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Email notification templates

Timely email notifications will make your customer experience better. Whether it’s an order update, a meeting reminder, or a major announcement, a clear notification keeps your customers in the loop at every step.

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An update just for you—don’t miss it
An update just for you—don’t miss it
Your account activity just got updated
Your account activity just got updated
Something new has popped up in your notifications
Something new has popped up in your notifications
Your notification is here—don’t keep it waiting
Your notification is here—don’t keep it waiting
Check your notification—something exciting is waiting!
Check your notification—something exciting is waiting!
You’ve got a new notification—check it out now
You’ve got a new notification—check it out now
You have a new message—let’s take a look
You have a new message—let’s take a look
A quick update: here’s your latest notification
A quick update: here’s your latest notification
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Maintenance email template
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Alert email template
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Outage notification templates
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Network outage email template
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New email address notification template
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Power outage email template
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Server downtime email template
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Shopify email notification templates
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Out of office notification template
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Incident notification email template
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Server migration announcement email template
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Meeting notification email
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Responsive email notification template

Remember, notifications should be simple and shouldn’t overwhelm the reader. Here are some tips to create a good email notification for your customers.

Highlight the key information

Your email should highlight the most important details. A reader should immediately know what the notification is about without digging through the text.

  • Create a subject line that notifies the reader;

  • Use a bold heading for details like payment status or shipping updates;

  • Add a summary section for major incident announcements or migrations.

Include call-to-action

Notifications guide the reader to their next step. So, a clear and actionable CTA is a must for such emails.

  • Use a button for actions like tracking orders, or paying for a service;

  • Highlight the CTA button with contrasting colors;

  • Include a deadline for time-sensitive tasks, like account expiration.

Ensure timely and relevant information

Nobody wants irrelevant or late notifications. Send notification emails only when they matter and ensure the content matches the context.

  • Send shipping or delivery updates immediately after status changes;

  • Notify users of compromised accounts as soon as incidents occur;

  • Avoid sending irrelevant reminders that no one signed up for.

Provide helpful links

Relevant links can make your emails scannable and save your customers a lot of time. Whether it’s FAQs, order details, or a payment page, add a link for customers to act swiftly.

  • Link directly to resources like order confirmation pages or payment gateways;

  • Include a form link if you need to gather feedback;

  • Add a link to account migration guides during major updates.

Respect privacy and confidentiality

Sensitive notifications require an extra layer of assurance and security measures. Your email content shouldn’t explicitly expose private details or compromise customer trust.

  • Avoid sharing full account or payment details in the email;

  • Use secure links for actions like account recovery;

  • Add a security badge to reassure customers about privacy.

Track metrics

Tracking your email performance helps improve future campaigns and promises a better connection with your audience. Set up relevant dashboards or use a powerful email marketing tool with analytics to keep an eye on metrics.

  • Monitor which formats get the most engagement;

  • Adjust based on feedback or low engagement trends;

  • Review essential email marketing metrics every week.

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