Articles by Camilla Mackeviciute

Marketing automation is a timesaver, and when it promises a potential increase in engagement and revenue, it’s like a cherry on top. You can achieve this by connecting your Customer Relationship Management (CRM) tool with your email marketing system.  Today, we’ll share how to use Zapier and Sender to automate lead nurturing through your CRM …

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Discover how businesses are adapting their strategies to engage customers through relatable, interactive, and AI-powered emails that drive authentic connections and boost conversions.

Automating the customer onboarding process is a game-changer. It’s not just about cutting down on manual work; it’s also about elevating the customer experience right from the get-go.

Do you still forget to collect reviews after purchase? If yes, you’re leaving money on the table. 95% of people read online reviews before buying a product. Of those, 88% say an online review influenced their buying decisions.  Enough reason to start collecting customer reviews for your brand. Right?  But here’s the catch — only …

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Email marketing is one of the most preferred lead generation & nurturing strategies.  But for the success of an email marketing campaign, having a reliable email provider is crucial.

Memorial Day isn’t just about celebrating veterans, it’s honoring those who gave their lives for our country.