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Dive into the digital marketing ocean through our enriching articles. By using our tips and tricks, give your business a gift of growing sales.
Targeted marketing, by definition, is the strategy of tailoring and personalizing online advertising according to data acquired from some intended audience. In other words, instead of sending out ads to an incredibly large audience, a subset is selected based on their traits, interests, and preferences. Of course, targeted marketing has numerous associated benefits. After all, … Continue reading “What is Targeted Marketing? Examples & Strategies”
Multichannel marketing refers to the practice of interacting with customers through several channels (e.g. website, retail, email, mobile, etc.)
Abandoned cart text messages are based on triggered events, which will make it look a lot more natural and personalized by default.
Having to collect payments is probably the hardest part of both social and professional life. People aren’t too keen on giving money back due to a wide variety of reasons. However, a miscalculated payment collection approach might cause significant tension and possibly sour both societal and business relationships. Therefore, taking the most innocuous approach to … Continue reading “12 Payment Reminder SMS Text Message Examples”
Why bother with capturing user feedback using boring emails when you have the power of an instant survey SMS to do it for you?
Triggered messages, regardless of channel, are the bread and butter of marketing automation.
Every good marketing campaign and strategy begins with sorting out goals and ways to measure them.
No one has to be convinced about the effectiveness of email marketing these days.
SMS marketing has been going through a revival and for good reason.
If you’ve ever worked with a legal professional, they probably wanted to include a disclaimer somewhere. Email disclaimers are no exception. These short inclusions are supposed to protect the writer from legal repercussions. While (email) disclaimers might not be effective in all legal situations, they do seem to protect against some potential issues. After all, … Continue reading “16 Email Disclaimer Examples to Use Now”
Are you looking for a subject line tester tool? Creating the perfect email subject line is not a simple task.
When the time comes to invoice a client or a customer, things can get pretty complicated for the modern business leader.