Email Newsletter Software: 7 Providers You Should Consider

Email newsletters are one of the best ways to offer value and regularly engage with your subscribers. Today, you can see them everywhere, in different forms — from basic personal letters to automated email marketing campaigns.

Regardless of how you plan your email marketing operation, you always need a reliable email marketing platform that makes it easy to send professional-looking emails to thousands of recipients. 

In this blog, we’ll look at the best newsletter tools and see how they can help you increase your marketing effectiveness. So, let’s begin.

What to Look for in Email Newsletter Software? 

With email marketing becoming so relevant for generating leads and driving traffic, you can hardly ignore it. But which email campaign tools should you choose to start email marketing? Here’s a small checklist to help you pick the right solution: 

Key Features to Look For

• User-friendly interface. An intuitive email editor saves time and helps you create emails without a steep learning curve. Look for a solution with a beginner-friendly dashboard and drag-and-drop builder; 
• Feature-richness. Look for advanced features like automation, form builder, behavioral segmentation, and analytics dashboard for best results; 
• Variety of customizable templates. A wide range of templates and drag-and-drop email template editors help you create responsive emails that match your brand guidelines; 
• Segmentation and personalization. Ensure that the tool lets you segment your audience and personalize emails to improve relevance and engagement; 
• Integration with other tools. Search for a solution that integrates seamlessly with your CRM, social media, and other marketing tools for streamlined operations. 

Factors to Consider

• Cost. Pick a tool that fits your budget, considering both upfront subscription costs, overage charges, and hidden fees, if any; 
• Scalability. Ensure the tool grows with your business and is capable of handling larger lists without increasing your overall costs; 
• Customer support. Responsive customer support is crucial for troubleshooting issues quickly and keeping your campaigns on track; 
• Reviews and reputation. Read user reviews and research about the tool’s reputation to understand its reliability and user satisfaction; 
• Trial period or free plan. A trial period or free plan lets you test all the features and utility before committing financially. So, pick one with a generous free plan. 

7 Best Email Newsletter Platforms in 2024

Want an in-depth guide to the best newsletter creation platforms? We’ve compiled a list of the most popular solutions to help you with your newsletters. So, let’s have a look at the best email newsletter tools, one by one

Sender – Intuitive drag-and-drop builder for stunning newsletters

Sender is a great tool if you appreciate intuitiveness and are looking for something that speeds up your newsletter-building game. It’s the best email marketing service with a powerful newsletter editor for creating responsive newsletters without coding skills. 

Best for

• Small-to-medium businesses
• B2C companies
• Marketing agencies 

Sender’s drag-and-drop newsletter builder makes creating emails a breeze. Pick a template, add your text, video, and images, and you’re done — no HTML or design skills needed.

You can make email content interactive using countdown timers, product blocks, review blocks, and custom fields. 

Plus, the dashboard is beginner-friendly, and the support is lightning-fast when replying to your queries. So, you’re rarely left wondering how to do something.

If you’ve got an ecommerce business, use its visual automation builder to automate campaigns like abandoned cart recovery based on user activity. 

Features

Pros & Cons

Pricing

• Free plan for 2,500 subscribers and 15,000 emails per month;  
• Paid plans start at $15 for 2,500 subscribers and 30,000 emails per month. 

Brevo – All-in-one platform for automated newsletters

Brevo, formerly called Sendinblue, is a newsletter service that offers multiple features, such as drag-and-drop builder, newsletter automation, shared inbox, and a landing page builder.

Best for

• Large email list owners 
• Ecommerce stores 
• Medium-sized businesses

You can store unlimited subscribers even on the free plan, but it restricts the number of emails to 300 per day.

You can create email newsletters using its drag-and-drop builder and set up signup forms. Plus, it comes with CRM features if you want to start nurturing your email newsletter subscribers. 

Features

Pros & Cons

Pricing

• Free plan supports unlimited contacts and up to 300 emails per day; 
• Paid plans start at $25 per month for up to 20,000 emails per month. 

Mailchimp – Pre-built templates and customization for newsletters

Mailchimp is a popular newsletter software for medium-sized businesses and ecommerce stores. Their free plan has basic email marketing features such as a marketing calendar and email creation, which are good for starting a newsletter. 

Best for

• Mid-sized businesses
• Aspiring newsletter creators 
• Social media influencers 

What makes Mailchimp a good email newsletter tool is its smart recommendations feature. It offers valuable audience insights to optimize your email marketing strategy.

Mailchimp integrates with WordPress, WooCommerce, Salesforce, Email Studio, Canva, and Wix, making it an easy platform to set up and run email campaigns. 

Features

Pros & Cons

Pricing

• Free plan supports up to 500 subscribers and 1000 emails per month; 
• Paid plan starts at $13 per month for 500 subscribers and 5000 emails per month 

ActiveCampaign – Advanced segmentation for personalized newsletters

ActiveCampaign combines email, automation, CRM, and social media together to give you an omnichannel solution for newsletters and other campaigns. 

Best for

• Bloggers and influencers 
• Small businesses 
• Early-stage startups 

With features like a powerful drag-and-drop builder, marketing automation capabilities, AI-based predictive sender, email segmentation, lead scoring, etc., it’s an amazing solution for startups looking to grow fast using email marketing.

You can also automate newsletters, email campaigns, transactional emails, and promotional emails for your audience using ActiveCampaign. 

Features

Pros & Cons

Pricing

• Free limited-period trial account available with feature restrictions; 
• Paid plan starts at $29 monthly for up to 500 subscribers. 

Kit – Ideal for creators with powerful newsletter software

Kit ( formerly ConvertKit) is the ultimate newsletter tool for small business owners and creators. It’s designed to help you grow your newsletter audience through features such as creator network and recommendations.

Best for

• Artists and digital nomads 
• Small business owners 
• Coaches and consultants 

The intuitive newsletter builder makes newsletter design and creation a breeze. You can use the drag-and-drop builder or pick from available templates to create an email quickly.  Though the templates are limited, if you’re a creator or influencer, they’ll work. 

The free plan supports up to 1,000 subscribers, and you also get audience segmentation features. This is a low-risk option for creators, artists, and small businesses looking to launch a newsletter. 

Features

Pros & Cons

Pricing

• Free plan for up to 1000 subscribers with basic features; 
• Paid plans start at $25 per month for 300 subscribers with more advanced features.

Keap – CRM-integrated newsletters for effective lead nurturing

Keap‘s user-friendly platform is not just about sending newsletters. It’s a comprehensive email marketing software designed to automate your sales and marketing efforts.

Best for

• Small businesses
• Coaches and consultants
• Ecommerce stores
• Marketing agencies 

Keap’s CRM capabilities let you manage your customer list effectively, segment your audience, and use marketing automation flows to nurture your newsletter subscribers.  

Use the sales automation features to set up processes to nurture leads through your sales funnel on autopilot. Its versatility makes Keap a newsletter tool and a sales and marketing platform. 

Features

Pros & Cons

Pricing

• 14-day free plan with limited features for trying out the platform; 
• Paid plan starts at $159/month for up to 1,500 subscribers. 

HubSpot – Detailed analytics for tracking newsletter performance

HubSpot is a robust newsletter tool for large businesses, SaaS, and B2B startups looking for an integrated CRM to nurture leads automatically.

Best for

• B2B startups
• Enterprise businesses 
• Marketing agencies

Whether you want to send promotional newsletters, schedule follow-up campaigns, or promotional newsletters, HubSpot email marketing tool does it all. HubSpot’s email newsletter service has a user-friendly drag-and-drop editor with readymade templates to start instantly. 

HubSpot has native integration with other HubSpot tools and all major marketing suites. It also has an excellent ecosystem for third-party applications and software. 

Features

Pros & Cons

Pricing

• Free 14-day trial is available with restrictions and limitations on usage; 
• Paid plans start from $45/month for 1,000 contacts with limits and restrictions on lower plans. 

Newsletter Platforms Comparison by User Reviews

Are you hurrying to compare email newsletter software tools and pick the best solution? Here’s a quick comparison of the best email marketing tools based on Capterra reviews. 

About author

Camilla Mackeviciute

Author

Sender

Camilla is the content wizard who weaves creativity and strategy into every piece she works on. Her expertise lies in crafting impactful content that drives results.

Writer - Anmol Ratan Sachdeva