New Year’s Eve is more than just sparkles and fireworks – it’s a golden opportunity to connect with your subscribers and resonate deeply.
Forget the run-of-the-mill “Happy New Year” emails; let’s get personal while sparking excitement for the future with interactive twists.
Need inspiration? We’ve got you covered with eleven creative New Year newsletter ideas, complete with examples. Gear up to make your brand the one they remember.
What to Include in a New Year Newsletter
Writing a New Year’s newsletter is a fun way to catch up with your audience and get the year started right.
Here are a few ideas to make yours memorable:
- Look back on last year’s wins. Share some highlights and thank your audience for being there with you;
- Share your New Year’s resolutions. Tell everyone your goals for the year and ask them to share theirs, too;
- Give a sneak peek at what’s coming up. Hint at exciting projects, products, or events you have planned;
- Offer a special deal. Who doesn’t love a sale? Start the year off with a discount just for your subscribers;
- Provide helpful tips for New Year’s resolutions. Offer advice and resources to help people achieve their goals, like getting healthier, managing finances better, or personal growth;
- Create a New Year wishes newsletter and get people talking. Ask your audience what they’re excited about for the New Year or what goals they’re working towards;
- Suggest trying new hobbies in the new year. Inspire your readers to explore new interests and shake things up;
- Start a fun “life week” challenge. Encourage subscribers to try something new each day for a week;
- Build an email marketing campaign around a special theme. Focus your newsletter on a specific topic that connects with your brand and the new year;
- Craft catchy New Year email subject lines. Use something intriguing like “Unwrap your 2025 gift inside!,” or a question like “What’s your 2025 vision?” to grab attention.
11 New Year Newsletter Examples
Want to make the first email of the year unforgettable? We’ve got something better than just ideas or templates for you. Here’s a New Year’s collection of email newsletters that are not just impactful but also unique.
Let’s cut to the chase and explore these knockout ideas, setting your email game on fire right from the start of the year.
Year Review
Why not start the year with a trip down memory lane? Picture this: an email that’s a colorful, interactive journey showcasing your customers’ favorite picks and moments with your brand over the past year. Take a cue from Kroger’s creative approach for inspiration – it’s like a virtual yearbook but way cooler.
Subject line: Smiles Davis, Your Yearly Checkout + Exclusive Deals Are Here 🥳
Kroger’s “Year in Review” email is a brilliant display of engaging customers using behavioral data. This email is like a virtual time capsule, bringing to life an interactive recap of your year-long journey with Kroger.
It highlights favorites and even provides a fun ranking – adding a playful competitive edge. More than just a look back, this email paves the way for continued interaction, a true mark of excellent customer engagement.
Key Takeaways
- Add personalized content based on shopping preferences and behavior;
- Use visually engaging designs, color tones, and illustrations;
- Appreciate and thank your loyal customers;
- Add personalized offers and strategic CTA to compel customers to check the latest deals.
Happy New Year Newsletter
You don’t have to use all the marketing tricks in a book to create an engaging New Year’s newsletter. Sometimes, a classic like wishing your subscribers a Happy New Year is more than enough to surprise your subscribers pleasantly.
Realizing that, Kate Spade created a stunning email wishing its audience a perfect year ahead. We give it bonus points for teasing something exciting coming up!
Subject line: Happy New Year, Smiles Davis!
This email grabs you right away. You can’t miss it – there’s a lit sparkler right in the middle, and it just makes you feel excited for what’s to come.
The headline is another powerful move. Celebrating every day? That’s exactly how you want to feel after the holidays, right? The whole thing is fun and inviting, and it makes you feel like the brand gets it.
Key Takeaways
- New Year greetings for clients are a simple yet effective way to engage;
- A post-celebration campaign can help you grab attention after the busy holiday season ends;
- Use impressive imagery and bold headers to reflect the huge occasion;
- Tease what the upcoming year might bring to arouse curiosity.
Want to create captivating emails like this one? With Sender’s drag-and-drop builder & responsive templates it can be done in minutes.
New Year’s Resolutions
New Year’s Resolution is a commitment to self-improvement that corresponds with the fresh start of a new year. Withings cleverly uses this New Year tradition to engage its customer base with a “Resolution Reboot Challenge.”
Subject line: 💪 Get ready, the challenge starts
Withings smartly uses the resolution habit to promote healthy living. This approach resonates with its targeted audience of health-conscious and tech-savvy individuals. The email builds on New Year energy, introducing the Resolution Reboot Challenge to encourage healthy habits.
Further, it highlights the benefits of participating and how it can help customers develop healthy habits. It’s straightforward and impactful, designed to start the New Year positively.
Key Takeaways
- Keep the email clear and straightforward with a single purpose;
- Incentivise customers through gamification, like Habit score in this email;
- Add educational content and product sections within the email;
- Use bright and aesthetic iconography to grab attention.
Industry Trends Forecast
Your subscribers seek future industry trends, particularly during the first few weeks of a new year. Sending a value-packed industry trends forecast can be a great idea that demonstrates thought leadership, provides valuable insights, and keeps a brand on top-of-mind of consumers.
Stocksy used this concept by sharing a curated collection of visual media based on yearly trends.
Subject line: See the Curators’ Collection mega gallery of the year
Stocksy’s email is a personal note with a warm tone and value for the community. The focus on curated content, social relevance, and community engagement makes it a memorable email marketing campaign that goes beyond mere promotion.
Using a simple layout with a dark color ensures that the content and images pop out. The final CTA button is also prominently visible.
Key Takeaways
- Curate best trends based on usage data or industry insights from other sources;
- Add a personal note to your industry forecast newsletter;
- Use a clean layout with a focus on CTAs and product images;
- Add an interactive element that encourages readers to take action.
Customer Spotlights
Collecting the best interactions and user-generated content from the past year and sending an email featuring your customers is also a great idea to kickstart the new year. Vimeo used the same concept in their New Year email.
Subject line: Time to wrap up the year in video
Vimeo smartly utilized its core product—video—to tell compelling stories, demonstrating the power of its platform in this email. The email not only scores on the storytelling front but also strengthens the platform’s social proof, illustrating the real-world impact of Vimeo’s services.
Plus, featuring a range of customers from different backgrounds and industries, reflects Vimeo’s wide applicability and inclusivity.
Key Takeaways
- Show how your product made lives easier;
- Tell a story through your customer’s lenses;
- Use a clear CTA;
- Add a big milestone (like going public) to reinforce trust in your brand.
Exclusive Offers and Promotions
Sending a time-sensitive exclusive offer can be a great idea to tap into the customer’s desire to take advantage of a unique opportunity that won’t last long. Winc uses this strategy in their New Year email to promote their wine subscription service and potentially attract new customers with a compelling offer.
Subject line: Today only: Get 4 bottles for $20.22
Offering 4 bottles of wine for $20.22, with shipping included, presents a clear and attractive deal, which can entice customers to make a purchase. Using “Today only” in the subject line, along with the “Last chance” blob in the header, creates a sense of urgency, suggesting to customers that they need to act quickly to take advantage of the offer.
The prominent “Get offer” button is placed strategically to catch the eye. Plus, a thematic coupon code makes the deal feel exclusive and personalized.
Key Takeaways
- Always personalize the messaging and offer;
- Use clever messaging and copy in your email;
- Create a no-brainer offer that’s value-packed for your subscribers;
- Use a large product image in the header of your email.
Holiday Season Insights
These emails are typically sent to reflect on the past year and share valuable content or insights that can help their customers in the coming year. Simply Business uses the best articles from the past year to create a value-packed New Year email for its subscribers.
Subject line: Our best small business articles of 2021
Simply Business’s email effectively uses holiday season insights to provide value. It reaffirms the brand’s commitment to supporting small businesses and building a stronger relationship in the new year. Addressing the recipient by name in the first sentence personalizes the experience, making the content feel tailored.
Clear CTAs like “Learn about grants,” “Read the article,” and “Get the tips” guide the customer on what to do next and encourage engagement.
Key Takeaways
- Personalize your insights based on user preferences;
- Add useful content and encourage subscribers to check out more details on the website;
- Show gratitude and thank the subscriber for supporting your business;
- Reassure them about the best service experience through a personal note at the end.
Special New Year Event
Announcing a special event on New Year and sending an email to subscribers is a great way to give them something ‘new’ to cherish. You can offer unique content or experiences that align with the celebratory atmosphere. Peacock taps into the festive mood of subscribers, encouraging them to choose Peacock for their holiday entertainment.
Subject line: The last movie night of the year… 🎊
Peacock’s email effectively uses an event theme for their newsletter. It has added all the exclusive content as if each one is a unique event to attend. The email looks like a personalized invite for entertainment in the new year.
Bright CTAs and “last movie night” messaging create a sense of urgency, prompting users to start now rather than later. Highlighting exclusive content further compels subscribers to engage with the platform.
Key Takeaways
- Design the email like an exclusive invite;
- Share the event details or exclusive content in a highlighted boxed layout;
- Use actionable CTAs in bright fonts or stand out colors;
- Provide exclusive sneak peeks into what’s next after the new year’s fun is over.
New Year Discount for New Subscribers
Brands target their subscribers with exclusive discounts and special offers in the new year to encourage the adoption of a positive change. Leesa has used the resolution of better health and sleep cleverly in their New Year’s email.
Subject line: Can’t go wrong with this New Years resolution
The campaign is designed to appeal to those looking to invest in their personal health and wellness as they set resolutions for the new year. The subject line intrigues the reader into opening the email.
A bold and straightforward headline announcing the New Year’s offer ($175 discount and a free pillow) immediately communicates the value proposition to the reader. This is followed by a clear and prominent “SHOP NOW” button that encourages immediate action, the key to turning curiosity and FOMO into high click-through rates.
Key Takeaways
- Write an intriguing subject line;
- Make the offer the highlight of your email;
- Add product sections for each checkout;
- Use a holiday or snowy theme to make the design visually appealing.
New Year Newsletter Follow-ups
New Year is not just for wishing and sharing an offer. Sometimes, it’s the best time to remind and follow up with subscribers, especially if you’re in an industry that promises self-development. Duolingo uses this time to share how one user can learn a new language easily.
Subject line: Don’t make Duo angry 😡 learn a language in 2024
The email encourages the users to embrace the new year as an opportunity to start learning a new language. It follows up on the commonly shared desire for self-improvement that accompanies the arrival of January 1st.
The bold header, “Don’t make Duo angry 😡 learn a language in 2024,” emphasizes that the user isn’t left alone in this – they have Duolingo to support them (maybe even too much).
The prominent CTA is followed by a friendly note below highlighting the ease and low commitment required to start. The use of colorful illustrations represents just how easy it is to learn a new language and adds a visual element that is not only pleasing to the eye but also instantly recognizable.
Key Takeaways
- Remind users of the ease and convenience of continuing their resolution;
- Keep the layout self-explanatory;
- Use benefits-focused and action-oriented email copy.
New Year Planning Newsletter
Your newsletter could also be your chance to become the ultimate party-throwing guru for your subscribers. It’s about tapping into the excitement of the season and offering timely tips, tricks, and inspiration to help them ring in the new year in style.
And talking about style, we think that Depop’s New Year company newsletter definitely won. It’s a party fashion inspo everyone would appreciate.
Subject line: You’re on the list
Depop created a curated guide of their favorite styles, which was a hit. Helping their subscribers to find their ultimate fit, whether their style is a sure way to win hearts.
Not to mention that the newsletter is a true eye candy working as an inspiration on its own. Seeing people partying like that would make everyone click CTA that says, “Let’s go”.
Key Takeaways
- Show how your products can help your audience achieve their goals, from finding the perfect party look to conquering their New Year’s resolutions;
- Instead of generic images, use visuals that capture the feeling and experience;
- Highlight the benefits of your products instead of just listing features;
- Ditch the standard “Shop Now” CTA for something more engaging and festive.
All the Marketing Tricks for New Year Newsletter
Kick off the new year with a newsletter that sparks excitement and keeps your audience engaged.
Here’s how to make it memorable:
- Create captivating emails. Design eye-catching emails that draw readers in. Think vibrant visuals, concise copy, and a festive touch that avoids clutter.
- Segment your target audience. Connect with different customer groups on a personal level. Consider their unique needs and interests as they contemplate New Year’s resolutions, and tailor your message accordingly.
- Use personalized greetings for the New Year. Make it personal! Greet subscribers by name and offer warm wishes for a fantastic year ahead.
- Highlight New Year offers. Present enticing promotions, discounts, or bundles perfect for a fresh start. Early-bird pricing or limited-time deals can create a sense of urgency.
- Engage readers with exclusive offers. Give your subscribers something special they won’t find anywhere else. This could be a sneak peek at upcoming products, a helpful downloadable guide, or a unique discount code just for them.
If this article got you in a festive mood, here are some more holiday content ideas:
- 45+ Business New Year Wishes to Send to Your Customers & Clients
- 14 Winter Newsletter Ideas That You Will Love
- 9 Interesting February Newsletter Ideas (Other Than Valentine’s)
