Is your customer’s order value falling short of expectations? Or perhaps they browsed your products but didn’t make a purchase? All is not lost! Enter email remarketing.
You can send your customers relevant, enticing offers to encourage them to return and complete your desired action. Execute it well, and conversions will be within reach.
In this article, you’ll discover what email remarketing is (hint: it’s not the same as email retargeting) and why you should leverage it. We’ll also share some best practices and email examples to illustrate them. Let’s dive in!
What is Email Remarketing?
Email remarketing involves sending marketing emails to existing customers or subscribers who have previously interacted with your brand. Collecting email addresses early on lets businesses send personalized emails. This helps encourage customers to buy again and become loyal.
Unlike retargeted ads, which focus on prospects who visited but didn’t convert, email remarketing campaigns target those who have already shown a significant interest in your brand.
The primary objective is to recover lost sales and boost customer lifetime value by maintaining engagement and reminding customers of the value they can gain from returning to your brand.
Learn more about email marketing campaigns: From Examples to Execution.
Email Remarketing vs. Email Retargeting
Remarketing emails are often confused with retargeting emails. Yet, there are a few notable differences between email remarketing and email retargeting campaigns.
| Email remarketing | Email retargeting |
| Targets existing customers or subscribers | Targets website visitors who didn’t convert |
| Builds loyalty, encourages repeat purchases | Converts visitors into customers |
| Includes personalized recommendations, offers, updates | Includes reminders of viewed products, abandoned cart emails |
| Sent periodically based on behavior | Sent shortly after site abandonment |
Key Benefits of Email Remarketing
Still on the fence about incorporating remarketing into your email marketing strategy? We give it a resounding YES! Here’s why you should, too:
- Boost your conversion rates. Reconnect with interested prospects and turn them into paying customers;
- Keep more customers coming back. Stay top-of-mind and encourage repeat purchases;
- Get more bang for your buck. Target a receptive audience for a cost-effective marketing strategy;
- Create a personalized experience for your customer. Tailor messages based on individual behavior;
- Cut down on abandoned carts. Remind shoppers about left-behind items and offer incentives to finish the checkout;
- Enhance your customer’s journey. Send relevant messages at each stage of their journey;
- Get better ROI on your marketing spend. Improve ROI on marketing spent by concentrating your resources on an already warm audience.
With Sender, email remarketing is a breeze — create stunning emails in minutes with the drag-and-drop builder and manage campaigns effortlessly with seamless automation.
5 Types of Email Remarketing Examples
How does retargeting work? Take a look at these examples to learn about email retargeting best practices and applications:
Browse Abandonment Emails
Browse abandonment emails are a prime example of email remarketing in action. When a shopper views a product on a site but leaves without purchasing, a browser cookie allows the ecommerce brands to send automated email reminders about the item.
These personalized emails often include enticing offers like discounts or free shipping to give that extra nudge to return and finish checking out.
Quip isn’t willing to let its customers leave without making a purchase. That’s why the brand promptly sends a browse abandonment email with an alluring offer as soon as a customer closes the website.
Interested in more valuable insights on email personalization? Check out our Guide to Personalized Email Marketing.
Recent Purchase Emails
These are a sure way to keep customers coming back for more. After someone buys something from you, you can send them personalized email campaigns suggesting products that pair well with what they just got.
Dollar Shave Club is a brand that does it exceptionally well. Each post-purchase email has a list of recommended products. Even better? If a customer purchases now, the new items will ship with the existing order. Personalization – a killer combo.
Re-Engage Emails
We’ve all been there – you subscribed to a newsletter, life got busy, and you haven’t opened an email in months. Customer re-engagement emails are designed to gently nudge such inactive subscribers and rekindle the spark.
Using email list segmentation, brands can identify those who haven’t engaged in a while and send an email retargeting campaign. Think of it as a friendly “long time, no see!” message, often with a discount code or new product announcement to pique your interest.
Girlfriend Collective uses all the tricks in the email re-engagement book, and let us tell you – it works really well!
Event-Based Emails
Event-based emails are all about striking while the iron is hot. Using marketing automation, brands can send perfectly timed behavioral targeting emails triggered by a specific customer action.
Did someone browse the premium version of your product but leave without signing up? An event-triggered email steps in with a free trial offer. For instance, YouTube highlights all the great features customers can explore in their email.
Feedback & Online Review Requests
Think of those “How did we do?” emails as a win-win for your customers and your brand. By sending a quick note to your existing email list after a purchase, you show you genuinely care about your audience’s experience and want to improve.
Plus, it’s a great way to encourage happy customers to leave public reviews, which ultimately helps other shoppers.
MacPaw’s Mac cleaner app is a top choice for users, thanks in part to the company’s dedication to continuous improvement based on user reviews. Which the brand seeks constantly!
Key Takeaways
We hope this article sheds a line on what email remarketing is, why it’s valuable, and what possibilities it unlocks. Before you go to try this potent strategy on your own, remember a few things:
- Email remarketing involves sending targeted emails to existing customers or subscribers who have previously interacted with your brand to encourage repeat purchases and increase customer loyalty;
- Email remarketing differs from email retargeting in that it targets existing customers or subscribers while retargeting focuses on converting site visitors who didn’t make a purchase;
- Email remarketing helps boost conversion rates, increase customer retention, enhance the customer experience, reduce cart abandonment, and improve ROI on marketing spend;
- Personalization is a crucial aspect of successful email remarketing campaigns. It allows brands to tailor their messages based on individual customer behavior and preferences, ultimately fostering long-term relationships and driving conversions.
Looking for more knowledge? Check out this great article: What is a Trigger Email? Definition, Types & Examples
