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Articles by
Skirmantas Venckus
Skirmantas Venckus is an email marketing guru who leads marketing at Sender, bringing hands-on experience helping brands connect with customers. He deeply understands email marketing’s evolving role and is passionate about making it work smarter, not harder, for everyone.
Sender > Blog > Skirmantas Venckus

New Email Sending Requirements for Gmail & Yahoo

  • Email Marketing Strategies
  • 11/04/2025
  • 2 min read

To reduce spam and make inboxes more secure, Google and Yahoo have announced new mandates for bulk email senders, i.e., an organization sending 5,000+ emails daily to the Google or Yahoo service. The new policies are aimed at email authentication, easy unsubscription from mailing lists, and limitation on overall spam rates and will take effect … Continue reading “New Email Sending Requirements for Gmail & Yahoo”

How to Send Mass Emails in Gmail | Easy Step-by-Step Guide

  • Email Marketing Strategies
  • 06/08/2025
  • 10 min read

Here’s a guide on how to send your email mass with best open rate & conversion results. Don’t waste your time and speed up the whole emailing process.

12 High Converting Landing Pages Examples & How to Build One

  • Landing Pages
  • 26/08/2025
  • 16 min read

A high-converting landing page will help you create an effective sales funnel and increase your sales by offering your potential clients exactly what they need.

Winning Email Subject Line: Best Practices & Insights

  • Email Marketing Strategies
  • 09/10/2025
  • 11 min read

The first impression is everything, and that’s where your email subject line comes in. Learning how to craft compelling ones is simply a game-changer.

10 Email Marketing Strategies to Boost Engagement

  • Email Marketing Strategies
  • 08/04/2025
  • 12 min read

We’re here to break down 10 tactics to transform your inbox from neglected to thriving. Let’s dive in and create better email marketing campaigns together!

Outlook’s New Requirements for High-Volume Senders (2025)

  • Email Marketing Strategies
  • 08/04/2025
  • 3 min read

Outlook is introducing stricter requirements for high-volume senders to enhance email authentication and protect users from spam, phishing, and spoofing attempts. 

What is Email Marketing? How-to-Start Guide for 2025

  • Email Marketing Strategies
  • 18/06/2025
  • 24 min read

We’ll break down everything you need to know about how email marketing works and the effective email marketing techniques that will make it work for you, including some email marketing examples and the best practices for email marketing.

16 Email Marketing Tips Backed by Experts

  • Email Marketing Strategies
  • 28/03/2025
  • 25 min read

Email marketing is more than just hitting send—it’s your chance to connect, engage, and drive results like a pro. To help you nail it, we’ve gathered expert tips to turn your campaigns into success stories.

Email Split Testing: How to A/B Test in Email Marketing

  • Email Marketing Strategies
  • 28/03/2025
  • 8 min read

Okay, so split testing sounds kind of cool, but what’s in it for you? Email split testing offers a ton of benefits that can take your email marketing strategy from good to “wow, did you see our email marketing performance this month?”

Best Practices for Email Marketing: 14 Time-Tested Methods

  • Email Marketing Strategies
  • 14/03/2025
  • 35 min read

Let’s ditch the overwhelm and dive into the time-tested email marketing best practices that will have you rocking your campaigns in no time. 

What is Bulk Email? A Beginner’s Guide

  • Email Marketing Strategies
  • 30/07/2025
  • 7 min read

Bulk emails are not spamming everyone! Done right, bulk email marketing means sending valuable information to the right people to reach your goals.  

Email Marketing for Restaurants: 12 Delicious Examples

  • Email Content Ideas
  • 27/02/2025
  • 12 min read

As a restaurant owner or employee, your final goal is to stand-out in a competing restaurant market. This guide highlights marketing ideas and tips, innovative ways to collect subscribers, and email campaign content ideas.

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