Skirmantas Venckus is an email marketing expert who leads marketing at Sender, bringing hands-on experience helping brands connect with customers. He deeply understands email marketing’s evolving role and is passionate about making it work smarter, not harder, for everyone.
In this article, we’ll go through what STP stands for, how it’s used in the real world by well-known brands, and the theoretical strategy of the approach.
The retail industry has grown in leaps and bounds with the tech-fed evolution of physical stores to ecommerce sites to generate sales, with retail marketers as the winners here. Whether you have a brick-and-mortar physical store or an online store, you need to devise ways and means to reach out to your customer. Retail marketing …