80+ Summer Email Subject Lines to Use Now

Imagine your emails going unread, lost in the sea of unopened messages. After all this hard work you spent on crafting a perfect email, it’d be a disaster. Don’t let your efforts go unnoticed. The key to getting your recipients’ attention lies in the subject lines, so make sure you choose the best ones.

As summer approaches, people’s attention is divided as they embark on vacations and embrace outdoor activities. It’s crucial to adapt and strategize your summer email subject lines to stand out amidst the competition.

Discover effective tips and examples to craft captivating summer subject lines that entice recipients to open, engage, and take action.

Best Summer Email Subject Line Ideas

Evoke Curiosity

Curiosity nudges people to go ahead and find out for themselves. By using summer email subject lines that evoke curiosity, your recipients are likely to be nudged to open your emails to satisfy their curiosity. You can do this by using:

Challenging questions

1. Are you in for an effortless beauty technique?
2. Is today your lucky day?
3. Have you seen today’s offer?
4. Have you seen what we did with our summer dresses?
5. What are you waiting for?
6. Where are you spending this summer?

Thought-Provoking statements

1. Can you feel it?
2. This is for your eyes only
3. Shhh… it’s our little secret
4. What you have been waiting for is finally here
5. Your beauty routine is missing this
6. Summer means three things

Also read: 115+ Catchy Email Subject Lines (Examples)

Create a Sense of Urgency for Summer Newsletter

Most people don’t like missing out on things. Yet, they wait until the last minute to act on it. When you create a sense of urgency in your summer email subject lines, you increase clickability. 

This actually works best in email marketing, where you have summer sales, discounts, and promotions. Many people wouldn’t want to miss what you have to offer. Here are examples of summer sale email subject lines.

1. Your exclusive 20% summer offer is expiring
2. Save 30% on our summer collection
3. You still have time to save on your subscription
4. Final notice on your summer offer
5. 10%, 20% or 30% off? The clock is ticking. You decide
6. Hurry! Our June sale ends in two days
7. Summer clearance over in a few days
8. 10% off each purchase this week
9. Buy one get one free this Sunday
10. Summer dresses are just in: Hurry before they are gone

Also read:

• Importance of Subject Line in Email Marketing
• 125+ June Newsletter Ideas

Personalized Summer Email Subject Line

When you personalize email subject lines, it makes the recipients feel special and valued. It is as if you were writing to them alone, and that evokes some interest to open. This can also work well for you if you are looking forward to a good working relationship with the recipient, and can even get you a competitive deal.

For instance, if you were writing to an SEO agency to help with email marketing, including the name of the manager can earn you some points. Let’s say you are writing to Tactica, a New Jersey SEO Company, a good subject line would look like this:

1. We love your work at Tactica, John. We would like your help.
2. Mike, can you help with our summer email marketing?
3. Our email marketing strategy needs your help!

Personalizing email subject lines also work well when inviting the recipient for a meeting or to spend time with you. For instance, if you want to invite your friend to join you in the music-making hobby that you are doing with free music-making software during summer, some catchy subject lines would like this:

1. John, I discovered this amazing free music-making software. Mind joining me?
2. Let’s make some summer music, John
3. Music is what you need this summer… join me on the 4^th of July

Also read: 7+ Email Personalization Practices with Real Examples

Other Examples of Personalized Summer Email Subject Lines

1. Only the best for you this summer, Luke
2. All you need this Summer
3. Your summer gets better with these two things.
4. Jane, the sweetest summer deal for you
5. Another chance for your summer savings
6. Anne, step into the summer in the perfect weight with these tips

Also read: Best Email Subject Lines to Increase Sales (with Examples)

Be Playful with Subject Line

1. Our summer deals are hotter than the sun
2. The days are getting shorter… hurry on our summer sale
3. This is better than fireworks
4. It only gets hotter… check out our summer offers
5. Grab yours when it’s still hot
6. A sale that is making waves
7. Don’t sweat it! We got you
8. Hot deals for warm weekends
9. Have a cold one on us
10. Hottest summer trends you don’t want to miss
11. Seas the day with these amazing offers

Also read: 80+ Ecommerce Email Subject Lines To Use Now

Summer Time Offer

Emails that offer solutions to pain points appeal to most people. It would feel good to find answers to problems right in their inboxes. Get to know your customers and the common problems they face during summer. Educate them on the same, and make sure to let your summer newsletter subject lines do the announcement for you. Here are some examples:

1. Is your skin ready for summer? Here are some tips
2. Tips to get your garden summer-ready
3. Ways to enjoy summer during the pandemic
4. 10 family summer destinations
5. Your guide to the perfect hair technique this summer
6. How to rock that summer shorts
7. Move a few stubborn lbs. for the perfect summer body
8. What to do in XYZ city during the summer
9. 10 ways to beat the heat this summer
10. our questions on XYZ answered
11. 5 reasons why this suits you best

Also read: 70+ Thank You Email Subject Lines (Examples, Ideas)

Use The Social Proof Tactic

Most people need proof from other people to start using a product or service. During summer, everybody wants to go with the vibe of what’s trending. Creating summer sale email subject lines that show that other people already approved of it can go a long way in compelling your recipients to look inside. Here are some examples:

1. Rumor has it that….
2. Don’t just take our word for it
3. The word out there says…
4. This is why XYZ is selling like hot cake
5. Everybody is talking about global employment organization
6. We’ve heard some really good things
7. Fans are getting real on this one
8. This is what they are saying…

Leverage Summer Holidays

Some major holidays happen to fall in the summer. You can combine these important days with other email subject line strategies to create catchy summer email subject lines. Here are some examples:

Father’s day

1. Buy one get one gift for dad
2. 100+ gifts to celebrate your dad
3. Who’s your daddy
4. Gift ideas for your dad
5. Dad deals with 20% off

Independence Day

1. Enjoy your freedom
2. Celebrate freedom with these discounted offers
3. Show your pride: shop all things red, white and blue

Back to school

1. Massive back to school saving
2. Hello school: your back to school checklist
3. Enjoy discounted prices on your back to school supplies
4. Are you ready to ace your PANCE exam?

End of the school year

1. Celebrate your graduation with our offers
2. Your exclusive discount code here
3. Now that you are done with books, get outside with us
4. 20% off our products for new graduates

Also read: 10 Holiday Email Marketing Tips to Drive Maximum Conversions

Stand Out With Summer Email Subject Lines

Email subject lines are a very important part of email marketing. They are the first thing that recipients see when they open their inboxes. It is only right that you make them appealing and compelling this summer if you are to grab their attention and increase the open rates.

Put in some creativity and personalization to them. Creating a sense of urgency, using the social proof technique, and evoking curiosity also go a long way. In addition, you can coin words around the season’s holidays or offer solutions to common problems.

About author

Nancy Cambell is a digital marketing manager at her father’s company. She designs, builds, and maintains your social media presence, so she can contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed.

About author

Skirmantas Venckus

Author

Sender

Skirmantas Venckus leads marketing at Sender, bringing hands-on experience helping brands connect with customers. He deeply understands email marketing’s evolving role and is passionate about making it work smarter, not harder, for everyone.