40 Must-Have Digital Marketing Tools to Grow Your Business

Today’s dynamic and hyper-competitive markets mean that most businesses have specific if not complex, online marketing needs.

Your well-planned digital marketing strategy includes everything from SEO and social media to landing pages and email marketing automation. However, without the right set of digital marketing tools to execute these plans, your marketing campaigns will be rendered ineffective and inefficient.

Choosing the best-fit digital marketing tool for your specific requirements can be confusing, if not overwhelming. This is why we decided to curate the best digital marketing tools & platforms to help you make smart choices for your marketing needs.

Without further ado, let’s take a look at them.

Benefits of Digital Marketing Tools

Here are some of the top ways your business will benefit from the strategic use of digital marketing tools:

1. Enhanced reach across a specific, global audience;
2. Cost-effective digital marketing campaigns vis-a-vis traditional methods;
3. A high-ROI data-driven approach thanks to real-time analytics;
4. Better conversions through personalization of messaging;
5. Better SEO visibility across search engine results;
6. Low-cost yet high-impact lead generation;
7. High-quality branding representation across the web;
8. Enhanced engagement and conversion rates across emails;
9. Resource-efficient content distribution;
10. Scalability through the use of automation;
11. Omnichannel social media marketing campaign optimization.

The right digital marketing tool can not only make it all happen fast, but you’ll be able to automate a lot of your previously manual marketing processes, saving time and money.

Let’s look at these top digital marketing tools we promised you.

Email Marketing Tools

Worldwide email marketing revenue is poised to reach $10 billion by the end of 2023. Not surprisingly, every online business wants a piece of this pie.

Let’s look at a few email marketing platforms that could help you get more sales, revenue, and profit regardless of industry or niche.

1. Sender

Sender is the most affordable option for ecommerce businesses seeking powerful yet user-friendly email marketing & automation platforms to capture, nurture, and monetize leads online.

Sender’s Key Features

• Email & SMS automation;
• Smart email segmentation;
• User-friendly drag-and-drop email builder;
• Ready-to-send, responsive HTML email templates;
• 24/7 customer support.

It is easy to start designing your first email campaign using Sender’s built-in library of eye-catching, mobile-friendly, ready-to-edit email templates. 

Use the drag-and-drop editor to create custom designs in no time — it’s a breeze even for beginners.

Collect leads easily using popups and sign-up forms while letting powerful email automation workflows nurture and convert these visitors into paying customers.

If you’re looking for omnichannel marketing automation, Sender also supports sending, scheduling, and automating SMS messages to your opted-in subscribers.

Also read: 5 Best Campaign Management Tools in 2023

Sender Plans & Pricing

• Free Forever: 2,500 subscribers, 15,000 emails/mo; unlimited email segmentation and automation;
• Standard: Starts from $15/mo for up to 30,000 emails and 2,500 subscribers;
• Professional: Starts from $29/mo for up to 60,000 emails and 2,500 subscribers;
• Enterprise: Contact for pricing.

If your marketing teams are looking for an email marketing tool that’s as easy to set up as it is to operate and scale while being extremely affordable, Sender’s generous free forever plan is something you must try.

2. Tidio

Tidio is a customer communication software aimed at improving customer support and experience for businesses.

Tidio’s Key Features

• AI-powered NLP chatbot Lyro
• Email marketing automation tool
• Chatbot builder with 35+ predesigned templates
• Helpdesk ticketing system
• Integrations with all major online store solutions and social media

The tool combines AI chatbots, a live chat, ticketing systems, multichannel support, and email marketing automation. It can help businesses increase conversions, improve efficiency, and automate customer service while offering fast and efficient support.

Tidio Plans & Pricing

• Freemium plan available with 50 conversations included;
• Starter ($29/month) with 100 conversations;
• Growth ($59/month) with 250-1000 conversations;
• Tidio+ (from $398/month) with custom conversations.

It’s made to be affordable to SMBs, including micro businesses, which makes it stand out from most AI-powered support tools on the market.

3. Mailercloud

Mailercloud is an intuitive and affordable email marketing tool designed to streamline and optimize your marketing efforts.

Mailercloud’s Key Features

• AMP emails;
• Email marketing automation;
• Customizable templates;
• Powerful analytics.

With advanced automation features, customizable templates, and seamless integration options, Mailercloud empowers businesses to effortlessly create engaging and personalized email campaigns.

It is a user-friendly email marketing and automation platform that is specifically crafted to help businesses ensure maximum customer retention through timely, targeted emails.

Mailercloud Plans & Pricing

• Free: up to 12,000 emails and 1,000 contacts per month;
• Premium: paid plans start at $10 per month;
• Enterprise: custom pricing.

4. GetProspect

GetProspect is a software with a database of millions of contacts and companies with email addresses and business phone numbers.

GetProspect’s Key Features

• B2B database with 200M contacts;
• Email finder with 17+ filters;
• Segmenting email lists CRM cloud solution;
• Single and bulk email verifier.

With this email lookup tool, users can not only find leads with their emails, but also get a lot of additional data about them, segment email lists, and personalize communication.

GetProspect Plans & Pricing

• Free Forever: with 50 valid emails and the ability to verify up to 100 emails per month;
• Starter: $49 monthly with 1,000 credits for finding valid emails, and 2,000 credits for verifications;
• Growth: has 3 separate packages with different amounts of credits for lead prospecting and email verification. The price starts at $99 for 5,000 valid emails and 10,000 verifications.

5. Stripo

Stripo is an all-in-one email design platform for building emails of any complexity really fast.

Stripo’s Key Features

• Drag-and-drop email builder;
• Customizable templates;
• Modular email design;
• Real-time and dynamic content;
• HTML & CSS code editor.

Integrated with 80 ESPs/CRMs, which lets you push your emails to your marketing automation system with just one click. Stripo is focused on automation of the email production process, thus users can save up to 60% of the time they usually spend on email creation.

A number of embedded micro-tools give everything you need for emails, from photo editors to banner generators, from timers to interactivity and real-time content.

Stripo Plans & Pricing

• Free Plan: $0, 1 user, 4 exports, 5 test emails/day, 10 stored emails, premium templates, sharing preview links;
• Basic Plan: $15, 1 user, 50 exports, 50 test emails/day, 50 stored emails, premium templates, sharing preview links;
• Medium Plan: $45, 3 users, 300 exports, 100 test emails/day, 300 stored emails, premium templates, sharing preview links;
• Pro Plan: $95, 10 users, unlimited exports, 300 test emails/day, unlimited email storage, premium templates, sharing preview links.

6. ZeroBounce

ZeroBounce is the go-to platform for email success, helping more than 300,000 customers with its email verification, deliverability, and email-finding tools.

ZeroBounce’s Key Features

• 99% accurate email validation;
• Email deliverability tester;
• DMARC monitoring;
• Email blacklist checker;
• Email finder.

ZeroBounce helps email senders prevent bounces, land their emails in the inbox, and increase conversion rates. The software also provides a DMARC monitor so senders can align with Google and Yahoo’s sending guidelines. Furthermore, ZeroBounce offers an email finder – powered by the company’s award-winning email validator.

ZeroBounce Plans & Pricing

• Free Plan: send up to 100 emails for free;
• Pay-As-You-Go: $0.01 per credit, when buying 2,000 credits;
• Monthly: $0.009 per credit, when sending up to 2,000 emails per month.

7. Clearout

Clearout is a leading platform and a best alternative to ZeroBounce, committed to assisting businesses of all sizes with its comprehensive suite of email verification, email finding, and prospecting tools. With Clearout, businesses can attain unmatched email success, ensuring optimal deliverability, improved accuracy, and strong prospecting capabilities.

Clearout’s Key Features

• 98%+ email verification accuracy;
• Greylist verification & block verification for the honeypots;
• GDPR compliant;
• Bulk email finder;
• Chrome extension for LinkedIn prospecting;
• Reverse email/LinkedIn URL lookup.

Clearout assists marketers in reducing bounce rates by eliminating invalid email addresses from their lists and enhancing email deliverability. It conducts over 20 email validation checks to determine the status of the email addresses.

Moreover, it facilitates lead generation through its bulk email finder and LinkedIn email finder Chrome extension. Additionally, Clearout provides email and LinkedIn reverse lookup tools for lead qualification and insights.

Clearout Plans & Pricing

• Free Plan: Get 100 free credits upon sign-up;
• Pay-As-You-Go: Starts with 3,000 credits for $21;
• Monthly: Starts with 5,000 credits for $31.5/month (with rollover of leftover credits);
• Annual: Starts with 5,000 credits for $23.2/month (with rollover of leftover credits).

8. Snov.io

Snov.io stands out as a versatile marketing automation tool, uniquely designed to streamline and enhance email outreach and lead generation efforts. 

Snov.io’s Key Features:

• Bulk email verification;
• AI email writer;
• Email finder;
• Bulk email sending;
• A/B testing;
• Automated follow-ups and sequences.

The robust features of Snov.io empower users to effortlessly find and verify emails, launch effective cold email and drip campaigns, and automate various aspects of the sales process. The tool’s email finder and verifier functionalities ensure high deliverability and accuracy, while its lead generation capabilities help identify and engage potential customers. 

Snov.io also offers sales automation tools to optimize workflows and boost productivity, setting it apart from other similar tools in the market.

Snov.io Plans & Pricing

• Trial: $0/month for 50 credits and 100 email recipients;
• Starter: $30/month for 1,000 credits and 5,000 email recipients;
• Pro 5K: $75/month for 5,000 credits and 10,000 email recipients.

Marketing Automation Tools

Marketing automation platforms help you tie marketing activities and processes into smooth workflows that are not only time-saving but also far less prone to leads or conversions falling through the cracks.

1. LeadSquared

LeadSquared is a complete marketing automation & CRM suite aimed to help businesses manage their entire lead lifecycle from capture to sale and analytics from one easy-to-use dashboard.

LeadSquared’s Key Features

• Responsive landing pages;
• Web forms;
• Multi-channel engagement & tracking;
• Marketing automation;
• Visual workflow builder.

Capture high-quality leads from a number of different channels, including landing pages, PPC (pay-per-click) ads, and social media, and set up fully automated nurture sequences.

Segment your overall list based on their engagement, demographics, interests, and more into smarter segments easily for more targeted, higher-converting messaging.

LeadSquared can also help you automate subscription, renewal, appointment reminders, and many more to engage both prospects and customers for recurring events automatically and at scale.

You can also integrate this platform with your existing marketing and sales SaaS stack to sync data across applications and automate processes even involving third-party apps.

LeadSquared Plans & Pricing

• Free: No Free plan. Only a sales-led demo;
• Basic: Starts from $300/mo for up to 10,000 contacts;
• Standard: Starts from $900/mo for up to 50,000 contacts;
• Enterprise: Starts from $1800/mo for up to 200,000 contacts.

If you’re looking for a CRM and marketing automation suite that does a whole lot with very little fuss, then LeadSquared is right up your alley and something you must try out.

2. Systeme.io

Systeme.io is an online marketing and automation platform that helps businesses build web sales funnels, leverage email autoresponders, set up online courses & membership sites, manage affiliate programs for your products, and much more.

Systeme.io’s Key Features

• Sales funnels & website builder;
• Email marketing;
• Marketing automation;
• Online courses;
• Evergreen webinars.

Systeme.io’s powerful marketing automation capabilities allow you to run your business on 100% autopilot by automating everything from lead capture to lead nurturing quickly and easily.

You can also add automation rules to any element of your website and funnel, customizing and fine-tuning the entire customer buying experience.

Set up automated email flows to nurture and convert prospects interested in your online products and courses. Additionally, you can send your contacts as many emails as you like, both automations and broadcasts.

Systeme.io Plans & Pricing

• Free: Up to 2,000 contacts, unlimited email sends, and limited access to all features;
• Startup: $27/mo for up to 5,000 contacts, unlimited email sends, 10 automation rules and 5 workflows;
• Webinar: $47/mo for up to 10,000 contacts, unlimited email sends, 100 automation rules, and 20 workflows;
• Unlimited: $97/mo for unlimited contacts, email sends, automation rules, workflows, and more.

Systeme.io is a great choice of marketing automation platform if you’re in the business of providing information products and courses. It presents you with a complete package of everything you’ll likely need, from webinars and video hosting to email marketing & automation. So, give it a go if that sounds like you.

3. Wishpond

Wishpond is an online lead generation and marketing automation SaaS (Software-as-a-Service) that helps businesses get more leads and sales using their easy-to-use yet powerful platform.

Wishpond’s Key Features

• Segmented email campaigns;
• Email marketing automation;
• Personalized messaging;
• Support for SMS, Slack & more;
• Advanced reporting.

Wishpond offers a variety of functionalities, including but not limited to the creation of landing pages, popups, contests, emails, and marketing automation to both enhance your lead generation and improve their conversion rate.

Send personalized emails to laser-targeted audience segments based on demographics and behavior at near-perfect times to effect positive business outcomes.

Use the power of marketing automation to filter out hot leads and then forward them to your sales teams to maximize conversion opportunities and boost your sales.

Wishpond Plans & Pricing

• Free: No Free plan. Only a sales-led demo;
• Custom plans: Wishpond offers custom pricing. Free trial accounts and quotes are available upon consultation with one of their product specialists.

Wishpond’s automation platform is for you if your business needs a tested, reliable, and proven solution and you don’t mind the added cost that comes with it.

Want to craft popups that captivate and convert? Read this article and rise above the noise:
20 Newsletter Popup Design Examples That Inspire

4. ReviewsOnMyWebsite

ReviewsOnMyWebsite helps you automate customer review requests, allowing you to get more reviews for your business on autopilot.

ReviewsOnMyWebsite’s Key Features

• Automated email and SMS campaigns;
• Unified review inbox;
• Website review widget;
• Review link and QR code generator.

ReviewsOnMyWebsite lets you generate more reviews for your business using automated email and SMS campaigns and follow-ups.

You can also use this review management software to track, manage, and reply to reviews from one place. It supports 26+ popular review sites, including Google, Facebook, Yelp, and Tripadvisor.

And lets you display top customer reviews on your website using the review widget feature.

ReviewsOnMyWebsite’s Plans & Pricing

• Starter ($9/month)
• Growth ($29/month)
• Premium ($59/month)

5. DelightChat — Omnichannel Customer Support & WhatsApp Marketing

DelightChat is an omnichannel customer service and marketing platform tailored for ecommerce brands using WhatsApp, Instagram, Facebook, and other modern channels. It allows you to manage customer support and automate marketing across multiple platforms from one unified dashboard.

DelightChat’s Key Features

• Team inbox for easy collaboration;
• Deep Shopify integration;
• Automation rules;
• A self-service widget.

With DelightChat, you can reply to customers and manage conversations across channels, including WhatsApp, Email, Facebook comments, Messenger, Instagram DMs, and Live Chat. This saves you time switching between platforms and ensures no customer query persists.

DelightChat’s Plans & Pricing

• Startup ($49/month) with 1000 Support and 5000 Marketing tickets;
• Scale ($99/month) with 2000 Support and 10000 Marketing tickets;
• Growth ($299/month) with 6000 Support and 30000 Marketing tickets.

Social Media Marketing Tools

Social media marketing platforms are a must for businesses looking to leverage both the organic and paid aspects of their social media campaigns at scale.

Here are the ones that made our list:

1. Narrato

Narrato’s AI Content Genie is a pioneering AI tool that can generate fresh social media and blog content every week on autopilot.

Narrato’s Key Features

• AI Content Genie;
• AI social media post generator with several AI templates for swift content creation;
• AI images and CC images/GIFs library for visuals;
• Social media scheduler and one-click publishing to Facebook, Instagram, and LinkedIn;
• Content calendars for tracking and monitoring.

All it needs is a one-time input of your website URL and a few themes. The auto-generated posts can be easily edited if needed. You can also generate custom social posts on demand. The platform also has publishing automation features allowing you to publish and schedule posts on Instagram, Facebook, LinkedIn, WordPress and Webflow.

You can build custom integrations with any other tool or CMS you need. Apart from Content Genie, Narrato also has an AI Content Assistant with 100+ different AI templates for content creation, planning, and repurposing.

Narrato Plans & Pricing

• Free: no free plan, 7-day free trial;
• Pro: starts at $36 per month with 4 user seats. More users can be added at an additional cost;
• Business: starts at $76 per month with 4 user seats. You can also build a custom pricing plan to meet your requirements.

2. ContentStudio

ContentStudio.io is a content marketing platform that helps businesses create, manage, and publish content across multiple channels.

ContentStudio’s Key Features

• Social media management, analytics and automation;
• Content curation and content marketing;
• Social media approval workflow;
• AI Writer.

ContentStudio offers a variety of features, including:

• Content calendar for planning and scheduling content;
• Content creation tool for writing blog posts, articles, and other types of content;
• Social media management tool for scheduling and publishing posts to Facebook, Twitter, LinkedIn, and other social media platforms;
• Analytics tool for tracking the performance of your content.

ContentStudio Plans & Pricing

• Free: 14 days free trial;
• Starter: Ideal for solo entrepreneurs and freelancers $25/month (5 Social accounts);
• Pro: Tailored for growing businesses and teams $49/month (10 Social accounts);
• Agency: Perfect for digital marketing agencies $99/month (25 Social accounts), (Small, medium, large).

ContentStudio.io is a cloud-based platform, so you can access it from any device with an internet connection.

3. Heepsy

In the world of digital marketing platforms, Heepsy stands out as the ultimate influencer marketing tool.

Heepsy’s Key Features

• Seamlessly discover and connect with influencers in your niche;
• Gain deep insights into your target audience for precise marketing;
• Simplify influencer evaluation and collaboration;
• Maximize marketing effectiveness with data-driven decisions;
• Effortlessly connect and work with influencers to boost brand exposure.

Whether you’re a brand or an agency, Heepsy empowers you to seamlessly discover, evaluate, and collaborate with influencers perfectly aligned with your objectives. Bid farewell to the complexities of influencer marketing; say hello to data-driven success.

Heepsy offers deep insights into your target audience, elevating your marketing precision and effectiveness. Join the ranks of savvy marketers who trust Heepsy for influencer collaborations.

Heepsy Plans & Pricing

• Free: get proposals from creators and enjoy many other features for free;
• Starter: starts at $47/month, for 15K results, 50 creator analytics and 50 contacted creators monthly + other features;
• Plus: starts at $169/month, for 40K results, 1K creator analytics, 1K contacted creators monthly and 50 monitored posts + all Starter plan features;
• Advanced: starts at $269/month, for 60K results, 3K creator analytics, 3K contacted creators monthly and 250 monitored posts + all Plus plan features.

Heepsy’s pricing plans vary in levels of features and results, catering to brands of all sizes and requirements. From basic core filters to advanced audience authenticity metrics, Heepsy has a plan to propel your influencer marketing efforts.

4. Statusbrew

Statusbrew is a comprehensive social media management platform that simplifies agency workflow with customized solutions.

Statusbrew’s Key Features

• Cross-network post-scheduling and analytics;
• Custom approval workflows;
• AI comment moderation;
• Team collaboration;
• Shareable social media reports.

Statusbrew supports Facebook, Instagram, LinkedIn, X (Twitter), Google My Business, WhatsApp, Pinterest, YouTube and more. You can plan and manage content on multiple networks from a unified dashboard.

You can also invite your clients and set up separate workspaces for each client to ensure no data laps between the two brands.

With its Unified Inbox, you can manage various conversations, such as messages, comments, and mentions, across different social networks from a single interface. Statusbrew helps you maintain a positive online presence by automatically hiding, deleting, or replying to conversations based on their sentiments and tone.

Statusbrew Plans & Pricing

• Free: No free plan, but they offer a 14-day free trial;
• Lite: $69/mo for 2 users and 5 social profiles;
• Standard: $129/mo for 5 users and 10 social profiles;
• Premium: $229/mo for 8 users and 15 social profiles;
• Enterprise: Custom pricing.

Statusbrew helps your social media team be more productive by streamlining your workflow and automating routine tasks. See how Statusbrew can help you transform your social media game with a risk-free trial!

5. Sociality.io

Sociality.io is an all-in-one social media management platform that enables enterprises and agencies to easily manage their social presence in a single dashboard.

Sociality.io’s Key Features

• Content scheduling and publishing from a single dashboard;
• Social media engagement management;
• Holistic overview of the team performance;
• Detailed social media analytics reports;
• Competitors’ social media performance metrics.

Sociality.io offers five modules: Publish, Engage, Analytics, Listen, and Competitor Analysis. The tool currently supports Facebook, X, Instagram, TikTok, YouTube, and LinkedIn.

Sociality.io Plans & Pricing

• Free: No free plan but offers 14 days free trial;
• Pro: $99/mo, including 1 user and 10 pages;
• Business: $199/mo, including unlimited users and 15 pages.

6. Mentionlytics

Mentionlytics is an AI-powered social media marketing tool that specializes in social listening. Using this tool, you can easily track your brand mentions or hashtags on social media platforms and all web.

Mentionlytics’ Key Features

• Comprehensive social listening;
• Hashtag/mention tracker;
• Sentiment analysis;
• Share of voice;
• Customizable reports;
• AI features.

Mentionlytics is designed to support your business by offering features that streamline and enhance your digital marketing efforts. With its customizable dashboards, you can tailor your monitoring experience to meet your unique needs. 

You can also use the platform to find key influencers within your industry. Real-time alerts keep you on top of critical mentions, comments, and product reviews. 

With its user-friendly interface and AI capabilities, Mentionlytics simplifies leveraging social media insights for strategic advantage.

Mentionlytics Plans & Pricing

• Free: No free plan, 14-day free trial;
• Basic: $69;
• Essential: $139;
• Advanced: $249;
• Pro: $399;
• Agency/Enterprises: Pricing detail upon request.

SEO Tools

SEO (Search Engine Optimization) tools are the ones that help businesses and SEO professionals optimize and rank their websites on key search engines such as Google and Bing. 

These offer a range of features, such as rank tracking, keyword research, and more, to make it easy for you to manage your SEO performance from a single dashboard.

Here are the SEO tools we recommend you try out:

1. SEOmator

SEOmator is an all-in-one solution for dominating search engine result pages.

SEOmator’s Key Features

• Website audit;
• Keyword research;
• Backlink checker,
• Rank tracking,
• SERP weak spot analysis;
• Competitor analysis.

This tool offers comprehensive keyword research, in-depth competitor analysis, rank tracking, website audits, backlink monitoring, content optimization, and more to empower you to execute your SEO strategies smoothly.

SEOmator equips you with its free tools and premium features to elevate your website’s visibility and drive organic traffic. Revolutionize your SEO strategy with SEOmator and unleash the full potential of your online presence.

SEOmator Plans & Pricing

• Free Plan: allows users to test the service before committing to a paid plan;
• Lite Plan: affordable entry-level plan with basic features suitable for individuals or small businesses with minimal needs;
• Standard Plan: suitable for small to medium-sized businesses with multiple projects and users;
• Advanced Plan: designed for larger businesses with multiple projects and users, providing ample resources.

2. Google Rank Check

Google Rank Check stands out as a powerful SEO tool designed to help businesses and individuals optimize their online presence.

Google Rank Check’s Key Features

• Gain instant insights into your website’s position in search results;
• Track up to 100 keywords for free;
• Accurate and real-time keyword ranking.

This intuitive software gives you a clear picture of how your website appears in search results by giving you real-time data about Google website keyword rankings. Users may uncover important areas for improvement and maintain an advantage in the digital world with its tools for competition tracking and thorough keyword analysis. It makes tracking and improving your website’s visibility easier.

Google Rank Check Plans & Pricing

• Free: 100 keywords + 2 domain;
• Starter: $14.99/mo, 250 keywords + 10 domain;
• Intermediate: $24.99/mo, 500 keywords + 20 domain ;
• Premium: $49.99/mo, 1000 keywords + unlimited domain.

3. SE Ranking

SE Ranking is a robust toolkit offering advanced features to help agencies and in-house professionals build and implement effective SEO strategies.

SE Ranking’s Key Features

• Competitive & keyword research;
• Rank tracker;
• Website audit;
• Backlink and on-page SEO checker;
• Content editor and report builder.

From keyword research and competitor analysis to rank tracking, site audits, backlink monitoring, content optimization, and even local SEO, this tool allows you to perform a whole cycle of essential SEO tasks.

With over 188 geo databases, 2B domain profiles, and 3.3B keyword suggestions, SE Ranking undoubtedly impresses in terms of its database size. Yet, its data quality doesn’t fall behind. Thanks to its very own crawlers and unique data processing algorithms that continually improve, you can surely trust the insights the tool offers.

SE Ranking is especially suitable for small and mid-size agencies. SE Ranking’s unique data insights and premium features can significantly help you boost your website’s visibility, increase organic traffic, and outrank competitors.

SE Ranking Plans & Pricing

• Free: 14-day free trial;
• Essential: $55/mo + 10 projects + 1 manager seat + 750 keywords to track daily + 100 competitive & keyword research reports per day;
• Pro: $109/mo + unlimited projects + 3 manager seats + 2,000 keywords to track daily + 5,000 competitive & keyword research reports per day;
• Business: $239/mo + unlimited projects + 5 manager seats + 5,000 keywords to track daily + 10,000 competitive & keyword research reports per day.

With its flexible pricing plans and generous data limits, the platform is certainly a good value for money.

4. Respona

Respona is an all-in-one email outreach tool mainly developed for link building, but perfectly fits any other type of outreach: be it for recruiting affiliates, booking podcasts, or even sales.

Respona’s Key Features

• Email finder/verifier;
• Content & backlink search engine;
• Email automation;
• Analytics & tracking;
• Shared inbox.

It brings every step of outreach (from prospecting to finding contacts to creating and personalizing your emails and tracking replies) into a single, user-friendly platform.

Respona Plans & Pricing

• Starter: Ideal for small startups, $79/mo (billed annually);
• Pro: Ideal for SMBs, $399/mo (billed annually);
• Unlimited: Ideal for agencies, Custom pricing (billed annually).

5. Netpeak

Netpeak Software presents a suite of robust SEO solutions.

Netpeak’s Key Features

Netpeak Spider:

• Website crawling;
• On-page SEO audit;
• Duplicate content detection;
• Internal link structure analysis;
• Customizable reports.

Netpeak Checker:

• In-depth SEO analysis;
• Backlink analysis;
• SERP scraping;
• Competitor analysis.

Netpeak Checker delves into SEO audits, backlink analysis, and SERP scraping, empowering data-driven decisions. Meanwhile, Netpeak Spider excels in comprehensive website crawling, on-page SEO audits, and generating customizable reports. Ideal for optimizing internal linking and detecting duplicate content.

These tools collectively equip businesses with powerful insights, making Netpeak Software an essential ally in the pursuit of enhanced online visibility and SEO excellence.

Netpeak Plans & Pricing

• Free Version: Available, with limited features;
• Annual Plans: Netpeak Checker: Starting from $8/month Netpeak Spider: Starting from $7/month;
• Lifetime Plans: Netpeak Checker: Starting from $192 Netpeak Spider: Starting from $168.

6. Serpstat

The main focus of Serpstat is to reduce time on everyday search marketing tasks and automate manual work to drive customers from search.

Serpstat’s Key Features

• Competitor analysis;
• Keyword research;
• Backlink analysis;
• Rank tracking;
• Website SEO audit.

Multitasking helps analyze websites and competitors, research backlinks, analyze and group keywords to optimize content, automate technical website audit and position tracking in organic and paid search.

Besides the tools, we have a blog, a knowledge base, and online webinars for free access. A personal manager, online support, and social network groups will help improve skills.

Search marketing newcomers and pros are already on board, from SMBs and freelancers to enterprise in-house teams and agencies.

Serpstat Plans & Pricing

• Trial access: 14 days;
• Individual: Audit up to 30K pages and track positions for five projects – $59/month.;
• Team: Includes 150K pages for a site audit, 500 queries in Search Analytics, AI Tools, and continuous support – $119/month;
• Agency: 1,5M pages for site audit, 250 projects for position tracking and audit, branded reports, White Label, access for 30 team members – $479/month.

7. IndexCheckr

IndexCheckr is a practical tool for SEO professionals focused on ensuring web pages are indexed by Google. 

IndexCheckr’s Key Features

• Batch index;
• Scheduled monitoring;
• Integration with indexers;
• Data export;
• No subscription required.

IndexCheckr allows users to check the indexing status of pages and monitor for any changes. This is crucial for tracking the visibility of online content and confirming the SEO value of backlinks. The tool operates on a credit-based pricing system, eliminating the need for subscriptions. It also provides integration with indexing services for direct page submission, and the ability to export data for analysis.

With IndexCheckr at your disposal, verifying page indexing status, ensuring content visibility, and improving your site’s SEO becomes more seamless than ever. 

IndexCheckr Plans & Pricing

• Try: 50 free credits;
• Tiny: $15 for 2,000 credits;
• Small: $40 for 10,000 credits;
• Medium: $125 for 50,000 credits;
• Large: $300 for 200,000 credits.

Graphic Creation Tools

​​Whether you are looking for a logo for your new brand or creating a new ad creative to grow an existing business, graphic design tools are a must to help you create visually appealing content that ultimately sells.

Here are the top graphic design platforms that made it to our list:

1. Envato Elements

Envato Elements is the one-stop-shop for creative digital assets. With a library of over 17 million assets, design teams will find everything they need to take their projects to the next level in no time.

Envato Elements’s Key Features

• 100K+ video templates, 290K+ graphic templates, 120K+ presentation templates;
• 9.9M+ royalty-free photos, 5.6M+ stock videos;
• 168K+ royalty-free music tracks, 652K+ sound effects;
• 48K+ fonts, 182K+ graphics, 240K+ 3D illustrations;
• 7K+ WordPress templates, 1K+ CMS templates;

Envato Elements has initiated the incorporation of various advanced AI functionalities to enhance the customer experience.

One such innovation is the AI-enhanced search tool within Envato Elements, which expedites creators’ workflow by swiftly finding relevant items across diverse content categories, furnishing them with more customized assets to elevate their projects.

Additionally, a forthcoming feature called Vector Search will utilize image-analysis technology to enhance the precision of search results within the Elements library, thus optimizing the browsing experience for customers.

Finally, Envato offers a free extension for Premiere Pro, allowing video creators seamless access sound effects, stock videos, and royalty-free music directly from the Envato Elements library without the need to exit Premiere Pro.

Envato Elements Plans & Pricing

• Individual plan: starting from $16.50;
• Students and faculty: starting from $11.50;
• Teams: starting from $10.50 per member;
• Enterprise: customized plans.

2. Creatopy

With Creatopy, businesses can automate the creation of high-impact visual content for display ads, social media, and video advertising.

Creatopy’s Key Features

• Drag and drop editor;
• Extensive templates library;
• Advanced animation;
• Image resizer;
• Stock images & audio.

With Creatopy’s drag-and-drop visual editor, anyone can create jaw-dropping picture and video designs without advanced design skills.

Choose from Creatopy’s vast templates library to create designs quickly and with just a few clicks. Create powerful animated ads by adding motion to your visuals with the help of a number of advanced controls and presets.

Multiple ad sizes can be generated automatically, streamlining the process for campaigns requiring various formats.

Furthermore, powerful collaboration capabilities allow your teams to work together in real-time, exchange feedback, and streamline approval processes.

Creatopy Plans & Pricing

• Free: No free plan, only 15-day free trials;
• Basic: $24/mo and includes 1 editor, 3 brand kits, unlimited creatives;
• Pro: $36/mo and includes 1 editor, unlimited brand kits, unlimited creatives, automatic smart resizer;
• Plus: $141/mo and includes 3 editors, everything in Pro plus branded share links, advanced animations, Single Sign On (SSO).

If your primary requirement is to be able to design ad creatives for a variety of ad and social media platforms quickly and without having to undergo complex learning curves, Creatopy could help you out more than you think.

3. Venngage

Venngage is a user-friendly online tool for creating visually stunning infographics, presentations, and reports.

Venngage’s Key Features

• Create infographics;
• Poster maker;
• Newsletter maker.

With an intuitive drag-and-drop interface and a vast library of customizable templates, icons, and illustrations, Venngage makes it easy for anyone to design professional-looking graphics in minutes.

Venngage Plans & Pricing

• Free plan: 5 designs + share publicly + diverse icons and widgets + 6 image uploads;
• Premium: $10 /month/user, unlimited designs + PNG & Hi Res PNG exporting + share privately + email & chat support + premium icons and widgets + 50 image uploads;
• Business: $24/month for all premium features + team size of 1-10 members + PDF and PowerPoint exporting + share designs with team + organize with folders + priority email, phone & chat support + 500 image uploads.

In short, if you’re looking for a graphic design solution to help you communicate your ideas and data visually, ranging newsletters to educational infographics, Venngage is a perfect fit for you.

4. Flipsnack

Flipsnack is a graphic creation tool that helps users design visuals and add interactivity to transform them into digital flipbooks.

Flipsnack’s Key Features

• Drag-and-drop editor;
• Interactive elements;
• Templates;
• Branding options;
• Many publishing & sharing options.

Its intuitive interface allows users to create marketing materials like brochures, magazines, flyers, and booklets. It offers various customizable templates, fonts, and design elements. Whether you’re an experienced designer or a beginner, Flipsnack’s user-friendly platform makes it simple to create professional-looking graphics. You can also add interactivity to your materials, to better engage with your audience.

Flipsnack Plans & Pricing

• Free: 14-day free trial;
• Starter: $14/month, upload PDFs and create flipbooks;
• Professional: $35/month, add interactions and measure the impact of your flipbooks;
• Business: $79/month, publish privately and integrate Google Analytics;
• Enterprise: starts at $207.5/month, branding, your own domain and custom plans suited for the business needs.

5. Freepik

Freepik is a do-it-all creative platform that empowers its constantly expanding user base with the ability to generate state-of-the-art content, from AI-generated images to fully functional social media posts.

Freepik’s Key Features

• A number of creative AI tools;
• Template and photo editor;
• Stock images, vectors, templates, videos and icons;
• Mockup generator.

Freepik has a vast collection of stock images, videos, vector graphics, icons, and customizable templates for all your creative needs.With a global community of contributors and innovation into pioneering AI tools, users have the freedom to create quality content no matter what level of creative skill. 

AI image generators and art generators strip away the technical requirements to create the most impressive visuals out there tailored to fit your content on web and social media platforms.

Visitors are free to explore Freepik’s vast asset library, which includes a huge selection of fully customizable templates, creating professional-looking social media posts, website content, and marketing material easily within its in-browser editing tool. 

Furthermore, its mockup generator enables marketers to bring visual concepts to life, from t-shirts, bags, and stationery to mobiles, print, and packaging. 

Freepik’s Plans & Pricing

• Free: Access to free features and assets;
• Premium: $12/mo for 1 year plan or $24/mo for 1 month. Free reign of all Freepik’s features and access to premium assets. 

Freepik’s aim is to enable anyone to create highly functional content for both professional and personal use, opening up possibilities for all walks of life to prosper from visual content that engages audiences and fulfills marketing objectives. 

Landing Page and Lead Capture Tools

Having the right landing page and lead capture tools is very important for your business if you are trying to convert every possible visitor into a lead and most leads into customers.

Below are some of the top digital marketing tools that can do this job for you:

1. POWR

POWR is a leading global solution of affordable, easy-to-use, customizable website apps designed to help businesses of all sizes grow online.

POWR’s Key Features

• Library of 1000+ pre-built templates
• All no-code
• Works with all popular site builders
• Patented Live Editor
• 24/7 email support

They offer more than 60 different tools that integrate with 70+ platforms such as Shopify, Wix, BigCommerce, Squarespace, Joomla, and more, or can be added directly to an HTML website. No coding is required. Ever.

Their apps are trusted on over 12 million websites worldwide to collect more leads and boost your conversions. Notable customers include but are not limited to SpaceX, Stanford University, Allbirds, Acer, and Staples.

POWR Plans & Pricing

• Free: No limit on the number of apps you can make or pageviews you get. Upgraded plans unlock more functionality, not usability;
• Starter: Starts at $5.49/mo. Remove POWR branding and access more advanced features like integrations and special effects;
• Pro: Starts at $13.49/mo. Most popular plan. All features and integrations are unlocked;
• Business: $89.99/mo. Unlimited everything on all 60+ apps.

2. Trustmary

Boost your website’s effectiveness with fresh and authentic customer reviews using Trustmary.

Trustmary’s Key Features

• Display customer reviews with review widgets;
• Capture leads with forms, pop-ups, and other widgets supercharged with reviews;
• Collect more reviews from customers.

Social proof is one of the most important factors that make or break a great website. Reviews help you convert more customers on your landing pages.

Trustmary makes it easy to showcase reviews on your landing pages and keep fresh reviews coming in on autopilot. Display authentic customer reviews with review widgets to build trust and credibility for your business. Capture leads with pop-ups, forms, and other website widgets loaded with customer reviews.

Trustmary Plans & Pricing

• Trustmary Solo: taste of all key features for free;
• Display Starter: Showcase reviews for $16/month (when paid yearly);
• Display Business: More views for $49/month;
• Display Scale: Enough views for a bigger website $107/month;
• Collect Started: Get more reviews for $24/month;
• Collect Business: More reviews for $65/month;
• Collect Scale: Large-scale review collection for $132/month;
• Full Suite: All features and personal assistance starting from $132/month.

3. Pixpa

Use Pixpa to effortlessly build and manage your online portfolio.

Pixpa’s Key Features

• Intuitive drag-and-drop builder;
• Customizable templates;
• Responsive design;
• SEO optimization tools.

Its intuitive website builder enables you to create customized landing pages that stand out. Integrated lead capture forms are designed to help you effortlessly grow your audience.

Benefit from SEO tools that enhance your site’s visibility in search results, and ensure your portfolio looks perfect on any device with responsive design.

With Pixpa, you also gain access to analytics to track your site’s performance, making it simple to engage with visitors and showcase your work efficiently.

Pixpa Plans & Pricing

• Free: Pixpa offers a 15-day free trial;
• Basic: $3/month, billed every two years. Essentials to create your personal website;
• Creator: $5.63/month, billed every two years. Step up with a stunning portfolio website & store;
• Professional (Most Popular): $7.50/month, billed every two years. Everything you need to showcase, sell & share like a pro;
• Advanced: $9.38/month, billed every two years. Grow your business with powerful marketing & commerce tools.

4. Cloudways Autonomous

Cloudways Autonomous provides a fully managed hosting experience with state-of-the-art load balancers. It is a highly available platform for WordPress.

Cloudways’s Key Features

• Fully managed hosting product;
• Efficient WordPress load balancers;
• Autoscaling.

Cloudways is an deal solution for high-traffic websites to meet their hosting and server requirements. It provides immaculate autoscaling whenever there are traffic spikes resulting in a hassle-free experience on the part of the user.

Cloudways Plans & Pricing

• Free: 3-day free trial;
• Starter Package: is from $35/month. It includes 15GB disk space, 30K unique visits and 100GB bandwidth.

5. Debutify

Increase your sales with Debutify Theme. An easy-to-use, beautiful, and code-free theme with advanced customizations.

Debutify’s Key Features

• 50+ built-in add-ons;
• No coding experience needed;
• Fully customizable.

Debutify Plans & Pricing

• Free: no free plan, only a 14-day free trial;
• Growth: $22/month;
• Pro: $60/month;
• Enterprise: $112/month;
• Custom: contact the sales team.

Analytics Tools

Analysis tools are the ones that help you measure and improve the effectiveness of your online digital marketing tools, campaigns, and strategies. When you have an in-depth understanding of everything from audience insights to conversion tracking, your business can achieve better results.

These are the top analytics tools you should know about and try:

1. Whatagraph

Whatagraph helps you easily connect your scattered data, making it easy to track performance, measure ROI, and present results.

Whatagraph’s Key Features

• 45+ native integrations + custom API;
• No-code data transformation;
• Intuitive visualization builder;
• Report and dashboard templates;
• No-code data transfer to BigQuery.

You can easily blend, unify, aggregate, and group data with transformation instantly available for visualization. Create stunning and insightful data visualizations in a few clicks: tell the story with your data in a way stakeholders can easily understand.

Save anything you create as a template and eliminate repetitive manual tasks in your work with marketing data.

Whatagraph Plans & Pricing

• Essential: Starts from $249 for 5 users and 20 source credits*, all integrations, templates, transfers to BigQuery and pre-made transformations;
• Advanced: Starts from $499 for 10 users and 40 source credits*, custom report branding, custom transformations, and a customer success manager;
• Custom: for 20 users and 120+ source credits*, personalized onboarding, and assistance with data migration.
  
  (*Source credits can be used for connecting data, creating transfers or source blends.)

2. Coupler

Coupler.io turns complex data into simple reports.

Coupler Key Features

• One-stop shop for business data analysis;
• Variety of seamless data integrations;
• Data transformation module;
• Ready-to-use dashboard and reporting templates;
• Custom reporting solutions.

Export and consolidate data from various applications and access analysis-ready data to build insightful dashboards, including marketing reporting dashboards.

Coupler.io offers numerous integrations for collecting and blending data from your preferred apps, enabling loading into data warehouses, spreadsheets, or BI tools. Manage and analyze your data efficiently in one unified place, creating custom reports with fresh, reliable data to drive informed decision-making and business growth.

Coupler Plans & Pricing

• Free: Get started with a 14-day free trial, no credit card required;
• Starter: $49per month, for entrepreneurs and smaller teams who are starting out with no-code data export on a custom schedule;
• Squad: $99per month, for bigger teams, who need advanced functionality to manage multiple integrations and automations;
• Business: $249per month, for companies with multiple teams who need to collaborate on near real-time data coming from different sources;
• Enterprise: Get an offer, tailor Coupler.io to meet your specific requirements. This plan is suitable for large teams and enterprises with a significant volume of data and a wide range of complex business cases.

3. SendView

SendView is a competitor email tracking tool that helps marketers monitor other companies’ email tactics.

SendView’s Key Features

• See which ESPs companies are using;
• Automatic alerts when marketing tactics change;
• Spam score insights and tracking;
• Trend reports for 15 key email strategies;
• Monthly email reports for your team.

Instead of signing up for competitor emails with your personal address, SendView creates unique tracking addresses to use instead. Every email sent to these addresses is analyzed by the system to identify key email behaviors and technology used by each sender.

SendView Plans & Pricing

• Free: all plans include a 10-day free trial;
• Standard: $69/month to track up to 10 competitors;
• Pro: $99/month to track up to 25 competitors;
• Ultimate: $169/month to track up to 50 competitors.

SendView also includes whitelabeling tools so marketing agencies can offer branded competitor email monitoring to their clients. 

Financial Tools

Financial tools for digital marketing, like invoicing or accounting software, streamline payment processes and help track campaign expenses effectively.

With features like customizable invoices and automated reminders, they ensure timely payments from clients. These tools also provide insights into your cash flow, enabling better budget planning for marketing campaigns.  

Billdu

Billdu is an invoicing software designed to help marketers streamline their financial processes while focusing on campaign creativity and client relationships.

Billdu’s Key Features

• Quick invoicing;
• Expense tracking;
• Payment reminders;
• Customizable templates;
• Insights & reporting;
• Mobile access.

With tools to simplify invoicing, track payments, and manage expenses, Billdu empowers marketers to save time and maintain a professional image.

Billdu Plans & Pricing

• Basic: $4.99/month – Perfect for freelancers and solo marketers;
• Standard: $9.99/month – For small teams managing multiple clients;
• Premium: $19.99/month – Includes advanced collaboration and reporting tools.

Conclusion — Must-Have Digital Marketing Tools to Grow Your Biz

The landscape of digital marketing tools in 2024 is diverse, catering to a wide range of needs, from analytics to project management and from SEO to email marketing. 

The list above doesn’t cover everything — there are more digital marketing tools out there that we haven’t mentioned.

But here’s the key: Take a moment to figure out what your business really needs. Then, when you’re checking out tools, consider your budget too. It’s the crucial next step in finding the right fit.

By navigating the world of these powerful digital marketing tools more effectively, optimizing your online presence, and ultimately connecting meaningfully with your prospects and customers, you can maximize your success.

Craving for more? Here you will find some extra digital marketing tools for your desires: 

• Comparing 8 All-in-One Marketing Platforms: Find the Best
• 9 Best SMS Marketing Platforms & Text Software in 2023
• 7 Best Customer Engagement Platforms (Free & Paid)

About author

Thomas Radavicius

Author

Sender

Thomas Radavicius is a marketing expert with extensive knowledge in various digital marketing topics. He loves staying current with industry trends and enjoys learning about strategies to enhance and grow business marketing efforts. In his free time, Thomas explores new technologies, reads about marketing innovations, and hikes outdoors.