Event invitation email templates

Use these tips and strategies to create impactful event invitation emails to make your event successful.

Your subject line is the first thing readers see, so make it irresistible when sending an invitation in email. Write a subject line that makes people excited about the event.

• Use attention-grabbing phrases like ‘Exclusive invite for [First Name]’;

• Appeal to FOMO using phrases like ‘Don’t Miss Out.’

Life’s busy. So, share why attending your event is worth the recipient’s time. Focus on the unique experiences or learnings they’ll gather.

• Emphasize exclusive insights, expert speakers, or networking opportunities;

• Highlight specific outcomes, like ‘Gain insights to boost [specific outcome]’;

• Highlight a reason that makes your event unmissable.

Share essential event information early in the email to make it easy for recipients to decide whether to attend.

• Include details such as date, time, location, and agenda highlights;

• Use bullet points or icons for quick reading and better organization;

• Avoid clutter—keep details clear and concise.

A strong CTA is essential to generate a response from the readers. Your CTA should be direct and compel readers to click and move on to the next steps.

• Use actionable text like ‘RSVP Now’ or ‘Reserve Your Spot’;

• Place the CTA button prominently in a contrasting color to your background.

Adding social proof to your event emails will make it more credible and appealing, especially for professional events or workshops. Gather testimonials from past events and add a section to your event template.

• Include testimonials from past attendees;

• Highlight well-known speakers, partners, or sponsors;

• Showcase your community using phrases like ‘Join 1000+ attendees’.

Not everyone will respond to your invite the first time. So, always plan a follow-up reminder a few days before the event for them. Use polite language like, ‘We’d love to see you there—have you saved your spot?’.

• Automate event reminders and follow-ups;

• Invoke FOMO through an eye-catchy subject line;

• Create an ‘Add to Calendar’ CTA in your follow-up emails.

Most people will browse your event invite on their smartphones. So, make it responsive and use a clean design for enhanced readability.

• Pick a responsive template that looks good on both desktop and mobile;

• Keep text short and use large CTA buttons;

• Test and preview the email on multiple devices before sending it.