15 Best Email Marketing Platforms in 2025

If you’ve ever searched for the best email marketing software on the internet, you know how confusing it gets. While the right email marketing platform can skyrocket your growth, picking one from the endless options is not easy.

But don’t panic! We’ve done the heavy lifting of comparing the best email marketing platforms based on price, features, automation capabilities, and user experience. 

Let’s check them out. 

What to Look for in an Email Marketing Platform? 

Choosing the right email marketing app can affect your campaign management capabilities and the overall ROI. With so many email newsletter service providers available, it’s essential to evaluate tools based on key features that align with your business needs.

Here are the must-have features to look for when selecting an email marketing automation platform:

• Email lists. Your choice should promise easy list management, including importing, exporting, grouping, and bulk cleaning features, to optimize bulk services and improve results from your email blast software; 
• Signup forms. Look for an email marketing platform with a built-in form builder to capture leads and streamline email blast services without relying on additional tools; 
• Customer segmentation. Choose platforms with advanced segmentation for targeted drip campaigns and deeper personalization of every email campaign; 
• Email automation workflows. Prioritize tools with pre-built automation for drip campaigns, follow-ups, and lead nurturing, to save time and improve efficiency; 
• Integration with other tools. Select a solution that integrates with CRMs, analytics, and ecommerce tools, ensuring seamless functionality.

Comparison Table of Top Email Marketing Platforms

Before moving to detailed comparisons, let’s quickly compare the costs of using different email marketing platforms. Here’s a table that provides a quick snapshot of major email marketing tools and their pricing plans.

15 Best Email Marketing Services in 2025

If you’re in a hurry to pick the right provider for your business, you’ve come to the right place. 

We’ve tried every email marketing platform on this list and listed their features, pros, cons, and prices to fast-track your decision. 

Let’s look at the best email marketing providers one by one.

1. Sender – Best Email Marketing Service Provider

Best for:

• Small and medium-sized businesses;
• Ecommerce;
• B2B & B2C businesses.

Sender is the ultimate email marketing service provider for businesses that want to build lasting relationships and grow sales in the process. 

It offers all essential features like email design builder and forms, along with advanced ones like behavioral segmentation, visual automation builder, and pre-built automation sequences. So, you can quickly launch professional email campaigns and automated drip sequences. 

Sender also has one of the quickest support response times in the industry, so you can expect help from an actual human being whenever you need it.

Get everything you need to succeed with Sender – for free! Even if you scale to a paid tier, the platform offers affordable plans. So, grow without breaking the bank.

Features

• Email and SMS marketing automation for omnichannel campaigns; 
• Drag-and-drop email builder with responsive templates; 
• Real-time analytics with a heatmap for tracking engagement; 
• Advanced segmentation for personalized messaging; 
• Auto-resend to non-openers to maximize reach; 
• Generous free plan with premium-level features.

Pros & Cons

Sender is a worthy email marketing service provider with many benefits (and few downsides). Let’s look at them.

Pricing

Here’s a quick peek at  Sender’s pricing:

Ratings & Reviews 

User Ratings: Capterra: 4.6/5 | G2: 4.3/5 | Shopify: 4.5/5

Users love Sender for several reasons, right from its UI to simplicity. Here are some real reviews to help you decide faster:

2. Omnisend – Best for Ecommerce Marketing Automation

Best for:

• Small and medium businesses;
• Ecommerce businesses;
• Digital marketing agencies.

Omnisend is a powerful platform for ecommerce marketing automation that makes streamlining multi-channel growth efforts easy. 

Known for its user-friendly interface and seamless ecommerce integration, the platform offers a powerful automation builder and comprehensive analytics dashboard. You can plan and run campaigns across email, SMS, and push notifications to boost customer engagement and drive conversions. 

Features

• Unified email and SMS marketing platform; 
• Pre-built automation workflows for ecommerce; 
• Dynamic segmentation based on customer behavior; 
• Gamified forms like scratch cards to boost engagement; 
• Comprehensive performance reporting and analytics; 
• Integration with over 70 ecommerce platforms and tools.

Pros and Cons

Omnisend comes with its limitations despite being a powerful solution. Let’s look at its pros and cons quickly. 

Pricing

Take a look at Omnisend’s pricing plans:

Ratings & Reviews

User Ratings: Capterra: 4.7/5 | G2: 4.6/5 | Shopify: 4.7/5

While you can read more about Omnisend, the best way is to let the real users do the talking.

3. Klaviyo – Email Automation Software with Premium Features

Best for:

• Ecommerce stores; 
• Freelancers & agencies;
• Small businesses.

Klaviyo is a useful email automation software for ecommerce that you can use to launch campaigns quickly. 

Target your customers across email & SMS and observe their interactions using the in-built analytics tool. Behavioral segmentation enhances your marketing automation workflows. 

The email marketing platform also has a landing page and form builder. 

Features

• Powerful audience segmentation for hyper-targeted campaigns; 
• Pre-built email templates optimized for conversions; 
• Data-driven insights for personalized automation; 
• A/B testing capabilities to refine messaging; 
• Seamless integration with ecommerce platforms like Shopify; 
• Predictive analytics for customer lifetime value and churn.

Pros & Cons

Despite everything mentioned above, Klaviyo lacks on some fronts. Let’s quickly check its pros and cons.  

Pricing

Klaviyo has a free plan that offers a starting point with a monthly email send limit of 500, 150 free monthly SMS/MMS credits (plus applicable carrier fees), and email support for the initial 60 days. Its paid plans are as follows: 

Ratings & Reviews

User Ratings: Capterra: 4.6/5 | G2: 4.5/5 | Shopify: 4.1/5

Still deciding if Klaviyo is right for you? Check out real user reviews to help guide your decision.

4. HubSpot – Email Marketing Service for Large Businesses

Best for:

• Small and medium businesses;
• Startups;
• Agencies.

HubSpot is an email marketing service for large businesses that helps them manage customers throughout their entire lifecycle. 

Its free CRM solution integrates with the email marketing platform to create targeted campaigns. HubSpot offers standard and advanced email marketing features. These include basic drag-and-drop builder, list management capabilities, and advanced segmentation and automation flows.

Features

• All-in-one CRM and email marketing integration; 
• Drag-and-drop email editor with smart personalization; 
• Advanced automation for lead nurturing; 
• Built-in A/B testing and analytics; 
• Comprehensive customer journey tracking; 
• Robust integrations with marketing, sales, and service tools.

Pros & Cons

HubSpot has become a reliable name among email marketers, primarily due to the capabilities of its email marketing platform. However, like everything else, there are some limitations too.

Pricing

The pricing is what often stops smaller businesses from moving to HubSpot:

Ratings & Reviews

User Ratings: Capterra: 4.5/5 | G2: 4.4/5 | Shopify: 5/5

Want to know what it feels like to use HubSpot. Here are some real reviews gathered from G2:

5. Brevo – Best Email Marketing Platform for Ecommerce

Best for:

• Freelancers;
• Entrepreneurs;
• Startups.

Brevo offers a web email marketing solution with multi-channel customer interaction management tools. You can set up campaigns across email, SMS, and chat. An integrated CRM helps manage lead pipelines.

There are all standard features for email marketing as well as a live chat feature for an on-site engagement. Along with its campaign management capabilities, it also offers features to set up automated drip campaigns and newsletters.

Features

• Multi-channel marketing with email, SMS, and live chat; 
• Unlimited contact storage, even on the free plan; 
• Advanced automation builder for targeted workflows; 
• Transactional emails with dedicated API; 
• Heatmaps and real-time analytics for campaign optimization; 
• GDPR-compliant data handling and tools.

Pros & Cons 

Brevo offers an advanced email marketing platform but needs to catch up in some essential areas.

Pricing 

Brevo’s costs grow as your list increases, akin to all other email marketing providers on this list:

Ratings & Reviews

User Ratings: Capterra: 4.5/5 | G2: 4.5/5 | Shopify: NA

Some users say that Brevo is great, while others ask for improvement. We’ll let you decide by looking at the reviews:

6. Mailchimp – Email Marketing Platform for Customer Journeys

Best for:

• Marketing agencies; 
• B2B startups; 
• Coaches and influencers. 

Mailchimp email marketing platform for customer journeys is designed to help set up automated campaigns quickly. The platform helps with campaign planning, marketing automation, form creation, and email scheduling.

Its user-friendly interface and landing page builder with several templates are appreciated by many users. However, the email marketing app can get pretty costly for long-term use. Basic plans lack advanced features like segmentation, and additional features come with extra charges.

Features

• Easy-to-use drag-and-drop email builder; 
• Comprehensive analytics and reporting dashboards;
• AI-powered audience segmentation; 
• All-in-one platform for email, social ads, and landing pages;
• Pre-built customer journey automation templates;
• Integrations with popular tools like Canva and Shopify.

Pros & Cons

You’ve already heard mixed things about Mailchimp by now. Let’s quickly look at its pros and cons now.

Pricing

Mailchimp’s free plan is useful only for sending up to 1,000 emails per month to a list of up to 500 subscribers. Here are more details about its paid plans: 

Ratings & Reviews

User Ratings: Capterra: 4.5/5 | G2: 4.4/5 | Shopify: 3.5/5

While Mailchimp is a quite popular solution, you should look at real reviews before deciding if it’s the right email marketing platform for your business:

7. Kit – Best Email Advertising Platform for Startups

Best for:

• Bloggers and content creators;
• Online course instructors;
• Small businesses and startups.

Kit is an email advertising platform for startups and community-focused businesses. It prioritizes frequent audience interaction over mass email marketing management for building a long-term audience. 

The email newsletter platform offers all essential website building, email marketing, and monetization features. You also get customizable email templates, a lead magnet builder, website forms, and a drag-and-drop email designer, like other email marketing programs.

Features

• AI-driven email marketing tailored for small businesses; 
• Simplified campaign creation with pre-written templates;
• Personalized recommendations for product promotion;
• Direct integration with Shopify stores;
• Automated retargeting via social channels;
• Easy-to-manage ad and email campaigns through a mobile-friendly app.

Pros & Cons

Kit excels at facilitating community-building through email marketing, but it may be limiting when handling other diverse tasks.

Pricing

Kit is an expensive email marketing platform on this list with costs increasing based on your email list size.

Ratings & Reviews

User Ratings: Capterra: 4.7/5 | G2: 4.4/5 | Shopify: NA

While costs can be a determinant factor, user reviews matter too. Here’s what users have to say about Kit as an email automation tool:

8. ActiveCampaign – Best Email Automation Solution

Best for:

• Small and medium businesses;
• Marketing agencies;
• Content creators and bloggers.

ActiveCampaign is an all-in-one email marketing solution for automation-led operations. It offers diverse campaign management features like drip campaign workflows, premade automation templates, behavioral tracking, and more. 

Smart automation is ActiveCampaign’s standout feature. It learns from customer behavior for launching contextual and targeted campaigns. 

The platform also includes a well-integrated CRM system. So, your team can manage all interactions and monitor customer value from a single marketing systems dashboard.

Features

• Advanced email and SMS marketing automation; 
• Machine learning insights for predictive sending; 
• Robust CRM integration for seamless customer management;
• Conditional content for dynamic email personalization;
• Automated sales follow-ups and lead scoring;
• Extensive integrations with over 850 tools and platforms.

Pros & Cons

ActiveCampaign remains among the popular email marketing automation platforms for good reasons. However, a few things still need to be addressed.

Pricing 

While ActiveCampaign is worth investigating, its pricing structure may not suit all businesses looking for email marketing providers.

Ratings & Reviews

User Ratings: Capterra: 4.6/5 | G2: 4.5/5 | Shopify: 4.4/5 

Though it feels like one of the most powerful email marketing programs, users have mixed reactions about it. Have a look at what they say.

9. SendX – Intuitive and Affordable Email Marketing Tool

Best for:

• Small businesses and startups;
• Non-profits;
• Marketing agencies.

SendX is an intuitive and affordable email marketing tool that offers unlimited email sends with every plan. People use it to run newsletter services and talk about its simple UI and reliable deliverability metrics. 

The online newsletter platform helps set up campaigns that run on autopilot. Features like its automation builder can be used to build personalized campaigns quickly by segmenting audiences. 

Plus, you can also use it to send transactional emails and schedule future campaigns, like other email marketing providers. 

Features

• Affordable pricing with unlimited email sending;
• Heatmaps and click maps for detailed engagement analysis;
• Smart send optimization for better email deliverability;
• Pre-designed templates with mobile responsiveness;
• List hygiene features like bounce management;
• Simple yet powerful automation workflows.

Pros & Cons

SendX offers many user-friendly features, making it suitable for small businesses. However, its limitations might challenge users seeking more advanced functionalities from email marketing providers.

Pricing

SendX offers competitive pricing plans, making it an attractive email blast software for budget-conscious users:

There is no free plan, but there is a 14-day free trial (no credit card required, instant setup). Pricing is determined by the number of subscribers. Emails sent per month are unlimited.

Ratings & Reviews

User Ratings: Capterra: 4.6/5 | G2: 4.6/5 | Shopify: NA

SendX is popular among people looking for email blast services with good reviews on G2. Even with basic features, users say it is really useful in their daily operations:

10. Constant Contact – Best Email Platform for Automation

Best for:

• Small businesses;
• Ecommerce businesses;
• Nonprofits.

Constant Contact is a well-known email platform for automation with marketing systems for businesses aspiring for a user-friendly dashboard. 

Constant Contact automation features are in line with the modern needs of startups and ecommerce businesses. You can quickly set up automated follow-up campaigns, abandoned cart reminders, etc. 

The platform offers a central platform to report data from different channels like email, social media, website, etc., on a single dashboard. Other features include A/B testing, analytics, and social media capabilities.

Features

• Drag-and-drop email builder with customizable templates;
• Social media ad integration for multi-channel marketing;
• Event marketing tools with RSVP tracking;
• Email list growth through built-in landing pages and forms;
• Real-time reporting and A/B testing;
• Ecommerce integrations with Shopify and WooCommerce.

Pros & Cons

Constant Contact is among the few email marketing providers that has been in the business for a quarter of a century. However, it is slower in offering newer features and reliability. 

Pricing

Constant Contact offers a standard pricing model with different tiers based on email sends and feature requirements.

Ratings & Reviews

User Ratings: Capterra: 4.3/5 | G2: 4.0/5 | Shopify 3.0/5

While Constant Contact can be a great help for your email marketing ambitions, there are mixed reviews about its utility. Hav e a look:

Also read: 8 Best Email Marketing Platforms for Nonprofits

11. DRIP – Best Automated Email Marketing Software

Best for:

• Small ecommerce companies; 
• Offline retailers;
• Coaches and consultants.

Drip is an automated email marketing software designed for ecommerce stores. It offers bulk services like automated newsletters and smart lead nurturing campaigns. 

The email drip campaign software comes with advanced segmentation capabilities and pre-made automation flows. So, you can get started with dynamic campaigns quickly without any coding or design knowledge. Use its automated marketing systems to set up follow-up campaigns or nurture flows and see your online sales grow.

Features

• Ecommerce-first email marketing with personalized campaigns;
• Visual workflow builder for automations;
• Dynamic product recommendations for upselling;
• Advanced segmentation based on customer behavior;
• Integrations with popular ecommerce tools like Shopify and Magento;
• Robust tracking of customer lifetime value and purchase intent.

Pros & Cons

Drip is good for store owners who want advanced segmentation but comes with its own shortcomings, like other email marketing providers. Here are some:

Pricing

Drip has featured only a single plan on its website for all users, as follows: 

Ratings & Reviews

User Ratings: Capterra: 4.4/5 | G2: 4.4/5 | Shopify: 4.6/5

Existing Drip users have mixed experiences about using the platform for their business. Have a look at the G2 reviews and decide for yourself:

12. GetResponse – Best for Email Campaigning Tools  

Best for:

• Ecommerce businesses;
• Digital marketers and agencies;
• Online educators & course creators.

GetResponse is a versatile email marketing platform with effective mail campaigning tools. It offers email marketing, website builder, and webinar creation features. 

The platform simplifies targeted email campaign creation with its segmentation features. It also helps you set up automated cart abandonment recovery campaigns. 

You can use it like other email marketing programs, with an added benefit of launching a website or hosting a webinar right without needing any other tool. 

Features

• Marketing automation with a visual workflow editor;
• Webinar hosting and marketing tools;
• Conversion-focused landing page builder;
• Pre-built automation templates for easy setup;
• AI-powered recommendations for campaign optimization; 
• Comprehensive analytics and reporting.

Pros & Cons

While offering features for effective email marketing remains GetResponse’s primary aim, it leaves behind less prominent but still needed elements.

Pricing

GetResponse has a budget-friendly pricing for those who don’t need much:

Ratings & Reviews

User Ratings: Capterra: 4.2/5 | G2: 4.2/5 | Shopify: 3.0/5

There are mixed opinions about how helpful GetResponse can be if you look at G2 reviews. Here are some reviews about this tool:

13. EmailOctopus – Best Newsletter Platform for Small Business

Best for:

• Small and medium businesses;
• Freelancers and solopreneurs;
• Content creators and influencers.

EmailOctopus caters to small businesses who are looking for a free email newsletter service for their business. The email newsletter platform offers useful tools for list growth and audience engagement. 

With its automation and segmentation capabilities, you can create contextual autoresponders and drip campaigns, quickly. There’s also an easy-to-use email editor for building responsive campaigns without coding.

Features

• Simple, budget-friendly email marketing solution;
• Integration with Amazon SES for affordable deliverability;
• Clean, easy-to-use interface for email creation;
• Import and manage unlimited contacts;
• Pre-built automation workflows for beginners;
• Customizable signup forms to grow your email list.

Pros & Cons 

EmailOctopus is worth exploring if you have an empty marketing calendar, but remember that mastering it may require a significant time investment.

Pricing

Out of all email marketing platforms reviewed in this list, EmailOctopus is the most affordable, yet that comes with its other costs.

Ratings & Reviews

User Ratings: Capterra: 4.7/5 | G2: 4.2/5 | Shopify: NA

14. Selzy – Email Marketing Platform for Small Businesses

Best for:

• Service-based businesses;
• Startups;
• Enterprises.

Selzy is an affordable solution for improving sales for small businesses via email marketing campaigns. The platform offers affordable plans with the full features of a modern email marketing platform.

Selzy’s features will help you create and send content newsletters as well as set up automatic funnels. While not focused on complex automation, it provides everything you need to start. You can use it as a free email marketing solution to start operations and think of advanced capabilities, once you grow.

Features

• Affordable pricing plans, including a generous free plan; 
• Quick-start automation builder for time-saving workflows;
• User-friendly drag-and-drop editor;
• List segmentation and personalization features;
• 24/7 customer support, even for free users;
• Built-in templates optimized for high engagement.

Pros & Cons

If you run a fast-growing business, you might find Selzy a bit limited. Otherwise, it’s a pretty good tool. Have a look at its pros and cons: 

Pricing

Selzy has a thoughtful pricing model with a free email marketing tier that accommodates businesses with smaller budgets, too:

Ratings & Reviews

User Ratings: Capterra: 4.8/5 | G2: 4.7/5 | Shopify: NA

While many users have concerns about its integration capabilities, most praise Selzy for different reasons. Have a look at the reviews:

15. Mailmodo – Best Solution for Interactive Emails

Best for:

• Ecommerce businesses;
• Small and medium-sized enterprises;
• Digital marketers.

Mailmodo specializes in interactive emails. It’s useful for sending surveys, quizzes, and responsive campaigns. Its AMP capabilities let your audience interact and respond without clicking an external link.

The platform offers web-like experiences within emails. Customers can fill out forms and book meetings directly. Mailmodo is ideal for businesses seeking interactive email marketing capabilities. 

Features

• Interactive AMP emails to boost engagement rates; 
• Drag-and-drop builder for creating interactive elements;
• Pre-built workflows for automation;
• Seamless integration with CRM and analytics tools;
• Dynamic content personalization for targeted campaigns;
• In-depth analytics to track campaign performance.

Pros & Cons

The email marketing platform offers some unique advantages but lacks essential features. Here, have a look: 

Pricing

Check out Mailmodo’s pricing models and decide if it’s best for your business:

Ratings & Reviews

User Ratings: Capterra: 4.5/5 | G2: 4.6/5 | Shopify 4.5/5

Before you make a call on whether you should pick Mailmodo, have a look at some of its reviews on G2:

Free Email Marketing Platforms for Small Business

If you’re searching for the best free email marketing platforms to start, we’ve compiled a list of providers who offer 100% free plans. These free email platforms can help you kickstart your operations without a dent in your pocket. 

How to Choose the Best Email Marketing Software

Choosing the best email marketing software involves several considerations to ensure it effectively meets your email marketing advertising needs. Here are key points to focus on:

• Best emailer. Look for a platform that offers a wide range of features, including advanced personalization options, automation capabilities, and a user-friendly interface;
• Email tracking software. Ensure the software you select offers robust tracking features, such as open rates, click-through rates, and conversion tracking, to help you analyze the performance of your campaigns;
• Email template builder. Opt for a platform that provides an intuitive email template builder, enabling you to design professional-looking emails without needing advanced design skills;
• Scalability. Your chosen email marketing software should be able to grow with your business, offering plans that accommodate your needs as your subscriber list expands;
• Deliverability rates. Research the deliverability rates of the email marketing software. High deliverability rates ensure your emails reach your subscribers’ inboxes.

Email Marketing Service: FAQs

What is an email marketing service?

An email marketing platform helps you create, send, and manage email campaigns for your subscribers. 

It provides tools for designing emails, scheduling campaigns, automating follow-ups, and analyzing your marketing performance. 

You can use these platforms for executing your email marketing strategy and sending different types of email campaigns, such as: 

• Promotional campaigns about sales, discounts, and new product launches; 
• Lead nurturing emails to guide potential customers through the sales funnel; 
• Personalized reminders or thank-you messages after purchases; 
• Upselling and cross-selling emails to recommend related products or premium features to existing customers; 
• Abandoned cart recovery emails to remind customers about items left in their shopping carts and more. 

What are the best free email marketing services?

There are lots of free email marketing tools with amazing features without hefty charges. Some of the most promising ones you can try are Sender, MailerLite, EmailOctopus and Omnisend.

They all come with useful features to start and grow your email list. Sender even offers advanced automations on the free plan for up to 2,500 subscribers. 

How to choose the best email marketing platform?

Picking the right email marketing platform starts with identifying your needs. Look for features like advanced personalization, automation, and an intuitive interface to streamline your campaigns.

An email tracking software with detailed analytics, such as open rates and click-through rates, is essential for evaluating performance effectively.

Also, remember scalability is key—ensure the platform can grow with your business. Finally, choose a platform with an intuitive email template builder for designing professional emails easily.  

What’s the best email platform for a small business?

Sender is a top choice for small businesses due to its user-friendly interface, affordable pricing, and robust features like an email template builder, tracking analytics, and automation capabilities.

It integrates well with other tools, offers high deliverability rates, and ensures mobile optimization, making it an excellent platform for managing and growing email marketing campaigns.

What is the most cost-effective email marketing tool?

Sender is one of the most cost-effective email marketing tools available, particularly suited for small businesses and startups.

The free email marketing service lets you manage an email list of up to 2,500 contacts and send monthly emails without incurring costs. This makes it an attractive option for those seeking to maximize their marketing budget while achieving professional-level campaign results.

For those with an email list of over 2,500, Sender remains affordable, starting only at $15/month.

How do you get started with email marketing?

To kickstart your email marketing journey, define your goals and select an appropriate platform. Then, build your email list organically and create valuable content that resonates with your audience.

Design visually appealing emails using templates or an editor. Segment your audience and craft engaging subject lines. Test and schedule your emails strategically, then analyze the results to optimize future campaigns.

Ensure compliance with email marketing regulations, maintain consistency in your email schedule, and continuously monitor and adjust your campaigns for success.

About author

Camilla Mackeviciute

Author

Sender

Camilla is the content wizard who weaves creativity and strategy into every piece she works on. Her expertise lies in crafting impactful content that drives results.

Writer - Anmol Ratan Sachdeva