Mailjet Pricing (2025): Won’t Break Your Budget Platform

I’ve been testing email marketing platforms for various clients over the past year, and Mailjet keeps catching my attention with its approach to pricing. What strikes me about their model is how they’ve managed to pack genuine value at every tier without the typical feature-gating that plagues this industry.

Their free plan deserves a closer look — it supports up to 1,000 subscribers with a generous 12,000 monthly email allowance. This creates a perfect testing ground for startups finding their footing with email outreach.

I was particularly impressed to discover AI-powered writing tools included across all plans (even the free one!) — something many competitors lock behind expensive paywalls.

For just $9 monthly, users unlock 24/7 email support, team collaboration features, and approval workflows. In my experience evaluating dozens of platforms, these exact capabilities are typically reserved for mid to high-tier plans elsewhere.

These practical advantages make Mailjet worth serious consideration for teams needing sophisticated tools without stretching already tight marketing budgets.

Mailjet’s Plan Structure: Straightforward Without Hidden Costs

• Free Plan: $0 for 1,000 contacts and 12,000 monthly emails, covering core features with no credit card required
• Essential Plan: Starting at $15/month for up to 15,000 monthly emails, removes Mailjet branding, includes email support and basic segmentation
• Premium Plan: Beginning at $25/month for up to 50,000 monthly emails, adds A/B testing, automation capabilities, unlimited users, and collaboration tools
• Custom Plan: Tailored pricing for enterprise needs, offering scalable email volume, dedicated account management, service level agreements, and advanced deliverability features

Monthly Pricing Based on Email Volume

The Premium Plan seems designed for growing operations requiring more sophisticated tools — it builds on the Essential foundation by adding marketing automation, testing capabilities, team collaboration features, and faster support response.

For organizations sending over a million emails monthly, the Custom Plan offers tailored solutions including dedicated account teams, enhanced monitoring, and formal SLAs.

Feature Comparison: What You Actually Get at Each Level

From my perspective, the Free Plan works best for individuals or very small operations wanting to explore Mailjet’s capabilities without financial commitment. The Essentials tier unlocks core marketing functionality at accessible pricing, making it attractive for small businesses with growing needs.

Premium caters to serious marketers requiring advanced automation and collaboration tools, while the Custom Plan offers enterprise-level flexibility, guarantees, and analytics capabilities.

Free Plan: Surprisingly Capable Despite Limitations

Mailjet’s no-cost option provides a solid entry point for freelancers, individual creators, and tiny businesses just beginning their email marketing journey.

It includes up to 6,000 monthly emails (though capped at 200 daily) and supports a single user with access to fundamental tools like their drag-and-drop editor and basic contact segmentation capabilities.

Users can create responsive campaigns using pre-designed templates and manage modest contact lists without spending anything. While it lacks automation features, this tier works well for testing campaign structures, delivery performance, and audience response patterns.

I appreciate that it maintains full GDPR compliance and provides analytics dashboards, albeit more limited than paid alternatives.

What holds it back:

• The 200 daily email restriction becomes problematic quickly
• Mailjet branding appears on all communications
• No automation or testing capabilities
• Single-user restriction prevents team collaboration
• Support limited to email channels only

While ideal for initial exploration and small-scale outreach, the Free Plan isn’t viable for serious growth. It lacks essential strategic features like workflow automation, team collaboration tools, or performance optimization through testing.

Businesses committed to building effective campaigns will outgrow these constraints relatively quickly.

Essentials Plan: Where Basic Functionality Meets Affordability

Starting at $15 monthly, the Essentials Plan addresses the needs of small businesses ready to scale their email efforts without significant expense.

It removes daily sending restrictions while increasing monthly allowances (starting at 15,000+), eliminates Mailjet branding, and introduces valuable features like A/B testing, enhanced analytics, and improved segmentation options.

I’ve found this plan particularly effective for marketers focused on optimizing subject lines or sending times based on recipient behavior. Although still limited to a single user, it works efficiently for independent marketers or highly collaborative small teams.

The priority email support represents a meaningful upgrade, ensuring faster assistance during critical campaign periods.

Limitations worth noting:

• Still lacks multi-user access or team collaboration features
• Missing automation workflow capabilities
• No multivariate testing functionality
• Limited behavioral segmentation options
• SMS and advanced integration capabilities require upgrades

While delivering excellent value, the Essentials Plan can feel constraining for teams needing collaborative tools or complex customer journey automation.

It represents a logical progression from the Free Plan, but growing operations may quickly encounter its boundaries, especially when managing multiple campaigns or sophisticated audience segments.

Premium Plan: Collaborative Tools for Serious Marketing Teams

Beginning at $25 monthly, Mailjet’s Premium Plan delivers robust automation capabilities and team collaboration tools. It supports unlimited users, role management, and advanced automation workflows, enabling marketing teams to build and manage sophisticated campaigns efficiently.

Users gain access to real-time collaboration features, email heatmap visualization, and advanced segmentation options that personalize content based on behavioral patterns or demographic characteristics.

The plan scales according to email volume requirements and includes priority support channels. From my experience, it’s particularly well-suited for ecommerce brands, agencies, and software companies requiring seamless campaign creation, testing, and performance optimization across team members.

Where it falls short:

• Lacks multivariate testing capabilities
• No predictive analytics functionality
• SMS marketing requires separate subscription
• Enterprise-level onboarding reserved for Custom Plan subscribers
• Some integrations may need developer assistance

The Premium Plan strikes an effective balance for collaborative, data-driven marketing teams, but larger organizations or enterprise operations may find its testing limitations and predictive capabilities insufficient.

Companies requiring artificial intelligence features, comprehensive CRM integration, or personalized implementation assistance should consider Mailjet’s Custom Plan or evaluate other enterprise-focused alternatives.

Pay-As-You-Go Email Credit System

How Mailjet’s Credit System Actually Works

For organizations with irregular sending patterns or those preferring to avoid monthly commitments, Mailjet’s pay-as-you-go approach offers welcome flexibility. The system operates on a straightforward principle: one credit equals one email to one recipient.

For example, sending a campaign to 1,000 contacts would require 1,000 credits.

What I appreciate about their implementation:

• Expiration policy: Credits remain valid for 12 months from purchase date
• Feature access: PAYG users can access nearly all Essentials Plan features including the drag-and-drop editor, templates, segmentation tools, and basic analytics (though advanced automation and team features aren’t included)
• Use case alignment: This model works particularly well for event-driven email campaigns, seasonal promotions, or agencies managing clients with variable sending requirements

This flexible approach offers scalability and value for businesses that don’t maintain regular sending schedules but still need professional-grade email marketing capabilities.

Transactional Email Pricing Structure

Understanding Mailjet’s Transactional Email Add-On

In Mailjet’s system, each “block” represents 25,000 transactional emails monthly. These typically include time-sensitive communications like order confirmations, password reset notifications, and invoice delivery.

The pricing follows a volume-based model where larger purchases receive more favorable rates, creating cost efficiencies as sending requirements increase. This graduated approach benefits both growing startups and established enterprise operations.

For organizations prioritizing deliverability, dedicated IP addresses are available but optional. Pricing typically begins around $30 monthly per IP, varying based on volume and account status.

It’s worth noting that transactional email blocks are exclusively available to customers on Mailjet’s Standard (Premium) plan or higher tiers. Free and Essentials subscribers cannot access this functionality.

Additionally, unused emails don’t carry forward between billing cycles, making accurate volume estimation important for cost optimization.

This structured approach works particularly well for companies relying on consistent, scalable, and rapid delivery of transactional messages, especially those experiencing fluctuating or seasonally high sending volumes.

About author

Emily Austin

Author

Sender

Emily is a content manager who has dipped her toes in almost all fields of marketing, including email marketing, PR, social media, and ecommerce. She loves perfecting digital content, ensuring everything is polished and ready to go live.