• Log in
  • Get Started For Free
    Grow your business, not your expenses
    Turn curious visitors into devoted fans and drive more sales – no cost to get started!
    • Free Forever plan for 2,500 subscribers and up to 15,000 emails/month
    • Free & responsive email templates library
    • Free popups & forms
    • Intuitive drag-and-drop email builder
    • Unlimited automation and segmentation
    • Premade automation workflows
Menu
Floating
Floating

Product Update: January 2025

Jan 22, 2025 - By Camilla Mackeviciute & Vesta Oldenburg

Product-update-img-6
Relevant features
Learn how to leverage Sender's features to achieve results mentioned in the article.

We’re kicking off 2025 with exciting new features and updates designed to improve your experience with Sender! Read on to see what’s new.

1. Pre-Fill Custom Fields with Default Values

Missing data got you down? Now, you can set default values for your custom fields in Sender! This means your messages will always feel personalized and complete, even if you’re missing information for some subscribers. 

For example, let’s say you’re using a custom field called “Favorite Product.” If you don’t have that information for specific subscribers, you can set a default value like “Our Bestsellers.” This ensures a smooth and engaging experience for everyone.

custom_fields_email_marketing

2. Track Your Success with Ecommerce Reports

We’ve added robust ecommerce reporting to your email, text message, and automated campaigns! From now on, you can easily measure what matters most with these key metrics:

  • ROI. See exactly how much you’re earning for every dollar spent;
  • Total revenue. Track your sales directly attributed to your campaigns;
  • Revenue per customer. Understand the value of your subscribers;
  • Number of orders.  Monitor your sales volume generated by each campaign.
ecommerce_reports_sender

Learn more about reports in Sender.

3. A Fresh Look for Sender

We’ve given the Sender interface a refresh! You’ll notice updated colors, buttons, and faster, more intuitive processing. 

But we’re not stopping there – stay tuned for even more interface and feature updates coming soon!

4. New Email Templates: Super Bowl & Valentine’s Day 

New email templates are here to help you win big during this February’s biggest events! Customize, send, and watch your engagement soar with these responsive designs. 

Super Bowl 

Score big with your subscribers! This template is designed to help you promote game-day sales, events, and more. 

Super_bowl_email_template

Valentine’s Day

Spread the love (and boost sales!) with these Valentine’s Day templates.

Valentines_Day_email_templates

We’re always working hard to improve Sender and provide you with the best possible experience. And we’ll continue to do so!

Here’s to a successful 2025!

About author
Camilla is the content wizard who weaves creativity and strategy into every piece she works on. Her expertise lies in crafting impactful content that drives results.

Premium capabilities Feels enterprise,
minus the price

All the features your business needs to acquire high-quality leads, grow sales, and maximize revenue from campaigns
using one simple dashboard.

Get Started For Free
shape 1
shape 2
shape 3