Articles by Camilla Mackeviciute

It’s all about promoting your products or services over multiple communication channels, repeatedly adding and eliminating unnecessary elements until you get the perfect marketing blend.

Discover the antidote to business failure: stop selling to everyone and start targeting your audience effectively. This article discusses the target market and how to get it right for your business.

Ever wondered about the magic behind crafting an awesome introduction email? Let us spill the beans in the article on how to master this skill.

Navigating the world of Shopify email marketing apps can feel like diving into a sea of options, but fear not! We’ve done the heavy lifting, sifting through the choices to present you with a collection of both free and paid options.

Did you know that repeat customers tend to try out new products and spend more than new customers? If you’re interested in learning more about this and other interesting facts with actual numbers, keep reading!

Armed with a killer Ideal Customer Profile, you’ll be able to focus efforts on customers who’re most likely to convert and become loyal advocates for your brand.