Articles by Adomas Sulcas

Back then, customer behavioral segmentation was more of an academic and mental exercise.

Abandoned cart text messages are based on triggered events, which will make it look a lot more natural and personalized by default.

There has been a lot of buzz about data, especially about third party processors, since GDPR hit.

Payment successful messages have become such an industry standard that when they don’t arrive, we feel left out.

Having to collect payments is probably the hardest part of both social and professional life. People aren’t too keen on giving money back due to a wide variety of reasons. However, a miscalculated payment collection approach might cause significant tension and possibly sour both societal and business relationships. Therefore, taking the most innocuous approach to …

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Triggered messages, regardless of channel, are the bread and butter of marketing automation.