Skirmantas Venckus leads marketing at Sender, bringing hands-on experience helping brands connect with customers. He deeply understands email marketing’s evolving role and is passionate about making it work smarter, not harder, for everyone.
To reduce spam and make inboxes more secure, Google and Yahoo have announced new mandates for bulk email senders, i.e., an organization sending 5,000+ emails daily to the Google or Yahoo service. The new policies are aimed at email authentication, easy unsubscription from mailing lists, and limitation on overall spam rates and will take effect …
Valentine’s Day is a big deal for most businesses regardless of whether they offer a product or service relevant to the Cupid season. It’s because Valentine’s Day is the perfect opportunity to connect with every subscriber and customer more humanly and with great timing too! According to the National Retail Federation (NRF), Valentine’s Day alone …
Remember that email with a great offer that you have opened and left between other 99 open tabs? That’s precisely where reminder emails swoop in, ensuring that no important emails slip through the cracks.
As the calendar resets, seize the perfect moment to infuse your communications with freshness and originality, setting the tone for a year of captivating content and connection.
From crafting the perfect subject line to nailing that closing sign-off, learn to turn those “Oops, wrong recipient!” moments into well-crafted masterpieces.