and they’re not alone.
The Help Show podcast showed its involvement in raising awareness and invited its subscribers to an event dedicated to the topic of suicide prevention:
Keep Kids Creative Week
Keep Kids Creative Week celebrates the power of creativity and imagination in children’s lives. It’s a time to encourage kids to explore their artistic sides, embrace curiosity, and express themselves freely through various creative outlets.
For this occasion, share fun and engaging craft ideas, DIY projects, or art activities that kids can enjoy at home or in the classroom. Recommend age-appropriate books that spark imagination or highlight local events like children’s museums or art workshops.
Knowing that creativity starts from confidence, Allkinds promoted its skincare specially made for kids:
International Week of the Deaf
International Week of the Deaf aims to raise awareness about deaf culture, language, and the experiences of deaf individuals worldwide.
Share resources for learning sign language, highlight the achievements of deaf individuals in various fields or showcase organizations promoting accessibility and inclusion for the deaf community.
For the occasion, MacEwan shared tips on how to use sign language when talking with deaf people:
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