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What’s with the whole Inbound vs Outbound sales stuff? End of the day, isn’t it just sales after all?
Email’s still one of the best ways I connect with customers. I use it for nurturing leads, staying in touch, keeping my business on people’s radar. It works, and it’s central to my email marketing strategy. But inboxes are a mess. Your subscribers get flooded with marketing emails every single day, and most of those … Continue reading “12 Email Sequence Examples That Convert in 2026”
Targeted marketing, by definition, is the strategy of tailoring and personalizing online advertising according to data acquired from some intended audience. In other words, instead of sending out ads to an incredibly large audience, a subset is selected based on their traits, interests, and preferences. Of course, targeted marketing has numerous associated benefits. After all, … Continue reading “What is Targeted Marketing? Examples & Strategies”
Multichannel marketing refers to the practice of interacting with customers through several channels (e.g. website, retail, email, mobile, etc.)
Why bother with capturing user feedback using boring emails when you have the power of an instant survey SMS to do it for you?
If you’ve ever worked with a legal professional, they probably wanted to include a disclaimer somewhere. Email disclaimers are no exception. These short inclusions are supposed to protect the writer from legal repercussions. While (email) disclaimers might not be effective in all legal situations, they do seem to protect against some potential issues. After all, … Continue reading “16 Email Disclaimer Examples to Use Now”
Are you looking for a subject line tester tool? Creating the perfect email subject line is not a simple task.
When the time comes to invoice a client or a customer, things can get pretty complicated for the modern business leader.