The automotive sector includes organizations and companies that deal with designing, improving, producing, promoting, and selling motor vehicles.
Light trucks and passenger automobiles are the main products of this industry. They include vans, pickups, sport utility vehicles, commercial vehicles, etc.
The automotive business, like any business, engages in email marketing to reach their clients and “owner clubs” members. Therefore, brands in this sector send newsletters to customers to
- Keep them up to date
- Guide them through the customer journey
- Promote their products
- Generate more leads
This article looks at automotive newsletter examples from the various brands that excel in this sector.
Inspiring Automotive Newsletter Templates
Here are some great examples to help you craft winning newsletters that remain outstanding in your audience’s inboxes and inspire them to take the necessary action.
1. Advance Auto Parts Newsletter
Source: Original Advance Auto Parts email
The brand deals with high-quality auto parts. The subject line points out the recipients’ pain point (traveling difficulties due to vehicle problems).
This email provides a solution to these issues! The brand offers a 15% discount on vehicles’ owners’ products to keep their cars fit on the road.
However, the offer is exclusive to online shoppers only, and a code is provided to ease its access. Moreover, it has an expiry date that the buyers must consider in their decision-making.
The newsletter design is excellent. The product images and limited text approach encourage the audience to read and easily pick the necessary details.
In addition, each product has a simple and clear call-to-action with a striking color that attracts the readers’ attention to take the required step after reading.
2. BAP Automotive Newsletter
Source: Original BAP email
This newsletter aims at encouraging subscribers to spend more in the brands’ store. Its subject line increases the open rate as the reader will be eager to know what the brand has to “give” them.
The email body emphasizes more on the giving principle, and for orders above $100, the customers get $10 off. A code is provided to facilitate the price deduction process and is exclusive for VIPs who make online purchases.
The buyer should consider the offer deadline and act accordingly. In addition, there’re free shipping services for such orders.
The brand has a variety of items to offer, and each has a straightforward CTA enabling the recipients only to buy what they need.
3. Auto Parts Warehouse Newsletter
Source: Original Auto Parts Warehouse email
This email begins by creating FOMO from the subject line to the content. The title includes a 5% discount and an additional offer to an already given sale deal. A coupon code is provided to enable customers to access the offer.
The email message consists of mind-blowing flash sales that are very attractive to the audience. This reminder email informs the recipient that the deal is ongoing and when it ends.
The extra discount inspires the recipient to quicken their decision-making. The discount applies to orders above $100, thus encouraging much spending.
Although a standard CTA is provided, each item also has its button allowing customers to go for precisely what they want. In addition, the images of the products on offer are also included with their actual and sales prices for straightforward calculations of what buyers will save.
4. CA Auto Parts Newsletter
Source: Original CA Auto Parts email
The subject line of this email is simple and persuasive. Recipients will quickly open the email and “unlock” their gifts on this special day.
The company offers a 5% discount on orders above $100, increasing sales as buyers meet the condition. In addition, there are services such as free shipping within 24 hours, a safe checkout process, and available online support to encourage more purchases.
Also, images of the products are included, plus demonstrations of where to install the part on the vehicle. CTAs are provided below every item, plus links for each at the bottom. That way, the buying process is made easy for the customers.
5. Auto Parts Supply Newsletter
Source: Original Auto Parts Supply email
The subject line takes a questioning approach. For every recipient whose vehicle uses the type of engine, they’ll be eager to learn more from the newsletter.
Links are provided at the top of this email according to the vehicle type. That saves the buyer’s time to direct the right parts of their car. There are also links to the specific features if the customer chooses to follow that route.
The brand has included photos of the products on sale as well as their prices and CTA for each. Therefore, the recipients can make their buying decision quickly without necessarily visiting the product pages for more details.
The company offers free deliveries, which can positively influence the buyer’s decision.
6. WagJag Newsletter
Source: Original Wagjag email
The title used in the newsletter is short but creates curiosity in the readers. They would like to know how and what they can win by driving.
The email is addressed to the company’s esteemed club members portraying some level of personalization. Blinking photos of the vehicles on sale is an excellent strategy of catching the readers’ attention and creating a festive mood.
The brand is creative in the way it calls people to action. For example, instead of telling customers to “shop now,” it uses phrases such as “Haul more joy,” “Treat yourself,” and “See the wonder.” The wording makes the recipient feel like the company is interested in their well-being and not a call to purchase its products.
To top it up, the brand offers different discounts on the various products to brighten up its customers’ faces (enabling them to purchase a car of their choice) during the festive season.
7. Northern Tool Black Friday Newsletter
Source: Original Northern Tool email
Like other businesses, automotive deals also offer Black Friday mind-blowing discounts.
This newsletter consists of a flash sale message and offers. Its subject line already informs of the gifts in the email content. The email background color contrasts with the text color making a catchy design.
The deal includes various discounts depending on the buyer’s amount from $100 onwards. A coupon code has been provided to allow access to the value at the checkout.
At the bottom of the email, the shopper can unveil the “deal of the day.” There are also links to all product categories involved in the flash sale.
8. Hyrecar Newsletter
Source: Original Hyrecar.Inc email
The brand informs its customers that new models for 2022 are already out. The subject line uses coded language leaving the reader curious to know more about the email content.
Therefore, a link is provided so that the reader can explore and search for their car of choice. In addition, several car models have been suggested with links to their respective pages to assist customers in decision-making.
If the recipients are not convinced, the email gives them reasons to purchase the vehicles. They portray the buyers as the number one beneficiaries of the deal.
The CTAs are strategically positioned after the suggested models and the provided reason to enable the reader to take action right after they are convinced.
9. Buy Auto Parts Newsletter
Source: Original Buy Auto Parts email
This email example clearly shows that a festive mood was created with its design color and gift ideas message. The question approach of the subject line kicks it off!
The company has different discounts on various products that the shopper can buy. Below them is a twinkling CTA attracting the reader’s attention and prompting them to take action immediately.
If the recipient is running short of which gift to buy, this newsletter has a pull of perfect ideas! On the lower part of this email, there are several products that customers can have for a gift, each with a CTA enhancing easy access.
10. Eastwood Newsletter
Source: Original Eastwood.com email
The message of this email newsletter is pleasing to the audience. The “Free stuff” subject line can drive many if not all, the recipients to open it. After all, who doesn’t like free offers?
There are links to epic deals, new products, and a gift guide right at the top, allowing easy navigation to any part of the website.
In addition, the gift that the customer wins after making an order worth $90 is placed at the start of the email to encourage the reader to take the necessary action (purchase items).
Sample items have been listed that customers can buy or shop from the top categories listed at the bottom part of this newsletter.
Automotive Email Newsletter Subject Lines
Email subject lines determine the open rate of your newsletters. Therefore, before you start writing your email, be sure to have attention-grabbing headlines that stand out in your audience’s inboxes. Below are some examples you can emulate.
- Subaru: “Wait…how many s209 are being made?”
- Mercedes-Benz: Designed to thrill
- BMW: Good with Inclines. Especially Rising Prices
- Infiniti: Be driven by inspiration
- Toyota: Here’s Just One Way to Know if It’s Right…
- Honda: Type R. Back on Pole Position
- Harley Davidson: The gift bag that rides with you,”
- Nissan: Amazing is here
- Brother Moto: Launch party + housewarming
- Mini Cooper: Build for Adventure
Also read: 115+ Catchy Email Subject Lines (Examples)
Picking the Right Tools for Effective Campaign
When you use an email marketing tool like Sender, doing it’s even easier than you think. Sender’s in-built email design tool makes it a breeze to build emails quickly and efficiently using simple drag and drop editing.
Also included are responsive and high-converting pre-designed email newsletter templates that make it extremely easy for you to send emails.
Additionally, you get all the required tools and features for effective marketing, which includes:
- Integration with your web-platform
- Email + SMS automation for abandoned carts, welcome emails, etc.
- Product block that automatically imports items from your web store into the email
- Popups and embedded forms for contacts collection.
Not to mention advanced reports, subscriber management systems with robust segmentation, and so on.
Get started with the FREE FOREVER plan, where you can test the tool or even grow your business without paying a cent. Keep in mind Sender isn’t limiting feature access for small users.
Boosting Your Automotive Marketing Campaigns with Irresistible Newsletters
Automotive dealers need email marketing for the growth of their businesses. If you reach out to their email lists using compelling messages to marketing, achieve your goal.
An effective automotive newsletter includes attractive visuals, concise copy, a simple design, and a clear CTA. Remember also to keep it mobile-friendly.
In addition, it’s advisable to send follow-up emails to customers thanking them after a successful sales event and promising them more in the future. You can also ask for feedback to know where you can improve.
Also read: 15 Successful Email Marketing Examples
