Skirmantas Venckus leads marketing at Sender, bringing hands-on experience helping brands connect with customers. He deeply understands email marketing’s evolving role and is passionate about making it work smarter, not harder, for everyone.
Everyone’s busy chasing more prospects and interested leads than ever before. But do you know that nurturing and scoring leads can give you better results in the long run? Lead scoring involves scoring leads based on their engagement and activity and helps you keep your prospects interested by sharing personalized and relevant communication at the …