Do you know that over 47% of users open emails based solely on their subject line? Or that the wrong subject line can result in up to 69% of subscribers reporting your email as spam?
That’s enough reason to create compelling Black Friday subject lines for your BFCM campaigns. Subject lines are the deciding factor in the success of your Black Friday and Cyber Monday deals.
In this blog, we’re sharing some compelling Black Friday subject line examples you can use for your BFCM campaigns.
Let’s start.
Why Black Friday Email Subject Lines?
You need sales from your BFCM campaigns, but those sales will only come from clicks, which will happen after your emails get opened.
In an interesting study, marketing SaaS company Movable Ink analyzed over 1.3 billion emails to discover that your email has less than 3 seconds or 12 words to capture the attention of its readers.
Needless to add, the bulk of this heavy lifting will be done by your subject lines to ensure that your email catches the attention of your readers skimming their inbox with an attention span supposedly less than that of a Goldfish.
So, preparing your best Black Friday subject lines in advance for the Black Friday weekend and BFCM sales campaigns is a good idea.
25+ Catchy Black Friday Email Subject Line Examples
While multiple factors are at play regarding the success of your exclusive Black fFriday deal or BFCM campaigns, such as copy, quality of your offer, or your call to action (CTA), the Black Friday subject line is pretty much the game changer.
As headlines are to landing and sales pages, so are subject lines to emails.
According to the survey, 69% of email recipients report emails as spam after reading the subject line.
So, whether you are a small business or a booming enterprise, you definitely don’t want your carefully worded and painstakingly designed Black Friday newsletter to land in the spam box because of poor subject lines.
Here are some Black Friday subject lines, by category, that we think will rock your emails and get them opened.
Black Friday Early Access Subject Lines
- Black Friday came early 🛒
- Black Friday deals unlocked 🎁
- Get Ready for Black Friday Specials 🤑
- Shop our Black Friday picks early! 🛍️
- No waitlists. Shop Black Friday Now 🛒
- Black Friday Priority Access: 40% OFF Sitewide
Ecommerce Subject Lines
- Let’s hit your Black Friday goals already 🤑
- Skip the line. Take 40% Off sitewide NOW.
- Did someone say FREE shipping? 🛒
- Our exclusive Black Friday offer 🖤
- How to Win this Black Friday? 🛍️
- 45% Off Everything NOW!
Sales, Incentives & Discount Subject Lines
- Survive Black Friday with 40% OFF Sitewide 🤑
- 📩Huge Black Friday Discounts Inside ⬇️
- Thank god its Black Friday and 30% Off
- FREE Shipping. No minimum order.
- Black Friday calling—Get 30% Off sitewide 🛒
- Buy One Get One sitewide 🎁
- Your official license to loot us 🛍️
- Take 25% Off sitewide Plus a FREE gift on orders above $99
Urgency-Driven Subject Lines
- FREE shipping on all orders. Only this Weekend ⏰
- Good times don’t last forever. Take 30% Off NOW 🖤
- Your Black Friday deals expire in 24 hours 🎁🖤
- Black Friday offers expire tonight. You in?
- Black Friday ends in 4 hrs. You can still get in…
Extended Black Friday Subject Lines
- Here’s your 2nd chance to make it right
- Black Friday [Sale Extended]
- [Surplus stock] BFCM Sale Extended till Tuesday
- Are you coming back? [Sale Extended 24 hrs]
Create stunning Black Friday newsletters in minutes with Sender’s drag-and-drop email builder and responsive templates.
140+ Black Friday Subject Lines for All BFCM Adverts
Time for the ‘show’ part of ‘show and tell.’ Here are some original Black Friday subject line ideas for your swiping pleasure and inspiration.
For convenience, we have split these subject lines across different categories so no matter whether you are an online vendor or offline business.
10+ Black Friday Sale Email Subject Lines
Black Friday marketing is a hot topic during this season. Shoppers love to grab Black Friday discounts, making it a great time to send a Black Friday sale announcement email to your target audience. You can announce the biggest sale, give a sneak peek, or try something crazy.
Here are a few Black Friday sale subject lines to inspire you to start email marketing during Black Friday:
- Get Ready For The BIGGEST Black Friday Sale EVER!
- Start Shopping for the best Black Friday offers
- Get your foot in the door NOW!
- Beat the Black Friday Madness. Sale Live Now!
- Slide your way to Hottest Deals this Black Friday
- Did we hear your thoughts? Check in our latest Black Friday offers now!
- You’ll start screaming when you see our Black Friday Sale offers
- It’s official – We love deals and discounts, just like you.
- Discover the reason to drool this Black Friday
- BIG REVEAL – Black Friday Deals, Exclusively for You.
- Love Shopping? Start shopping during Our Black Friday Sale
- It’s almost BLACK FRIDAY! And We’re As Excited As You
10+ Creative Black Friday Newsletter Subject Lines
Black Friday has always been special for shopaholic souls. Make it a reason to put a smile on their face, too. After all, who said your Black Friday subject line should only be about deals and discounts? Intrigue and charm your subscribers and audience with some creative subject lines, such as below:
- Black Friday is just the Beginning…. 🚀
- 🤖Ask Alexa to Remind you of Us This Black Friday!
- On your mark, get set, GO 💨— Grab Your Special offer!
- This Black Friday… Everything Else Can Wait ⏰
- Another Reason to Forget All The Bad in This World!
- Black Friday Exclusive — The Perfect Reason to Make a New Reel
- All Hands on Deck — The Biggest Black Friday Offer EVER!
- You Are In for a Treat Today — Exclusive Deal for You
- Black Friday + You + Us — The Perfect Love Triangle
- Stop flaunting your Black Friday (Or)deal from 10 years back — Grab a new Deal Now
- Grab the deal while the sun shines — Black Friday Sale Ends Midnight
Also read: Perfect Email Subject Line — Best Practices, Tips & Examples
10+ Pre-Black Friday Subject Lines (for Early Access, Sneak Peeks)
To induce FOMO and excitement, you should tease your subscribers with pre-black friday teaser emails. When you do, here are some subject lines to help you promote pre-Black Friday deals:
- Let’s Black Friday early ⏰
- Knock knock (Pssst… its starting early)
- Ready for early access? 🔥
- Black Friday Preview: Exclusive Early Bird Code Inside
- Our Pre Black Friday sale starts in 24 hrs
- Not Friday yet, but it can be! 😍🎁
- Our early & exclusive Black Friday deals 💳
- Early Black Friday deals. Save up to 50% 🔥
- Blink and you could miss our Pre-sale 🖤🎁
- It is Black Friday when you say it is 🖤
- Indulge in our Black Friday madness this Monday 🔥🖤
- It’s Black Friday early access time…
- The early (Black Friday) bird catches the…
- Happy Thanksgiving! (Plus get 50% OFF sitewide)
- Here’s your early Black Friday offer 🔥
- Just like good times, this deal won’t last forever ⏰
10+ Catchy Black Friday Deals Subject Line Samples
Whether you are a small business or an enterprise SMB company, Black Friday is likely the perfect seasonal reminder for you to get the mojo back into your marketing and the zing into your sales.
Here are some catchy email subject lines promoting exclusive deals among your email list:
- Buy 1 Get 1 Free sitewide. Black Friday Exclusive 😍
- BFCM Exclusive. Free Shipping. No minimum order 🛒
- TGI Black Friday @70% Off
- Get 25% Off + Free shipping + 10% Coupon for next purchase
- Here’s your 50% Off coupon (no minimum)
- BFCM Exclusive: Get 30% off sitewide, plus a free gift!
- Up to 40% Off – Black Friday week is here and how! 🖤
- Black Friday Countdown Begins. Get 40% Off and Free Shipping.
- Shop 40% Off Everything + Free shipping 🎁
- Shop our top Black Friday picks @50% Off 🛒
- Our only Blockbuster sale – Save 70%
If catchy subject lines are your favorite, check out these 115+ catchy email subject lines examples (sales, events).
10+ Post Black Friday Subject Line Examples
While Black Friday is big, you should continue your campaigns even after that. Announce a Cyber Monday sale and continue your promotions till the end of Cyber Week!
Use the below subject line examples in your post Black Friday emails.
- Did you miss our Black Friday sale? 🖤
- Missed the sale? No worries, we got your back 😍
- Sale extended by 48 hrs, jump in 😍⏰
- It ain’t over until the fat lady sings 🖤
- Black Friday MegaSale Officially Extended 🛒
- Black Friday madness continues @50% Off
- Black Friday Sale Extended: 50% OFF + Free Shipping
- We just couldn’t let you miss it 😍
- You can still take 50% Off
- Your last chance repeats – 50% Off Sitewide
- Where were you? Here’s your coupon code! 🖤
- Did you miss these deals? 😍⏰
10+ Post-Black Friday Sale Email Subject Lines
Black Friday may be over, but the deals don’t have to be! Keep your momentum going with these attention-grabbing subject lines for post-Black Friday sales.
- Black Friday’s Gone, But the Deals Are Still On! 🛍️
- Missed Black Friday? Here’s Another Shot!
- Last Call: Post-Black Friday Savings Still Here
- Black Friday’s Over, But We’re Still Rolling Out Discounts
- Our Post-Black Friday Deals Are Even Sweeter!
- It’s Not Too Late to Score Big! Sale Extended ⏰
- Final Hours: Post-Black Friday Steals!
- Black Friday’s Done, But Your Savings Are Not!
- Still Shopping? Post-Black Friday Savings Are Here
- We’re Keeping the Deals Coming! Don’t Miss Out
- Didn’t Shop on Friday? Black Friday Extended For You
10+ Last Chance Subject Lines
No one likes to miss a deal. Send a friendly reminder email to your subscribers, enticing them to grab limited-time Black Friday deals:
- [LAST CHANCE] Save 50% Off today 🤑
- We will miss you 🖤
- [LAST DAY] Take 35% Off before it’s gone
- Add to cart NOW or forever hold your peace
- Will you let these amazing deals slip through your fingers? ⏰
- Are you sure you want to miss THESE deals? 🛒
- [Last Call] The most amazing Black Friday deals
- Get these BFCM deals before they’re gone ⏰
- [24 hrs] Don’t let your 50% Off Coupon Code expire
- Are you sure you want to skip these offers? 🛒
- [Last day] Stock up now or regret it
Also read: 40 Last Chance Email Subject Lines That Sell
10+ Urgency Based Subject Lines
Enhance your great offers by injecting them with a dose of urgency. Here are some ways you can literally force your readers to open your Black Friday emails:
- Your 25% Off Coupon code is expiring in 24 hrs
- [TODAY ONLY] 50% Off Sitewide 🤑
- Free Shipping on all orders placed within 24 hrs
- [48 hrs ONLY] Free Express Shipping – No minimum order
- 4 hrs till our 50% Off discount expires
- [12 hrs] This offer only comes back next year
- Only one day left to get 50$ Off + Free Shipping 🤑
- Act fast and save 15% sitewide. Next 24 hrs only 🎁
- 48 hrs to shop the sale. Jump in!
- 30% Off Special Offer. Gone forever in 24 hrs
- We’re holding your cart items, but not for long
10+ Subject Lines for Free Shipping
Everyone loves FREE stuff, especially if it is free shipping. Below are some subject lines that’ll help you convey it with ease.
- Special offer only for you: Free Shipping (next 48 hrs only)
- Claim FREE Shipping on ALL orders (Limited time only)
- Shipping on us. All week long (no minimum order)
- Because your order is special—Take Complimentary Shipping!
- Rip us off (Free shipping + 40% Sitewide)
- Treat yourself to FREE shipping (only this weekend)
- Your order ships FREE
- FREE shipping okay?
- Black Friday days are FREE Shipping days!
- Sorry, Free shipping ends tonight!
- Get FREE shipping for the next 24 hrs (no minimum)
- Save up to 70% + FREE shipping over $39
10+ Black Friday Personalized Subject Lines With Emojis
Personalized subject lines are likely to be among your top performing ones. Adding the right emojis keeps things light, fun, and engaging.
Getting such interesting subject lines right is no rocket science, as shown in the examples below:
- Sonia, we know how much you love to save 🤑
- Holding your order no {$orderID}. Get it for a special discount! 🔥
- Jon, is 75% Off good? 🤑
- Early access to the BFCM Sale has begun, Julie! 🔥
- Elisa, late to the Black Friday party? ⏰
- George – a special discount awaits you! 🔥😍
- Jeanne, who doesn’t love FREE Shipping? 🛒
- Jen, Black Friday deals don’t last forever 🛒
- Special Black Friday discount for Chris only! 🖤😍
- Jane, now or never—50% off select faves + 30% off sitewide 🛒
- Elliot, we extended the Black Friday special sale 🖤🎁
- [24 hrs to go] Tom, here’s a special discount coupon for checkout ⏰
10+ Black Friday Email Subject Line for Ecommerce
If you are an ecommerce startup, use the below subject lines to boost your opens and hence sales.
- We found an abandoned cart. Is it yours, John?
- Weekend only: extra 40% OFF sale!
- Save $99 + Shipping costs (no minimum)
- Choose your FREE reward before checkout
- Julie, forgot to check out?
- The items in your cart are about to sell out
- Show your cart some love!
- Black Friday Pre-orders have started. Booked yours?
- Get 30% off sitewide, plus a free gift!
- Enjoy your 1st Black Friday purchase with us @70% Off
- Welcome to the Black Friday sale launch party!
- Clock’s ticking for our Pre Black Friday Sale!
- ⚡The Black Friday discount season has begun!
- We’ve got amazing deals for you!
- 25% Off our entire range of footwear
- Jim, thanks for your purchase! 25% discount coupon inside!
- Black Friday shopping madness is on. Join us!
10+ Fun Friday Email Subject Lines
Looking for funny Black Friday subject lines that bring smiles and grab attention? Try these lighthearted subject lines:
- Get Ready to Shop ‘Til You Drop! 🛍️
- Laugh Now, Save Big Later—Black Friday is Coming!
- It’s Friday, and the Deals Are Getting Fun!
- Who Said Shopping Can’t Be Fun? 😎
- You Snooze, You Lose—These Deals Are No Joke!
- Friday’s Calling—Pick Up for Huge Savings!
- Grab Your Coffee—It’s Time to Save Like Never Before! ☕
- Fun Friday Madness: Deals So Good, They’re Funny
- Don’t Panic—We’ve Got Your Fun Friday Covered!
- Get In on the Fun: Black Friday Steals Inside
- Forget the Stress—Let’s Make Black Friday Fun Again!
10+ Subject Lines for Black Friday Promo Emails
Whether you’re offering sitewide discounts or limited-time deals, these Black Friday promo email subject lines are designed to capture attention and drive sales.
- ⚠️Massive Savings Alert ⚠️Shop Our Black Friday Sale
- Black Friday Deals You Don’t Want to Miss
- 50% OFF Everything! Black Friday Starts Now
- It’s Here! Shop Our Black Friday Blowout Sale
- Black Friday Flash Sale is Live!
- Huge Discounts Inside: Black Friday Starts Today
- Black Friday Is Here—And So Are the Deals!
- Don’t Wait! Our Black Friday Deals Are Live
- Get Ready to Save: Black Friday Starts Now
- This Black Friday, You’re Getting 40% OFF Everything!
10+ Subject Lines for VIP Black Friday Emails
Give your best customers early VIP access to your Black Friday sale with these enticing subject lines:
- Your VIP Black Friday Pass: Unlock Early Deals Now!
- First Dibs on Black Friday—Exclusively for You!
- VIP Perks: Get Early Access Before the Rush
- The Best Deals Are Yours—VIP Early Shopping Starts Now!
- Doors Are Open for VIPs: Shop Early, Save Big
- Skip the Line! You’re a VIP Guest in Black Friday Celebration
- Start Shopping Like a VIP: Early Black Friday Access Just for You
- VIP Access Granted—Get Ahead of Black Friday’s Best Deals
- Unlock VIP-Only Black Friday Deals Before They’re Gone
- VIP Early Bird: Grab These Black Friday Deals Now
To stand out from the crowd and get the sales rolling, come up with your own magical Black Friday subject lines based on the above examples.
9 Black Friday Subject Lines Tips
Getting your Black Friday email subject line right can seem like half art, half science. But we have some pointers to keep you on track while still keeping it fun.
- Be direct. Reveal deals upfront due to short attention spans. Use clear language like “[LIVE] Our Black Friday Flash Sale Starts Now”;
- Make it personal. Personalized emails have 29% higher open rates & 6x higher conversions. So, don’t forget to add your subscriber’s name in Black Friday subject lines;
- Keep it simple and friendly. Stand out with a pleasant and authentic tone instead of bombarding subscribers with an aggressive copy or subject line;
- Tease your subscribers with sneak peeks. Create curiosity with sneak peeks in your Black Friday subject lines. For example, “Tom, you’d never believe what we have on sale today!”;
- Mention specific discounts. Emails that include exact ‘percent discounts’ in subject lines convert at an average rate of 18.1%, compared to the generic ones that converted at 3.8%.
- Keep it short. Use 1-5 words for maximum impact. Sometimes brevity works like magic, such as “Maggie, Sale’s ON!”;
- Include numbers. Subject lines with numbers register higher open and reply rates as they create intrigue. For example, “Our top 6 titles that are selling out fast”;
- Inject some humor. Use wordplay or puns to engage readers and make them smile. Avoid sensitive topics and stick to your brand voice. For example, “Here’s how to beat the Joneses for an extra 10% OFF”;
- Leverage urgency & scarcity. Trigger FOMO with limited-time or limited-quantity offers. Use phrases like “Stocks running out fast” or “30% Off only till midnight” to appeal to psychological triggers.
Remember not to go overboard by trying out every hack you find online. Instead, stick to the proven and tested principles to create winning Black Friday subject lines. You can also A/B test a few subject line variations to find a winner.
Black Friday 2024 – Important Dates
| October 1st Week | List Building Promotions |
| MONDAY (Black Friday Week) | Early Bird Sales |
| WEDNESDAY (Black Friday Week) | Your Mega Sales Launch |
| 28 November ’24 | US Thanksgiving Day |
| 29 November ’24 | Black Friday |
| 30 November — 1 December ’24 | Small Business Weekend |
| 2 December ’24 | Cyber Monday |
Get ready for Black Friday to the fullest. Keep on reading:
- Perfect Email Subject Line —Best Practices, Tips & Examples
- Black Friday Statistics: Worldwide Trends and Sales Data
- 140+ November Newsletter Ideas (+Templates)
