Articles by Camilla Mackeviciute

Constant Contact is an established email and marketing automation platform. But users keep searching for alternatives, primarily due to pricing concerns.  There are several compelling Constant Contact alternatives for small businesses and enterprises. Some even feel that other programs are better at the same job than Constant Contact.  Numerous providers have built solid value propositions …

Continue reading “9 Constant Contact Alternatives with Free Competitors Included”

The retail industry has grown in leaps and bounds with the tech-fed evolution of physical stores to ecommerce sites to generate sales, with retail marketers as the winners here. Whether you have a brick-and-mortar physical store or an online store, you need to devise ways and means to reach out to your customer. Retail marketing …

Continue reading “What is Retail Marketing: The Strategy Most Overlook?”

Average Order Value (AOV) is a crucial performance statistic used by online retailers to better understand their consumers’ purchasing behavior.

Identifying the correct strategy for your fitness business is knowing what approach works and what doesn’t.

It is important to be able to recognize customer types, and no one is likely to argue with that. The skill itself is not difficult to master. It is more important to choose the right classification system (or develop your own), based on which you will create a methodology for recognition. This is the optimal …

Continue reading “What is a Prospective Customer? Definition, Examples”

The ultimate goal of any business is conversion. Learn how you can improve your business’s overall ROI using conversion marketing.