Skirmantas Venckus leads marketing at Sender, bringing hands-on experience helping brands connect with customers. He deeply understands email marketing’s evolving role and is passionate about making it work smarter, not harder, for everyone.
With the development of communication channels, businesses are forced to adapt and adopt the tools and practices to help the brands sustain in the market.
E-commerce continues to reach new heights. According to Statista and other sources, the industry is expected to cross the 4.5 trillion dollar threshold by the end of 2021.
Using popups is an extremely effective way of marketing, especially for online stores & lead-generation websites. They give you a chance to re-engage visitors before they leave. A well-timed popup relays your message while increasing its visibility and gives you a second opportunity to connect with your visitors, effectively doubling your chances of converting them. …