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Articles by
Skirmantas Venckus

Skirmantas Venckus is an email marketing guru who leads marketing at Sender, bringing hands-on experience helping brands connect with customers. He deeply understands email marketing’s evolving role and is passionate about making it work smarter, not harder, for everyone.

What is Targeted Marketing? Examples & Strategies

Digital Marketing Tips
10/10/2025
17 min read

Targeted marketing, by definition, is the strategy of tailoring and personalizing online advertising according to data acquired from some intended audience. In other words, instead of sending out ads to an incredibly large audience, a subset is selected based on their traits, interests, and preferences. Of course, targeted marketing has numerous associated benefits. After all, … Continue reading “What is Targeted Marketing? Examples & Strategies”

What is Multichannel Marketing? Definition +6 Strategies

Digital Marketing Tips
20/01/2025
7 min read

Multichannel marketing refers to the practice of interacting with customers through several channels (e.g. website, retail, email, mobile, etc.)

15+ Survey SMS Text Message Examples

SMS Marketing
23/02/2023
10 min read

Why bother with capturing user feedback using boring emails when you have the power of an instant survey SMS to do it for you?

16 Email Disclaimer Examples to Use Now

Email Marketing Strategies
21/07/2025
9 min read

If you’ve ever worked with a legal professional, they probably wanted to include a disclaimer somewhere. Email disclaimers are no exception. These short inclusions are supposed to protect the writer from legal repercussions. While (email) disclaimers might not be effective in all legal situations, they do seem to protect against some potential issues. After all, … Continue reading “16 Email Disclaimer Examples to Use Now”

6+ Best Email Subject Line Tester Tools

Software Overviews
23/08/2023
7 min read

Are you looking for a subject line tester tool? Creating the perfect email subject line is not a simple task.

Email Invoicing: 5 Excellent Ways to Professional Email Billing

Digital Marketing Tips
23/05/2024
6 min read

When the time comes to invoice a client or a customer, things can get pretty complicated for the modern business leader.

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